557:, the slogan being "somehow, other beefburgers just don't taste the same". Initially, they starred Paul Malkin as Dan Godfrey and the late Darren Cockerill as his brother Ben, with the latter only ever wanting to eat beefburgers from Birds Eye. After Malkin left, he was replaced by Heather MacDonald as neighbour Mary, who had an unrequited crush on Ben. Cockerill departed in 1979 (with Ben emigrating to Australia) and was himself replaced by twins (played by Andy and Stephen Halstead) who Mary looked after at Ben's old house. Cockerill returned for a final farewell with MacDonald in the early 1980s and the series briefly continued with a "new" Ben and Mary (played by Jonathan Slater and Fiona Rook respectively) before CDP lost the Birds Eye contract shortly afterwards.
285:
1279:
411:
2157:
1814:
1981:
301:
process for commercially viable quick-freezing: packing fish in cartons, then freezing the contents between two refrigerated surfaces under pressure. Birdseye created the "General
Seafood Corporation", to promote this method. In 1929, Birdseye sold his company and patents for $ 22 million to Goldman Sachs and the
548:
Another popular campaign in the 1970s was for Birds Eye
Beefburgers, which was one of the first to feature regional dialects (i.e. from Leeds), a novelty on television at the time. The series began in 1973 and the adverts were produced by advertising agency Collett Dickenson Pearce (CDP) and directed
524:
between then and 1998 e.g. in 1986 advert for
Birdsye Fish Fingers. After the retirement of the original actor, the brand was relaunched with a younger man with designer stubble (played by Thomas Pescod), but was less popular, and the character was dropped from Birdeye's advertising. A 2014 redesign
589:), who in most adverts would be seen in a person's freezer and would advise them to eat Birds Eye products instead of alternatives. In 2011, Birds Eye created toy versions of Clarence that could be obtained when consumers sent away six tokens from boxes of Birds Eye fish fingers or cod fillets.
300:
Birdseye conducted experiments and received patents for the development of greatly improved methods to freeze fish for commercial production. In 1922, he formed "Birdseye
Seafood, Inc.", to freeze fish fillets with chilled air at −45 °F (−43 °C). In 1924, he developed an entirely new
296:
of
Montclair, New Jersey, saw the Inuit use ice, wind, and temperature to instantly freeze freshly-caught fish. His curiosity piqued, and Clarence wondered if this method, called flash freezing, could also be applied to other foods. This 1920s hunting trip to Canada inspired Birdseye's food
544:
appeared in a series of television advertisements for Birds Eye products, featuring the concluding voice-over line: "... it can make a dishonest woman of you!". The series was the brainchild of advertising art director Vernon Howe and was mentioned in several of his obituaries.
879:
366:, mass producing a range of fish and vegetable based frozen foods, moving to Unilever's Ladysmith Road site for the mass production of fish fingers in 1955, this factory closed 2005, with the loss of 650 jobs. The
848:
611:
that was sold in
Belgium and was produced and supplied by a Belgian group named Frigilunch. As a result, Birds Eye withdrew all other products produced by the same supplier in the UK and Ireland.
930:
427:
Birds Eye has acquired many well-established brands, some of which are distributed regionally and not nationally. The following brands are owned and distributed by Birds Eye:
36:
822:
332:
in 2009. In March 2010, Pinnacle announced it would be closing the
Rochester headquarters and moving operations to New Jersey. Pinnacle Foods was then acquired by
2211:
2201:
2191:
2216:
2181:
374:, by H A J Scott, and test marketed in the south of England before mass production began. One of the company's main UK pea processing sites is in
2196:
1306:
537:
appeared in an early 1970s advert for frozen peas. This featured a jingle including the slogan "Sweet as the moment when the pod went 'pop'".
381:
On August 28, 2006, it was confirmed that
Unilever had agreed to the sale of the UK brand, held since the late 1930s, to private equity house
761:
2221:
938:
2206:
574:
1529:
1848:
2231:
1075:
716:
568:. A popular advertisement for Birds Eye Steakhouse Grills featured a scene of hungry building site workers heading home in a
378:, Hull; the company formerly operated a large pea processing factory in the same area; it opened in 1967 and closed in 2007.
