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early 1992, got involved in the television business. Ostankino now had to buy their programs, which were popular with viewers. The price of one program fluctuated between $ 15 and $ 30 thousand. In addition, the television technical center (TTC) was separated from
Ostankino, and all editorial offices were forced to pay it for equipment rental (State Duma deputy Igor Yakovenko, who investigated the creation of ORT, thinks that this step led to the collapse of Ostankino). They also had to spend money on purchasing feature films. The television company's expenses grew faster than its income, and Ostankino was catastrophically short of state budget subsidies. Then the television company stopped paying the Ministry of Communications for the signal." According to a Kommersant article dated 29 April 1995, "Thus, by the end of 1992, television became a place where big money was made. The shadow income of Ostankino was no less than the income of advertising agencies and independent television companies. The salaries of journalists were so low that even under the threat of dismissal they did not refuse to shoot commissioned stories. Control over the first channel by the state became a formality. In fact, it was controlled by commercial structures. The principle was as follows: he who pays the piper calls the tune. This was probably what was called the crisis of the Ostankino television company. According to a Kommersant article dated 29 April 1995, "In 1993, the advertising market was essentially divided between Premier SV and Video International. Premier controlled the first, fifth and sixth channels, Video International controlled the second, third and fourth. Among the independent television companies, the most popular programs were ViDa, in which the advertising agency InterVid placed. As a result,
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time, the concept of "currency advertising" ($ 5000 per minute) was introduced. This only increased the income to the television company's shadow fund, since the studio took money from currency advertisers as from ruble advertisers, but for this service it was necessary to pay extra in cash. The then commercial director of "Ostankino" Nikolai
Chernonog did not like this at all, but he was not able to control the situation. It did not change even after accredited advertising agencies appeared at the television company: Premier SV, "Blik Communications", "Aurora", "Lot" and the
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article dated 29 April 1995, "In the fall of 1992, a commercial directorate was created at
Ostankino (ORT), which demanded that the studios enter into contracts with advertisers. The studio directors began to report not to the editor-in-chief of the TV company, but to the commercial one. At the same
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associated Video
International, since television officials still asked "in the pocket" for placing advertising in their studio's program." According to a Kommersant article dated 29 April 1995, "At the same time, independent television companies (ViD, RenTV and ATV), which appeared in late 1991 and
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took 16th place in the list of the richest people from the former USSR, which was compiled by the
Austrian magazine Option in late 1992 and published in the business magazine Most in February 1993. Most called Alexander Lyubimov the first television magnate.
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107:, is a useful starting point for translations, but translators must revise errors as necessary and confirm that the translation is accurate, rather than simply copy-pasting machine-translated text into the English Knowledge.
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According to «Блеск и нищета российского ТВ» ("The
Splendor and Poverty of Russian TV"), only $ 87 million or $ 187 billion rubles out of $ 82.5 billion was received from advertising at ORT which led to its insolvency.
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800:Олег ЛУРЬЕ, обозреватель "Совершенно секретно", Секреты Миши - агитпропа : о том, как "новые русские" захватили телебашню "ПОКАЖИТЕ МНЕ ЭТОГО МИЛЛИОНЕРА!"
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is the state broadcasting organization that managed part of the state television and radio broadcasting in Russia from
February 8, 1991, to October 12, 1995.
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Do not translate text that appears unreliable or low-quality. If possible, verify the text with references provided in the foreign-language article.
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Content in this edit is translated from the existing
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to the source of your translation. A model attribution edit summary is
436:: Российская государственная телерадиокомпания «Останкино» — formerly
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815:[Hope springs eternal: Who Wanted Vladislav Listyev Dead].
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883:Заподинская, Екатерина (Zapodinskaya, Ekaterina) (6 June 1998).
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811:Баландина, Александра (Balandina, Alexandra) (1 March 2020).
637:"Читать книгу: «Блеск и нищета российского ТВ», страница 4"
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All-Union State
Television and Radio Broadcasting Company)
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to this template: there are already 941 articles in the
741:Челноков, Алексей (Chelnokov, Alexey) (28 April 2000).
694:МИХАЙЛИН, МИХАИЛ (MIKHAYLIN, MIKHAIL) (29 April 1995).
813:"Надежда умирает последней: кто желал смерти Листьеву"
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430:Russian State TV and Radio Company «Ostankino»
299:Russian State TV and Radio Company «Ostankino»
142:accompanying your translation by providing an
87:Click for important translation instructions.
74:expand this article with text translated from
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745:["Boatswain" of Russian television].
698:[Case of JSC ORT: Craving for folk].
915:: CS1 maint: multiple names: authors list (
885:"Генпрокуратура допросила Сергея Лисовского"
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854:Spinella, Peter (1 March 2015).
621:(in Russian). December 30, 1991.
478:(February 8, 1991—June 30, 1992)
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696:"Дело АО ОРТ: Тяга к народному"
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593:was not on this list."
464:Ostankino TV Channel 1
415:; 28 years ago
378:Ostankino TV Channel 4
366:Ostankino TV Channel 1
349:; 32 years ago
347:December 27, 1991
321:; 33 years ago
413:October 12, 1995
319:February 8, 1991
165:Knowledge:Translation
136:copyright attribution
863:(themoscowtimes.com)
756:on 13 September 2024
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338:Free-to-air
1040:Categories
601:References
572:Kommersant
420:1995-10-12
354:1991-12-27
326:1991-02-08
228:newspapers
78:in Russian
36:improve it
959:Ostankino
911:cite news
835:cite news
770:cite news
722:cite news
410:Dissolved
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547:VIDgital
526:See also
134:provide
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101:DeepL
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