162:
beer ("How do you feel?") and they left the agency but continued to work on such clients as they grew their own consultancy which they named Mojo. In 1979 their creative consultancy became a full-service advertising agency and Meadow Lea and
Tooheys amongst other clients, signed with the new shop.
189:
The Mojo approach to TV advertisements used a colloquial and irreverent style, often with a catchy jingle to simple accompaniment and frequently sung in Jo's own "gravelly" voice. Contrasting against the clipped and
British-imitating style of voice presenters on Australian TV up till that point,
153:
and Morris from Sydney teamed up in the mid 70s at Sydney agency Hertz
Walpole. Johnston had been employed there since 1968 and Morris was freelancing. Johnston and Morris had immediate success together working on campaigns for Hertz Walpole clients
215:
666:
656:
671:
651:
239:. The Mojo name was carried on till 2016 in the Brisbane, Sydney and Melbourne offices of Publicis Mojo, Australian subsidiaries of the French
646:
661:
515:
231:
In 1989 MojoMDA Ltd was
Australia's largest ad agency with billings of $ 180 million and was acquired by the Los Angeles agency
438:
477:
127:("Jo") in 1979. Its lineage can today be traced to the Australian offices of Publicis, an Australian subsidiary of the
624:
451:
407:
166:
During the 1980s, MoJo was the hottest creative agency in Sydney and Mo and Jo had success jointly authoring
293:
124:
69:
600:
206:
Coming on", "Every Amco tells a Story" (for Amco jeans) all came out of the Mojo agency in the 1980s.
240:
131:
364:
171:
120:
65:
419:
612:
549:
402:"Adland : A True Story of Corporate Drama" (William Heinemann Australia, Melbourne 1990).
575:
275:
261:
183:
167:
502:
8:
321:
311:
116:
37:
523:
620:
403:
355:
266:
175:
232:
203:
191:
247:
224:
138:
104:
481:
99:
640:
619:(illustrated ed.). St Ives, N.S.W.: Australian Chart Book. p. 205.
522:(Summer 2005). The Association of Travel Marketing Executives. Archived from
279:
243:
134:
222:. The firm was named International Advertising Agency of the Year by
141:. Those offices traded as Publicis Mojo from the late 1990s until 2016.
307:
179:
155:
27:
235:. The merger was unsuccessful and in 1992 Chiat/Day sold off Mojo to
236:
150:
198:", "Hit ‘em with the Old Pea Beu" (insecticide), "Everybody loves
286:
159:
298:
199:
128:
324:
in
Australia and New Zealand - promoting healthy food choices
195:
601:
mumbrella.com.au - Subway moves to ‘I got it made’ slogan
310:
margarine - resulting from a search for a rhyme with "
214:
The firm merged with publicly listed
Melbourne agency
638:
339:List of singles, with selected chart positions
503:Answers.com - TBWA/Chiat/Day - company history
194:and accent. Ads such as "I’m as Australian as
158:margarine ("You oughta be congratulated") and
513:
569:
567:
667:Australian companies disestablished in 1992
657:Mass media companies disestablished in 1992
507:
420:World Series Cricket Ad C'mon Aussie C'mon
564:
449:
672:Australian companies established in 1979
543:
541:
652:Marketing companies established in 1979
475:
639:
265:promoting travel to Australia for the
209:
582:. Australian Broadcasting Corporation
573:
538:
452:"Mojo Office In New York Wins 2 Jobs"
349:
346:
343:
144:
611:
480:. B & T Magazine. Archived from
450:Dougherty, Phillip H. (9 May 1988).
253:
547:
246:and communications company holding
137:and communications company holding
13:
605:
576:"Tribute to an advertising legend"
393:
14:
683:
647:Advertising agencies of Australia
413:
662:1979 establishments in Australia
617:Australian Chart Book 1970–1992
550:"Doing very nicely, thanks Jan"
548:Lee, Julian (28 October 2004).
478:"Yabber merges to form Big Red"
476:Alarcon, Camille (3 May 2007).
182:'s instruction to "put another
176:Australian Tourism Commission's
594:
574:Hoare, Daniel (3 April 2007).
496:
469:
443:
432:
328:
1:
425:
304:You ought to be congratulated
267:Australian Tourism Commission
7:
514:Baker, Bill; Peggy Bendel.
294:I Still Call Australia Home
49:; 45 years ago
10:
688:
520:Travel Marketing Decisions
333:
377:
362:
354:
237:Foote, Cone & Belding
149:Johnston, initially from
98:
90:
75:
61:
43:
33:
23:
552:. Sydney Morning Herald
516:"Come and Say G'Day!"
