289:'s monthly automobile tests which ran from the late 1940s to the early 1970s. McCahill's feisty opinions were delivered in a prose laced with similes that are still quoted today among car enthusiasts: "As anyone brighter than a rusty spike must know..."; flooring the accelerator pedal on a certain car is "...like stepping on a wet sponge"; the clock/tachometer combination on another car is "...about as useful as feathers on a moose." McCahill died in 1974, and three years later CBS bought
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month. Each "Mimi" held the job for a year. Their names were never given except for the announcement of a new "Mimi" in the
January issue. One Mimi did, however, hold the job for a few years in the sixties. An actress from Southern California, she left to live in Hawaii, and a readers' poll was conducted to choose a replacement from a short list. The readers' choice only lasted a short while, and was replaced by one of the runners-up. "Mimi" was discontinued with the change to
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was "Mimi," a shapely young woman dressed in skimpy overalls with blue and white vertical stripes; and, in the early sixties, a matching railroad engineer's cap (later discontinued). She was in a picture holding, standing beside, sitting on, lying on or just in the picture with a new product each
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In the 1980s, the magazine featured more and more home repair, remodel and woodworking projects while featuring fewer articles on general technology and automotive projects.
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trademark and revived the magazine as part of
TechnicaCuriosa.com, along with sister titles Popular Electronics and Popular Astronomy.
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Science and technology magazines published in the United States
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Modern
Mechanix Publishing Co., Greenwich, Connecticut
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391:"Times Mirror to Acquire 4 Consumer Magazines"
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389:Thomas B. Rosenstiel (16 October 1987).
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