Knowledge

Chango (company)

Source 📝

202: 532: 22: 83: 354: 121:, by Chris Sukornyk along with Mazdak Rezvan and Dax Hamman. In 2012, it appointed Paul McIntyre to lead its Platform Solutions group and hired Keith Lorizio as chief revenue officer. Chango was recognized in 475: 362: 152:. The company served display ads to potential customers based on their recent search activity. By the first quarter of 2013, it was working with 75 of the top 500 internet retailers. 140:, iNovia Capital and Extreme Venture Partners. The company secured a second round of funding in February 2011, followed by a third round of $ 12 million in funding in November 2012. 470: 439: 505: 453: 476:
https://web.archive.org/web/20110615183336/http://ad-tech.blogs.imediaconnection.com/2011/03/29/start-up-watch-cod-chango-is-it-time-for-you-to-start-search-retargeting/
174:(NAI). Along with and its partners, it offered search retargeting campaigns and consumers had the option to opt out of them. The company stated that it did not capture 510: 480: 32: 159:. The company also re-targeted display advertisement to users if they matched a specific campaign. Display advertisements were purchased through a 471:
https://web.archive.org/web/20110603061144/http://www.retargetingnews.com/2011/05/smx-toronto-panel-examines-the-latest-in-search-retargeting/
506:
https://web.archive.org/web/20110418205040/http://www.btobonline.com/apps/pbcs.dll/article?AID=%2F20100701%2FFREE%2F100709991%2F1001#seenit
47: 397: 511:
https://web.archive.org/web/20100704054635/http://www.dmwmedia.com/news/2010/06/30/chango-raises-14-million-search-historybased-ads
481:
http://www.marketwire.com/press-release/Chango-Completes-425M-Series-B-Financing-to-Solidify-Lead-in-Search-Retargeting-1388466.htm
336: 603: 593: 569: 515: 376: 598: 175: 267: 181:
In December 2012, Chango Inc. integrated directly with Facebook to bring search intent data to social media targeting.
245: 223: 69: 216: 292: 155:
Chango claimed to be able to capture the recent search activity of hundreds of millions of users, using anonymous
51: 490: 171: 318:"Chango Continues Talent Acquisition, Adds Leaders From Disney, Facebook, Dotomi, Pubmatic, Google, Exelate" 562: 495: 188:
platform, which combined data management platform (DMP) with demand side platform (DSP) capabilities.
125:'s Technology Fast 50 program in 2014, ranking first overall in Canada with a growth rate of 69,800%. 293:"Rubicon Project is shutting down the division associated with its $ 122 million Chango acquisition" 210: 128:
In 2017, Rubicon shut down Chango, stating that the company did not meet performance expectations.
588: 227: 555: 160: 137: 543: 500: 39: 8: 516:
http://www.adotas.com/2010/06/got-funds-foursquare-click-forensics-chango-see-big-bucks/
485: 418: 185: 149: 136:
In June 2010, Chango raised $ 1.4 million in Series A funding from investors including
102: 98: 520: 355:"Improved access to capital and good valuations keep technology companies in Canada" 106: 539: 317: 163:(DSP) that operated across multiple ad networks, such as appnexus, rubicon and 43: 582: 491:
http://searchengineland.com/11-inventory-sources-for-keyword-marketers-45263
164: 156: 268:"Rubicon Project Acquires Retargeter Chango For $ 122M | AdExchanger" 496:
http://vator.tv/news/2010-07-02-funding-roundup-week-ending-07-02-10
419:"Chango CEO Sukornyk On New Funding And Search Retargeting Momentum" 377:"Got Funds? Foursquare, Click Forensics & Chango See Big Bucks" 122: 97:-based, online marketing company was founded in 2008, focusing on 118: 398:"Chango Raises $ 4.25M To Bring Search Targeting To Display Ads" 531: 94: 82: 109:
in 2015 for $ 122 million, but it was closed down in 2017.
501:
http://www.adexchanger.com/ad-exchange-news/dsp-chango/
486:
http://www.adexchanger.com/ad-networks/chango-fund in /
