448:, and stated that "they do such a good job making water taste good." After becoming a shareholder and endorser, Jackson worked with the company to create a new grape-flavored "Formula 50" variant of Vitaminwater and mentioned the drinks in various songs and interviews. It's unknown how much Jackson made from the purchase of his shares by Coca-Cola, with estimates in the financial press mainly in the $ 100 â 400million range. Though he no longer has an equity stake in the company, Jackson continues to act as a spokesperson for Vitaminwater, enthusiastically supporting the product, including singing about it at the
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332:", for the launches of Fruitwater and Vitaminwater in 1998 and 2000, respectively. By 2001, the company's drinks were sold in over 4,000 retail stores in the New York area. According to Bikoff, this enabled his products to go unnoticed by the large beverage makers until the product was firmly established, when he could then cultivate relationships with various independent distributors, opening the way for nationwide distribution.
555:(ASA) ruled that an advertisement that claimed vitaminwater was "nutritious" was misleading due to the high sugar content (23 g per 500 ml) of the drink. The ruling banning the advertisement stated: "Because Vitamin water contained about a quarter of a consumer's GDA (guideline daily amount) for sugar as well as the added vitamins, we considered that the description of Vitamin water as 'nutritious' was misleading".
548:
criticized the suit as "ridiculous" because "no consumer could reasonably be misled into thinking
Vitaminwater was a healthy beverage" and that the suit was an attempt by the group to increase its readership. In 2013, a federal judge ruled that the lawsuit could move forward as a class-action lawsuit.
262:
By 2002, the Glacéau line of waters was the top-selling enhanced water brand in the United States, with the company's
Vitaminwater being its best-selling product. In 2006, the company earned US$ 350 million in revenue. The company then began its global expansion, launching its products in the United
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which consists of many of the same ingredients as vitaminwater, such as crystalline fructose (a sugar), electrolytes, natural flavors, and vitamins (Vitamin B3, B5, B6, B12, and C) along with natural caffeine and ribose. Specific ingredients are added according to the flavor of the drink. Either 16
535:
gave one of its annual 'Shonky' awards to vitaminwater, saying that, despite the claim that the drinks were healthy, "one bottle contains about a third of the recommended daily sugar intake for an average adult woman ... and none contains more than 1% fruit juice". Choice also noted that the label
366:
as a subsidiary of Coca-Cola, with Coca-Cola primarily operating with a hands-off method, leaving Bikoff and Energy Brands principal operating officers in charge. In discussing the role of Coca-Cola, Bikoff states: "We run independently, we have our own offices. If Coca-Cola don't call me, I don't
547:
guidelines. The consumer group stated that "according to CSPI nutritionists, the 33 grams of sugar in each bottle of
Vitaminwater do more to promote obesity, diabetes and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles". Coca-Cola
437:, he denied this stating: "Did anyone say I had less than 50%? Look, I maintained control of the company and I maintain it today. But I donât talk about my share as every story becomes one about personal wealth." In 2006, the company was reported to have an annual sales revenue of $ 350 million.
403:
guidelines. The consumer group states that "according to CSPI nutritionists, the 33 grams of sugar in each bottle of
Vitaminwater do more to promote obesity, diabetes and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles". Coca-Cola
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was a less sweetened, sparkling version of
Vitaminwater drink that was sold from 2013 to 2015. It consisted of the same ingredients only with a light fruit flavor and less crystalline fructose. Aside from ânatural flavor,â fruitwater does not contain any actual fruit juice. Ingredients include
480:
In 2002, Energy Brands' Glacéau drinks were the top-selling brand of enhanced water. Vitaminwater is considered its most successful of the four products. On April 2, 2009, Glacéau
Vitaminwater introduced a new line for the weight-conscious market called Vitaminwater10 that has 10 calories per
536:
on one flavour blatantly mocked food regulations designed to protect consumers by stating, "We are prohibited from making exaggerated claims about the potency of the nutrients in this bottle", before making exaggerated claims about the potency of the nutrients in the bottle.
476:
and water for people who knew they should be drinking more water but weren't, Vitaminwater was targeted primarily at adults. With fewer calories than soda, the company states that the drink both hydrates consumers and provides nutrients they are likely to be missing.
259:, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
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is vapor-distilled water with electrolytes added for taste. It was introduced in 1996 as Ice
Mountain Spring Water and was renamed Smartwater in 1998. It is available in 600 mL, 700 mL, 850 mL, 1 L, 1.5 L, and
424:
As a privately owned company, Energy Brands has never been required to release information about its sales figures or other financial information. Bikoff himself never stated what percentage of the company he owned before it was sold.
398:
filed a class-action lawsuit against Energy Brands' parent company in the
Northern District of California Court. The suit alleges that the marketing of the drink as a "healthful alternative" to soda is deceptive and in violation of
444:âwas given a minority share in the company in exchange for becoming a spokesperson after learning that he was a fan of the beverage. The health-conscious Jackson noted that he first learned of the product while at a gym in
302:. As he consumed the items, he started thinking about the idea of having them together instead of having to take them separately. He founded Energy Brands in May 1996 using his personal savings and contracting with an
404:
dismissed the allegations as "ridiculous," on the grounds that "no consumer could reasonably be misled into thinking
Vitaminwater was a healthy beverage" and an attempt by the group to increase its readership.
278:
in August 2006, which held the shares until May 2007 when The Coca-Cola
Company purchased the company as an independent subsidiary, leaving its actual operations with its existing management including Bikoff.
