29:
332:
on March 31. Magic took over the former Kiwi FM studios in
Auckland. Kiwi was an independent non-profit music broadcaster, wholly owned by MediaWorks. It operated as ten years as Kiwi FM, and had previously operated as ten years as Channel Z. The network attracted 28,000 listeners each week and was
344:
MediaWorks hoped the Magic network would increase its market share of the one million New
Zealanders aged 50–74. In New Zealand this demographic is growing in size, is more likely to listen to the radio and listens to radio for longer hours. People in this group also have fewer family commitments,
455:
focus. Magic targets older listeners who have a "youthful, active approach to life" and want "fantastic music and a feel-good attitude". However, some marketing commentators have argued the "youthful" brand is out of touch with the "antiquated" classic playlist. Its playlist, drawn from the late
197:, as its music leg. This change took effect in mid-January 2019, with a large number of Radio Live hosts leaving the station due to the restructure. The first programme aired on Magic Talk was Overnights with Tony Amos. Magic Talk ceased on 20 March 2022 ahead of its delayed rebranding as
333:
responsible for about one percent of local music airtime on New
Zealand radio. However, its popularity and long-term viability had been undermined by new websites offering direct access to local music, and MediaWorks decided to focus its youth resources on the nationwide roll-out of
523:, hosted by Mark McCarron and Dominic George, running between 5am and 7am. Saturday nights are automated from 6pm until 6am the next morning with The Saturday Night Jukebox running between 6pm and 12am. Country Magic runs between 7pm and 12am Sunday nights.
1209:
237:, some stations were launched on frequencies MediaWorks acquired in radio spectrum auctions, others were secondary frequencies used by other MediaWorks stations such as in Dunedin the 99.8FM frequency was previously used by
1300:
419:
which has been broadcasting under this name since 2002 originally just in the Hawke's Bay area but began expanding to the rest of New
Zealand in 2004. Both stations play a similar format. In the past MediaWorks ran a
1040:
1115:
1239:
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populations. The company says that includes markets where Magic can go head to head with Coast, and markets with no Coast stations where Magic can secure a monopoly or gain a competitive advantage.
1147:
447:
Magic Talk targeted 50- to 69-year-olds, an older demographic than similar MediaWorks brands. It ran alongside The Breeze with a similar playlist, but The Breeze had a younger female skew and
1337:
862:
1201:
909:
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format station called Solid Gold which initially played music from the 1950s to the 1970s and later specializing in 1960's and 70's music. In 2012 Solid Gold was rebranded as
1050:
1105:
439:
moved away from classic rock music. The change in format for The Sound meant MediaWorks were no longer catering to an older audience of listeners, a gap filled by Magic.
1231:
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and have more assets and disposable incomes. MediaWorks secured a network of new frequencies in the 2014 radio spectrum auction in markets with large
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1975:
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Evenings and overnights are fully automated between 8pm and 6am the next morning. Previous night hosts include Brent
Harbour and Bob Gentil.
501:
Magic
Workday with Murray Lindsay between 10am and 3pm weekdays. Previous hosts include Bob Gentil, Mark Smith, Sue White and Trudi Nelson.
1970:
317:. The Magic brand name has been used in other regions such as Magic FM in Northland which was owned by MediaWorks but closed down in 2001,
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would be merging with Magic to form a talk-music radio hybrid known as Magic Talk, which started on 19 January 2019. Former
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603:. His appearance included a solo performance of an acoustic mash-up of some of the band's most popular songs, including
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840:. Magic is a proud sponsor of Repco Beach Hop, a rock 'n' roll and hot rod festival held in Whangamatā every March.
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Magic Drive with Bob Gentil between 3pm and 8pm weekdays. Previous hosts include Mark Smith and Murray
Lindsay.