337:"Chango hires former Microsoft sales VP Keith Lorizio" 50:, and by adding encyclopedic content written from a 521:http://www.imediaconnection.com/content/27071.asp 580: 563: 570: 556: 538:This corporation or company article is a 246:Learn how and when to remove this message 184:Chango Inc released the industry's first 70:Learn how and when to remove this message 290: 209:This article includes a list of general 81: 581: 334: 31:contains content that is written like 315: 526: 286: 284: 195: 15: 335:Fraser, Jeff (September 22, 2014). 176:personally identifiable information 13: 215:it lacks sufficient corresponding 14: 615: 464: 281: 530: 200: 20: 446: 148:Chango was an early adopter of 604:2008 establishments in Ontario 432: 411: 390: 369: 347: 328: 309: 260: 172:Network Advertising Initiative 1: 594:Marketing companies of Canada 421:. Adexchanger.com. 2011-02-03 191: 542:. You can help Knowledge by 361:. 2014-11-13. Archived from 7: 170:Chango was a member of the 117:The company was founded in 10: 620: 599:Companies based in Toronto 525: 379:. Adotas.com. 30 June 2010 143: 131: 112: 400:. TechCrunch. 2011-02-01 316:Staff (April 30, 2013). 230:more precise citations. 186:programmatic marketing 103:programmatic marketing 87: 105:. It was acquired by 85: 52:neutral point of view 161:demand side platform 138:Metamorphic Ventures 86:Logo of Chango, Inc. 454:"Newswire Services" 440:"Newswire Services" 44:promotional content 150:search retargeting 99:search retargeting 88: 46:and inappropriate 551: 550: 256: 255: 248: 80: 79: 72: 611: 572: 565: 558: 534: 527: 458: 457: 450: 444: 443: 436: 430: 429: 427: 426: 415: 409: 408: 406: 405: 394: 388: 387: 385: 384: 373: 367: 366: 351: 345: 344: 332: 326: 325: 313: 307: 306: 304: 303: 297:Business Insider 291:O'Reilly, Lara. 288: 279: 278: 276: 275: 264: 251: 244: 240: 237: 231: 226:this article by 217:inline citations 204: 203: 196: 75: 68: 64: 61: 55: 33:an advertisement 24: 23: 16: 619: 618: 614: 613: 612: 610: 609: 608: 579: 578: 577: 576: 467: 462: 461: 452: 451: 447: 438: 437: 433: 424: 422: 417: 416: 412: 403: 401: 396: 395: 391: 382: 380: 375: 374: 370: 353: 352: 348: 333: 329: 314: 310: 301: 299: 289: 282: 273: 271: 270:. 31 March 2015 266: 265: 261: 252: 241: 235: 232: 222:Please help to 221: 205: 201: 194: 146: 134: 115: 107:Rubicon Project 76: 65: 59: 56: 37: 25: 21: 12: 11: 5: 617: 607: 606: 601: 596: 591: 575: 574: 567: 560: 552: 549: 548: 535: 524: 523: 518: 513: 508: 503: 498: 493: 488: 483: 478: 473: 466: 465:External links 463: 460: 459: 445: 431: 410: 389: 368: 365:on 2019-04-06. 346: 327: 308: 280: 258: 257: 254: 253: 208: 206: 199: 193: 190: 145: 142: 133: 130: 114: 111: 78: 77: 48:external links 28: 26: 19: 9: 6: 4: 3: 2: 616: 605: 602: 600: 597: 595: 592: 590: 589:Company stubs 587: 586: 584: 573: 568: 566: 561: 559: 554: 553: 547: 545: 541: 536: 533: 529: 528: 522: 519: 517: 514: 512: 509: 507: 504: 502: 499: 497: 494: 492: 489: 487: 484: 482: 479: 477: 474: 472: 469: 468: 455: 449: 441: 435: 420: 414: 399: 393: 378: 372: 364: 360: 356: 350: 342: 341:Marketing mag 338: 331: 323: 319: 312: 298: 294: 287: 285: 269: 263: 259: 250: 247: 239: 229: 225: 219: 218: 212: 207: 198: 197: 189: 187: 182: 179: 177: 173: 168: 166: 162: 158: 153: 151: 141: 139: 129: 126: 124: 120: 110: 108: 104: 100: 96: 92: 84: 74: 71: 63: 53: 49: 45: 41: 35: 34: 29:This article 27: 18: 17: 544:expanding it 537: 448: 434: 423:. Retrieved 413: 402:. Retrieved 392: 381:. Retrieved 371: 363:the original 358: 349: 340: 330: 321: 311: 300:. Retrieved 296: 272:. Retrieved 262: 242: 233: 214: 183: 180: 169: 165:double click 154: 147: 135: 127: 116: 91:Chango, Inc. 90: 89: 66: 57: 42:by removing 38:Please help 30: 228:introducing 583:Categories 425:2011-10-28 404:2011-10-28 383:2011-10-28 302:2019-05-25 274:2015-09-23 211:references 192:References 40:improve it 236:June 2011 60:June 2013 359:Deloitte 322:Benzinga 123:Deloitte 95:Canadian 224:improve 178:(PII). 157:cookies 144:Product 132:Funding 119:Toronto 113:History 213:, but 93:was a 540:stub 101:and 585:: 357:. 339:. 320:. 295:. 283:^ 167:. 571:e 564:t 557:v 546:. 456:. 442:. 428:. 407:. 386:. 343:. 324:. 305:. 277:. 249:) 243:( 238:) 234:( 220:. 73:) 67:( 62:) 58:( 54:. 36:.

Index

an advertisement
improve it
promotional content
external links
neutral point of view
Learn how and when to remove this message

Canadian
search retargeting
programmatic marketing
Rubicon Project
Toronto
Deloitte
Metamorphic Ventures
search retargeting
cookies
demand side platform
double click
Network Advertising Initiative
personally identifiable information
programmatic marketing
references
inline citations
improve
introducing
Learn how and when to remove this message
"Rubicon Project Acquires Retargeter Chango For $ 122M | AdExchanger"


"Rubicon Project is shutting down the division associated with its $ 122 million Chango acquisition"

Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.