468:, which was released at the company's launch in 1996. Glaceau Fruitwater, adding zero-calorie fruit flavors to the core Smartwater, followed in 1998. In 2000, Vitaminwater was launched, adding vitamins and
370:
Energy Brands began launching its products in the United Kingdom and Australia in 2008, with France following in 2009 and Argentina in 2011. The company eventually plans to expand to Canada and Mexico.
309:
Reflecting on the company's early history, Bikoff notes that it was "very tough" as he struggled with founding the company having no actual experience in beverage manufacturing, beyond working in an
440:
Before the sale to Coca-Cola, 70% shares of the company were held by company employees and smaller investors, with 30% held by the Tata Group. In October 2004, rapper Curtis Jacksonâknown as
294:
born on September 21, 1961, first conceived of the idea of vitamin-enhanced water in 1996. According to him, he was feeling "run down" and concerned he was catching a cold, so he took some
497:
as sweeteners. In September 2010, a rebranded version of the 10 calorie drink was introduced to the Canadian market, although Vitaminwater Zero is still exclusively a US product.
523:
vitaminwater is a mineral water product distributed by Energy Brands, introduced in 2000. Some ingredients are added according to the flavor and intended purpose of the drink.
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362:$ 1.2 billion of the sales went to the Tata Group for its 30% minority ownership, which Tata agreed to sell. Under the purchase agreement, Energy Brands remains nearly
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oz, 200 calories and 150 mg caffeine per can, or 2 oz, no calories. The vitaminenergy website does not show ingredients or amount of caffeine for the 'shot' product.
339:
to buy a 30% equity share in the company. LVMH later sold the stake to another investor, who in turn sold it again. The shares ended up in the hands of India-based
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ordered the coordination of different lawsuits against Coca-Cola Co. that alleged it misled the public about the nutritional benefits of Vitaminwater.
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in Connecticut for the base water used. The individual products carried the Glacéau name, with the company's first product being Glacéau Smartwater.
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eight-ounce serving, and later Vitaminwater Zero, a calorie-free drink, down from the older line that serves 50 kilocalories. Both drinks include
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stores around New York, moving to a statewide launch when the product became successful. He used this same basic method, adding in "
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obtained a minority share of the company as part of an endorsement deal in the company. Thirty percent of the equity was sold to
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543:. The suit alleged that the marketing of the drink as a "healthful alternative" to soda is deceptive and in violation of
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until March 2023, when two new flavors, coconut lime and raspberry dark chocolate, were announced along with a change to
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https://archive.today/20131127145656/http://www.newser.com/story/164750/next-from-coke-fruit-less-fruitwater.html
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1837:"The Number Three Sugar Substitute Truvia Natural Zero-Calorie Sweetner is Now Available in Spoonable Packaging"
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Thompson, Arthur A; John Gamble; A J Strickland (2004). "Case 5: Competition in the Bottled Water Industry".
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sometime in the 2000s, which in turn sold those shares. The shares eventually were sold to India-based
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factory. While launching his company, he was also having to deal with personal struggles including a
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2067:"I Can't Stop Conspiracy-Theorizing About Jennifer Aniston's Voice in This Smartwater Commercial"
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and expressing his excitement over the company's continuing to allow his input on products.
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1873:"vitaminwater Introduces Two New Flavors and Innovative Reformulation of Zero Sugar Lineup"
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Jennifer Aniston has been an integral part of the Smartwater family for nearly 10 years .
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for similar drinks. In the subsequent settlement Pepsi agreed to change its packaging.
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magazine once reported that he owned only 25% of the company, but in an interview with
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1524:"The Coca-Cola Company to Acquire Glaceau, Maker of Vitaminwater, for $ 4.1 Billion"
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677 million for the 30% equity, seeking to expand its American business interests.
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Energy Brands is owned primarily by Bikoff, employees, and small investors. Rapper
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2040:"smartwaterÂź and Jennifer Aniston Keep Moving Forward in New Advertising Campaign"
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Strategy: Winning in the Marketplace : Core Concepts, Analytical Tools, Cases
243:, New York, that manufactures and distributes various lines of drinks marketed as
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http://atlanta.cbslocal.com/2013/03/19/coca-cola-to-unveil-fruitwater-next-month/
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https://www.newser.com/story/164750/next-from-coke-fruit-less-fruitwater.html
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1639:"Judge, Skeptical of Pepsi's Motives, Urges Label Change in Life Water Suit"
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324:. He started by personally introducing Smartwater to smaller independent
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was the spokesperson of the brand from 2007 to 2020, being succeeded by
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1812:"With Humor, Glacéau Vitaminwater Introduces New Low-Calorie Beverage"
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Kingdom and Australia in 2008, France in 2009 and Argentina in 2011.
1946:"Vitaminwater lawsuit over health claims to proceed as class action"
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Mello, Sheila; Wayne Mackey; Ronald Lasser; Richard Tait (2006).
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2118:. Coca-Cola To Unveil âFruitwaterâ Next Month. CBS Atlanta. URL:
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in the U.S. District Court in Manhattan alleging that PepsiCo's
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Kate Seamons. Next From Coke: Fruit-less 'Fruitwater'. Newser.
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1309:. Coca-Cola discontinued the drink in 2015 due to poor sales.
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2nd generation: Defense, Formula 50, B-Relaxed, XXX, Multi-V
3319:
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United States v. Forty Barrels and Twenty Kegs of Coca-Cola
3044:
2759:
2688:
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MassTortDefense. February 14, 2011. Retrieved July 1, 2013.
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3rd generation: Balance, Endurance, Vital-T, Rescue, Charge
1112:
1069:
730:
539:
In 2009, brand owner The Coca-Cola Company was sued by the
384:
336:
271:
2015:"Jennifer Aniston's Latest Role: Bottled Water Pitchwoman"
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1st generation: Revive, Power-C, Energy, Focus, Essential
151:
1789:. Tsinghua University Press, McGraw Hill. p. C-11.
