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sell CDs while others try to sell concert tickets, artists need to be in the broader business of building enduring relationships with their audiences in all the different forms that may take. Universal Music truly understands all this, so our new deal will allow us to integrate those processes much more seamlessly."
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on 11 September 2008. The new deal allows Eleven and its artists to have total control over marketing and promotion and to more closely link the marketing and promotion of recordings and tours. In a statement, Watson said "Instead of the traditional approach of having one group of people trying to
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imprint, he left Sony and became
Silverchair's manager via the newly founded John Watson Management. Under Watson's guidance, Silverchair had immediate worldwide commercial success and have since gone on to sell more than 6 million records, and achieve five No. 1 albums in Australia.
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When
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363:. In the rest of the world, however, the label is of independent status and some of its artists are signed to different labels in other territories.
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in 1986. In the late 1980s Watson worked as a freelance music journalist while completing an honours degree in politics at the
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from 2005 until standing down from that role six months before the release of that band's second album in 2009.
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John Watson
Management also represents some Australian artists who are not signed to the Eleven label:
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Eleven's releases were originally distributed in
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came to Watson's attention. After being jointly responsible for signing the band to the new
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and management company known for its small but successful roster, currently including
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Eleven took its name from the amplifier in the cult comedy movie
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Mathieson, Craig. The Sell In. 2000, Allen & Unwin
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524:White, Dominic (18 June 2013). "For the record".
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574:"John Watson Takes Eleven To Universal"
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576:. Undercover.com.au. Archived from
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580:on 22 October 2009
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616:MusicBrainz
479:Pete Murray
464:Katy Steele
439:Silverchair
434:The Presets
401:Cold Chisel
376:The Presets
341:Cold Chisel
302:Silverchair
279:The Spliffs
263:Silverchair
259:The Presets
231:Cold Chisel
208:elevenmusic
156:John Watson
625:Categories
557:1 February
502:References
484:Wolfmother
361:Virgin/EMI
345:Wolfmother
275:Townsville
112:March 2008
82:newspapers
534:1320-6680
469:Kisschasy
368:Universal
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187:Australia
490:See also
424:Paul Mac
318:Paul Mac
251:Paul Mac
193:Location
584:30 July
548:"About"
269:History
178:Various
153:Founder
145:Founded
96:scholar
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306:Murmur
261:, and
197:Sydney
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