1001:
1101:
251:
The former Birds Eye
Company Ltd., originally named "Birdseye Seafood, Inc." had been established in the United States by
393:
The Birds Eye brand in
Australia and New Zealand is owned by Simplot Australia Pty Ltd, a wholly owned subsidiary of the
1049:
791:
284:
1299:
740:
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and singing about what they were hoping their wives would serve with their steak burgers. The song to the tune of
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1940:
20:
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397:. Simplot purchased Birds Eye and many of Australia's leading food brands from Pacific Dunlop's
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730:
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In June 1938, Frosted Foods was formed to exploit the Birds Eye Frozen Foods brand in the UK.
2049:
1908:
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1606:
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705:"Birds Eye plans to close N.Y. headquarters after acquisition by N.J.-based Pinnacle Foods"
463:
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302:
256:
103:
8:
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271:
in 2018. Since then, Conagra has been managing rights to the Birds Eye brand in the U.S.
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1965:
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of the brand's packaging includes artwork resembling the original Captain Bird's Eye.
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1989:
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317:
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356:
355:, a majority stake in Frosted Foods (owner of the Birds Eye brand in the UK) and
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1955:
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237:
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149:
1127:
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792:"Acquisitions and firm growth: Creating Unilever's ice cream and tea business"
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became the company's staple product, was developed in 1955 at its factory in
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1997:
1970:
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550:
367:
241:
233:
181:
154:
139:
988:
732:
From Plain Fare to Fusion Food: British Diet from the 1890s to the 1990s
2132:
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2002:
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645:
604:
371:
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2007:
1716:
1581:
1002:"Reader's Digest Awards Australia's Most Trusted Frozen Food Brand"
646:"The story of Birds Eye begins with our founder, Clarence Birdseye"
348:
336:
in June 2018, with Birds Eye becoming part of its brand portfolio.
199:
512:
of the brand, from the 1960s to late 1990s. Appearing in numerous
1782:
1726:
1671:
1661:
1507:
1449:
1416:
569:
382:
363:
288:
A prepared bowl of Birds Eye Steamfresh Super Sweet Corn in 2023.
245:
205:
159:
119:
292:
In the early 1900s, during his travels through Northern Canada,
2101:
2012:
1945:
1711:
1696:
849:"Corporate venturing: the origins of Unilever's pregnancy test"
509:
359:, one of the largest vegetables canners in the United Kingdom.
123:
717:
Cold comfort: ConAgra buys Birds Eye maker for $ 10.9 billion
631:
Professional Marketing and Advertising Essays and Assignments
1272:
1035:
35:
259:
in 1929. The company was then owned by other firms such as
592:
324:
in 1993 and was independently owned by Birds Eye Foods of
255:
in 1922 to market frozen fish, being then acquired by the
931:"From pod to pack: The journey of a humble Birds Eye pea"
309:, and which founded the "Birds Eye Frozen Food Company".
665:
Details of Birdseye's remarkable career may be found in
220:
1242:"Horsemeat scandal: Birds Eye withdraws UK ready meals"
756:
754:
752:
560:
Advertising campaigns of the 1980s included one for
493:
466:(which had been split off from pretzel manufacturer
401:
in the mid-1990s. In 2015, Birds Eye was awarded by
749:
520:commercials since 1967, he was played by the actor
1477:Hawaiian Kettle Style Potato Chips and Snack Rings
407:as ‘"Australia’s Most Trusted Frozen Food Brand".
19:"Bird's Eye" redirects here. For other uses, see
2173:
785:
783:
581:Adverts the early 2010s featured a hand puppet
462:Snyder of Berlin, potato chip maker based near
305:, which eventually established a new business,
1028:"Birds Eye Frozen Vegetables | Birds Eye"
236:founded in the United States and now owned by
1842:
1523:
1300:
780:
2212:Food and drink companies established in 1922
2202:Companies based in Morris County, New Jersey
789:
680:"New Jersey's Pinnacle Foods buys Birds Eye"
578:included the tag line "we hope it's chips".
