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Wilbert Das

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During Das' early years with Diesel, the company became most famous for its denim collections. Throughout this time, Diesel used many techniques to age jeans and give them a more vintage feel; this included experimenting with dyes, destruction, movement of pockets, reshaping and introduction of
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As well as being responsible for the development of all Diesel's fashion and accessories collection, in his role as Creative Director, Das also oversaw the creative aspects of every Diesel campaign from the time the company began advertising until 2009. The influence of Diesel's communications
239:. Das was offered a job on the spot. In fact, he started working at Diesel that day in the role of assistant male designer on the Male, Accessories, Leather and Kids lines; he was soon directing the style office. In 1993, Das was recognized with the title of Creative Director. 230:
in Arnhem, where he received his diploma in 1988. Das was intrigued by the revolution that was taking place in Italian fashion; after graduating from Arnhem, Das travelled to Italy for an interview with clothing manufacturer
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campaigns, published under the umbrella label “For Successful Living”, have won Diesel and Das the Grand Prix, Gold, and ‘Advertiser of the Year’ awards at the International Festival of Advertising at Cannes.
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In subsequent years, and under Das's creative direction, Diesel introduced collections of footwear, eyewear (Diesel Shades), jewellery (Diesel Jewellery), and watches (Diesel Timeframes).
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of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be
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Wilbert Das spent his formative years working on his parents dairy farm in the small village of
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Raper Larenaudie, Sarah. Art Of The Deal: Who Drives Diesel? Time Magazine, September 2006
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in the southern Netherlands. At age 19, he left Riethoven to study fashion design at the
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Poyner, Rick, Obey the Giant: life in the image world, August 2001, p. 83
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Please help to demonstrate the notability of the topic by citing
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Rich Thomaselli, Advertising Age, June 2006, page 19
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reliable secondary sources
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"Wilbert Das"
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fashion designer
Riethoven
Academy of Fine Arts
Renzo Rosso
Diesel
the Brazilian
UXUA Casa Hotel & Spa
i-D

Ykone Fashion Encyclopedia
WWD Behind The Scenes, April 2003, p.12-13
WWD Behind The Scenes, April 2003, p.12-13
Lauren Milligan, Vogue, March 20, 2009

Cannes Lions Archive 2011
www.nypost.com

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