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violated
Australian Consumer Law, by misrepresenting the protein content within Uncle Tobys oat products. The commission alleged that the packaging âmade false or misleading representations that the oats in these Uncle Tobys products contained a significant amount of protein, which is not the caseâ. Uncle Tobys had included a disclaimer with the packaging, but this did not impact the verdict.
198:
80% of the oats used by Uncle Tobys
Australia are of the Mikita variety. Mikita oats differ from conventional oats due to higher levels of disease resistance, increased yield potential, and increased levels of ÎČ-glucan. Mikita oats were developed at the South Australian Research Development Institute
223:
are âMade with 65% real fruitâ. The chairman of the commission released a statement saying: "The ACCC was concerned that the Roll-Ups composition was being misrepresented to consumers". After the announcement, Uncle Tobys altered its advertising practices to remove the aforementioned phrase. Uncle
231:
On 26 November 2015, Cereal
Partners Australia paid a fine of $ 32,400 to the ACCC. Prior to this payment, the ACCC had issued Cereal Partners Australia with three infringement notices. The commission issued infringement notices because it had reason to believe that Cereal Partners Australia had
227:
After the mandate, the ACCC required Uncle Tobys to publish an article for the food industry, emphasising the importance of advertising standards. In the article, Uncle Tobys stated that its "key learning from this experience was that in making representations to consumers, we have to carefully
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Uncle Tobys often advertises the health benefits of its oats, calling them a ânatural superfoodâ. Monro et al. (2003) conducted research on three of Uncle Tobys oat bars (Break-Free
Fruesli, Whole meal Fruit, and Chewy Muesli). The study found that: "Dietary Fibre contents are consistent with
29:
247:
Uncle Tobys, in collaboration with Royal Life Saving
Australia, previously launched a swimming campaign. The program is named âSwim My Wayâ and was launched on the 6 March 2018. The aim of this program is to promote swimming to all Australians, regardless of their age demographic.
162:
On 23 May 2006, Nestlé announced its acquisition of Uncle Tobys
Australiaâin addition to the brand rights in New Zealandâfor the total sum of $ 890 million Australian dollars. The Uncle Tobys cereal businessâwhich accounted for approximately 40% of its overall salesâwas bought by
118:
is an
Australian food manufacturing company which specialises in breakfast oat products. Since its foundation in 1861, the company has expanded its product range across the cereal and ready-to-eat snack market. Uncle Tobys is currently operated as a wholly owned subsidiary of
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The product recall was due to equipment failure within one of Nestle's production facilities, which created the possibility for there to be foreign matter (small metal fragments) in the product. Customers who purchased the recalled batches were entitled to a full refund.
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Uncle Tobys sources 50% of its oats from local farms, which are within 100 km its main factory. In its corporate supply chain, Uncle Tobys exclusively utilises suppliers who have been certified as âLevel Aâ by the
National Association of Sustainable Agriculture.
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issued a product recall for a number of Uncle Tobys products. The recall affected four flavours of fruit roll-ups; including passionfruit, rainbow berry, rainbow fruit salad, and fun-prints strawberry (Food
Standards Australia New Zealand, 2020).
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Tobys was prevented from suggesting that Roll-Ups are equivalent to any percentage of fresh fruit and was prevented from running an advertisement that showed an apple being compacted into a Fruit Roll-Up.
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consider how consumers might view both representations on packaging and the overall impression created by all the aspects of product marketing, including labels, branding and advertising."
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The Uncle Tobys product suite is separated into three categories: Snacks, Oats and
Cereals. The company sells different types of oats, such as traditional, super blend, and ancient grains.
199:(SARDI), by the National Oat Breeding Program. The research was funded by the Uncle Tobys Corporation, in partnership with various governmental and corporate entities.
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Historically, the Uncle Tobys brand has been closely associated with swimming. In 1983, the company sponsored its first athleteâLisa Curryâa swimmer at the
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which later became Uncle Tobys. Rolled oats were considered a commodity during the era and were mentioned in the financial columns of newspapers.
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rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. Brand owned by
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recommendations for adult males made by the Standing Committee on the Evaluation of Dietary Reference Intakes of the Food and Nutrition Board".