528:
1226:Steakhouse Grills Advert at Do you Remember
961:"'Buccaneers' blamed for Birds Eye closure"
2192:Companies based in Monroe County, New York
1849:
1835:
1530:
1516:
1307:
1293:
1277:
1102:"Birds Eye unveils new logo and packaging"
846:
575:Que Sera, Sera (Whatever Will Be, Will Be)
1128:"Birds Eye Peas Advert 1973 Patsy Kensit"
274:
1314:
1076:"Captain Birdseye actor John Hewer dies"
790:Jones, Geoffrey; Miskell, Peter (2007).
409:
283:
2217:1922 establishments in New York (state)
2182:Food manufacturers of the United States
1856:
1236:
1234:
1050:"The Snyder of Berlin Story – Timeline"
958:
847:Jones, Geoffrey; Kraft, Alison (2004).
840:
719:by Paul La Monica on CNN, June 27, 2018
593:2013 European meat adulteration scandal
2197:American companies established in 1922
2174:
564:that had a jingle including the words
1830:
1511:
1288:
1173:
959:Barkham, Patrick (January 12, 2007),
828:from the original on January 20, 2021
362:Birds Eye also operated a factory in
267:, which was eventually taken over by
1231:
728:
905:"600 jobs to go at Birds Eye plant"
885:from the original on March 18, 2015
762:"Birds Eye: a timeline and history"
540:In the late 1970s and early 1980s,
422:
13:
2222:Private equity portfolio companies
1537:
1052:. Snyder of Berlin. Archived from
977:"Birds Eye brands sold for £1.1bn"
970:
952:
627:
14:
2248:
2207:Parsippany-Troy Hills, New Jersey
1264:
1150:"UK television adverts 1955-1985"
603:In 2013, DNA tests revealed that
553:before later being taken over by
494:Captain Birdseye (United Kingdom)
316:, General Foods then merged into
2156:
2155:
1979:
1813:
1812:
1174:Welch, Nick (December 5, 2003).
991:on Simplot website (Aug 1, 2021)
937:, 16 August 2015, archived from
279:
34:
1219:
1193:
1167:
1142:
1120:
1094:
1068:
1042:
1020:
994:
982:
923:
897:
320:in 1990. Birds Eye was sold to
1394:Pearl Milling Frozen Breakfast
735:. Boydell Press. p. 110.
722:
710:
698:
672:
659:
638:
621:
599:2013 meat adulteration scandal
488:
1:
2232:2009 mergers and acquisitions
614:
232:is an international brand of
868:10.1080/00076790412331270139
312:After being acquired by the
76:; 102 years ago
7:
667:American National Biography
10:
2253:
596:
585:named Clarence (voiced by
497:
414:Birds Eye headquarters in
388:
328:until it was purchased by
106:in 1929, other owners then
18:
2151:
2120:
2064:
2042:
2021:
1988:
1977:
1864:
1796:
1755:
1545:
1495:
1464:
1436:
1386:
1322:
1228:. Retrieved July 17, 2014
979:BBC News, August 28, 2006
811:10.1080/00076790601062974
607:was present in Birds Eye
529:Other British advertising
339:
240:in the United States, by
215:
166:
145:
135:
110:
98:
88:
70:
60:
50:
42:
33:
21:Birdseye (disambiguation)
1768:International Home Foods
1941:Peter Pan peanut butter
1366:Open Pit barbecue sauce
729:Oddy, Derek J. (2003).
504:In the United Kingdom,
314:Philip Morris Companies
157:(Europe, 2014-present)
2237:Former Unilever brands
1773:Lincoln Snacks Company
419:
289:
275:History and production
46:Birdseye Seafood, Inc.
2227:Pinnacle Foods brands
1909:Honey Bunches of Oats
1682:Orville Redenbacher's
1607:David Sunflower Seeds
472:Hanover, Pennsylvania
413:
303:Postum Cereal Company
287:
257:Postum Cereal Company
104:Postum Cereal Company
16:Brand of frozen foods
1866:Post Consumer Brands
1487:Tim's Cascade Snacks
1316:Pinnacle Foods, Inc.
669:, Vol. 2, pp. 808-9.
480:Tim's Cascade Snacks
464:Berlin, Pennsylvania
395:J.R. Simplot Company
1858:Post Holdings, Inc.
1567:Angie's Kettle Corn
1497:under license from
1248:. February 22, 2013
1080:The Daily Telegraph
1056:on January 26, 2016
766:The Daily Telegraph
686:. November 19, 2009
508:was an advertising
468:Snyder's of Hanover
438:Comstock Wilderness
326:Rochester, New York
297:preserving method.
