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A company may create a portfolio to showcase the capabilities and strengths of the business's services. The portfolio is a collection of the products, services and achievements of the company. The goal of a company portfolio is to create a presence of the business on the market, attract more
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customers and to show how the business differs from its direct competitors on the market. The company portfolio is also used as a business strategy to show the growth of the company to attract potential investors and shareholders.
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Accounting and
Valuation Guide: Valuation of Portfolio Company Investments of Venture Capital and Private Equity Funds and Other Investment Companies
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The Art of M&A Strategy: A Guide to
Building Your Company's Future through Mergers, Acquisitions, and Divestitures
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American
Institute of Certified Public Accountants (2019). "The Portfolio Company's Strategy and Positioning".
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This private equity or venture capital-related article is a
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