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171:). Other sections of the Uncle Tobys business, such as nutritious snacks and instant soups, were directly incorporated into Nestlé Australia.
2307:. Produced by Cereal Partners, branded as Nestlé. Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by
648:"Uncle Tobys (Cereal Partners Australia) pays $ 32,400 in penalties for alleged false or misleading representations about Uncle Tobys oats"
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523:"Healthy for you, healthy for the environment: corporate capital. Farming practice, and the construction of 'green' foods"
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2319:. Used only in Indonesia, Thailand, and Cambodia. Used only in the Philippines. U.S. production rights owned by the
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Monro, John (2000). "Adequate intake values for dietary fibre based on faecal bulking indexes of 66 foods".
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with a different product. U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by
2295:; U.S. and Canadian production rights controlled by Nestlé under license. U.S. production rights owned by
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427:"Nestlé Acquisition of Uncle Tobys in Australia Enhances Group's Nutrition, Health and Wellness Dimension"
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in Victoria, brothers Leonard and George Parsons left England and began manufacturing John Bull Oats in
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123:, after being acquired in 2006. Uncle Tobysâ main factory is situated in the town of
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Other popular Uncle Tobys products include: Roll-Ups, Cheerios, and snack bars.
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626:"Uncle Tobys stops claims Roll Ups are 'made with 65% real fruit'"
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2315:. Singaporean, Malaysian and Thai production rights owned by
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2005:
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The Uncle Tobys silo on Sunshine Rd, West Footscray, Victoria
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2234:
International Code of Marketing of Breast-milk Substitutes
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650:. Australian Competition & Consumer Commission. 2015
628:. Australian Competition & Consumer Commission. 2006
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Primary Industries and Regions South Australia, PIRSA
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Australian Competition and Consumer Commission (ACCC)
272:
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mandated that Uncle Tobys stop advertising that its
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South Australian Research and Development Institute
2311:elsewhere. Philippine production rights owned by
2291:under the Nestlé brand elsewhere. Brand owned by
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501:"National Breeding Programs - Oat and Vetch"
2299:. U.S. rights and production owned by the
167:(a joint venture between General Mills and
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2331:, sold by Nestlé in Canada. Produced by
343:"Sustainable Oat Production in Australia"
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2824:Australian companies established in 1892
541:– via Taylor & Francis Online.
374:"Bringing Breakfast to the Family Table"
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2244:Maggi noodles safety concerns in India
576:European Journal of Clinical Nutrition
2849:Food and drink companies of Australia
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521:Geoffrey; Lyons; Lockie (1999).
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482:"National Oat Breeding Program"
971:Lactalis-Nestlé Fresh Products
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843:(Nestlé Waters North America)
404:. 18 November 1892. p. 3
324:
71:; 132 years ago
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910:Beverage Partners Worldwide
696:Royal Life Saving Australia
553:"Oats, a natural superfood"
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155:. In 1861 they established
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2839:Breakfast cereal companies
2283:Currently manufactured by
2219:Nestlé Smarties Book Prize
1465:Rowntree's Fruit Pastilles
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215:On 13 September 2006, the
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2769:Oatmeal cookie (cocktail)
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1815:California Pizza Kitchen
2662:Stornoway black pudding
2335:in the U.S. since 2020.
2313:Alaska Milk Corporation
2270:Controversies of Nestlé
589:10.1038/sj.ejcn.1601741
350:Shared Value Initiative
211:Advertising malpractice
2301:Smarties Candy Company
2168:Peter Brabeck-Letmathe
925:Nestlé Toll House Café
825:Nestlé Wyeth Nutrition
721:"Uncle Tobys Roll-Ups"
341:Leth, Melinda (2019).
236:Swim My Way initiative
184:
144:
2657:Staffordshire oatcake
2622:Oatmeal raisin cookie
2416:species and cultivars
2321:Ferrara Candy Company
2265:List of Nestlé brands
2056:Galderma Laboratories
1648:Seattle's Best Coffee
1460:Rowntree's Fruit Gums
1415:Nestlé Milk Chocolate
1143:Cinnamon Toast Crunch
815:Nestlé Purina PetCare
183:Uncle Tobys oat balls
182:
142:
2214:Nestlé Rowntree F.C.