1166:
4th generation: Dwnld, Tranquilo, Connect, Spark, Stur-D
379:
On April 5, 2006, Energy Brands filed a lawsuit against
1921:"U.S. group sues Coke over VitaminWater health claims"
1692:"U.S. group sues Coke over VitaminWater health claims"
1261:
was announced as the new ambassador, replacing Gadot
2122:. Accessed: 2013-04-18. (Archived by Archive.today â
1919:
Geller, Martinne; Richwine, Lisa (January 15, 2009).
1690:
Geller, Martinne; Richwine, Lisa (January 15, 2009).
1456:
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1452:
1450:
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1444:
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460:
Energy Brands' first product was Glacéau Smartwater,
1972:"Advert for Coca-Cola Vitamin Water 'misled public'"
472:
with Smartwater. Designed to "fill the gap" between
1439:
1305:Guarana seed, which has twice as much caffeine as
1577:"Tata Tea makes $ 523-m profit with Glaceau sale"
3842:
1516:
3886:Food and drink companies based in New York City
1368:"Coke's water man J Darius Bikoff gushes forth"
1918:
1689:
531:In 2008, the Australian consumer organisation
3475:
2333:
355:On May 25, 2007, the company was acquired by
3876:Food and drink companies established in 1996
485:as a sweetener. Vitaminwater Zero also used
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1712:
350:
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409:Judicial Panel on Multidistrict Litigation
2347:
2012:
1547:
1408:
1406:
1404:
1402:
1400:
1398:
541:Center for Science in the Public Interest
526:
396:Center for Science in the Public Interest
2064:
1778:
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1709:
1415:"High-Energy Formula for Successful Biz"
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2046:. The Coca-Cola Company. April 13, 2017
1809:
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1347:
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1343:
1221:Stur-D - blue agave-passionfruit-citrus
1170:
14:
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2013:Silverman, Stephen M. (June 1, 2007).
1756:
1412:
1395:
551:In January 2011, the United Kingdom's
3463:
2321:
2065:Schwedel, Heather (August 17, 2017).
1463:Value Innovation Portfolio Management
511:Six different flavors of vitaminwater
235:, is a privately owned subsidiary of
3856:Drink companies of the United States
1759:"50 Cent, Glaceau forge unique bond"
1340:
387:"Life Water" packages infringed its
24:
3412:Coca-Cola buildings and structures
1810:Elliott, Stuart (March 31, 2009).
25:
3907:
3489:
2836:
2302:
1757:Howard, Theresa (July 29, 2007).
1548:Borchardt, Debra (May 29, 2007).
1541:
1500:. August 23, 2006. Archived from
1491:"Tata taps into US bottled water"
1366:Davidson, Andrew (May 28, 2008).
414:
374:
3871:Companies based in New York City
3334:I'd like to buy the world a Coke
3250:Escola v. Coca-Cola Bottling Co.
3122:
2143:. Accessed: 2013-04-18. Archive
1719:Robbins, John (August 5, 2010).
1665:"Life Water Packaging to Change"
1603:"Schneider Rothman IP Law Group"
1550:"Coke Deal Was Pricey But Right"
1413:Dillon, Nancy (April 23, 2001).
1264:
1185:Drive â blood-orange mixed-berry
905:"8 key nutrients from a â zinc"
27:The Coca-Cola Company subsidiary
3155:Coca-Cola Beverages Philippines
2269:
2239:
2209:
2179:
2149:
2133:
2109:
2087:
2058:
2032:
2006:
1992:
1964:
1938:
1912:
1890:
1865:
1829:
1803:
1738:
1721:"The Dark Side of Vitaminwater"
1683:
1657:
553:Advertising Standards Authority
500:
3147:Coca-Cola Europacific Partners
1846:. May 25, 2010. Archived from
1745:Panel Creates VitaminWater MDL
1631:
1595:
1569:
1483:
1224:Tranquilo â tamarind-pineapple
255:enhanced line of water called
13:
1:
3896:2007 mergers and acquisitions
1612:. 16 May 2015. Archived from
1526:. 25 May 2007. Archived from
1334:
1296:
1228:
572:Vitamins and other additives
419:
1312:
1280:
545:Food and Drug Administration
401:Food and Drug Administration
7:
3200:Beverage Partners Worldwide
1179:B-Relaxed â jackfruit-guava
455:
359:for $ 4.1 billion in cash.
