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on 8 January 1984. Before the campaign, Australia was approximately number 78 on the "most desired" vacation destination list for
Americans, but became number 7 three months after the launch, and soon became number 1 or 2 on Americans' "dream vacation" list, remaining in that position for most of the
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The phrase has since been used, along with some variations, to make reference to
Australia in popular culture in the US. The phrase is rarely used in Australia. Few use the word "shrimp" in Australia (the word most commonly used is "prawn") and the phrase is often perceived as American.
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121:. Thus they were not initially seen as celebrity advertisements in the US, as he was relatively unknown in the United States (though well known in the UK through his long-running
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and the phrase "slip a shrimp on the barbie" often evokes images of a fun social gathering under the sun. Australians, however, invariably use the word
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176:. Because the commercial was commissioned for broadcast in the United States, the change was made to limit audience confusion.
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player Chris Tilbey reported that he was quoted the "shrimp on the barbie" line "Every day. Every day", and Jesse Mirco of
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A sample of Paul Hogan's "shrimp on the barbie" Australian tourism advertising campaign.
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85:" is a phrase that originated in a series of television advertisements by the
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241:(Summer 2005). The Association of Travel Marketing Executives. Archived from
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The commercial was so influential that three decades later, Australian
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125:), although the film somewhat increased the commercial's popularity.
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The advertisement pre-dated Hogan's popularity in the 1986 film
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from 1984 through to 1990. The full quote spoken by Hogan is "
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311:"Meet Ohio State's country music fan, not from this country"
128:
The advertisements were developed by the
Australian agency
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from the original on 21 December 2021 – via YouTube.
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162:
145:
98:
1236:
Sustainable seafood advisory lists and certification
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95:I'll slip an extra shrimp on the barbie for you
302:
138:National Football Conference Championship Game
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97:", and the actual slogan of the ad was "
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136:. The campaign was launched during the
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132:in conjunction with American agency
89:broadcast in the US and UK starring
309:Schmidt, Lori (24 September 2021).
13:
38:
14:
1446:
1435:Australian television commercials
202:So where the bloody hell are you?
32:Screenshot from the advertisement
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1367:
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1070:
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72:Problems playing this file? See
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1395:Australian advertising slogans
1:
212:
110:
87:Australian Tourism Commission
163:
146:
99:
7:
1190:Fish diseases and parasites
672:
291:USC Football – Kiwi Crasher
233:Baker, Bill; Peggy Bendel.
195:
10:
1451:
239:Travel Marketing Decisions
20:
1351:
1323:List of seafood companies
1308:Gathering seafood by hand
1290:
1244:
1218:
1177:
1084:
949:
881:
793:
680:
629:
378:
369:
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1205:Scombroid food poisoning
363:Shrimp and prawn as food
192:said he heard it daily.
23:The Shrimp on the Barbie
1109:List of raw fish dishes
21:For the 1990 film, see
1094:List of seafood dishes
269:"Shrimp on the Barbie"
123:television comedy show
43:
33:
372:List of shrimp dishes
315:The Columbus Dispatch
235:"Come and Say G'Day!"
42:
31:
1430:Tourism in Australia
1226:Seafood mislabelling
593:Shrimp on the barbie
207:Tourism in Australia
186:USC Trojans football
83:Shrimp on the barbie
50:Shrimp on the barbie
1277:Pain in crustaceans
1262:Eating live seafood
1231:Sustainable seafood
1210:Shellfish poisoning
1114:List of tuna dishes
1104:List of fish dishes
1099:List of crab dishes
623:White boiled shrimp
267:Benjamin Christie.
1410:Australian English
1405:Australian cuisine
1343:Seafood restaurant
1313:History of seafood
1252:Declawing of crabs
603:Shrimp roe noodles
473:Ginataang kalabasa
453:Eating live shrimp
245:on 4 November 2007
141:next two decades.
