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flavors and other products, such as buns. After the division of
Nutrexpa into two companies in 2014 and the distribution of the products of the old Nutrexpa between the two new companies that began operating in 2015, Nocilla was under the ownership of Idilia Foods, which is the one who manufactures it today.
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At the end of the 1967, the
Starlux group was inspired by a product of the Italian Ferrero group, the Nutella spreadable cream, to develop its own product for the Spanish market. Nocilla dough has a third less hazelnut paste than Nutella. Nocilla's first slogan was ¡Qué snack! To make itself known
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In 1997, Starlux shareholders sold the firm to the Knorr group, which later passed into the hands of the Anglo-Dutch multinational
Unilever. Five years later, the owners sold the brand to Grupo Nutrexpa, known for being the manufacturer of Cola Cao. Under their management, Nocilla launched new
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among young people, Nocilla sponsored sports camps, children's events and bet heavily on advertising. In this way, Nocilla positioned itself as the main brand in its sector.
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304:"Danone y Findim venden Starlux al grupo americano CPC, que produce seopas Knorr"
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The Rise of
Spanish Multinationals: European Business in the Global Economy
354:"Los accionistas de Nutrexpa dividen el grupo para permitir la sucesión"
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158:. Economía y empresa. Cambridge University Press. p. 47.
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This brand-name food or drink product–related article is a
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327:"Nutrexpa compra a Unilever las marcas Nocilla y Mesura"
110:: "Milk, cocoa, hazelnuts and sugar... No-ci-lla!!"
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108:Leche, cacao, avellanas y azúcar... ¡¡No-ci-lla!!
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189:El auge de la empresa multinacional española
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302:La Vanguardia, ed. (27 February 1997).
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279:La Vanguardia, ed. (20 October 1968).
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255:"Brand information at Nutrexpa site"
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186:Guillén, M.F.; Flórez, P. (2006).
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95:in 2002 has been manufactured by
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352:Pellicer, Lluís (19 June 2014).
226:. St. James Press. p. 286.
281:"Publicidad de Nocilla de 1968"
497:Brand name food products stubs
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325:El País, ed. (17 April 2002).
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152:Guillén, M. (2005).
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392:2016-06-28 at the
220:Grant, T. (2008).
79:spread similar to
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387:Brand information
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199:978-84-9768-286-2
165:978-0-521-84721-6
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139:References
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398:Nutrexpa
390:Archived
127:See also
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93:Unilever
89:Portugal
73:hazelnut
358:El País
331:El País
114:History
81:Nutella
69:Nocilla
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337:19 May
310:19 May
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103:Slogan
60:Sugar
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85:Spain
62:(56%)
50:Spain
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365:2016
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