1755:
194:
279:, a digital for-profit media company which publishes what appear to be local pseudo-news outlets but which are actually Democratic Party propaganda efforts. The creation and operation of Courier Newsroom has raised outrage and ethics questions about ACRONYM and about its financiers, who include billionaires Reid Hoffman and Laurene Powell Jobs.
443:, this large expenditure by a Democratic-aligned organisation was considered by many political strategists and media commentators to be a crucial safeguard for the Democratic Party against the risk of being outspent in digital advertising before their presidential nominee could be chosen. Nick Fouriezos of
996:
Acronym — a sprawling digital organization whose programs include millions of dollars in traditional political advertising and voter engagement efforts, with financing from some of the deepest pockets in progressive politics, such as liberal billionaires Reid
Hoffman, the co-founder of LinkedIn, and
409:
corporations, including the digital strategy firm
Lockwood Strategy and the media company FWIW Media. Acronym planned to launch an apparel company called Rogue Swag, and later ran an apparel campaign under that name. Courier Newsroom, which describes itself as a "progressive media company", is also
1142:
under the leadership of McGowan, who was also previously the director of strategy with
Priorities USA, one of the largest Democratic-aligned outside groups, PACRONYM raised more than $ 7 million, receiving a series of eight-figure checks from wealthy supporters including financier Seth Klarman and
271:
McGowan and Dubin co-founded
Acronym in 2017 with the stated intention of "advancing progressive causes through innovative communications, advertising, and organizing programs". Since then, Acronym has made significant investments in digital media campaigns that aim to register voters. Within just
392:. Shadow, Inc. was created in 2019 by Acronym when they acquired the technology firm Groundbase from Gerard Niemira, who was then made CEO of Shadow, Inc. Niemira had also previously served as chief operating officer and chief technology officer of Acronym prior to being CEO of Shadow, Inc.
1084:
Mimi Haas, who's not in tech but is a major Bay Area figure and the widow of Peter Haas of the Levi
Strauss family Director Steven Spielberg contributed $ 500,000 to Pacronym as did his wife, the actress Kate Capshaw. Producer Jeffrey Katzenberg each put in $
1308:"I'm so excited to announce @anotheracronym has acquired Groundbase, the best CRM + SMS tool on the political market, along with their incredible team led by @gjniemira + are launching Shadow, a new tech company to build smarter infrastructure for campaigns"
395:
In the wake of
Acronym's involvement in the 2020 Iowa Caucuses' vote tallying problems, McGowan downplayed Acronym's connection to the app Shadow that was responsible for delays and inconsistencies in reporting election results. A report in
402:, however, found that "internal company documents, a source close to the firms, and public records show a close and intertwined relationship between Acronym and Shadow." ACRONYM later divested its interest in Shadow Inc.
1599:
364:
group. Acronym has received criticism for the lack of transparency in its funding structure, although McGowan and others have defended the 501(c)(4) funding structure as a useful innovation for
1067:
1054:
Another initiative went more smoothly, at least at first. It was called
Acronym; among its backers were the Dollar Shave Club founder Michael Dubin, Mr. Hoffman and Ms. Powell Jobs.
532:
Acronym's affiliated PAC and web of other organizations are funded with millions from high-profile
Democrats including director Steven Spielberg and LinkedIn co-founder Reid Hoffman
272:
over a year of its founding, Acronym had raised tens of millions of dollars for digital advertising campaigns, running more than 100 ad campaigns and registering 60,000 voters.
878:
1718:
1172:
Democracy PAC, a super PAC created by George Soros in 2019 to influence the presidential election. FEC records show
Democracy PAC shelled out $ 1.75 million to PACRONYM
650:
490:
called the FWIW Podcast. Hosted by McGowan, the FWIW Podcast was a biweekly podcast about the digital race for the White House. Past guests included David
Plouffe,
1203:
according to Federal Election Committee filings, top donors to Acronym's political action committee, Pacronym, hail from hedge funds, Silicon Valley, and Hollywood
449:
magazine identified Acronym, and McGowan's efforts in particular, as "one of the major forces shaping the Democrats' general-election fight against Donald Trump".