100:Come and say G'day
44:
34:
1382:
1381:
1374:Category: Seafood
1298:Fish preservation
1257:Eyestalk ablation
1219:Advisory services
640:
639:
528:Pininyahang hipon
523:Nilasing na hipon
463:Fried shrimp cake
59:
16:Australian phrase
1442:
1415:Australian slang
1371:
1370:
1361:
1360:
1318:History of sushi
1167:
1166:
1074:
1073:
939:
938:
931:List of seafoods
667:
660:
653:
644:
643:
635:
518:Moon shrimp cake
513:Mee bandung Muar
488:Halabos na hipon
413:Camaron rebosado
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152:Australian slang
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118:Crocodile Dundee
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101:
61:
60:
41:
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1420:English phrases
1400:1984 quotations
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1363:Food portal
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1347:
1303:Fish processing
1286:
1267:Live fish trade
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1214:
1195:Mercury in fish
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1080:
1041:Shark liver oil
952:
945:
877:
789:
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671:
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583:Shrimp DeJonghe
573:Shrimp cocktail
508:Longjing prawns
468:Ginataang hipon
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294:. 1 June 2017.
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1338:Salmon cannery
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1328:Pescetarianism
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1291:Related topics
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1245:Animal welfare
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1200:Metagonimiasis
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1178:Health hazards
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1154:Shark fin soup
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1129:Fish and chips
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1086:Seafood dishes
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986:Fermented fish
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894:Marine mammals
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563:Sarsa na uyang
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538:Prawn cocktail
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533:Potted shrimps
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443:Drunken shrimp
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428:Dancing shrimp
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418:Char kway teow
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398:Binte biluhuta
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976:Cod liver oil
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882:Other seafood
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578:Shrimp creole
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568:Sesame shrimp
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564:
561:
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558:Sambal shrimp
556:
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549:
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543:Prawn cracker
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448:Dynamite roll
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75:
51:
30:
24:
19:
1272:Pain in fish
1149:Seafood boil
1046:Shrimp paste
1036:Salted squid
911:Sea cucumber
853:Prawn/Shrimp
613:Suam na mais
608:Shrimp toast
598:Shrimp paste
592:
458:Fried shrimp
438:Dried shrimp
318:. Retrieved
314:
304:
290:
284:
272:. Retrieved
247:. Retrieved
243:the original
238:
183:
171:
170:rather than
161:
155:
143:
127:
116:
114:
105:
94:
82:
80:
71:
18:
1051:Smoked fish
1031:Salted fish
991:Fish fillet
971:Canned fish
868:Crustaceans
863:Sea urchins
433:Dobin mushi
388:Balao-balao
249:21 December
1389:Categories
1144:Fried fish
1021:Fish stock
1016:Fish steak
1011:Fish paste
1006:Fish sauce
981:Cured fish
966:Dried fish
695:Barramundi
588:Shrimp mix
548:Prawn roll
408:Cahuamanta
274:15 January
213:References
190:Ohio State
134:N. W. Ayer
111:Production
91:Paul Hogan
74:media help
1185:Ciguatera
1139:Fish soup
1056:Stockfish
996:Fish head
951:Processed
889:Jellyfish
795:Shellfish
785:Whitebait
765:Swordfish
498:Kaeng som
1134:Fish pie
1026:Lutefisk
1001:Fish oil
873:Molluscs
858:Scallops
823:Crayfish
760:Sturgeon
740:Mackerel
730:Flounder
725:Flatfish
700:Billfish
553:Saeujeot
423:Cincalok
403:Biyaring
296:Archived
196:See also
157:barbecue
1425:Seafood
1333:Raw bar
1169:more...
1124:Chowder
1076:more...
953:seafood
941:more...
916:Seaweed
906:Octopus
848:Oysters
843:Mussels
838:Lobster
828:Geoduck
808:Cockles
803:Abalone
770:Tilapia
750:Sardine
735:Herring
710:Catfish
690:Anchovy
674:Seafood
503:Linapay
493:Har gow
483:Hae mee
393:BalchĂŁo
383:Bagoong
1372:
1119:Bisque
1061:Surimi
961:Caviar
745:Salmon
618:Vatapá
180:Impact
173:shrimp
147:Barbie
1159:Sushi
926:Algae
921:Squid
899:Whale
833:Krill
813:Conch
775:Trout
755:Shark
478:Gumbo
320:4 May
165:prawn
150:" is
818:Crab
780:Tuna
705:Carp
682:Fish
322:2022
276:2010
251:2007
154:for
130:Mojo
103:".
1066:Roe
720:Eel
715:Cod
1391::
313:.
259:^
237:.
221:^
666:e
659:t
652:v
355:e
348:t
341:v
324:.
278:.
253:.
144:"
81:"
76:.
25:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.