368:
in the spring of 1957 while working for Tatham-Laird & Kudner
Advertising Agency. The vocal and piano recording was made on a home tape recorder for presentation to the agency and later to Procter & Gamble. Procter & Gamble approved the jingle in the spring or summer of 1957. Thomas Scott
339:
spoofing an audition reel for the Mr. Clean role that took place in August 2016 Los
Angeles, California. In addition to casting sessions at 404 NYC in New York on September 7, 2016, and Envision Studios LA in Los Angeles on September 14, 2016, contestants could also submit videos to the contest web
373:
in
Chicago in the summer or fall of 1957. Bill Walker was the arranger and Don Cherry and Betty Bryan were the singers. In January or February 1958, Cadden produced and wrote the first pool of television commercials — nine one-minute commercials and four 20-second "lifts". Included was the
34:
288:
Mr. Clean has always smiled, except for a brief time in the "Mean Mr. Clean" series of ads when he was frowning because he hated dirt. Although Mr. Clean is the strong, silent type, he did speak once in a few television commercials where actor
374:
original full 60-second jingle commercial and the 10-second jingle "tag" at the end of all the others. They were produced at
Cascade Pictures in Hollywood, California. The first pool of commercials ran in August 1958 at WDTV/KDKA in
136:
The all-purpose cleaner was originally formulated by
Linwood Burton, a marine ship cleaning businessman with accounts throughout the east coast of the United States and his friend, Mathusan Chandramohan, a rich entrepreneur from
209:; this is because a company exists that uses the "Mr. Clean" name. Furthermore, Flash does not use a mascot, unlike Mr. Clean. For many years Flash was advertised on UK television by Scottish actress
232:
The product's mascot is the character Mr. Clean. In 1957, Harry
Barnhart conceived the idea. Ernest C. Allen who was in the art department at the advertising agency Tatham-Laird & Kudner in
254:
based on his earring, folded arms, and tendency to appear magically at the appropriate time. (One of the live-action commercials has a character directly refer to Mr. Clean as a genie).
1221:
536:
In the
Philippines, Mr. Clean has had multiple jingles in the 1980s, 1990s and 2000s titled "Kuskos Piga" (transl. Scrub Squeeze), then "Labadami Labanbango", performed by
269:. (Cadden also wrote the words and music for the original Mr. Clean jingle — see below.) The first actor to portray Mr. Clean in live action television commercials was
335:
On
September 8, 2016, Procter & Gamble announced a contest to find the replacement Mr. Clean. The contest was introduced with a new 60-second spot with actor
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The competition ran through June 30, 2007. In
September 2007, the $ 10,000 prize was awarded to the creator of the winning video "Here's to Stains".
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in 1997 and 1998 respectively, and "Walang Dagdag Fabcon, Walang Dagdag Gastos" (transl. No Extra Fabcon, No Extra Cost) in 2009, performed by
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the year the product was introduced. The jingle is copyrighted under numbers EU 589219 & EU 599220. The jingle is also registered with
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311:, which depicts advertising mascots having dinner together, where he is shown helping do the dishes, and receives some dirty ones from
1102:
213:, with the catchphrase "Flash cleans floors WITHOUT scratching". Since 2016, adverts for Flash have included parodies of the song "
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site. The contest winner would receive $ 20,000 in mid-October, and be featured in the 2017 limited edition Mr. Clean calendar.
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created an advertising campaign, including a television commercial, featuring Mr. Clean to represent Honda's clean running
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Mr. Clean made his television commercial debut in 1958, initially portrayed in the live-action versions by character actor
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Cheeky New Work for Mr. Clean Kicks Off Search for a New Face Kellan Lutz wasn't quite right By
Kristina Monllos
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Hal Mason, the head animator at Cascade Studios in Hollywood, California modified the existing artwork in
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along with other Honda products including lawnmowers, string trimmers, motorcycles, and marine engines.
224:
In the 1980s, Uldarico L. Lacida of Secure Promotions promoted Mr. Clean products in Cebu, Philippines.
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Mr. Clean's first name, Veritably, originated from a 'Give Mr. Clean a First Name' promotion in 1962.
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729:"Mr Proper Әмбебап тазалағыш құрал 2020 Реклама на Казахском языке Kazakh Commercial қазақ тілінде"
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that gave consumers the opportunity to create a commercial advertising the Mr. Clean Magic Eraser.
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1177:"Honda Seeks to Clear the Air Over Ads: American Honda Motors Co. has a big job for Mr. Clean"
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in the Netherlands and Eastern Europe, including Bulgaria, Kazakhstan, Russia, and Ukraine
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1115:"Ad of the Day: Mr. Clean Is Freshened Up for Millennials With a Catchy Upgraded Jingle"
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According to Procter & Gamble, the original model for the image of Mr. Clean was a
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609:] (in German). Berlin, Germany: Vandenhoeck & Ruprecht. p. 80.
