164:, gift cards are highly popular, ranking in 2006 as the second-most given gift by consumers, the most-wanted gift by women, and the third-most wanted by males. Gift cards have become increasingly popular as they relieve the donor of selecting a specific gift. In 2012, nearly 50% of all US consumers claimed to have purchased a gift card as a present during the holiday season. In Canada, $ 1.8 billion was spent on gift cards, and in the UK it is estimated to have reached £3 billion in 2009, whereas in the United States about US$ 80 billion was paid for gift cards in 2006. The recipient of a gift card can use it at their discretion within the restrictions set by the issue, for example as to validity period and businesses that accept a particular card.
818:
credit card information. In recent years, cyber criminals have increased their efforts to take advantage of fraudulent gift cards as they are simple to exploit with automated brute-force bot attacks. The most common form of gift card fraud is committed through the act of stealing card information for activated cards with an existing balance by attacking a retailer's systems which store gift card data. Once a gift card has been compromised, the fraudster will then check the balance through online customer portals before using the funds or reselling on the secondary gift card market.
457:
38:
345:
336:. Later Kmart and Mobil dropped this feature, as it was not profitable for them. The Kmart Cash Card was the first replacement for cash returns when a shopper did not have a receipt for a gift. This practice of giving a cash card in place of cash for non-receipted returns is commonplace today with most merchants. From these early introductions, other retailers began to adapt a giftcard program to replace their gift certificate programs.
474:
209:
794:, many jurisdictions limit or prohibit all fees or expiration dates for gift cards. Furthermore, because of the negative impact on sales that such policies can have, most merchants have adopted and even advertise a no fee, no expiration policy for their gift cards, whether or not state laws require it. In 2011, an estimated 2.5% of gift cards were subject to an expiration date and 2.7% to post sale fees.
98:
786:
certain pitfalls. Some feel that the absence of the thought of selecting a specific gift makes a gift card a worse choice than a poorly executed but individual gift. New products in the gift card industry are evolving to tackle this "impersonal" pitfall of gift cards; new services launched by some service providers allows for customization and personalization of gift cards.
874:
In addition, retailers are no longer able to assess dormancy, inactivity, or service fees unless the card has been inactive for at least 12 months, and if fees are added after that period, the details of such fees must be clearly disclosed on the card. Additionally, retailers are unable to levy more than one fee per month. The new provisions took effect on 22 August 2010.
133:, to be used as an alternative to cash for purchases within a particular store or related businesses. Gift cards are also given out by employers or organizations as rewards or gifts. They may also be distributed by retailers and marketers as part of a promotion strategy, to entice the recipient to come in or return to the store, and at times such cards are called
856:
All
Canadian provinces have legislations passed to ban expiry dates and fees collected on gift cards. However, provincial gift card legislations do not apply to sectors that are regulated under federal laws. For example, gift cards that resemble credit cards i.e. with American Express, MasterCard, or
842:
In 2012, over $ 100 billion in gift cards were expected to be purchased in the United States, where over 20% of those gift cards expected to go unredeemed or unused. This has amassed a large opportunity in the secondary market, similar to the secondary ticket market in the early 2000s. Some companies
789:
Gift cards have been criticized for the issuers ability to set rules that are detrimental to the purchaser or card recipient. For example, gift cards may be subject to an expiry date, administrative fees, restrictions on use, and absence of adequate protection in case of fraud or loss. Over time fees
407:
Gift cards are divided into open loop or network cards and closed loop cards. The former are issued by banks or credit card companies and can be redeemed by different merchants, the latter by a specific store or restaurant and can be only redeemed by the issuing provider. The latter, however, tend to
873:
directs the federal government to create consumer-friendly standards pertaining to gift cards. Most notably, the new regulations prohibit retailers from setting expiration dates unless they are at least five years after the card's date of issue or the date on which funds were last added to the card.
