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Wall's was founded in 1786 by
Richard Wall, when he opened a butcher's stall in St James's Market, London. In the 1900s the business was led by Richard's grandson Thomas Wall II. Every year the company had to lay off staff in the summer as demand for its sausages, pies and meat fell, so in 1913
204:
meant that his idea was not implemented until 1922. Following his retirement in 1920, Thomas Wall II created his Trust for the "encouragement and assistance of educational work and social service". Today, the Trust continues to assist in these areas by providing grants to individuals and
282:
strategy, where it retains its local ice cream brand but shares one logo and most of the product's lineup with the various other
Heartbrand brands across the world. Whilst remaining (2006) the market leader in the UK for individual hand-held products such as
318:
In 2013, Wall's expanded into the UK confectionery market following a licensing deal with
Kinnerton Confectionery, leading to the introduction of ambient chocolate bar variations for the Magnum, Cornetto and Mini Milk ice cream brands.
314:
Wall's holds a prominent position in the global ice cream market, with two of its brands ranked among the top ten worldwide. Operating under the
Heartbrand logo, they produce 40 distinct brands across 52 countries.
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On March 19, 2024, Unilever announced it would divest its ice cream brands and cut 7,500 jobs in order to make “a simpler, more focused and higher performing
Unilever.” Included in the spin-off are
405:
1816:
1700:
333:. These flavours are not actually available under the Wall's brand in the UK but are intended to leverage global recognition of the Heartbrand logo; Unilever uses the
216:. Maxwell Holt was put in charge and he revived the idea of producing ice cream, with near instant success. Ice cream production commenced in 1922 at a factory in
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235:, built in about 1913 and still in use today, which was originally used for the storing of the 'Stop Me and Buy One' bicycles of Thomas Wall's business.
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Unilever continues to use the brand for ice cream in the UK and it has become part of the company's international
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Thomas Wall II conceived the idea of making ice cream in the summer to avoid those lay-offs; the
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406:"Out with the chimes — driving for Wall's Ice Cream in the '50s | Black Country Bugle"
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The brand launched in Canada in 2022 with a range of Asian-inspired flavours including
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220:. In 1959, Wall's doubled capacity by opening a purpose-built ice cream factory in
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433:"Unilever to Cut 7,500 Jobs and Spin Off Ben & Jerry's Ice Cream Unit"
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532:"Unilever enters UK confectionery market with Kinnerton licensing deal"
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In 2017, Wall's created Magnum Ice Cream Tubs which are sold in shops.
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603:"Unilever Canada unveils its largest frozen dessert portfolio ever"
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There is a garage on the corner of
Aultone Way and Angel Hill in
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Unilever
Research & Development Port Sunlight Laboratory
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brand for its main range of ice cream products in Canada.
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Buildings and structures in the London
Borough of Ealing
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Daxue
Consulting - Market Research and Consulting China
356:
Licks, Sticks and Bricks: A world history of ice cream
550:"Magnum Ice Cream Cartwheel | #BreakIntoMagnumTubs"
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208:By 1922 the business had been jointly bought by
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16:Brand of ice cream and frozen dessert products
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1852:Food and drink companies established in 1922
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808:
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576:"Wall's ice cream and frozen novelty bars"
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1827:Food manufacturers of the United Kingdom
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1837:History of the London Borough of Ealing
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1726:William Lever, 1st Viscount Leverhulme
1862:British companies established in 1922
1616:(except the United States and Canada)
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645:
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126:("Everyone's Happy", Indonesia only)
382:. Thomas Wall Trust. Archived from
184:Wall's also owns the rights to the
13:
481:"Distribution: Ice cream in China"
14:
1878:
621:
601:Unilever Canada (13 April 2022).
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431:Karaian, Jason (19 March 2024).
354:Reinders, Pim (11 August 1999).
34:
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479:David, Matthieu (3 July 2013).
1807:1922 establishments in England
1605:VO5 (except the United States)
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1:
1822:Companies based in Gloucester
458:"Wall's || UK Home"
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311:spin-off ice cream products.
181:global frozen dessert brand.
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89:; 102 years ago
7:
10:
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1867:Brand name frozen desserts
1582:(except for North America)
1531:(except for North America)
1413:(except for North America)
1397:(except the United States)
358:. Unilevers. p. 277.
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19:For the meat company, see
18:
1832:Food processing in London
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1721:Antonius Johannes Jurgens
1709:
1653:
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1460:Degree/Rexona/Sure/Shield
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943:Lipton Teas and Infusions
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1645:W. H. Burford & Sons
1475:Campaign for Real Beauty
266:A Wall's ice cream van (
189:soft-serve ice cream mix
1755:Eugenio Minvielle Lagos
1746:Sidney J. van den Bergh
1676:Lipton Institute of Tea
1666:Lever Brothers Factory
933:Gorton's of Gloucester
380:"Origins of the Trust"
275:
1842:History of Gloucester
1066:Hellmann's/Best Foods
958:United Africa Company
910:Elizabeth Arden, Inc.
536:confectionerynews.com
265:
1741:Samuel van den Bergh
1751:Simon van den Bergh
1686:Unilever Gloucester
1005:(outside of the UK)
999:Buavita (Indonesia)
177:and is part of the
30:
1401:Seventh Generation
1384:) (brand owned by
1275:Good Humor-Breyers
859:Hindustan Unilever
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1794:
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1736:Morris Tabaksblat
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1489:Dollar Shave Club
1322:
1321:
1030:Ben & Jerry's
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923:(Fragrances only)
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687:Regional variants
637:Thomas Wall Trust
412:on 10 August 2014
240:Ben & Jerry's
156:
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118:"Goodbye Serious"
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1847:Ice cream brands
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1565:Salon Selectives
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1140:Sir Kensington's
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408:. Archived from
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1857:Unilever brands
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605:(Press release)
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582:. 13 April 2022
580:Canadian Grocer
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556:. 23 April 2018
554:Southern Savers
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538:. 3 April 2013.
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512:. 20 March 2023
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386:on 5 March 2016
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167:frozen dessert
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1465:Dermalogica
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996:Bru (India)
889:Philippines
869:Australasia
224:, England.
1801:Categories
1540:Pears soap
1364:Lever 2000
1307:Dickie Dee
1295:Choco Taco
1280:Good Humor
1253:Paddle Pop
1165:Heartbrand
1125:Pot Noodle
1055:Cup-a-Soup
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709:Good Humor
673:Heartbrand
365:906496162X
341:References
327:bubble tea
305:Lyons Maid
301:Rowntree's
280:Heartbrand
274:, England.
222:Gloucester
186:Mr. Whippy
179:Heartbrand
84:Introduced
1545:Pepsodent
1529:Mentadent
1481:Evolution
1440:Brylcreem
1270:HB Wall's
1260:Viennetta
1168:Ice cream
1009:Sariwangi
987:Beverages
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738:HB Wall's
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1773:Category
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1435:Bed Head
1430:Axe/Lynx
1421:Personal
1406:Sunlight
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586:13 April
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