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Procter & Gamble wanted Black to design a bald man (or genie) with a nose ring. Black created two versions of the genie, one with a nose ring and one without the ring. Procter & Gamble decided to use Black's image without the ring as Mr. Clean. Mr. Clean products were first released to
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contacted Black during the 1950s. He was tasked by P&G with creating a new mascot for a forthcoming household cleaning product, to be called Mr. Clean. Executives at
Procter & Gamble described the new cleaner as being "like
274:, on March 30, 2014, at the age of 92. A member of the Fairmont Presbyterian Church, he was survived by his three sons, Richard, Christopher and Timothy, and seven grandchildren. His wife, Virginia Black, died in 2003.
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consumers in 1958. A television and radio ad campaign, utilizing Black's Mr. Clean mascot, accompanied the launch of the product line. The company still uses the Mr. Clean character in its marketing, as of 2014.
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Black, who spent much of his career as a commercial artist, worked on projects for a number of companies, ranging from
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liked the painting. The
Interior Department soon contacted Black and asked him to illustrate a character to promote
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360:"Kettering man behind "Mr. Clean" and "Smokey Bear" has died"
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175:. He moved to Ohio after the war and opened an art studio in
333:"Richard Black, 92, Artist Who Conjured 'Mr. Clean,' Dies"
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United States Army Air Forces personnel of World War II
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In addition to his commercial work, Black was also a
127:(October 10, 1921 – March 30, 2014) was an American
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331:Slotnik, Daniel E. (2014-04-02).
179:. He also taught art at both the
187:on a part-time basis for years.
358:Robinson, Amelia (2014-04-01).
18:Richard Black (disambiguation)
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427:People from Kettering, Ohio
407:American landscape painters
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270:Black died at his home in
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110:Virginia Black (died 2003)
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125:Harry Richard Black
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232:Artist and painter
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129:commercial artist
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369:. Retrieved
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173:World War II
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92:Notable work
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397:2014 deaths
392:1921 births
260:Smokey Bear
207:commercial
133:illustrator
97:Smokey Bear
75:Nationality
386:Categories
371:2014-05-04
344:2014-05-04
283:References
197:Frigidaire
205:Mr. Clean
201:Shell Oil
150:Biography
137:Mr. Clean
101:Mr. Clean
278:See also
115:Children
78:American
171:during
240:and a
209:mascot
191:Career
177:Dayton
140:mascot
107:Spouse
69:, U.S.
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266:Death
222:genie
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