1790:
1785:
1624:
933:
425:. Pacronym received $ 2,407,208 in 2018 and spent $ 1,000,000 (43%) the same year in payments to Lockwood Strategy, also owned by Acronym. Since the
1775:
632:
1501:
997:
Laurene Powell Jobs, the majority owner of The Atlantic — has stirred outrage and provoked debate about the ethics of such political tactics
440:
453:
236:
1770:
907:
894:
the Courier Newsroom, a for-profit media company under Acronym's umbrella that runs multiple local sites that deliver left-slanted news
845:
596:
360:
political nonprofit organization that is not required to disclose the donations it receives, Acronym has been widely described as a
422:
426:
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1365:
1010:
1126:
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417:, called Pacronym (and styled PACRONYM), would undertake a $ 75 million online advertising campaign targeting four potential
1185:
1780:
750:
780:
365:
1429:
ACRONYM has invested in other for-profit companies, like Shadow Inc., a political technology company based in Denver
1555:
1470:
1442:
1338:
232:
1580:
1036:
980:
1250:
1216:
1156:
961:
690:
514:"ACRONYM, "a new, digital-first political organization" co-founded by Michael Dubin, the Dollar Shave Club CEO"
433:
78:
495:
389:
260:
751:"The Democratic Party's most hated startup can't change what happened in Iowa. But it can change its name"
1387:
1097:
1556:"One Year from Election Day 2020, Progressive Group Launches Massive Effort to Combat Trump Online"
461:
357:
244:
1111:
1068:"Top Hollywood celebrities and Silicon Valley investors are linked to the app that failed in Iowa"
1719:"The 'MVP' of Trump's 2016 Facebook Campaign Just Joined a Liberal Group Trying to Take Him Down"
118:
1388:"New Details Show How Deeply Iowa Caucus App Developer Was Embedded in Democratic Establishment"
1098:"New Details Show How Deeply Iowa Caucus App Developer Was Embedded in Democratic Establishment"
311:
Acronym's affiliated organizations and PAC donors include high-profile donors like the director
1186:"A well-heeled liberal group is filling the local news void with Trump-bashing coronavirus ads"
356:
Because of the substantial volume of money that it has raised, and because of its status as a
227:
and Michael Dubin in 2017. The organization is one of the major coordinators and producers of
377:
235:, and has been hired by or has provided support to various other organizations including the
486:
Acronym started a weekly newsletter called FWIW, as well as in 2020 created an accompanying
1311:
1190:
349:
8:
1754:
413:
In November 2019, Acronym founder Tara McGowan announced that Acronym and its affiliated
305:
193:
133:
1502:"Nonprofit Acronym Invests Over $ 1 million In 'The Dogwood' Site, Shores Up Local News"
1041:
626:
465:
353:
summarized the top donors to PACRONYM as "hedge funds, Silicon Valley, and Hollywood."
335:. Acronym's PAC, PACRONYM, has further received "eight-figure checks" from financiers
328:
248:
1600:"Democrats, anxious over Trump's money advantage, launch swing-state spending efforts"
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owned by Acronym. Courier Newsroom acts as a parent company for local news websites.
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110:
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Courier Newsroom, which Bloomberg called "a liberal, digital spin on local news."
457:
240:
879:"Acronym, the dark money group behind the Iowa caucuses app meltdown, explained"
938:
439:
was reported to have a significant advantage in digital advertising during the
344:
340:
1531:"Democratic Strategists Set Up $ 75 Million Digital Campaign to Counter Trump"
1127:"What to know about Shadow Inc., the vendor behind Iowa Democrats' caucus app"
1011:"This data expert helped Trump win. Now he's built a machine to take him down"
1764:
608:
471:
398:
228:
214:
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934:"Inside Acronym, the Tech Consultancy Behind the Disastrous Iowa-Caucus App"
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436:
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called Acronym "the Democrats' most advanced digital advertising project."
284:
252:
224:
125:
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491:
418:
1478:
806:
102:"We build power + modern infrastructure for a new progressive movement."
1664:
1251:"Liberal Dark Money Group Launches $ 1 Million Impeachment Ad Campaign"
908:"If Democrats fight right-wing "fake news" fire with fire, we all lose"
406:
385:
361:
256:
220:
1414:"Progressive non-profit ACRONYM to invest $ 1M in local media effort"
1157:"'Dark money' networks hide political agendas behind fake news sites"
962:"'Dark money' networks hide political agendas behind fake news sites"
850:
595:
Corse, Emily Glazer, Deepa Seetharaman and Alexa (February 5, 2020).
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430:
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332:
217:
145:
92:
316:
1748:
1339:"This Is The Buzzy Democratic Firm That Botched The Iowa Caucuses"
1037:"Trump Won the Internet. Democrats Are Scrambling to Take It Back"
721:
184:
1323:
487:
384:, a for-profit software company acquired by Acronym, to create a
22:
1183:
981:"Newsroom or PAC? Liberal group muddies online information wars"
1692:
1034:
597:"The Shoestring App Developer Behind the Iowa Caucus Debacle"
781:"Maker of Glitchy Iowa Caucus App Has Democratic Party Ties"
21:"ACRONYM" redirects here. For linguistic abbreviation, see
651:"Digital-first startup launches to elect progressive Dems"
371:
1112:"Become an FT subscriber to read | Financial Times"
691:"Form 990 Return of Organization Exempt from Income Tax"
259:
software that malfunctioned during vote tallying at the
846:"Meet the Democrats' most dangerous digital strategist"
405:
In addition to Shadow, Inc., Acronym has owned several
1184:
Jeremy B. Merrill; Hanna Kozlowska (April 15, 2020).