343:in August 2006, which paid
62:; 28 years ago
10:
3912:
3272:POM Wonderful v. Coca-Cola
3139:Coca-Cola Beverages Africa
1232:
915:acai-blueberry pomegranate
746:acai-blueberry pomegranate
558:
335:Bikoff eventually allowed
282:
52:manufacturing and bottling
3829:
3608:
3570:
3497:
3404:
3339:The Lost Island of Alanna
3305:Coke Zero Facial Profiler
3285:
3261:Sinaltrainal v. Coca-Cola
3228:
3192:
3131:
3120:
3079:
3053:
3017:
2951:
2876:
2850:
2697:
2364:
2355:
2277:"Watermelon Punch Flavor"
1182:Defense â raspberry-apple
1176:Balance - cran-grapefruit
565:
394:On January 14, 2009, the
247:. Founded in May 1996 by
209:
199:
189:
181:
167:
136:
126:
106:
96:
88:
74:
56:
45:
35:
2551:Northern Neck Ginger Ale
2187:"Strawberry Kiwi Flavor"
2157:"Black Raspberry Flavor"
351:Acquisition by Coca-Cola
2000:"Brands & Products"
1898:"Glaceau Vitamin Water"
1215:Spark - grape-blueberry
1191:Fire - spicy watermelon
1188:Endurance â peach-mango
1089:cool blueberry lavender
320:and having to file for
3891:Coca-Cola acquisitions
3417:Criticism of Coca-Cola
527:Misleading advertising
520:
512:
185:US$ 350 million (2006)
3832:List of energy drinks
3440:Limca Book of Records
3384:Coca-Cola polar bears
3210:Coca-Cola Enterprises
2349:The Coca-Cola Company
2247:"Orange Mango Flavor"
1877:The Coca-Cola Company
1384:on September 23, 2008
1218:Stress-B â lemon-lime
582:strawberry watermelon
519:vitaminwater and Burn
518:
510:
357:The Coca-Cola Company
237:The Coca-Cola Company
205:The Coca-Cola Company
101:The Coca-Cola Company
3861:Bottled water brands
2863:Bodyarmor SuperDrink
2044:coca-colacompany.com
1203:Perform â lemon-lime
1171:Discontinued flavors
290:, a self-proclaimed
3429:Coca-Cola Freestyle
2217:"Lemon Lime Flavor"
1420:New York Daily News
930:strawberry lemonade
191:Number of employees
128:Number of locations
32:
3173:Coca-Cola Hellenic
2580:Ramblin' Root Beer
2517:Lemon & Paeroa
1816:The New York Times
1619:on 27 October 2012
1467:J. Ross Publishing
1235:Glaceau Smartwater
1212:Rescue - green tea
1197:Glow - strawberry-
1194:Formula 50 â grape
521:
513:
330:mom-and-pop stores
241:Whitestone, Queens
112:Whitestone, Queens
30:
3838:
3837:
3457:
3456:
3369:Once Upon a Wheel
3215:Columbia Pictures
3118:
3117:
2376:
2372:A&W Root Beer
1980:. 19 January 2011
1842:(Press release).
1504:on March 23, 2009
1154:
1153:
963:pineapple coconut
464:water with added
230:doing business as
223:
222:
16:(Redirected from
3903:
3866:Coca-Cola brands
3499:Monster Beverage
3484:
3477:
3470:
3461:
3460:
3422:Cocacolonization
3354:Move to the Beat
3315:Country Sunshine
3278:
3267:
3256:
3245:
3220:TriStar Pictures
3205:Coca-Cola Amatil
3185:
3177:
3169:
3159:
3151:
3143:
3126:
2883:
2878:Monster Beverage
2817:Simply Beverages
2374:
2362:
2361:
2342:
2335:
2328:
2319:
2318:
2314:
2313:
2311:Official website
2297:
2296:
2294:
2292:
2287:on June 13, 2013
2283:. Archived from
2273:
2267:
2266:
2264:
2262:
2257:on June 14, 2013
2253:. Archived from
2243:
2237:
2236:
2234:
2232:
2227:on June 15, 2013
2223:. Archived from
2213:
2207:
2206:
2204:
2202:
2197:on June 15, 2013
2193:. Archived from
2183:
2177:
2176:
2174:
2172:
2167:on June 14, 2013
2163:. Archived from
2153:
2147:
2137:
2131:
2116:Associated Press
2113:
2107:
2106:
2104:
2102:
2091:
2085:
2084:
2079:
2077:
2062:
2056:
2055:
2053:
2051:
2036:
2030:
2029:
2027:
2025:
2010:
2004:
2003:
1996:
1990:
1989:
1987:
1985:
1968:
1962:
1961:
1959:
1957:
1942:
1936:
1935:
1933:
1931:
1916:
1910:
1909:
1907:
1905:
1894:
1888:
1887:
1885:
1884:
1869:
1863:
1862:
1860:
1858:
1853:on July 17, 2011
1852:
1841:
1833:
1827:
1826:
1824:
1822:
1807:
1801:
1800:
1782:
1776:
1775:
1773:
1771:
1754:
1748:
1742:
1736:
1735:
1733:
1731:
1716:
1707:
1706:
1704:
1702:
1687:
1681:
1680:
1678:
1676:
1661:
1655:
1654:
1652:
1650:
1635:
1629:
1628:
1626:
1624:
1618:
1607:
1599:
1593:
1592:
1590:
1588:
1573:
1567:
1566:
1564:
1562:
1545:
1539:
1538:
1536:
1535:
1520:
1514:
1513:
1511:
1509:
1487:
1481:
1480:
1458:
1437:
1436:
1434:
1432:
1427:on July 21, 2009
1423:. Archived from
1410:
1393:
1392:
1390:
1389:
1380:. Archived from
1378:Times Newspapers
1363:
1330:watermelon Punch
1257:. In June 2022,
1251:Jennifer Aniston
1132:watermelon peach
997:
960:
899:
808:
787:
712:
683:
650:
563:
562:
288:J. Darius Bikoff
249:J. Darius Bikoff
219:
216:
177:VitaminWaterZero
143:Mike Repole
79:J. Darius Bikoff
70:
68:
63:
33:
29:
21:
3911:
3910:
3906:
3905:
3904:
3902:
3901:
3900:
3841:
3840:
3839:
3834:
3825:
3604:
3566:
3493:
3488:
3458:
3453:
3447:One, Two, Three
3400:
3389:The Polar Bears
3359:My Coke Rewards
3329:Hey Kid, Catch!
