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50:, which was the site of the Hathaway Shirt Factory for more than one hundred years. On June 1, 1853, ground was broken for the shirt factory, and it was in full operation by the end of October. Employees worked 60 hours per week, from 7 A.M. to 6 P.M., six days a week, with an hour off at noon. It later made uniform shirts for Union soldiers during the
46:, his share of which he sold to Tillson for $ 900 on March 31, 1853. On April 1, 1853, he wrote in his diary that he had agreed to form a partnership with his brother George to create a factory in Waterville to be incorporated as C. F. Hathaway and Co. On May 18, 1853, he purchased an acre of land on Appleton Street for $ 900 from
73:, a Russian aristocrat with 20/20 vision, to appear in the ads. The campaign portrayed the "Hathaway man" as sophisticated and elegant, with a lifetime of interesting experiences. The campaign was selected by
42:. Its early history is unclear. Though often described as starting in 1837, there is little evidence of this date. It is well-documented that in 1848 Hathaway built a shirt factory with Josiah Tillson in
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C. F. Hathaway
Company closed its Maine factory in 2002, making it the second to last major American shirt company to produce shirts in the United States. Only
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as #22 on its list of the greatest ad campaigns of the 20th century. The "Hathaway man" reappeared in a 1993 sketch on
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108:, by Ernest Cummings Marriner, Colby College Press, 1957, pages 42–63. Includes excerpts from Hathaway's diaries.
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History of
Middlesex County, Massachusetts: With Biographical Sketches of Many of Its Pioneers and Prominent Men
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A Century of
American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture
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Hathaway is most famous for its "man with an eye patch" advertising campaign created by
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who lost part of a finger in a car accident back into modeling.
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Illustrated
History of Kennebec County, Maine; 1625-1799-1892
298:"Hathaway Closes Maine Factory, Last Major U.S. Shirt Plant"
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sans moustache. The
Hathaway man works to get a discouraged
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61:in 1951. Inspired by a picture of public servant
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238:. Greenwood Press. pp. 119–120.
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140:"The Rise and Fall of David Ogilvy"
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210:. 1969-06-20. Archived from
179:. 1952-06-23. Archived from
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232:Cross, Mary (2002).
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171:"One Eyed Flattery"
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.