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series in 2009, becoming the title sponsor in 2014 for what is now the NASCAR Peak
Antifreeze Series. The iRacing Sponsorship ended in 2020. The brand announced it would sponsor the NASCAR Mexico Series, beginning in 2017, on October 18, 2016. As a result, the series was officially renamed to the
876:
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413:
in 2013 and has personally sponsored
Waltrip in a couple races from 2014 to 2016. The PEAK website still lists him as a member of "Team PEAK" as of 2018.
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188:
and other automotive products. The company markets itself as an "independent, family-owned business". It sells products in over 60 countries.
915:
780:
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712:
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469:
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891:"PEAK® Coolant & Antifreeze, BlueDEF® Diesel Exhaust Fluid Partner with Haas F1 Team | Haas F1 Team"
679:
365:
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420:
419:(NASCAR) – Ran a PEAK-sponsored car for a handful of races from 2013 to 2016 while driving for
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and from 1993 to 1994 as the SplitFire Spark Plug 500. It began sponsoring NASCAR's online
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In 1999, OWI purchased chemical company
Celanese AG (spun off from parent company
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209:
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877:"Old World Industries and Joe Gibbs Racing Announce Multi-Year Partnership"
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456:
416:
176:(OWI) is an American automotive and chemical company best known for their
820:
811:
548:
539:
537:"Old World Industries Sells Chemical Business to Indorama Ventures PCL".
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434:
373:
333:
448:
403:(Indycar & NASCAR) - Was a spokesperson for PEAK from 2005 to 2014.
394:
390:
345:
322:
295:
233:
229:
185:
318:
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847:
807:"iRacing.com and PEAK® Antifreeze/Coolant Ink Multi-Year Commitment"
620:"ABOUT PEAK: No big oil execs, no board of directors, and zero hype"
532:
530:
528:
526:
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264:
244:
201:
92:
649:"AMERICAN INGENUITY AT WORK: OWI drives technology and innovation"
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369:
337:
196:
The company was founded in 1973 as a chemical trading company by
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221:
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150:
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781:"NASCAR, iRacing.com Announce Six Year Licensing Extension"
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in 1984. In 1986, Old World purchased the Peak brand from
674:
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713:"Old World Sparks A Surefire Success In Own Private Way"
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232:
in the U.S. by 1994. The company introduced a line of
787:. Racer Media & Marketing, Inc. February 13, 2015
384:
306:
Blue
Mountain Professional – windshield wiper blades
263:. In 2012, Old World sold the chemical division to
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871:
869:
902:
643:
641:
576:
381:. The Mexico Series sponsorship ended in 2022.
866:
638:
228:, becoming the second-best-selling brand of
204:-born cotton exporter Riaz Waraich during a
842:
840:
838:
589:"Old World Industries, LLC Company Profile"
482:(NASCAR) - drove a PEAK-sponsored car for
464:(NASCAR) - drove a PEAK-sponsored car for
393:(NASCAR) – drove a PEAK-sponsored car for
136:
119:
294:Sierra – marketed as a safer alternative
835:
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612:
328:
317:
303:Final Charge – heavy duty engine coolant
16:American automotive and chemical company
921:Chemical companies of the United States
903:
710:
344:PEAK is known for its sponsorship of
916:Energy companies established in 1973
745:"Indorama to acquire Old World unit"
348:teams and events, primarily in the
13:
911:Oil companies of the United States
743:Whiteman, Lou (February 7, 2012).
711:Gruber, William (April 17, 1995).
385:Drivers and teams endorsed by PEAK
14:
947:
200:owner Tom Hurvis and his friend,
470:Monster Energy NASCAR Cup Series
883:
340:/PEAK Antifreeze Chevy in 2008.
313:
799:
773:
736:
427:. Bowyer and PEAK reunited at
212:. The company began exporting
1:
514:
300:Fleet Charge – engine coolant
291:marketed under the PEAK brand
680:"Client Profile: Tom Hurvis"
366:Dover International Speedway
7:
690:William Blair & Company
486:for a couple races in 2017.
117:8,106,279 Euro (2021)
10:
952:
468:for a couple races in the
191:
20:Old World Industries, LLC.
492:(Formula 1) – Car No. 8 (
455:, and Brittany Force and
379:NASCAR PEAK Mexico Series
368:from 1989 to 1992 as the
360:. OWI sponsored the fall
309:SmartBLADE – wiper blades
278:
145:
128:
113:
105:
82:
72:
54:
40:
32:
28:Old World Trading Company
24:
547:: Old World Industries,
208:shortage related to the
506:(NASCAR) - through the
437:(NASCAR) – through the
817:Bedford, Massachusetts
655:. Old World Industries
421:Michael Waltrip Racing
341:
326:
60:; 50 years ago
474:NASCAR Xfinity Series
332:
321:
58:November 1, 1973
936:Automotive chemicals
545:Northbrook, Illinois
289:Diesel exhaust fluid
255:production based in
247:), which focused on
174:Old World Industries
823:. February 21, 2014
551:. February 7, 2012.