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drew Mr. Clean as a muscular, tanned, bald man who cleans things very well.
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389:. It is the longest running advertising jingle used in television history.
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Floors, doors, walls, halls, white sidewall tires, and old golf balls!
285:, the product Mr. Clean was referenced to as the "Genie in a bottle".
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Sinks, stoves, bathtubs he'll do, he'll even help clean laundry too!
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Mr. Clean How do you convince a woman to pick up an aging bald man?
556:. She is the last endorser before being replaced by Bonux in 2010.
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Mr. Clean will clean your whole house and everything that's in it!
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Mr. Clean gets rid of dirt and grime and grease in just a minute!
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In the UK and Ireland, the product is sold under the brand name
105:
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846:"Flash Cleaning Products, Reviews & Coupons - Supersavvyme"
349:
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Mr Clean Multi Surfaces Liquid Ultimate Orange ingredient list
1037:"Mastercard Priceless | Experiences make life more meaningful"
865:
Flash Ah-ah Dog #FlashDog 2016 Advert | P&G UK and Ireland
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754:"Лучшие средства для мытья пола назвали эксперты Росконтроля"
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In March 2007, Mr. Clean launched an online competition with
251:
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994:"Richard Black, 92, Artist Who Conjured 'Mr. Clean,' Dies"
629:
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What a Character! 20th Century American Advertising Icons
385:
In 2016, an updated reboot of the jingle was made for a
1103:
ADDING MULTIMEDIA The Search is on for #TheNextMrClean
155:
The name "Clean" is usually translated in languages:
678:"Photo gallery of worldwide packaging for Mr Clean"
318:Mr. Clean appeared on the September 2010 cover of
1668:
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369:Cadden produced the recording of the jingle at
16:Procter & Gamble household cleaning product
1242:
544:(1995), then "Labadami Labango Labalinis" by
1256:
382:under title code 570098598 & 570006267.
912:"Honoring the Legacy of Uldarico L. Lacida"
886:Flash Ultra! dog 2018 Advert. Flash Gordon.
630:Natalie Deane, Toronto Sun (Oct 13, 2016).
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632:"Search for new Mr. (or Ms.) Clean is on"
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250:, although some people may think he is a
150:
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281:obituary for the original illustrator,
1669:
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507:Mr. Clean gets tough on stuck on stuff
475:Mr. Clean gets tough on dirt and grime
121:) is a brand name and mascot owned by
1230:
1025:Real names of 23 fictional characters
515:Mr. Clean will clean your whole house
483:Mr. Clean will clean your whole house
503:so your bathroom looks clean as new!
971:. Chronicle Books. pp. 57–58.
778:
599:Stummerer, Sonja (5 October 2020).
449:He'll make it bright & clearer!
265:written, produced, and directed by
13:
1574:Arbora & Ausonia Joint Venture
1107:
967:Dotz, Warren; Morton, Jim (1996).
659:. News.londoncleaningcompany.co.uk
96:"There's no clean like Mr. Clean."
14:
1723:
1206:
992:Slotnik, Daniel E. (2014-04-02).
1646:Procter & Gamble Philippines
1625:Procter & Gamble Co. v. OHIM
910:Lacida, Hanzel (27 March 2013).
809:. Supersavvyme.co.uk. 2014-02-03
495:He's so tough he cleans them all
463:Mr. Clean, Mr. Clean, Mr. Clean!
364:wrote the jingle at his home in
303:In 2005, Mr. Clean was shown in
293:appeared playing Mr. Clean in a
261:to be more readily used for the
1191:from the original on 2012-10-23
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1061:"Biz X Magazine September 2010"
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893:from the original on 2021-12-21
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371:Universal Recording Corporation
1687:Male characters in advertising
1175:Gellene, Denise (1998-06-18).
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607:Cleaning: A Cultural Technique
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1:
1641:Procter & Gamble Pakistan
1158:"Mr. Clean, Labadami Labango"
949:. Chicago Tribune. 2003-02-11
928:. Chicago Tribune. 1986-06-06
585:
499:Grimy tubs and tiles he'll do
307:'s "Icons" commercial during
1712:Sexuality in popular culture
560:Mr. Clean scenes competition
519:And every room that's in it.
487:And every room that's in it.
453:Can he clean a diamond ring?
445:Can he clean a dirty mirror?
429:Can he clean a kitchen sink?
328:Mr. Clean was redesigned by
7:
1702:Procter & Gamble brands
1677:Products introduced in 1958
1181:ADVERTISING & MARKETING
511:cleans kitchens in a minute
491:Floors, doors, walls, halls
479:And grease in just a minute
437:Can he clean a window sash?
348:Mr. Clean's theme song, or
80:; 66 years ago
10:
1728:
1692:Mascots introduced in 1958
1636:Procter & Gamble Korea
1063:. Bluetoad.com. 2008-04-08
602:Putzen: Eine Kulturtechnik
457:Mr. Clean cleans anything!