439:Mojo Brand disappears
378:"C'mon Aussie C'mon"
350:Peak chart positions
216:Monaghan Dayman Adams
190:Mojo ads highlighted
276:World Series Cricket
262:Shrimp on the barbie
184:shrimp on the barbie
168:World Series Cricket
119:formed in Sydney by
340:
272:C'mon Aussie, C'mon
210:Corporate evolution
20:
526:on 4 November 2007
456:The New York Times
365:C'mon Aussie C'mon
338:
322:Subway restaurants
172:C'mon Aussie C'mon
145:Founding and style
117:advertising agency
115:was an Australian
38:Advertising agency
18:
391:
390:
254:Notable campaigns
202:", "I Can Feel a
174:" and later the
110:
109:
94:Name discontinued
679:
631:
630:
609:
603:
598:
592:
591:
589:
587:
571:
562:
561:
559:
557:
545:
536:
535:
533:
531:
511:
505:
500:
494:
493:
491:
489:
473:
467:
466:
464:
462:
447:
441:
436:
381:
341:
337:
192:Australian idiom
86:
84:
57:
55:
50:
21:
17:
687:
686:
682:
681:
680:
678:
677:
676:
637:
636:
635:
634:
627:
610:
606:
599:
595:
585:
583:
580:The World Today
572:
565:
555:
553:
546:
539:
529:
527:
512:
508:
501:
497:
487:
485:
474:
470:
460:
458:
448:
444:
437:
433:
428:
416:
396:
394:Further reading
379:
358:
336:
331:
312:polyunsaturated
256:
248:Publicis Groupe
225:Advertising Age
212:
147:
139:Publicis Groupe
105:Publicis Groupe
82:
80:
68:
53:
51:
48:
12:
11:
5:
685:
675:
674:
669:
664:
659:
654:
649:
633:
632:
625:
604:
593:
563:
537:
506:
495:
484:on 6 June 2008
468:
442:
430:
429:
427:
424:
423:
422:
415:
414:External links
412:
411:
410:
395:
392:
389:
388:
385:
382:
375:
374:
371:
368:
360:
359:
352:
351:
348:
345:
335:
332:
330:
327:
326:
325:
315:
301:
290:
285:I feel like a
282:
269:
255:
252:
211:
208:
146:
143:
125:Allan Johnston
108:
107:
102:
96:
95:
92:
88:
87:
77:
73:
72:
70:Allan Johnston
63:
59:
58:
45:
41:
40:
35:
31:
30:
25:
9:
6:
4:
3:
2:
684:
673:
670:
668:
665:
663:
660:
658:
655:
653:
650:
648:
645:
644:
642:
628:
626:0-646-11917-6
622:
618:
614:
608:
602:
597:
581:
577:
570:
568:
551:
544:
542:
525:
521:
517:
510:
504:
499:
483:
479:
472:
457:
453:
446:
440:
435:
431:
421:
418:
417:
409:
408:0-85561-340-8
405:
401:
398:
397:
386:
383:
380:(The New Era)
376:
372:
369:
366:
361:
357:
353:
342:
323:
319:
318:I Got It Made
316:
313:
309:
305:
302:
300:
296:
295:
291:
289:
288:
283:
281:
277:
273:
270:
268:
264:
263:
258:
257:
251:
249:
245:
242:
241:multinational
238:
234:
229:
227:
226:
221:
217:
207:
205:
201:
197:
193:
187:
185:
181:
177:
173:
169:
164:
161:
157:
152:
142:
140:
136:
133:
132:multinational
130:
126:
122:
118:
114:
106:
103:
101:
97:
93:
89:
78:
74:
71:
67:
64:
60:
46:
42:
39:
36:
32:
29:
26:
22:
19:Publicis Mojo
16:
616:
607:
596:
584:. Retrieved
579:
554:. Retrieved
528:. Retrieved
524:the original
519:
509:
498:
486:. Retrieved
482:the original
471:
459:. Retrieved
455:
445:
434:
399:
317:
303:
292:
284:
280:Nine Network
271:
260:Put another
259:
230:
223:
219:
213:
188:
165:
148:
112:
111:
24:Company type
15:
613:Kent, David
586:22 December
556:22 December
530:21 December
488:22 February
461:22 December
400:Coombs, Ann
329:Discography
320:to promote
306:to promote
297:to promote
244:advertising
218:and became
135:advertising
123:("Mo") and
121:Alan Morris
66:Alan Morris
641:Categories
426:References
308:Meadow Lea
274:promoting
180:Paul Hogan
178:spot with
156:Meadow Lea
28:Subsidiary
233:Chiat\Day
228:in 1988.
615:(1993).
278:for the
151:Adelaide
62:Founders
34:Industry
334:Singles
287:Tooheys
220:MojoMDA
160:Tooheys
81: (
76:Defunct
52: (
44:Founded
623:
406:
344:Title
299:Qantas
204:Fourex
200:Speedo
129:French
100:Parent
384:1979
370:1978
347:Year
196:Ampol
621:ISBN
588:2007
558:2007
532:2007
490:2007
463:2007
404:ISBN
170:'s "
113:Mojo
91:Fate
83:2016
79:2016
54:1979
47:1979
387:10
356:AUS
186:".
643::
578:.
566:^
540:^
518:.
454:.
373:1
367:"
250:.
629:.
590:.
560:.
534:.
492:.
465:.
363:"
314:"
85:)
56:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.