785:
It has been argued that holiday giving destroys value due to mismatching gifts. The most efficient way to keep value in gifting would be to give cash; however, giving cash in most cultures is not socially acceptable, except with children. Gift cards, to a degree, may overcome this problem, but have
415:
In either case the giver would buy the gift card and may have to pay an additional purchase or activation fee, and the recipient of the card would use the value of the card at a later transaction. A third form is the hybrid closed loop card whose issuer has bundled a number of closed loop cards; an
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Not all gift cards are redeemed. The card may be lost, there may be time decay expiration and fees or complex rules of redemption, or the recipient may not be interested in the store that accepts the card or be under the false assumption that not using it will save money for the giver. It has been
801:
survey, and a majority of people say they end up spending more than the value of the card once they get to the store. On the other hand, consumers may try to use as much of a gift card as possible while avoiding spending money out of pocket, usually resulting in small values remaining on the card.
558:
Gift cards can have many different designs, including for, holidays, special occasions, sports teams, cartoons, and more. Some hardcore collectors collect different variations of each card, and or prefer where the pin number is not scratched off. Even more desirable are brand new unused gift cards
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the size of a credit card. The card is identified by a specific number or code, not usually with an individual name, and thus could be used by anybody. They are backed by an on-line electronic system for authorization. Some gift cards can be reloaded by payment and can be used thus multiple times.
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Virtual gift cards are delivered via email to the recipient, the benefits being that they cannot be physically lost and that the consumer does not has to spend the additional time needed to buy a physical gift card in a brick and mortar store making it more convenient. Gift cards of this type can
817:
Another issue regarding gift cards is the growing concerns from retailers and other businesses about what can be done to prevent gift cards from being exploited by fraudsters. Gift card information can either be stolen from their rightful owners by fraudsters or they can be purchased with stolen
843:
have created a business in the secondary gift card market that allow consumers to sell their unused gift cards or buy discounted gift cards to their favorite brands. This has helped their users recoup their share of some $ 55 million per day that goes unredeemed in the United States every year.
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was the first company to do so on a wide scale, test-marketing them in 1995 and launching them around the country the next year. In the beginning, the
Blockbuster gift card replaced gift certificates that were being counterfeited with recently introduced color copiers and color printers.
881:; however, oversight has been criticized. Closed loop gift cards are subject to rules set by different state regulations, and issuing authorities vary widely in the rules they set for the consumer. Moreover, rules can be changed by the issuer without notifying the consumer.
384:, which is read by an electronic credit card machine. Many cards have no value until they are sold, at which time the cashier enters the amount which the customer wishes to put on the card. This amount is rarely stored on the card but is instead noted in the merchant's
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403:
Gift cards can also be individually custom tailored to meet specific needs. By adding a custom message or name on the front of the card, it can make for an individualized gift or be used as a gesture of appreciation towards an employee.
400:. The magnetic strip is also often placed differently than on credit cards, so they cannot be read or written with standard equipment. Other gift cards may have a set value and need to be activated by calling a specific phone number.
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The scammer claims that to get the money back, Amazon will refund you via a gift card you buy online... Mark will in fact be the one buying the digital gift card, which the scammers will steal, and which is completely
549:
Other companies have introduced virtual gift cards that users redeem on their smartphones. As the merchant is not involved in the loop, it is considered a cash transfer rather than a traditional gift card.
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gift cards are now paperboard instead of plastic. A partial list of popular retailers with collectors who have released gift cards worldwide with many different designs and or variations include:
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1200:
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Consumer laws in some places have addressed this. In
Australia, a gift card can be exchanged for cash if there is a remaining amount that the business believes can't be "conveniently used."
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137:. Gift cards are generally redeemable only for purchases at the relevant retail premises and cannot be cashed out, and in some situations may be subject to an expiry date or fees.
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https://www.guinnessworldrecords.com/world-records/largest-collection-of-gift-cards#:~:text=The%20largest%20collection%20of%20gift,to%20make%20shopping%20more%20enjoyable
861:, effective 1 May 2014, federally regulated gift cards may only charge maintenance fees under certain conditions and may not set an expiry date for funds on those cards.
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gift certificates, in that the latter are usually sold as a paper document with an authorized signature by a restaurant, store, or other individual establishment as a
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even ones still attached to the retail backers. Most gift cards are plastic, some variances include clear plastic, shaped cards, and paperboard cards. Recently most
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for a future service; there is no electronic authorization. A gift certificate may or may not have an expiration date and generally has no administrative fees.