30:
2187:Frozen food brands
2092:C.W. Post (cereal)
1924:Marshmallow Mateys
1879:Chips Ahoy! Cereal
1359:Mrs. Butterworth's
1207:. December 8, 2003
1038:on April 12, 2008.
707:NJ.com, March 2010
634:. 5. p. 3425.
420:
290:
152:(US, 2018–present)
28:
2169:
2168:
2143:Clarence Birdseye
1824:
1823:
1807:Canada and Mexico
1801:Frozen foods only
1677:Marie Callender's
1647:Hunt's Snack Pack
1505:
1504:
1465:Specialty segment
1154:headington.org.uk
1108:. August 19, 2014
941:on 22 August 2015
911:. October 7, 2004
566:Waffley versatile
294:Clarence Birdseye
253:Clarence Birdseye
227:
226:
129:Mentone, Victoria
115:Chicago, Illinois
93:Clarence Birdseye
29:Birds Eye Limited
2244:
2159:
2158:
1983:
1851:
1844:
1837:
1828:
1827:
1816:
1815:
1747:Wolf Brand Chili
1532:
1525:
1518:
1509:
1508:
1483:Snyder of Berlin
1309:
1302:
1295:
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1285:
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1276:
1275:
1273:Official website
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1082:. March 19, 2008
1072:
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1061:
1046:
1040:
1039:
1034:. Archived from
1032:www.birdseye.com
1024:
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1008:. August 5, 2015
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856:Business History
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799:Business History
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506:Captain Birdseye
500:Captain Birdseye
423:Brands portfolio
318:Kraft Foods Inc.
223:
84:
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38:
31:
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2017:
1984:
1975:
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1637:Hebrew National
1602:Crunch 'n Munch
1548:
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1437:Boulder segment
1432:
1382:
1354:Log Cabin Syrup
1323:Grocery segment
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628:Ma, T. (2014).
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609:chili con carne
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531:
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425:
404:Reader's Digest
391:
357:Batchelors Peas
342:
282:
277:
244:in Europe, and
219:
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202:(UK, 1942-2006)
190:(US, 1993–2009)
184:(US, 1990-1993)
178:(US, 1929-1990)
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2034:Dakota Growers
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2022:Private brands
2019:
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1956:Shredded wheat
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1778:Pinnacle Foods
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1763:Beatrice Foods
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1632:Healthy Choice
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1539:Conagra Brands
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1471:El Restaurante
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1387:Frozen segment
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1265:External links
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1106:Packaging News
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862:(1): 100–122.
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768:. July 4, 2010
748:
742:978-0851159348
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562:Potato waffles
542:June Whitfield
533:Child actress
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399:Pacific Brands
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334:Conagra Brands
330:Pinnacle Foods
281:
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269:Conagra Brands
265:Pinnacle Foods
248:in Australia.
238:Conagra Brands
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2112:Walter Baker
2076:
2029:Attune Foods
1971:Waffle Crisp
1894:Golden Crisp
1756:Acquisitions
1687:P.F. Chang's
1586:
1398:
1341:Duncan Hines
1252:February 22,
1250:. Retrieved
1245:
1221:
1209:. Retrieved
1204:
1195:
1183:. Retrieved
1179:
1169:
1157:. Retrieved
1153:
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1132:. Retrieved
1122:
1112:February 17,
1110:. Retrieved
1105:
1096:
1084:. Retrieved
1079:
1070:
1058:. Retrieved
1054:the original
1044:
1036:the original
1031:
1022:
1010:. Retrieved
1005:
996:
984:
972:
965:The Guardian
964:
954:
943:, retrieved
939:the original
934:
925:
913:. Retrieved
908:
899:
887:. Retrieved
859:
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830:. Retrieved
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683:
674:
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649:. Retrieved
640:
630:
623:
602:
587:Willem Dafoe
580:
573:
565:
559:
555:Paul Weiland
547:
539:
535:Patsy Kensit
532:
503:
426:
416:Brighton, NY
402:
392:
385:for £1.2bn.