3323:
3310:Coming Together
3300:Ashita Ga Arusa
3289:
3281:
3276:
3265:
3254:
3243:
3224:
3193:Former holdings
3188:
3183:
3175:
3167:
3165:Coca-Cola FEMSA
3157:
3149:
3141:
3127:
3114:
3080:Purchased from
3075:
3049:
3013:
2989:Deep River Rock
2947:
2881:
2880:
2872:
2846:
2698:Juices and teas
2693:
2351:
2346:
2309:
2308:
2305:
2300:
2290:
2288:
2275:
2274:
2270:
2260:
2258:
2245:
2244:
2240:
2230:
2228:
2215:
2214:
2210:
2200:
2198:
2185:
2184:
2180:
2170:
2168:
2155:
2154:
2150:
2138:
2134:
2114:
2110:
2100:
2098:
2093:
2092:
2088:
2075:
2073:
2063:
2059:
2049:
2047:
2038:
2037:
2033:
2023:
2021:
2011:
2007:
1998:
1997:
1993:
1983:
1981:
1970:
1969:
1965:
1955:
1953:
1952:. July 19, 2013
1944:
1943:
1939:
1929:
1927:
1917:
1913:
1903:
1901:
1896:
1895:
1891:
1882:
1880:
1871:
1870:
1866:
1856:
1854:
1850:
1839:
1835:
1834:
1830:
1820:
1818:
1808:
1804:
1797:
1783:
1779:
1769:
1767:
1755:
1751:
1743:
1739:
1729:
1727:
1717:
1710:
1700:
1698:
1688:
1684:
1674:
1672:
1663:
1662:
1658:
1648:
1646:
1637:
1636:
1632:
1622:
1620:
1616:
1610:nutrisuplaw.com
1605:
1601:
1600:
1596:
1586:
1584:
1581:Hindustan Times
1575:
1574:
1570:
1560:
1558:
1546:
1542:
1533:
1531:
1530:on May 27, 2007
1522:
1521:
1517:
1507:
1505:
1489:
1488:
1484:
1477:
1469:. p. 186.
1459:
1440:
1430:
1428:
1411:
1396:
1387:
1385:
1364:
1341:
1337:
1321:Strawberry Kiwi
1318:Black Raspberry
1315:
1299:
1289:Tropical Citrus
1283:
1267:
1237:
1231:
1173:
1000:kiwi-strawberry
995:
958:
898:Squeezed (Zero)
897:
806:
785:
710:
686:kiwi-strawberry
681:
653:tropical citrus
648:
561:
529:
503:
470:natural flavors
462:vapor-distilled
458:
422:
417:
377:
353:
298:and drank some
285:
215:drinksmartwater
213:
192:
176:
174:
172:
159:
155:Carol Dollard,
154:
149:
139:
129:
122:
118:
81:
66:
64:
61:
28:
23:
22:
15:
12:
11:
5:
3909:
3899:
3898:
3893:
3888:
3883:
3878:
3873:
3868:
3863:
3858:
3853:
3836:
3835:
3830:
3827:
3826:
3824:
3823:
3818:
3813:
3808:
3803:
3798:
3793:
3788:
3783:
3778:
3773:
3768:
3763:
3758:
3753:
3748:
3743:
3738:
3733:
3728:
3723:
3718:
3713:
3708:
3703:
3698:
3693:
3688:
3683:
3678:
3673:
3668:
3663:
3658:
3653:
3648:
3643:
3638:
3633:
3628:
3623:
3618:
3612:
3610:
3606:
3605:
3603:
3602:
3597:
3592:
3587:
3582:
3576:
3574:
3568:
3567:
3565:
3564:
3559:
3554:
3549:
3544:
3539:
3534:
3529:
3524:
3519:
3514:
3509:
3503:
3501:
3495:
3494:
3487:
3486:
3479:
3472:
3464:
3455:
3454:
3452:
3451:
3443:
3436:
3431:
3426:
3425:
3424:
3414:
3408:
3406:
3402:
3401:
3399:
3398:
3393:
3392:
3391:
3381:
3379:Pepsi Invaders
3376:
3374:Open Happiness
3371:
3366:
3361:
3356:
3351:
3346:
3341:
3336:
3331:
3326:
3321:
3317:
3312:
3307:
3302:
3296:
3294:
3283:
3282:
3280:
3279:
3268:
3257:
3246:
3234:
3232:
3226:
3225:
3223:
3222:
3217:
3212:
3207:
3202:
3196:
3194:
3190:
3189:
3187:
3186:
3178:
3170:
3162:
3161:
3160:
3144:
3135:
3133:
3132:Joint ventures
3129:
3128:
3121:
3119:
3116:
3115:
3113:
3112:
3107:
3102:
3097:
3092:
3086:
3084:
3077:
3076:
3074:
3073:
3068:
3063:
3057:
3055:
3051:
3050:
3048:
3047:
3042:
3037:
3035:Dunkin' Donuts
3032:
3027:
3025:Caribou Coffee
3021:
3019:
3015:
3014:
3012:
3011:
3006:
3001:
2996:
2991:
2986:
2981:
2976:
2971:
2966:
2961:
2955:
2953:
2949:
2948:
2946:
2945:
2940:
2935:
2930:
2925:
2920:
2915:
2910:
2905:
2900:
2895:
2890:
2886:
2884:
2874:
2873:
2871:
2870:
2865:
2860:
2854:
2852:
2848:
2847:
2845:
2844:
2839:
2834:
2829:
2824:
2819:
2814:
2812:Peace Iced Tea
2809:
2804:
2799:
2794:
2789:
2788:
2787:
2777:
2772:
2767:
2762:
2757:
2752:
2747:
2742:
2737:
2732:
2727:
2722:
2717:
2715:Delaware Punch
2712:
2707:
2701:
2699:
2695:
2694:
2692:
2691:
2686:
2681:
2676:
2671:
2666:
2661:
2656:
2655:
2654:
2644:
2639:
2638:
2637:
2627:
2622:
2617:
2612:
2607:
2602:
2597:
2592:
2587:
2582:
2577:
2572:
2567:
2562:
2557:
2552:
2549:
2544:
2539:
2534:
2529:
2524:
2519:
2514:
2509:
2506:
2501:
2496:
2491:
2486:
2481:
2476:
2471:
2466:
2461:
2456:
2451:
2450:
2449:
2446:
2441:
2438:
2435:
2430:
2422:
2417:
2412:
2407:
2402:
2397:
2392:
2387:
2382:
2377:
2368:
2366:
2359:
2353:
2352:
2345:
2344:
2337:
2330:
2322:
2316:
2315:
2304:
2303:External links
2301:
2299:
2298:
2268:
2238:
2208:
2178:
2148:
2132:
2108:
2095:"why sparkle?"