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as used in many public transport systems or library photocopiers, where a simplified system with no network stores the value only on the card itself. To thwart
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160:, given in place of an object which the recipient may not need, when the giving of cash as a present may be regarded as socially inappropriate. In the
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marketing strategies. A feature of these cards is that they are generally anonymous and are disposed of when the stored value on a card is exhausted.
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funds. Some retailers use the gift card system for refunds in lieu of cash thereby assuring that the customer will spend the funds at their store.
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sometimes trick victims into buying gift cards, which are then stolen. For the scammer, they have the advantage of being completely untraceable.
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estimated that perhaps 10% of cards are not redeemed, amounting to a gain for retailers of about $ 8 billion in the United States in 2006.
809:, and as such gift cards may become valueless. If the company intends to continue trading, gift cards may be honoured even in bankruptcy.
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Gift cards can also be country-specific, and can be used to access USA-specific programming and media when outside the United States.
317:. Nabanco was the developer of the first third-party platform for the processing of gift cards using existing payment infrastructure.
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may render the value of a gift card zero. However, these issues have been addressed in recent years in some jurisdictions. In the
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allows the gift giver to make a charitable donation and the gift recipient to choose a charity that will receive the donation.
770:, the largest gift card collection in the world, as of 2021, belonged to Canadian-American brothers Aaron and David Miller of
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1552:
1739:"Text of H.R. 627 (111th): Credit Card Accountability Responsibility and Disclosure Act of 2009 (Passed Congress version)"
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was next with the introduction of the Kmart Cash Card, which in the early generations provided prepaid phone time with
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In the past, uniform standards concerning gift cards did not exist. This was set to change as an addendum to the
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A quarter of gift card recipients still have not spent gift cards a year after receiving them, according to a
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was passed by the US Congress in 2009. Inactivity fees and card expirations are both limited by the new law.
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In the event of the bankruptcy of the issuing retailer, the outstanding value on gift cards is considered
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In addition, some online collecting websites have pages dedicated to gift card listings for collectors.
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offer generic gift cards which need not be redeemed at particular stores, and which are widely used for
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also be purchased quicker, which is especially attractive if a gifting occasion is on the horizon.
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have fewer problems with card value decay and fees. Card value decay is less of an issue since the
64:
1201:"CES/NaBANCO introduces stored value card technology; Blockbuster Video is first merchant partner"
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Visa branding and phone cards are regulated by the federal government. Under the federal
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Blockbuster's first gift card transactions were processed by what was then
Nabanco of
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introduced the first gift card using a payments infrastructure in late 1994, though
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Gift card sales are not limited to banks or retailers; such other companies as
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161:
1583:"How to prevent fraud from brute force online coupon and gift card attacks"
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Bank issued gift cards may be used in lieu of checks as a way to disburse
388:, which is cross linked to the card ID. Gift cards thus are generally not
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774:. By 2013, the brothers had amassed an estimated 3,125 different cards.
1171:"The Vile History of Gift Cards and How They Came to Destroy Christmas"
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637:
602:
357:
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An assortment of gift cards, many from U.S. national retailers such as
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192:
188:
142:
1526:
Commission, Australian
Competition and Consumer (11 September 2012).
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gas card, which initially offered prepaid phone value provided by
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333:
1112:"Cash, not gift cards, the best present: consumers' association"
97:
1431:"Ways to make gift cards have a personal touch - Holiday Guide"
180:
542:, and phone apps allow users to carry only their cell phone.
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deal primarily with the United States and do not represent a
1264:"Gift Cards and Gift Certificates Statutes and Legislation"
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and other type of companies may offer gift cards as well.
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Neiman Marcus and
Blockbuster were later followed by the
1369:
Dubner, Stephen J.; Levitt, Steven D. (7 January 2007).
1627:
534:
Mobile gift cards are delivered to mobile phones via
156:
From the purchaser's point of view, a gift card is a
233:. Unsourced material may be challenged and removed.