401:The Brisbane Courier
256:On 10 January 2020,
2297:The Hershey Company
2209:Nestlé Invitational
2204:1977 Nestlé boycott
2123:Rowntree Mackintosh
1561:Chameleon Cold-Brew
1375:Mackintosh's Toffee
672:. Uncle Tobys. 2020
539:10.5172/rsj.9.3.543
376:. Uncle Tobys. 2017
23:
2829:Australian cuisine
2469:Basic preparations
2229:Toll House cookies
2031:Chocolate Surpresa
1996:Former brands and
1541:Blue Bottle Coffee
895:Nestlé Philippines
242:Commonwealth Games
194:Oats and nutrition
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2834:Australian brands
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2728:Oatmeal Creme Pie
2693:It's-It Ice Cream
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2098:Peter's Chocolate
1353:Kit Kats in Japan
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2317:Fraser and Neave
2258:Related articles
2239:Nescafé Basement
1425:Peppermint Crisp
1385:Menier Chocolate
1188:Nesquik (cereal)
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2602:Oatmeal ball
2567:Gomme (food)
2547:Dock pudding
2517:Atholl brose
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2438:Avena sativa
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2224:Nestlé Tower
2178:Henri Nestlé
2118:Powwow Water
2108:Polly Waffle
2083:Ice Mountain
2021:Butterfinger
1998:subsidiaries
1967:
1869:
1845:Lean Pockets
1835:Lean Cuisine
1609:Nescafé Gold
1495:White Knight
1313:Coffee Crisp
1215:and desserts
1178:Lucky Charms
1148:Cookie Crisp
1112:S.Pellegrino
1102:Princes Gate
1068:
934:Other assets
891:Nestlé Lanka
884:Nestlé Japan
871:Nestlé India
864:Subsidiaries
731:. Retrieved
724:
700:. Retrieved
695:
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674:. Retrieved
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630:. Retrieved
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461:. Retrieved
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435:. Retrieved
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408:15 September
406:. Retrieved
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396:"Commercial"
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378:. Retrieved
353:. Retrieved
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36:Product type
18:
2743:Uncle Tobys
2733:Quaker Oats
2491:Rolled oats
2444:Kherson oat
2163:Paul Bulcke
2138:Zephyrhills
2133:Wonder Ball
2088:Jenny Craig
1968:Uncle Tobys
1948:Frosty Paws
1933:Fancy Feast
1885:Yinlu Foods
1870:Uncle Tobys
1830:Hot Pockets
1748:HĂ€agen-Dazs
1743:Frosty Paws
1697:Coffee-Mate
1574:Dolce Gusto
1569:Coffee-Mate
1514:Coffee and
1490:Walnut Whip
1445:Red Ripperz
1380:Matchmakers
1365:Life Savers
1273:Black Magic
1268:Blue Riband
1243:After Eight
1183:Milo Cereal
1173:Lion Cereal
1153:Corn Flakes
1092:Acqua Panna
1001:Dolce Gusto
959:Yinlu Foods
670:"Our Story"
583:(1): 32â9.