468:
have hired Acronym for digital organizing services.
296:
Acronym's backers include Michael Dubin (founder of
1035:Jim Rutenberg; Matthew Rosenberg (March 30, 2020).
1279:"Can Democrats Compete With Trump's Twitter Feed?"
1217:"How a Dem Dark-Money Group Is Invading the News"
347:, and from George Soros' "Democracy" super-PAC.
1762:
1301:
1299:
474:, who was campaign manager for former president
1524:
1522:
1244:
1242:
478:, serves on the board of directors of Acronym.
263:, but later divested its stake in the company.
1791:Progressive organizations in the United States
1786:Democratic Party (United States) organizations
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631:: CS1 maint: multiple names: authors list (
441:2020 Democratic Party presidential primaries
323:. Other donors of $ 100,000 or more include
1177:
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454:Democratic Congressional Campaign Committee
237:Democratic Congressional Campaign Committee
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1598:Ye Hee Lee, Michelle (November 19, 2019).
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423:2020 United States presidential election
1776:2017 establishments in Washington, D.C.
1687:
1685:
1625:"HuffPost is now part of Verizon Media"
1460:
1305:
1249:Cawthorne, Cameron (October 10, 2019).
931:
1763:
1716:
1529:Goldmacher, Shane (November 4, 2019).
1441:Corosaniti, Nick (November 19, 2019).
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870:
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775:
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685:
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681:
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372:Relationships with other organizations
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1337:Robillard, Kevin (February 3, 2020).
1215:Markay, Lachlan (November 22, 2019).
1009:Pasternack, Alex (November 2, 2020).
905:
899:
844:Fouriezos, Nick (September 5, 2019).
649:McCammond, Alexi (October 26, 2017).
594:
255:, a technology company that made the
1682:
1581:"Pacronym: Expenditures, 2018 cycle"
1385:
1277:Warzel, Charlie (November 1, 2019).
953:
932:Marantz, Andrew (February 6, 2020).
906:Hasen, Richard (February 23, 2020).
787:. Associated Press. February 4, 2020
620:Acronym and its founder Tara McGowan
1717:Uberti, David (November 23, 2019).
1306:McGowan, Tara (January 17, 2019).
865:
768:
749:Schleifer, Theodore (May 8, 2020).
670:
13:
877:Emily Stewart (February 6, 2020).
72:Nonprofit political advocacy group
14:
1802:
1771:501(c)(4) nonprofit organizations
1740:
1637:
1125:Soo Rin Kim (February 4, 2020).
960:Massoglia, Anna (May 22, 2020).
266:
1710:
1657:
1631:
1617:
1573:
1548:
1493:
1434:
1405:
1358:
1155:Anna Massoglia (May 22, 2020).
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1118:
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1028:
1002:
979:ALEX THOMPSON (July 14, 2020).
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526:
517:
251:. It was the majority owner of
1443:"The Twitter Ads That Weren't"
1386:Fang, Lee (February 4, 2020).
799:
508:
481:
275:In 2019, Acronym launched the
1:
1412:Sara Fischer (July 9, 2019).
1066:Ari Levy (February 4, 2020).
539:
390:2020 Iowa Democratic caucuses
368:advertising groups to adopt.
261:2020 Iowa Democratic caucuses
7:
1781:Digital media organizations
1644:fwiwnewsletter.substack.com
231:campaigns aligned with the
223:corporation, co-founded by
10:
1807:
388:to tally results from the
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16:Political action committee
1560:us16.campaign-archive.com
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462:Everytown for Gun Safety
245:Everytown for Gun Safety
1235:(subscription required)
1372:on September 21, 2019.
378:Iowa Democratic Party
343:, venture capitalist
39:; 7 years ago
1191:Quartz (publication)
1627:. February 4, 2020.
1604:The Washington Post
1481:on February 4, 2020
1100:. February 4, 2020.
601:Wall Street Journal
306:Laurene Powell Jobs
30:
1535:The New York Times
1500:Guaglione, Sarah.
1447:The New York Times
1283:The New York Times
1042:The New York Times
785:The New York Times
722:"ACRONYM homepage"
466:Planned Parenthood
386:mobile application
329:Jeffrey Katzenberg
282:In November 2020,
257:mobile application
249:Planned Parenthood
151:Hannah Linkenhoker
37:March 1, 2017
28:
1665:"FWIW Newsletter"
1506:www.mediapost.com
498:CTO Nell Thomas.
380:paid $ 63,000 to
298:Dollar Shave Club
200:
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1749:Official website
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1477:. Archived from
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1368:. Archived from
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313:Steven Spielberg
277:Courier Newsroom
233:Democratic Party
211:Washington, D.C.
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807:"About ACRONYM"
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