1401:"Bad Gift Better Than Gift Card, Says Philosopher"
1228:
1226:
1779:
1036:: CS1 maint: bot: original URL status unknown (
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1223:
1532:Australian Competition and Consumer Commission
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1492:
1140:"Gift Cards an $ 8 Billion Gift to Retailers"
1137:
877:Open loop cards are governed by rules of the
45:The examples and perspective in this article
1676:
1495:"Gift Card Warning: Check Retailer's Health"
1018:. Archived from the original on 8 March 2012
1587:Digital Commerce 360 from Internet Retailer
502:. Unsourced material may be challenged and
1679:"Most provinces now disallow expiry dates"
1525:
1321:"Holiday Gift Guide for sports collectors"
1005:
1003:
1001:
999:
416:example is free gift cards for a specific
1291:"Great Holiday Gifts for Card Collectors"
946:"Gift Cards: Disclosure One Step Removed"
522:Learn how and when to remove this message
293:Learn how and when to remove this message
83:Learn how and when to remove this message
1168:
1052:"2012 Holiday Gift Card Spending Report"
1012:"Congress Considers New Gift Card Rules"
455:
343:
96:
1647:. Series 2. Episode 3. 27 minutes in.
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553:
14:
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1553:"What Not To Get Mom For Mother's Day"
1488:
1486:
1288:
925:from the original on 16 September 2014
1709:"Financial Consumer Agency of Canada"
1689:from the original on 12 December 2019
1636:
1563:from the original on 21 December 2018
1507:from the original on 9 September 2017
1471:from the original on 21 February 2015
1411:from the original on 26 November 2012
943:
339:
1528:"Gift cards & discount vouchers"
1381:from the original on 28 October 2017
1331:from the original on 25 October 2021
1270:from the original on 13 January 2020
1126:
1082:"Gift Cards and Financial Reporting"
859:Prepaid Payment Products Regulations
500:adding citations to reliable sources
467:
231:adding citations to reliable sources
202:
31:
1593:from the original on 21 August 2019
1483:
1362:
1169:Buchanan, Matt (27 December 2009).
1010:Hood, James R. (20 February 2006).
984:from the original on 8 October 2020
24:
1719:from the original on 29 March 2019
1493:Keith, Tamara (17 November 2008).
1441:from the original on 15 April 2021
1301:from the original on 15 April 2021
1244:from the original on 7 August 2016
1138:Lewis, Truman (20 December 2006).
1118:. 24 December 2007. Archived from
1092:from the original on 15 April 2021
1058:. 26 November 2012. Archived from
827:
101:Gift card for a U.S hardware store
25:
1839:
1677:Entrepreneur (27 February 2012).
1289:Tobias, Todd (19 December 2019).
1181:from the original on 25 June 2018
368:or display a specific theme on a
962:10.1111/j.1745-6606.2007.00084.x
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376:Cards may have a serial number,
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950:The Journal of Consumer Affairs
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218:needs additional citations for
29:Prepaid-stored-value money card
1613:"Amazon Gift Card Scam (2021)"
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767:Guinness Book of World Records
13:
1:
1767:. August 2010. Archived from
1637:Stone, Rowland (3 May 2023).
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452:Mobile and virtual gift cards
919:Cambridge English Dictionary
7:
1435:sections.chicagotribune.com
884:
879:Comptroller of the Currency
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464:gift card display in a shop
364:A gift card may resemble a
59:, discuss the issue on the
10:
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1234:"Avoid gift card pitfalls"
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198:
1813:Retail financial services
944:HORNE, DANIEL R. (2007).
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310:Blockbuster Entertainment
121:in the UK, is a prepaid
1371:"The Gift-Card Economy"
1355:23 October 2021 at the
1086:archives.cpajournal.com
871:Credit CARD Act of 2009
423:Gift cards differ from
123:stored-value money card
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361:
125:, usually issued by a
102:
1639:"Series 2: Episode 3"
834:Breakage (accounting)
459:
347:
113:in North America, or
100:
1407:. 18 December 2006.
1150:on 16 September 2008
554:Gift card collecting
496:improve this section
227:improve this article
65:create a new article
57:improve this article
1828:American inventions
1405:consumeraffairs.com
1327:. 5 December 2013.