557:Uncle Tobys
457:Uncle Tobys
311:Food portal
147:During the
116:Uncle Tobys
22:Uncle Tobys
2813:Categories
2738:Ready Brek
2688:Cool-A-Coo
2582:Havreflarn
2431:Avena nuda
2309:Post Foods
1855:Stouffer's
1802:and snacks
1733:Eskimo Pie
1702:La Lechera
1687:Bear Brand
1663:Sweet Leaf
1597:Milo cocoa
1587:La Lechera
1455:Rowntree's
1420:Passatempo
1223:Animal Bar
1213:Chocolate
1069:Toll House
1032:Bear Brand
989:Appliances
941:Hsu Fu Chi
325:References
66:Introduced
2718:Mornflake
2713:McOatmeal
2642:Rock cake
2607:Oat bread
2542:Cranachan
2078:Hoadley's
2071:Restylane
2036:Deer Park
2026:Baby Ruth
2016:Arrowhead
2011:Alfasigma
1865:Tombstone
1773:Mövenpick
1728:Drumstick
1723:D'Onofrio
1716:Ice cream
1692:Carnation
1653:Starbucks
1623:Nespresso
1551:Carnation
1516:beverages
1470:Sin Parar
1283:Breakaway
1198:Shreddies
1107:Pure Life
1011:Special.T
1006:Nespresso
804:Divisions
153:Melbourne
149:gold rush
125:Wahgunyah
87:Australia
60:Australia
2800:Category
2708:McCann's
2667:Throdkin
2637:Porridge
2557:Flapjack
2537:Brenntar
2486:Oat milk
2349:Category
2113:PowerBar
2061:Cetaphil
2041:Dreyer's
1976:Cheerios
1943:Friskies
1928:Dog Chow
1820:DiGiorno
1788:Smarties
1658:Supligen
1638:Ovaltine
1618:Nesfruta
1578:Huesitos
1523:Abuelita
1475:Smarties
1430:Perugina
1410:Negresco
1405:Munchies
1390:Milkybar
1303:Cheekies
1298:Carlos V
1263:Big Turk
1228:Abuelita
1138:Chocapic
1133:Cheerios
873:(62.76%)
834:Divested
733:20 April
702:21 April
676:20 April
654:19 April
632:17 April
605:20468667
597:14679364
463:20 April
437:16 April
380:20 April
355:15 April
269:See also
175:Products
129:Victoria
2752:Related
2647:Skirlie
2612:Oatcake
2572:Granola
2527:Bannock
2481:Oatmeal
2361:Commons
2333:Froneri
2249:Freshly
2192:Related
1986:Weeties
1958:Winalot
1918:Beneful
1875:Winiary
1840:Libby's
1810:Buitoni
1778:Parlour
1768:Maxibon
1763:Kit Kat
1753:Hjem-IS
1707:Nesquik
1628:Nesquik
1602:Nescafé
1565:Chuckie
1536:BabyNes
1532:Acticor
1505:ZveÄevo
1480:Svitoch
1348:Kit Kat
1343:Goobers
1328:Drifter
1308:Chokito
1293:Caramac
1288:Cailler
1253:Bar One
1248:Allen's
1158:Fitness
1126:Cereals
1097:Perrier
1087:Contrex
1071:cookies
1063:Libby's
1037:Cerelac
1027:BabyNes
996:BabyNes
949:(30.3%)
947:L'Oréal
920:Froneri
135:History
102:Website
84:Markets
74: (
56:Country
2681:Brands
2652:Sowans
2632:Parkin
2597:Muesli
2151:People
2093:Ozarka
2066:Epiduo
2051:Gale's
2046:Enviga
1880:Wagner
1783:Savory
1682:Alpine
1667:Zoégas
1643:Ricoré
1633:Nestea
1613:Nescau
1592:Menier
1528:Alpine
1500:Yorkie
1400:Mirage
1360:Kohler
1338:Garoto
1323:Crunch
1117:Vittel
1056:Baking
1042:Gerber
981:Brands
967:(100%)
965:Malher
955:(100%)
797:Nestlé
729:. 2020
698:. 2018
603:
595:
459:. 2020
433:. 2006
431:Nestle
169:Nestlé
121:Nestlé
50:Nestlé
2723:Oatly
2703:Maypo
2592:Kasha
2577:Gruel
2522:Avena
2476:Groat
2413:Avena
2006:Alcon
1938:Felix
1923:Bonio
1860:Thomy
1850:Maggi
1825:Herta
1546:Boost
1333:Fox's
1318:Crisp
961:(60%)
943:(60%)
601:S2CID
504:(PDF)
346:(PDF)
46:Owner
2404:Oats
2329:Mars
1981:PLUS
1903:Alpo
1582:Klim
1556:Caro
1450:Rolo
1435:Polo
1395:Milo
1370:Lion
1278:Bono
1233:Aero
1193:Trix
1047:Nido
953:Osem
735:2020
704:2020
678:2020
656:2020
634:2020
593:PMID
465:2020
439:2020
410:2019
382:2017
357:2020
76:1892
69:1892
2323:.
1953:ONE
1738:Fab
1485:TEX
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