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focus. Another MediaWorks network, The Sound, previously played similar music but now has a male skew and a
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in concert. In the same year, the network also sponsored Neil
Diamond concerts in Auckland and Dunedin,
367:
In
November 2021, MediaWorks announced it would replace Magic Talk with a new talk radio network called
611:
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1887:
1641:
1453:
2189:
1945:
1882:
1877:
1636:
1631:
967:"The Distribution of Income and Fiscal Incidence by Age and Gender: Some Evidence from New Zealand"
867:
242:
1920:
770:
428:
266:
1839:
1593:
1585:
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1401:
1367:
1333:
901:
782:
776:
746:
404:
368:
278:
270:
198:
147:
1293:"'They've f...ed us': Today FM staff go to the pub, station's fate due to be announced at 5pm"
1980:
1910:
1905:
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682:
318:
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258:
1202:"Duncan Garner joins new talk radio brand, 12 weeks after sudden departure from The AM Show"
700:
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8:
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1074:"Peter Williams on why the next chapter of his career may involve offending a few people"
728:
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1950:
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To celebrate its launch in April 2015, Magic gave away 100 prize packs and a trip to
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Magic
Breakfast with Mark McCarron between 6am and 10am weekdays and is preceded by
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435:, the format change for this station was due to a gap left in the market after
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1232:"Mark Richardson, Polly Gillespie join MediaWorks' unnamed talk radio station"
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Weekend shows are hosted on Saturdays and Sundays by various announcers with
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863:"MediaWorks creates new radio station for baby boomers, Kiwi FM closes down"
2013:
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391:, Lloyd Burr, Wilhelmina Shrimpton, Nigel Yalden, Robett Hollis, Mark Dye,
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with a line-up of veteran broadcasters. Its breakfast show (formerly
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1106:"MediaWorks reveals plan to ditch Magic Talk, launch new talk brand"
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1011:"MediaWorks targets lucrative older demographic with new. station"
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1041:"MediaWorks radio arm RadioLIVE to be merged with Magic network"
567:. The Magic website also features news and showcases music from
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in Palmerston North which was rebranded The Breeze in 2004 and
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143:
54:
1394:"Watch Dennis Locorriere from Doctor Hook play live in studio"
407:
commenced in March 2022 and ceased abruptly on 30 March 2023.
1554:
1138:"MediaWork's new talk station Today FM to launch on March 21"
181:, news and sport radio network formed by the 2019 rebrand of
1549:
829:
357:
1262:"MediaWorks announces new talent for Today FM - Stoppress"
150:. The network targets New Zealand's growing population of
328:
The launch of Magic was made possible by the closure of
325:
which was a local station in Auckland during the 1980s.
965:
Aziz, Omar; Gemmell, Norman; Laws, Athene (June 2013).
352:
In November 2018, it was announced that sister station
375:, was announced as breakfast host, with broadcasters
126:
595:. The station's first in-studio interview was with
1291:Clark-Dow, James Halpin and Emma (30 March 2023).
415:Magic's main competitor is NZME's network station
201:on 21 March 2022. Magic Music was reintroduced as
364:was the first host revealed for the new network.
213:Magic was launched on 20 April 2015 in Auckland,
2264:
1989:
1320:
1318:
1065:
964:
2175:New Zealand Association of Radio Transmitters
1765:
1570:
1315:
1326:"Listen to Magic, NZ's newest radio station"
924:
491:between 5am and 6am. Previous hosts include
958:
898:"MediaWorks launching Magic FM on April 20"
892:
890:
856:
854:
852:
205:and still operates as a music brand today.
166:respectively), is hosted by Mark McCarron.
1772:
1758:
1577:
1563:
1386:
1352:
1170:"Tova O'Brien: The new face of talk radio"
606:When You're in Love with a Beautiful Woman
371:. Newshub's political editor at the time,
241:and Wellington's 891AM previously used by
27:
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1290:
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1071:
1004:
1002:
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849:
795:
185:. The station competed directly against
1476:
826:New Zealand International Film Festival
2265:
1710:
1008:
860:
531:Magic's playlist includes tracks from
2293:Radio stations disestablished in 2022
2283:2022 disestablishments in New Zealand
1753:
1558:
1242:from the original on 11 November 2021
1212:from the original on 11 November 2021
1118:from the original on 25 November 2021
999:
1272:from the original on 8 February 2022
1182:from the original on 30 January 2023
1150:from the original on 8 February 2022
456:1950s to 1970s, includes music from
1072:Bertrand, Kelly (15 January 2019).
273:and Rodney were added, followed by
187:New Zealand Media and Entertainment
13:
2288:Radio stations established in 2015
2278:2015 establishments in New Zealand
2170:Christian Broadcasting Association
1464:from the original on 19 April 2023
1303:from the original on 30 March 2023
1049:. 15 November 2018. Archived from
912:from the original on 27 April 2015
861:Gibson, Campbell (23 March 2015).
14:
2304:
1543:
1528:from the original on 14 July 2015
1498:from the original on 14 July 2015
1408:from the original on 15 July 2015
1374:from the original on 14 July 2015
1340:from the original on 14 July 2015
1021:from the original on 14 July 2015
978:Victoria University of Wellington
790:
403:all named as part of the lineup.