2086:
2057:
2031:
2005:
1991:
1963:
1937:
1911:
1889:
1864:
1828:
1802:
1795:
1777:
1749:
1737:
1708:
1682:
1656:
1630:
1594:
1583:. May 26, 2007
1568:
1540:
1515:
1482:
1475:
1438:
1394:
1338:
1336:
1333:
1332:
1331:
1328:
1325:
1322:
1319:
1314:
1311:
1298:
1295:
1294:
1293:
1290:
1287:
1282:
1279:
1266:
1263:
1233:Main article:
1230:
1227:
1226:
1225:
1222:
1219:
1216:
1213:
1210:
1204:
1201:
1195:
1192:
1189:
1186:
1183:
1180:
1177:
1172:
1169:
1168:
1167:
1164:
1161:
1158:
1152:
1151:
1133:
1130:
1127:
1124:
1123:
1090:
1087:
1084:
1081:
1080:
1051:
1048:
1047:Power-C (Zero)
1045:
1042:
1041:
1028:
1025:
1022:
1019:
1018:
1001:
998:
993:
990:
989:
964:
961:
956:
953:
952:
931:
928:
925:
922:
921:
916:
913:
910:
907:
906:
903:
900:
895:
892:
891:
866:
863:
860:
857:
856:
847:
844:
841:
838:
837:
812:
811:tropical mango
809:
804:
801:
800:
791:
788:
783:
780:
779:
770:
767:
764:
761:
760:
747:
744:
741:
738:
737:
716:
713:
708:
705:
704:
687:
684:
679:
676:
675:
654:
651:
646:
643:
642:
633:
630:
627:
624:
623:
610:
607:
604:
601:
600:
583:
580:
577:
574:
573:
570:
567:
560:
557:
528:
525:
502:
499:
457:
454:
421:
418:
416:
415:Business model
413:
376:
375:Legal disputes
373:
352:
349:
284:
281:
245:enhanced water
221:
220:
211:
207:
206:
203:
197:
196:
193:
190:
187:
186:
183:
179:
178:
175:VitaminWater10
169:
165:
164:
140:
137:
134:
133:
130:
127:
124:
123:
120:
110:
108:
104:
103:
98:
94:
93:
90:
86:
85:
76:
72:
71:
58:
54:
53:
47:
43:
42:
37:
26:
9:
6:
4:
3:
2:
3908:
3897:
3894:
3892:
3889:
3887:
3884:
3882:
3881:Sports drinks
3879:
3877:
3874:
3872:
3869:
3867:
3864:
3862:
3859:
3857:
3854:
3852:
3849:
3848:
3846:
3833:
3828:
3822:
3819:
3817:
3814:
3812:
3809:
3807:
3804:
3802:
3799:
3797:
3794:
3792:
3789:
3787:
3784:
3782:
3779:
3777:
3774:
3772:
3769:
3767:
3764:
3762:
3759:
3757:
3754:
3752:
3749:
3747:
3744:
3742:
3739:
3737:
3734:
3732:
3729:
3727:
3724:
3722:
3719:
3717:
3714:
3712:
3709:
3707:
3706:Krating Daeng
3704:
3702:
3699:
3697:
3694:
3692:
3689:
3687:
3684:
3682:
3679:
3677:
3674:
3672:
3669:
3667:
3664:
3662:
3661:Coolah Energy
3659:
3657:
3654:
3652:
3649:
3647:
3644:
3642:
3639:
3637:
3634:
3632:
3629:
3627:
3624:
3622:
3619:
3617:
3616:5-hour Energy
3614:
3613:
3611:
3607:
3601:
3598:
3596:
3593:
3591:
3588:
3586:
3583:
3581:
3578:
3577:
3575:
3573:
3569:
3563:
3560:
3558:
3555:
3553:
3550:
3548:
3545:
3543:
3540:
3538:
3535:
3533:
3530:
3528:
3525:
3523:
3520:
3518:
3517:Full Throttle
3515:
3513:
3510:
3508:
3505:
3504:
3502:
3500:
3496:
3492:
3491:Energy drinks
3485:
3480:
3478:
3473:
3471:
3466:
3465:
3462:
3449:
3448:
3444:
3442:
3441:
3437:
3435:
3432:
3430:
3427:
3423:
3420:
3419:
3418:
3415:
3413:
3410:
3409:
3407:
3403:
3397:
3394:
3390:
3387:
3386:
3385:
3382:
3380:
3377:
3375:
3372:
3370:
3367:
3365:
3362:
3360:
3357:
3355:
3352:
3350:
3347:
3345:
3342:
3340:
3337:
3335:
3332:
3330:
3327:
3325:
3318:
3316:
3313:
3311:
3308:
3306:
3303:
3301:
3298:
3297:
3295:
3293:
3288:
3284:
3274:
3273:
3269:
3263:
3262:
3258:
3252:
3251:
3247:
3241:
3240:
3236:
3235:
3233:
3231:
3227:
3221:
3218:
3216:
3213:
3211:
3208:
3206:
3203:
3201:
3198:
3197:
3195:
3191:
3182:
3179:
3174:
3171:
3166:
3163:
3156:
3153:
3152:
3148:
3145:
3140:
3137:
3136:
3134:
3130:
3125:
3111:
3108:
3106:
3103:
3101:
3098:
3096:
3093:
3091:
3088:
3087:
3085:
3083:
3078:
3072:
3069:
3067:
3064:
3062:
3059:
3058:
3056:
3052:
3046:
3043:
3041:
3038:
3036:
3033:
3031:
3028:
3026:
3023:
3022:
3020:
3016:
3010:
3007:
3005:
3002:
3000:
2997:
2995:
2994:Malvern Water
2992:
2990:
2987:
2985:
2982:
2980:
2977:
2975:
2972:
2970:
2967:
2965:
2962:
2960:
2957:
2956:
2954:
2952:Bottled water
2950:
2944:
2941:
2939:
2936:
2934:
2931:
2929:
2926:
2924:
2921:
2919:
2916:
2914:
2911:
2909:
2906:
2904:
2903:Full Throttle
2901:
2899:
2896:
2894:
2891:
2888:
2887:
2885:
2882:(17.9% stake)
2879:
2875:
2869:
2866:
2864:
2861:
2859:
