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43:) to include other forms of value such as employee value, customer value, supplier value, channel partner value, alliance partner value, managerial value, and societal value. Many of these forms of value are not directly measured in monetary terms. According to the Project Management Institute, business value is the "net quantifiable benefit derived from a business endeavor that may be tangible, intangible, or both."
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effort, reducing cost and enhancing quality. In the business to business (B2B) case, the five categories are table stakes, functional value, ease of doing business value, individual value and inspirational value. There are three inspirational value elements out of the 40 elements of value in B2B. These are: vision, hope and social responsibility.
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customers), it is assumed that the firm is seeking a cooperative, win-win relationship where all parties receive value. Even when nodes in the network are not fully independent (e.g., employees), it is assumed that incentives are important and that those incentives go beyond direct financial compensation.
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The authors use a pyramid infographic to convey the array of value elements in both cases. For instance, in the business to consumer (B2C) context the four categories are functional, emotional, life changing and social impact. Examples amongst the 14 functional elements include saving time, reducing
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If the firm is viewed as a network of value creating entities, then the question becomes how does each node in the network contribute to overall firm performance and how does it behave and respond to its own interests. When the nodes are independent organizations (e.g., suppliers) or agents (e.g.,
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This is often an undervalued asset in companies and also the area where there is the most discord in reporting. Employees are the most valuable asset companies possess and the one we expect the most from, but often the one that receives the short end of the stick when it comes to values applied to
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What makes the pyramids most useful to businesses is that research shows that being good with multiple elements pays off and drives customer loyalty, the most important value elements vary by industry, auditing value elements in one business versus competitors can help generate a market map and
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Based on Maslow's hierarchy of needs, consultants Bain and
Company described potential actions as building blocks of value for consumers and businesses. In their business to consumer (B2C) study they identified 30 elements of value in four categories. Their companion work in the B2B space
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An increase or decline in business value that an action produces is traditionally measured in terms of customer satisfaction, revenue growth, profitability, market share, wallet share, cross-sell ratio, marketing campaign response rates, or relationship duration.
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is sufficiently complete to guide decision-making. They regard all other forms of value as essentially intermediate to the ultimate goal of economic profit. Furthermore, if they do not contribute to economic profit, they are actually a distraction for the firm.
163:), many practitioners and theorists believe this is either not feasible or theoretically impossible. Therefore, advocates of business value believe that the best approach is to measure and manage multiple forms of value as they apply to each stakeholder group.
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creating additional customer value can be achieved without major product overhaul. An understanding of what creates opportunities to maximise customer value can also help define a development path that maximises the probability of achieving business growth.
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Other critics believe that extensive efforts to measure business value will be more of a distraction than a boon. For example, there is a fear that decision-makers will become confused if they have too many goals and measures that need to be accommodated.
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The value a business underpins on partner relationships in the business. Partner value here stresses that it can be critical to a firms functioning. It ceases to exist or carry out business activities if partner value is diminished or lost.
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was a goal setting and decision-making tool to help managers at all levels create business value. However, he was skeptical that the dynamics of business value could ever be formalized, at least not with current methods.
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As yet, there are no well-formed theories about how the various elements of business value are related to each other and how they might contribute to the firm's long-term success. One promising approach is the
152:, regulators, or the environment itself. In a value network, value creation is viewed as a collaborative, creative, synergistic process rather than purely mechanistic or a result of command-and-control.
816:, on its meaning or on its role in effective decision-making. The term could even be described as a "buzz word" used by various consultants, analyst firms, executives, authors, and academics.
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The concept of business value aligned with the theory that a firm is best viewed as a network of relationships both internal and external. These networks are sometimes called a
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was devised to describe the approach to planning business change (especially systems) based on the incremental improvements to business value - this is seen clearly in
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that determine the health and well-being of the firm in the long run. Business value expands concept of value of the firm beyond economic value (also known as
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was an early proponent of business value as the proper goal of a firm, especially that a firm should create value for customers, employees (especially
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At the level of computing and communications infrastructure, the following performance factors constrain and partially determine IT capabilities:
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Customer value is the value received by the end-customer of a product or service. End-customer can include a single individual (
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Almquist, E., Cleghorn, J. and Sherer, L., 2018. The B2B elements of value. Harvard
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While it would be very desirable to translate all forms of business value to a single economic measure (e.g.,
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Almquist, E., Senior, J. and Bloch, N., 2016. The elements of value. Harvard business review, 94(9), p.13.
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For a privately held company, the value of the firm after debt must be estimated using one of several
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Business value is an informal concept and there is no consensus, either in academic circles or among
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