194:'s Diversified Agency Services (DAS) acquired Interbrand, and Birkin joined Omnicom. At Omnicom, he quickly rose up through the organisation, becoming European managing director of DAS in 1995, followed by international president of DAS in 1997, and worldwide president of DAS in 1999. In 2005, Birkin took on the role of president and CEO of Asia Pacific for Omnicom. His role in Asia was focused on helping Omnicom's agencies capitalise on potential opportunities in the region. In particular, he worked to promote Omnicom's services within Asia, which was the company's fastest-growing market in 2005.
33:
205:
Upon leaving
Omnicom, Birkin acquired a 70% stake in RPMC, taking a majority position in the company. He then launched Red Peak Group, a global marketing services firm, in February 2010. RMPC became part of Red Peak Group, which also comprises Red Peak Branding.
260:
ranks
Hakuhodo DY Holdings among the world's top ten agency companies. Following the acquisition in 2014, Birkin was named CEO of kyu, a new endeavour Hakuhodo DY Holdings called a strategic operating group. In kyu's first year, Birkin acquired American company
170:
In 1987, Birkin joined executive chairman Murphy at the new
Interbrand Group, where he began as group chief executive. He held this role at Interbrand from 1987 to 1995, during which time he took a leading role in developing the concept of
1416:
197:
Birkin's final roles at
Omnicom were vice-chairman of Omnicom Group and CEO of Omnicom Asia-Pacific, which he held simultaneously. In 2009, he stepped down from both roles.
253:
62:
497:"New Branding Trends to Watch: Former Omnicom Vice-Chief Birkin Says PR Trumps Others in Driving Brand Value, Points to Mobile and Experiential Marketing as Future Focus"
496:
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position, helping the company shift its focus from manufacturing to marketing. Specifically, he joined the company to build Acer's marketing and
94:
He founded his own marketing services company, Red Peak Group, in 2010. He is CEO of kyu, the strategic operating unit of
Hakuhodo DY Holdings.
1300:
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182:
Under the leadership of Murphy and Birkin, Interbrand grew from an international company with 25 employees to a global marketing consultancy.
1621:
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to form a global group of creative agencies with several specialisations. To date the kyu collective includes ATÖYLE, BEworks, BIMM, C2,
921:
1641:
1038:
281:, Kepler Group, Lexington, Napkyn, Public Digital, RedPeak, Rich Talent Group, Sid Lee, SYPartners, SYLVAIN, Upstatement, and Yard.
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as well as for his involvement in marketing operations. He began his career at
Interbrand in 1987, later working at
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237:. While holding the role he retained his position as chairman of Red Peak. Birkin left Acer in May 2014.
119:
43:
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654:
TechnoBrands: How to Create and Use ?Brand
Identity? to Market, Advertise and Sell Technology Products
111:
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82:(born 1958) is an English marketing executive, notable for his role in developing the concept of
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143:
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355:
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441:
102:
Michael Birkin was born in
England in 1958. Birkin's father, Sir Derek Birkin, was CEO of
8:
1417:"Montreal marketing agency Sid Lee acquired by Japan's Kyu as it seeks to expand in Asia"
1192:"Why the Cheil and Iris union makes perfect sense, by deal adviser Results International"
899:
811:
750:
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of Red Peak Group in addition to leading the company. He is chairman of Red Peak Group.
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and became well known as an expert in the field. He was a contributor for the book
719:"The Media Business: Advertising – Addenda; Omnicom Acquires British Brand Expert"
379:"Talking Business with Sir Derek Birkin of RTZ; Uncertainty Seen in Metal Markets"
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1547:"Exclusive: IDEO Investor Kyu Acquires BEworks, a Behavioral Economics Firm"
32:
700:
Jane Lewis (7 July 1989). "Cash
Injections Sets Interbrand For Flotation".
1467:
953:
702:
226:
1216:
534:"Profile: The collector – Michael Birkin, Global President, Omnicom DAS"
1327:"Hakuhodo's Kyu Prowls the World for 'Maker' Agencies Heavy on 'Doers'"
162:, the founder of Novamark and Interbrand who consulted on the project.
606:
Geoffrey Foster (1 October 1989). "There's No
Accounting for Brands".
142:
In his early career, Birkin was trained as an accountant, working for
110:, where he now is a member of council, Birkin went on to study law at
439:
David Rowe (17 August 1984). "Hob-Nobbing His Way to a 10m Fortune".
222:
91:
249:
154:. While handling the project to change the name of Hambro Life (to
332:
Heather Farmbrough (16 July 1987). "Birkin's Brand of Ambition".
266:
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783:
233:
capabilities with the goal of using consumer insights to drive
146:
from 1981 to 1984. Later, he took a role as PA and protégé to
684:
225:'s chief marketing officer in 2012. This was Birkin's first
895:"The World: Birkin takes on Omnicom's Asian Achilles' heel"
278:
477:
746:"The Talent Export: The 20 most influential Brits abroad"
1039:"Michael Birkin's Startup Red Peak Group Lands Intel"
1301:"Former Omnicom Vice Chairman Birkin Joins Hakuhodo"
1135:"Michael Birkin Heads Back to Asia to Be Acer's CMO"
836:"Michael Birkin Heads Back to Asia to Be Acer's CMO"
256:), the second largest advertising company in Japan.
1583:"Kepler Group Acquired By Marketing Collective Kyu"
1519:"Hakuhodo DY's Kyu Takes Stake in Design Firm IDEO"
1160:
1241:
979:
348:
331:
245:In 2014, Birkin's Red Peak Group was acquired by
125:In his spare time, Birkin pursues an interest in
1598:
1352:
1324:
1581:Wednesday, Alison Weissbrot // (4 April 2018).