2856:
2855:
2853:
2851:Sports drinks
2849:
2843:
2840:
2838:
2835:
2833:
2832:Tum-E Yummies
2830:
2828:
2825:
2823:
2820:
2818:
2815:
2813:
2810:
2808:
2805:
2803:
2800:
2798:
2795:
2793:
2790:
2786:
2783:
2782:
2781:
2778:
2776:
2773:
2771:
2768:
2766:
2763:
2761:
2758:
2756:
2753:
2751:
2748:
2746:
2743:
2741:
2738:
2736:
2733:
2731:
2728:
2726:
2723:
2721:
2718:
2716:
2713:
2711:
2708:
2706:
2703:
2702:
2700:
2696:
2690:
2687:
2685:
2682:
2680:
2677:
2675:
2672:
2670:
2667:
2665:
2662:
2660:
2657:
2653:
2650:
2649:
2648:
2645:
2643:
2640:
2636:
2633:
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300:mineral water
297:
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227:
226:Energy Brands
218:
212:
208:
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184:
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150:Mike Venuti,
148:
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59:
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31:Energy Brands
19:
3671:Demon Energy
3511:
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3396:Share a Coke
3349:Max Headroom
3270:
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3237:
3030:Costa Coffee
3018:Coffee-based
2897:
2837:VitaminWater
2749:
2504:Kola Inglesa
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1382:the original
1371:
1327:Orange Mango
1301:
1300:
1274:energy drink
1269:
1268:
1249:
1239:
1238:
1129:Gutsy (Zero)
996:Focus (Zero)
983:electrolytes
959:Reset (Zero)
950:electrolytes
927:Shine (Zero)
919:antioxidants
889:electrolytes
843:Go-Go (Zero)
831:electrolytes
758:antioxidants
669:electrolytes
550:
538:
530:
522:
504:
501:vitaminwater
479:
466:electrolytes
459:
439:
432:
426:
423:
406:
393:
378:
369:
367:call them."
361:
354:
334:
326:natural food
308:
286:
265:
261:
232:
225:
224:
171:VitaminWater
107:Headquarters
36:Company type
18:Vitaminwater
3801:Street King
3766:Rich Energy
3696:Hell Energy
3641:Beaver Buzz
3609:Independent
3450:(1961 film)
3054:Dairy-based
2780:Minute Maid
2575:Quwat Jabal
2547:Nordic Mist
2532:Mello Yello
2365:Soft drinks
2024:January 28,
1984:20 November
1770:January 17,
1675:20 November
1649:20 November
1623:20 November
1508:January 16,
1431:January 17,
1292:Fruit Punch
1286:Dragonfruit
1050:dragonfruit
1027:fruit punch
862:Rise (Zero)
846:mixed berry
632:dragonfruit
609:fruit punch
474:soft drinks
446:Los Angeles
389:trade dress
314:fabrication
253:electrolyte
160:Rohan Oza,
83:Mike Repole
3845:Categories
3736:Pimp Juice
3731:Oronamin C
3726:Nae Danger
3552:Tab Energy
3547:Relentless
3512:Formula 50
3004:Topo Chico
2999:Smartwater
2959:Abbey Well
2938:Tab Energy
2933:Relentless
2898:Formula 50
2889:BPM Energy
2822:Sokenbicha
2775:Matte LeĂŁo
2765:Honest Tea
2730:Five Alive
2679:VegitaBeta
2527:Mare Rosso
2454:Fioravanti
2281:Fruitwater
2251:Fruitwater
2221:Fruitwater
2191:Fruitwater
2161:Fruitwater
2019:people.com
1883:2024-01-10
1534:2022-03-13
1388:2009-01-16
1376:. London:
1335:References
1324:Lemon-Lime
1302:fruitwater
1297:fruitwater
1240:Smartwater
1229:Smartwater
1206:Power-C â
1121:l-theanine
1086:Ice (Zero)
912:XXX (Zero)
495:monk fruit
487:Erythritol
450:BET Awards
420:Financials
364:autonomous
341:Tata Group
322:bankruptcy
292:health nut
276:Tata Group
257:Smartwater
173:SmartWater
138:Key people
40:Subsidiary
3796:Stacker 2
3711:Lipovitan
3621:Bacchus-F
3590:Kickstart
3562:Von Dutch
3434:Cola wars
3287:Campaigns
3095:Gold Spot
2943:Von Dutch
2755:Gold Peak
2735:Fruitopia
2725:Far Coast
2710:Capri-Sun
2625:Sparletta
2605:Seagram's
2590:Red Flash
2560:Pibb Xtra
2537:Mezzo Mix
2484:Iron Brew
2479:Inca Kola
2420:Coca-Cola
2291:March 13,
2261:March 13,
2231:March 13,
2201:March 13,
2171:March 13,
2097:. Glaceau
2076:March 13,
2050:March 13,
1956:March 13,
1904:13 August
1764:USA Today
1730:March 13,
1587:March 13,
1561:March 13,
1555:TheStreet
1373:The Times
1255:Gal Gadot
1247:bottles.