380:
361:
353:T. J. Lipton
346:
343:
311:
299:
291:
250:
234:frozen foods
229:
228:
221:birdseye.com
111:Headquarters
102:Acquired by
51:Company type
25:
1951:Raisin bran
1919:Malt-O-Meal
1884:CoCo Wheats
1874:Bran flakes
1657:Kid Cuisine
1617:Egg Beaters
1592:Blue Bonnet
1572:Armour Star
1562:Andy Capp's
1547:Brands and
1499:Quaker Oats
1426:Mrs. Paul's
1334:Bernstein's
1330:Armour Star
1185:October 24,
1134:February 5,
1060:January 24,
805:(1): 8–28.
551:Alan Parker
489:Advertising
432:Bernstein's
368:fish finger
242:Nomad Foods
182:Kraft Foods
155:Nomad Foods
140:Frozen food
131:, Australia
2176:Categories
2133:C. W. Post
2072:Alpha-Bits
2003:Ready Brek
1914:Honey Ohs!
1899:Grape-Nuts
1742:Van Camp's
1732:Swiss Miss
1417:Hungry-Man
1348:Wilderness
1130:. You Tube
989:Our brands
615:References
597:See also:
583:polar bear
522:John Hewer
514:television
477:Steamfresh
453:McKenzie's
376:Gipsyville
322:Dean Foods
261:Dean Foods
188:Dean Foods
55:Subsidiary
2077:Birds Eye
2052:(grocery)
2050:Bob Evans
1966:Uncle Sam
1961:Shreddies
1904:Honeycomb
1804:U.S. only
1707:Reddi-Wip
1702:Poppycock
1652:Jiffy Pop
1612:Del Monte
1587:Birds Eye
1549:divisions
1399:Birds Eye
1378:Wish-Bone
1211:March 15,
1159:March 15,
945:16 August
889:March 21,
832:March 21,
690:March 15,
605:horsemeat
518:billboard
447:Greenwood
444:Freshlike
372:Lowestoft
351:acquired
347:In 1943,
230:Birds Eye
126:, England
2161:Category
2056:PowerBar
2008:Weetabix
1931:Oreo O's
1818:Category
1722:Slim Jim
1717:Ry-Krisp
1627:Gulden's
1582:Bertolli
1480:Husman's
1422:Lender’s
1345:Comstock
1246:BBC News
1012:April 6,
909:BBC News
880:Archived
876:11532001
823:Archived
819:40340372
651:July 26,
474:in 1950)
450:Husman's
349:Unilever
200:Unilever
136:Products
61:Industry
43:Formerly
2121:Related
2097:Erewhon
1936:Pebbles
1783:Ralcorp
1727:Swanson
1672:Manwich
1667:Libby's
1662:La Choy
1577:Banquet
1454:Glutino
1450:Gardein
1412:Celeste
1403:C&W
1006:B&T
570:minibus
459:Riviera
441:C&W
389:Oceania
383:Permira
364:Grimsby
246:Simplot
216:Website
206:Permira
160:Simplot
120:Feltham
89:Founder
79: (
71:Founded
2102:Jell-O
2065:Former
2013:Weetos
1946:Postum
1712:Ro-Tel
1697:Parkay
1642:Hunt's
1557:Act II
1474:Erin's
1406:Voila!
1373:Vlasic
1363:Nalley
1337:Brooks
1086:May 9,
915:May 9,
874:
817:
772:May 9,
739:
684:NJ.com
510:mascot
456:Nalley
435:Brooks
418:, 2010
340:Europe
168:Parent
124:London
117:, U.S.
2043:Other
1998:Alpen
1457:Udi's
883:(PDF)
872:S2CID
852:(PDF)
826:(PDF)
815:S2CID
795:(PDF)
483:Voila
146:Owner
1446:EVOL
1254:2013
1213:2015
1187:2017
1161:2015
1136:2023
1114:2017
1088:2015
1062:2016
1014:2020
947:2015
917:2015
891:2015
834:2015
774:2015
737:ISBN
692:2015
653:2021
516:and
263:and
162:(AU)
99:Fate
81:1922
74:1922
65:Food
1692:PAM
864:doi
807:doi
549:by
470:in
2178::
1244:.
1233:^
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1178:.
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870:.
860:46
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854:.
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813:.
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866::
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83:)
23:.
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