1516:
1414:
1410:
1408:
1355:"Hakuhodo DY Holdings Acquires Digital Kitchen"
1298:
1163:"Marketing Director Michael Birkin leaves Acer"
1007:
622:
605:
1270:
1154:
982:"Love Succeeds Birkin at Omnicom Asia Pacific"
949:"Omnicom group pledges 'heavy focus' on China"
946:
922:"Omnicom will be more visible: Michael Birkin"
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277:, Ghost Note, Godfrey Dadich Partners, Haigo,
16:English global marketing executive (born 1958)
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1468:"Lexington sells to creative agency network"
1405:
1385:
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1075:"Japan's Hakuhodo Buys Red Peak, SYPartners"
1036:
1010:"Birkin Tells Why He Took 70% Stake in RPMC"
833:
779:"Birkin Takes Omnicom Asia-Pacific CEO Post"
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481:Squash Rackets Association Handbook 1976/77
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209:Initially, Birkin fulfilled the role of
1161:Ronald Tiefenthäler (5 December 2014).
1121:
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1632:People educated at Marlborough College
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1440:
864:"A place where the subsidiary is king"
685:Boersma, J.M. and Van Weelden (1991).
625:"Infosys Brand Value Up 3.18% In Fy03"
342:
299:"Michael John Birkin Director Profile"
61:The kyu unit of Hakuhodo DY Holdings (
1544:
1209:
423:
370:
349:Anita van de Vliet (1 October 1994).
291:
73:Developing concept of brand valuation
855:
471:
449:
351:"UK: The Pit and the Pendulum – RTZ"
106:, a mining company. After attending
1622:Alumni of University College London
1517:Nathalie Tadena (9 February 2016).
1388:"Japan's Hakuhodo acquires Sid Lee"
1104:"RPMC appoints new chief executive"
717:Stuart Elliott (23 December 1993).
478:Squash Rackets Association (1977).
13:
1190:Mark Williams (25 November 2014).
1008:Laurie Sullivan (28 August 2009).
495:Frank Zeccola (9 September 2009).
14:
1653:
1642:Alumni of the UCL Faculty of Laws
1037:Rupal Parekh (15 February 2010).
689:. London: Kogan Page. p. 80.
247:advertising and marketing company
221:Birkin was hired as Taiwan-based
1545:Nusca, Andrew (9 January 2017).
1441:Rinker, Brian (14 August 2020).
1353:Maureen Morrison (2 June 2015).
1325:Maureen Morrison (9 July 2015).
1102:Alison Ledger (8 January 2015).
862:Gary Silverman (14 March 2005).
1574:
1538:
1493:"Gehl joins the kyu Collective"
1485:
1460:
1434:
1415:Drew Hasselback (6 July 2015).
1234:
1217:"Hakuhodo Inc. Company Profile"
1133:Rupal Parekh (31 August 2012).
980:Noreen O'Leary (30 June 2009).
947:Jiang JingJing (14 June 2006).
834:Rupal Parekh (31 August 2012).
623:Debjoy Sengupta (23 May 2003).
532:Ken Gofton (26 November 1998).
137:
1299:Steve McClellan (9 May 2014).
1273:"Japan's kyu Acquires Sid Lee"
1271:Patrick Coffee (6 July 2015).
398:
1:
1443:"San Francisco's New Mad Men"
893:Lucy Aitkin (15 April 2005).
377:Steve Lohr (2 October 1990).
284:
165:
114:. He was a nationally-ranked
97:
1386:Minda Smiley (6 July 2015).
7:
10:
1658:
1243:"Agency Report 2016 Index"
657:. iUniverse. p. 211.
558:"A Brand New One of USM".
185:
44:University College, London
132:
118:player and played on the
112:University College London
69:
57:
49:
39:
30:
23:
1524:The Wall Street Journal
1080:The Wall Street Journal
807:"The Succession Stakes"
561:London Evening Standard
216:
201:Red Peak Group and RPMC
1607:British businesspeople
1305:Mediapost Agency Daily
240:
152:Zurich Insurance Group
144:PricewaterhouseCoopers
651:Chuck Pettis (2001).
609:Haymarket Media Group
356:Haymarket Media Group
179:, published in 1991.
1617:Corporate executives
687:Understanding Brands
406:"Michael Birkin Esq"
177:Understanding Brands
120:Junior England Squad
1447:www.bizjournals.com
410:Marlborough College
235:product development
108:Marlborough College
1421:The Financial Post
1108:Event Magazine, UK
724:The New York Times
538:Marketing Magazine
384:The New York Times
190:In December 1993,
928:. 14 October 2005
787:. 27 January 2005
754:. 12 January 2007
630:Business Standard
576:"Omnicom outlook"
564:. 17 August 1984.
148:Sir Mark Weinberg
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582:. 6 October 2006
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457:"Michael Birkin"
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815:. 24 March 2006
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459:. Bloomberg L.P
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271:Digital Kitchen
265:and Montreal's
263:Digital Kitchen
258:Advertising Age
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173:brand valuation
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127:Renaissance art
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84:brand valuation
40:Alma mater
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1167:Notebook Check
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484:. p. 300.
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70:Known for
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25:Michael Birkin
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50:Occupation(s)
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1564:. Retrieved
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1500:. Retrieved
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1475:. Retrieved
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1252:. 1 May 2016
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