2144:Broadcasting Standards Authority
1009:Venuto, Damien (23 March 2015).
601:Dr. Hook & the Medicine Show
1446:
1434:from the original on 9 May 2020
1420:
1284:
1254:
1224:
1194:
1162:
980:Business School. Archived from
812:in Auckland and Wellington, an
442:
2180:Radio Broadcasters Association
1584:
1130:
1098:
1033:
624:
410:
1:
843:
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7:
10:
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1079:New Zealand Woman's Weekly
612:The Cover of Rolling Stone
208:
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2136:
2033:
2026:
1963:
1896:
1838:
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1650:
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1428:"Magic frequency listing"
816:concert in Wellington, a
121:
95:
90:
80:
75:
65:
60:
48:
43:
39:16 markets in New Zealand
35:
26:
1454:"Frequencies Wellington"
868:National Business Review
565:Great American Song Book
526:
828:, a nationwide tour of
431:and switched format to
146:radio network owned by
1492:MediaWorks New Zealand
1402:MediaWorks New Zealand
1368:MediaWorks New Zealand
1334:MediaWorks New Zealand
942:. 2010. Archived from
932:"Radio Vault Auckland"
902:MediaWorks New Zealand
319:Magic 828 & 98.6FM
193:. Magic also operated
164:Bunting in the Morning
148:MediaWorks New Zealand
2273:Magic (radio network)
2091:in Manawatū-Whanganui
1981:Pacific Media Network
796:Events and promotions
245:. New frequencies in
2101:in Nelson and Tasman
1971:Access Radio Network
1781:Radio in New Zealand
1238:. 10 November 2021.
1114:. 25 November 2021.
822:Auckland Art Gallery
449:easy listening music
156:Magic in the Morning
1815:Radio Bay of Plenty
1805:Coast FM (Westport)
1268:. 11 January 2022.
1208:. 4 November 2021.
1178:. 2 November 2021.
1146:. 8 February 2022.
1053:on 16 February 2021
810:Singin’ in the Rain
593:Simon and Garfunkel
23:
1086:on 28 January 2021
495:and Mark Bunting.
21:
2260:
2259:
2256:
2255:
2111:on the West Coast
2022:
2021:
1991:Radio New Zealand
1976:Iwi Radio Network
1959:
1958:
1747:
1746:
1743:
1742:
1692:
1691:
1458:radioheritage.net
1111:Radio New Zealand
908:. 23 March 2015.
818:Laurence Aberhart
597:Dennis Locorriere
577:Dusty Springfield
470:Dusty Springfield
395:, Nickson Clark,
142:is a New Zealand
137:
136:
2300:
2071:in Bay of Plenty
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1987:
1986:
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1522:eventfinda.co.nz
1518:"The Beach Boys"
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1082:. Archived from
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871:. Archived from
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275:Palmerston North
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2190:NZ Radio Awards
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1015:stoppress.co.nz
1007:
1000:
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988:
987:on 9 March 2016
985:(Working paper)
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959:
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947:
946:on 24 July 2011
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875:on 15 July 2015
859:
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838:Mount Maunganui
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638:
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630:
628:
627:
618:Sylvia's Mother
569:Aretha Franklin
529:
482:
445:
413:
389:Mark Richardson
387:, Leah Panapa,
385:Polly Gillespie
360:news presenter
211:
189:(NZME) station
173:, a nationwide
169:Magic operated
160:Magic Breakfast
125:
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2154:Te Māngai Pāho
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2140:
2138:
2134:
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2131:
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2129:
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2123:
2118:
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2108:
2106:in Marlborough
2103:
2098:
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2081:in Hawke's Bay
2078:
2073:
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2048:
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1544:External links
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1524:. Eventfinda.
1509:
1475:
1445:
1419:
1385:
1351:
1314:
1283:
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1161:
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1017:. Stop Press.
998:
974:victoria.ac.nz
957:
923:
886:
847:
845:
842:
820:exhibition at
797:
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792:
791:Other services
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585:Paul McCartney
528:
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462:The Beach Boys
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401:Dominic Bowden
381:Rachel Smalley
362:Peter Williams
311:Hauraki Plains
210:
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82:First air date
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2163:Organisations
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2139:
2135:
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2124:
2122:
2119:
2117:
2116:in Canterbury
2114:
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2109:
2107:
2104:
2102:
2099:
2097:
2096:in Wellington
2094:
2092:
2089:
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480:Programmes
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1266:StopPress
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779:- 95.9 FM
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717:Wairarapa
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