195:, they still ultimately fell into financial problems resulting in the foreclosure of the property. In 1891, Jacob Weisl purchased the company from the Goshen Savings Bank. Weisl set up a second factory in Covington, Pennsylvania, that made mostly Swiss cheese. He would have the broken pieces of cheese sent up to Monroe hoping to find a way to prevent the waste. It was during this time that Frey began taking broken pieces of cheese back to his house where he spent two years working on a process to make use of them. In 1918 he had his breakthrough, mixing cheese byproducts with the broken cheese bits to form a cheese blend that would become known as Velveeta. The name
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On
February 14, 1923, Frey incorporated a separate Velveeta company independent from the Monroe Cheese Co. In 1926, the Monroe Cheese company closed down and one year later Velveeta was sold to Kraft. The brand has since been expanded into a line of products including cheesy bites,
190:
In 1888, the new owners of the Monroe Cheese Co., Adolphe Tode and
Ferdinand Wolfe, hired former Neuesswanders Cheese Factory’s cheesemaker Emil Frey. While they would see success with one of Frey’s creations,
365:(MPC) in its ingredients, which meant it no longer fit any of the FDA's cheese-related definitions. Velveeta is now sold in the US as a "pasteurized prepared cheese product", a term not defined by the FDA.
178:. In 1923, The Velveeta Cheese Company was incorporated as a separate company. In 1925, it advertised two varieties, Swiss and American. The firm was purchased by
623:
412:, blended all together" in its US television commercials to explain its taste and texture because real cheese was used in the product at that time.
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to Kraft that
Velveeta was being sold with packaging that falsely described it as a "pasteurized process cheese spread", The product listed
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453:"Everybody Says It's the Finest Cheese in the World (Velveeta/Monroe advertisement)." Goshen (NY) Independent Republican, 9 June 1925.
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Shortage of History When it Comes to Velveeta
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In the 1930s, Velveeta became the first cheese product to gain the
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Kraft Foods has marketed
Velveeta as an ingredient for
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Classification as a pasteurized prepared cheese product
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In the 1980s, Velveeta used the advertising jingle, "
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was intended to connote a "velvety smooth" product.
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16:Pasteurized prepared cheese product by Kraft
381:. It is sold in the United States, Canada,
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589:. Oxford University Press. pp. 161–.
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583:Michael H. Tunick (November 27, 2013).
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562:"14 Cheesy Facts About Velveeta"
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551:, Accessed December 23, 2010.
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422:Velveeta Shells & Cheese
212:American Medical Association
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525:"Hudson Valley Magazine"
363:milk protein concentrate
299:whey protein concentrate
291:milk protein concentrate
141:That's La Dolce Velveeta
19:Not to be confused with
624:WARNING LETTER CHI-6-03
207:, and cheesy skillets.
151:kraftheinz.com/velveeta
549:Velveeta Brand History
480:. Smithsonian Magazine
586:The Science of Cheese
113:United States, Canada
305:, and 2% or less of
1296:Creole cream cheese
205:macaroni and cheese
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1403:Kraft Foods brands
478:smithsonianmag.com
472:Geiling, Natasha.
193:Liederkranz cheese
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379:cheese sandwiches
311:calcium phosphate
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1408:Processed cheese
1398:American cheeses
1372:Wisconsin cheese
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303:sodium phosphate
229:Nutritional info
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180:Kraft Foods Inc.
176:Monroe, New York
168:processed cheese
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255:Soft and creamy
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1291:Cream cheese
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1185:Pizza cheese
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1024:Philadelphia
971:Kraft Dinner
933:Miracle Whip
852:Country Time
725:. Retrieved
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656:. Retrieved
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377:and grilled
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335:apocarotenal
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159:
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52:Product type
25:
1331:Maytag Blue
1326:Liederkranz
1276:Cheese curd
1145:Easy Cheese
981:Oscar Mayer
956:Boca Burger
923:Grey Poupon
795:Kraft Foods
679:December 1,
658:December 1,
568:November 8,
531:February 9,
509:February 9,
484:October 18,
395:South Korea
391:Philippines
319:sorbic acid
315:lactic acid
260:Fat content
234:Other names
222:Ingredients
170:similar to
166:name for a
130:(1927–2012)
76:Kraft Foods
66:Kraft Heinz
1387:Categories
1346:Pinconning
1286:Colby-Jack
1261:Baby Swiss
1135:Cup cheese
1120:Cheez Whiz
1014:Dream Whip
1004:Cheez Whiz
976:Lunchables
966:Jet-Puffed
928:Kraft Mayo
913:Bull's-Eye
901:Condiments
727:January 6,
611:"Products"
433:References
92:Introduced
1266:Bergenost
1009:Cool Whip
847:Capri Sun
840:Beverages
822:Stove Top
387:Hong Kong
357:issued a
182:in 1927.
1351:Red Hawk
1341:Muenster
1301:D'Isigny
1205:Velveeta
1175:Magnolia
1140:Dairylea
1125:Chesdale
1047:Category
1029:Velveeta
918:Claussen
867:Kool-Aid
700:April 4,
416:See also
197:Velveeta
160:Velveeta
29:Velveeta
1365:Regions
1190:Primula
1057:Commons
892:Tassimo
862:Gevalia
812:Calumet
721:YouTube
410:Cheddar
339:annatto
331:enzymes
295:milkfat
252:Texture
186:History
146:Website
138:Tagline
110:Markets
100: (
82:Country
21:Belvita
1356:String
1306:Farmer
1165:Korall
961:Jell-O
804:Baking
593:
393:, and
389:, the
383:Panama
341:, and
1321:Kunik
1281:Colby
1271:Brick
1254:Types
996:Dairy
887:Sanka
882:Nabob
406:Swiss
402:Colby
283:water
164:brand
162:is a
62:Owner
1311:Hoop
1150:Eden
908:A.1.
729:2012
702:2010
681:2016
660:2016
591:ISBN
570:2017
533:2024
511:2024
486:2014
408:and
307:salt
287:whey
279:milk
102:1918
95:1918
877:MiO
355:FDA
271:18%
263:21%
246:Cow
1389::
718:.
638:,
541:^
502:.
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404:,
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337:,
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513:.
488:.
104:)
23:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