1144:consumeraffairs.com
1016:consumeraffairs.com
772:Scarsdale, New York
1823:1996 introductions
1818:1994 introductions
1461:"Gift Card Report"
1375:The New York Times
1062:on 3 December 2013
583:Barnes & Noble
466:
390:stored-value cards
362:
340:Function and types
109:, also known as a
103:
1644:Scam Interceptors
1589:. 17 March 2017.
1266:. 22 April 2016.
1240:. December 2007.
764:According to the
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443:charity gift card
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16:(Redirected from
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1808:Personal finance
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1749:on 4 April 2012.
1745:. Archived from
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1715:. 26 July 2015.
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956:(2): 341–350.
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1769:the original
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1761:"Gift Cards"
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1747:the original
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1721:. Retrieved
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1665:untraceable.
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1325:Beckett News
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915:"GIFT TOKEN"
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813:Use in fraud
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708:Schlotzsky's
683:Panera Bread
678:Olive Garden
668:Krispy Kreme
557:
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494:Please help
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370:plastic card
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225:Please help
220:verification
217:
181:barber shops
173:cruise ships
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118:
115:gift voucher
114:
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73:January 2013
70:
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26:
1793:Debit cards
1597:15 December
1567:15 December
1475:27 February
1385:21 February
929:21 November
896:Token money
891:Rebate card
847:Regulations
748:Toys "R" Us
743:Tim Hortons
698:Red Lobster
618:Dollar Tree
598:Chick-fil-A
593:Burger King
366:credit card
242:"Gift card"
193:restaurants
189:theme parks
187:companies,
1782:Categories
1615:. BBC. n.d
1557:CSO Online
1465:ScripSmart
1274:14 January
1215:14 January
1066:12 January
902:References
673:McDonald's
638:Home Depot
578:Applebee's
358:Home Depot
253:newspapers
143:MasterCard
135:cash cards
119:gift token
1743:Gov Track
1713:Canada.ca
970:0022-0078
723:Starbucks
703:Red Robin
561:Starbucks
483:does not
462:app store
398:encrypted
283:June 2012
107:gift card
61:talk page
1788:Exonumia
1723:29 March
1717:Archived
1693:29 March
1687:Archived
1591:Archived
1561:Archived
1537:31 March
1505:Archived
1469:Archived
1467:. 2011.
1445:15 April
1439:Archived
1409:Archived
1379:Archived
1353:Archived
1335:15 April
1329:Archived
1305:15 April
1299:Archived
1295:PSA Blog
1268:Archived
1242:Archived
1179:Archived
1116:CBS News
1096:15 April
1090:Archived
1032:cite web
988:15 April
982:Archived
978:23860062
923:Archived
885:See also
781:Pitfalls
658:JCPenney
633:GameStop
608:Chipotle
588:Best Buy
565:Chipotle
512:May 2019
386:database
350:Best Buy
334:AT&T
169:airlines
151:cashback
127:retailer
55:You may
1653:BBC One
1511:2 April
1415:17 June
1248:16 June
1175:Gizmodo
1154:16 June
1022:16 June
758:Wendy's
753:Walmart
688:Perkins
603:Chili's
504:removed
489:sources
429:voucher
378:barcode
267:scholar
199:History
1798:Giving
1185:7 June
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852:Canada
738:Target
733:Subway
436:rebate
356:, and
354:Target
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177:hotels
145:, and
1658:9 May
1619:9 May
974:JSTOR
718:Sonic
713:Sears
693:Qdoba
663:Kmart
536:email
425:scrip
330:Kmart
322:Mobil
274:JSTOR
260:books
185:train
63:, or
1765:WKOW
1725:2019
1695:2019
1660:2023
1621:2023
1599:2017
1569:2017
1539:2022
1513:2018
1477:2012
1447:2021
1417:2008
1387:2017
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1276:2020
1250:2008
1217:2018
1187:2012
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1098:2021
1068:2013
1038:link
1024:2008
990:2021
966:ISSN
931:2018
643:IHOP
573:Aldi
563:and
487:any
485:cite
246:news
158:gift
147:Visa
131:bank
1649:BBC
1500:NPR
958:doi
613:CVS
540:SMS
538:or
498:by
460:An
326:MCI
229:by
129:or
117:or
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