21:Mr. Clean (disambiguation)
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1656:Villarriba and Villabajo
1651:Consumption of Tide Pods
1135:Mr. Clean (2016-07-01),
828:"Mr. Clean (uk) Limited"
387:television advertisement
376:Pittsburgh, Pennsylvania
1697:Cleaning product brands
1682:Advertising characters
1309:William Cooper Procter
709:. Proctor & Gamble
534:
466:
263:television commercials
151:International versions
947:"ERNEST C. ALLEN, 88"
807:"Flash by P&G UK"
703:"P&G in Bulgaria"
472:
402:
162:in Spain; originally
129:and later also for a
125:. It was used for an
49:melamine foam cleaner
1453:Head & Shoulders
1258:Procter & Gamble
779:Воейков, Александр.
740:Procter & Gamble
441:Faster than a flash!
433:Quicker than a wink!
123:Procter & Gamble
59:Procter & Gamble
19:For other uses, see
1284:Norman R. Augustine
1164:. 12 December 2022.
742:. February 7, 2022.
396:Thomas Scott Cadden
362:Thomas Scott Cadden
267:Thomas Scott Cadden
127:all-purpose cleaner
45:All-purpose cleaner
28:
1579:The Art of Shaving
1299:Lynn Morley Martin
998:The New York Times
393:Original lyrics by
330:Chase Design Group
297:in the mid-1960s.
248:Pensacola, Florida
241:United States Navy
26:
1707:Corporate mascots
1664:
1663:
1394:Crest/Blend-A-Med
1314:John F. Smith Jr.
1185:Los Angeles Times
259:print-advertising
246:from the city of
133:abrasive sponge.
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460:(Repeat Chorus)
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366:Skokie, Illinois
313:Charlie the Tuna
309:Super Bowl XXXIX
271:House Peters Jr.
195:in French Canada
146:House Peters Jr.
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1272:William Procter
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760:. 26 March 2019
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1483:Nice 'n Easy
1472:
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1278:James Gamble
1274:(co-founder)
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41:Product type
1478:New Chapter
1324:Meg Whitman
1294:A.G. Lafley
1117:. July 2016
736:youtube.com
540:(1984) and
358:Betty Bryan
337:Kellan Lutz
106:MrClean.com
1671:Categories
1614:Port Ivory
1523:Seven Seas
1195:2011-02-01
1144:2016-10-02
1121:2016-08-19
1067:2012-02-14
1046:2023-01-20
1011:2016-03-26
953:2021-05-21
932:2021-05-21
897:2019-11-02
871:2019-11-02
813:2014-02-03
758:Live Kuban
688:2009-01-29
663:2012-02-14
586:References
542:Nova Villa
531:Mr. Clean!
527:Mr. Clean!
523:Mr. Clean!
354:Don Cherry
305:MasterCard
211:Molly Weir
187:Mr. Proper
183:in Germany
164:Mr. Proper
160:Don Limpio
119:Mr. Proper
75:Introduced
1594:Chemicals
1589:BeingGirl
1493:Old Spice
1473:Mr. Clean
1041:Priceless
1006:0362-4331
707:pgcareers
564:In 1998,
546:Ali Sotto
426:Verse 2:
414:Verse 1:
291:Mark Dana
201:in France
171:in Mexico
139:Sri Lanka
115:Mr. Clean
27:Mr. Clean
1631:Tyneside
1619:Pringles
1434:Gillette
1354:Ambi Pur
1189:Archived
891:archived
641:16 April
404:Chorus:
323:Magazine
177:in Italy
1609:PG Tips
1567:Related
1558:more...
1538:Swiffer
1508:Pantene
1503:Pampers
1424:Febreze
1384:Charmin
1339:Current
850:P&G
732:(video)
577:YouTube
234:Chicago
101:Website
93:Tagline
83: (
65:Country
1543:Tampax
1518:Secret
1498:Oral-B
1374:Bounty
1364:Aussie
1349:Always
1341:brands
1265:People
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791:14 May
764:14 May
713:14 May
657:"IIS7"
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570:Accord
350:jingle
344:Jingle
244:sailor
228:Mascot
193:M. Net
1604:MDVIP
1553:Vicks
1533:Scope
1528:SK-II
1513:Puffs
1458:Ivory
1448:Gleem
1419:Fairy
1414:Dreft
1409:Downy
1389:Cheer
1379:Braun
1359:Ariel
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380:ASCAP
321:Biz X
275:In a
252:genie
219:Queen
217:" by
215:Flash
207:Flash
55:Owner
1548:Tide
1488:Olay
1468:Luvs
1429:Gain
1399:Dawn
1369:Bold
1002:ISSN
973:ISBN
793:2023
785:Meta
766:2023
715:2023
643:2021
611:ISBN
548:and
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78:1958
1463:Joy
1404:Daz
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