429:Stewart-Haas Racing
370:PEAK Antifreeze 500
130:Number of employees
21:
718:chicagotribune.com
476:from 2017 to 2018.
425:HScott Motorsports
409:(NASCAR) - Joined
342:
327:
86:3100 Sanders Rd.,
19:
755:The Deal Pipeline
564:Missing or empty
447:(NHRA) – Drivers
445:John Force Racing
397:from 1989 to 1990
362:Sprint Cup Series
269:Indorama Ventures
171:
170:
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761:on 22 April 2015
757:. Archived from
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685:williamblair.com
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484:Joe Gibbs Racing
466:Joe Gibbs Racing
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134:245 (2021)
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76:J. Thomas Hurvis
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22:
18:
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931:American brands
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723:Chicago Tribune
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653:oldworldind.com
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498:Kevin Magnussen
494:Romain Grosjean
407:Michael Waltrip
387:
316:
281:
253:Ethylene glycol
210:1973 oil crisis
194:
159:
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149:
135:
131:
118:
101:
95:
78:Riaz H. Waraich
77:
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17:
12:
11:
5:
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812:prnewswire.com
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540:prnewswire.com
519:
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401:Danica Patrick
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350:IndyCar Series
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249:Ethylene oxide
226:Enron Chemical
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42:
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26:
15:
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2:
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463:
462:Daniel Suarez
460:
458:
454:
450:
446:
443:
440:
436:
433:
430:
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418:
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412:
411:his race team
408:
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275:795 million.
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206:Petrochemical
203:
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189:
187:
183:
179:
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144:
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127:
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116:
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109:PEAK, BlueDEF
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85:
81:
75:
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57:
53:
50:
46:
43:
39:
35:
31:
27:
23:
885:
856:. Retrieved
852:peakauto.com
851:
825:. Retrieved
810:
801:
789:. Retrieved
784:
775:
763:. Retrieved
759:the original
748:
738:
726:. Retrieved
716:
706:
694:. Retrieved
683:
657:. Retrieved
652:
628:. Retrieved
626:. PEAK. 2015
624:peakauto.com
623:
614:
602:. Retrieved
592:
538:
490:Haas F1 Team
480:Matt Kenseth
457:Robert Hight
417:Clint Bowyer
343:
314:Endorsements
242:
195:
177:
173:
172:
153:.oldworldind
83:Headquarters
33:Company type
848:"Team PEAK"
821:PR Newswire
750:thedeal.com
594:hoovers.com
549:PR Newswire
504:Ryan Blaney
435:Paul Menard
374:iRacing.com
346:motorsports
334:Paul Menard
234:spark plugs
926:Motor oils
905:Categories
566:|url=
515:References
496:) and 20 (
395:Team SABCO
391:Kyle Petty
356:, and the
323:Kyle Petty
296:antifreeze
287:BlueDEF –
257:Clear Lake
230:antifreeze
186:antifreeze
89:Northbrook
65:1973-11-01
45:Automotive
785:racer.com
364:event at
240:in 1990.
238:SplitFire
198:ad agency
182:motor oil
180:brand of
163:.peakauto
858:21 April
827:21 April
791:21 April
765:21 April
728:21 April
696:21 April
659:21 April
630:21 April
604:21 April
557:cite web
453:Courtney
431:in 2019.
325:in 1989.
265:Thailand
245:Celanese
202:Pakistan
93:Illinois
73:Founders
49:chemical
41:Industry
25:Formerly
599:Hoovers
510:company
508:Menards
441:company
439:Menards
338:Menards
267:-based
236:called
192:History
146:Website
114:Revenue
63: (
55:Founded
36:Private
854:. PEAK
692:. 2013
354:NASCAR
279:Brands
222:Europe
214:cotton
106:Brands
261:Texas
860:2015
829:2015
793:2015
767:2015
730:2015
698:2015
661:2015
632:2015
606:2015
570:help
472:and
449:John
423:and
358:NHRA
284:PEAK
271:for
251:and
220:and
218:Asia
178:PEAK
165:.com
155:.com
99:U.S.
336:'s
216:to
161:www
151:www
907::
868:^
850:.
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819::
815:.
809:.
783:.
753:.
747:.
721:.
715:.
688:.
682:.
669:^
651:.
640:^
622:.
597:.
591:.
578:^
561::
559:}}
555:{{
543:.
523:^
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732:.
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663:.
634:.
608:.
572:)
568:(
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67:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