1199:guanabana
1117:chamomile
1039:potassium
987:potassium
790:lemon tea
766:Essential
756:, triple
750:vitamin B
621:potassium
434:The Times
296:Vitamin C
239:based in
147:President
97:Successor
3751:Red Bull
3595:Rockstar
3105:Thums Up
3061:Fairlife
2974:Aquarius
2868:Powerade
2858:Aquarius
2770:Innocent
2740:Frutonic
2684:Victoria
2635:Chinotto
2565:Portello
2469:Frutonic
2464:Fruktime
2448:Tropical
2415:Cannings
2410:Blue Sky
1977:BBC News
1950:CBS News
1900:. Choice
1821:April 5,
1725:HuffPost
1243:20
1074:chromium
902:lemonade
786:"Vital-T
715:lemonade
711:Squeezed
673:caffeine
579:Breeze-E
456:Products
311:aluminum
251:with an
168:Products
116:New York
92:Acquired
75:Founders
50:Beverage
46:Industry
3851:50 Cent
3721:Man-new
3656:Cocaine
3651:Carabao
3631:Battery
3572:PepsiCo
3537:RAC 124
3522:Monster
3344:MagiCan
3292:slogans
3184:(23.0%)
3176:(23.2%)
3150:(19.5%)
3142:(66.5%)
3082:Bisleri
3040:Georgia
2928:RAC 124
2913:Monster
2827:Sparkle
2802:Odwalla
2750:Glaceau
2705:Ayataka
2620:Sparkle
2595:Santiba
2555:OK Soda
2494:Kia-Ora
2400:Beverly
2101:May 29,
1930:May 20,
1925:Reuters
1857:May 31,
1701:May 20,
1696:Reuters
1313:Flavors
1281:Flavors
1259:Zendaya
1208:acerola
1078:taurine
807:Refresh
777:calcium
735:calcium
661:guarana
640:taurine
629:Power-C
559:Flavors
442:50 Cent
381:PepsiCo
318:divorce
304:aquifer
283:History
268:50 Cent
233:Glacéau
228:, also
210:Website
182:Revenue
145:,
67:1996-05
65: (
57:Founded
3781:Semtex
3771:Rip It
3756:Reload
3691:G Fuel
3681:Emerge
3527:Mother
3364:MyCoke
3277:(2014)
3275:
3266:(2001)
3264:
3255:(1944)
3253:
3244:(1916)
3242:
3066:Swerve
3009:Valpre
2984:Dasani
2918:Mother
2792:Nestea
2720:Enviga
2664:Tanora
2642:Stoney
2630:Sprite
2610:Senzao
2585:RimZim
2570:Quatro
2499:Kinley
2459:Fresca
2429:Frutee
2390:Barq's
2385:Ameyal
2380:Ambasa
2357:Brands
2128:Page 2
2124:Page 1
1844:Truvia
1793:
1669:BevNET
1643:BevNET
1473:
1307:coffee
1272:is an
865:orange
854:ribose
649:Energy
606:Revive
569:Flavor
533:Choice
491:stevia
483:Truvia
428:Forbes
201:Parent
3821:Zevia
3816:Venom
3806:Tiger
3791:Speed
3786:Shark
3776:Rowdy
3746:Pussy
3741:Prime
3716:M-150
3701:Joose
3676:EJ-10
3666:Crunk
3646:Boost
3636:Bawls
3600:Sting
3585:Josta
3557:Vault
3542:Reign
3405:Other
3230:Legal
3181:Bambi
3168:(28%)
3158:(60%)
3110:Maaza
3100:Limca
3090:Citra
2908:Live+
2797:Oasis
2785:Cappy
2674:Vault
2647:Surge
2615:Smart
2600:Sarsi
2542:Moxie
2508:Krest
2444:Royal
2425:Fanta
2071:Slate
1851:(PDF)
1840:(PDF)
1617:(PDF)
1606:(PDF)
682:Focus
566:Label
3761:Revo
3686:Four
3626:Bang
3507:Burn
3290:and
3045:illy
2979:Ciel
2969:Arwa
2964:AdeS
2893:Burn
2842:Zico
2760:Hi-C
2745:Fuze
2689:Yoli
2669:Tiky
2652:Urge
2522:Lift
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2263:2022
2233:2022
2203:2022
2173:2022
2103:2013
2078:2022
2052:2022
2026:2018
1986:2015
1958:2022
1932:2009
1906:2015
1859:2010
1823:2009
1791:ISBN
1772:2009
1732:2022
1703:2009
1677:2015
1651:2015
1625:2015
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1563:2022
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1498:News
1471:ISBN
1433:2009
1113:iron
1070:zinc
731:zinc
493:and
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337:LVMH
272:LVMH
217:.com
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3532:NOS
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2659:Tab
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2433:Hit
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1148:B12
1119:,
1109:B12
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