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Guild Guitar Company

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these models were designated with a 'GAD' as a model prefix. These guitars featured poly finishes (as opposed to traditional nitrocellulose lacquer on US models) and nondescript wood grading. FMIC did not choose to create this line under a different brand name, but left it as a new series of guitars from Guild. This choice caused confusion for buyers, as it marked the first time that an import had actually donned the Guild brand name, which had previously only been used to describe US-made guitars. Because of this, it was no longer immediately clear if a Guild-branded guitar is a US-made model or an import, although the GAD models usually had unique ornamentation.
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production versions, the truss rod cover is stenciled with the word 'Guild' stylized and the DeArmond reissue model number, and the back of the headstock is stenciled with 'DeArmond by Guild' above the guitar's serial number. Later production versions drop all references to the Guild brand name except for a modified Chesterfield headstock inlay on most models. The DeArmond line also included other less expensive models similar in design to the Guild reissues and manufactured in Indonesia. The DeArmond brand was discontinued in the early 2000s.
480:, where hand production of all US-made Guilds resumed in a manner consistent with other high-end, boutique guitar builders. The New Hartford Guild facility began production in early 2009, starting with the top-end D-55 and F-50 models. Production quickly ramped up to include most of the popular Traditional Series acoustic guitar models. Acoustic-Electric versions of these models were also made available. Starting with 2012 models, all US-built Guild Traditional Series guitars were available in right- and left-handed configurations. 296: 499:
Retreat". These models featured unique takes on classic Guild Traditional Series models. GSR models include the F-20 (figured Cocbolo), F-30R (master-grade Rosewood), F-40 (figured Cocobolo), F-50 (figured Koa), and D-50 (figured Cocobolo), and Guild's only electric guitar to be produced since 2003, the GSR Starfire VI (only 20 produced). Each of these instruments features unique designs, wood selection, ornamentation, and has extremely limited production numbers.
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affordable. Standard Series models included the F-30, F-30R, F-50, D-40, D-50, and the return of the F-212XL 12-string model. All Standard Series models featured red spruce bracing, satin mahogany necks, and bone saddles, nuts, and bridge pins, but have nondescript grade wood and different ornamentation than their Traditional Series counterparts.
458:. To ease the Corona facility (which had only made electric guitars up to this point) into making archtop and acoustic guitars, the Westerly factory artisans and workers prepared guitar 'kits' that they shipped to Corona. These kits were near-complete production guitars that only needed finishing and final assembly before being sent to retailers. 538:
While not a discrete brand, in the early 2000s, FMIC created a new line of Guild acoustic guitars called the GAD-series, which stood for "Guild Acoustic Design." As with the other import lines, these guitars were based on past and present Guild acoustic guitar designs, but were built in China. All of
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Guild also successfully manufactured the first dreadnought acoustic guitar with a "cut-away" in its lower shoulder to allow better access to the upper frets, the D40-C. In 1972, under Guild's new president Leon Tell, noteworthy guitarist/designer Richard "Rick" Excellente came up with the design. It
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In the late spring/early summer of 2014, Fender's New Hartford Guild facility closed its doors as FMIC prepared to sell off the Guild brand. Cordoba Music Group (CMG), based in Santa Monica, California, stepped in and purchased the Guild brand rights and began setting up a new manufacturing facility
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In 2011, Traditional Series models' were improved by means of a new DTAR pickup system (DTAR-MS, for 'multi-source'), which allows blending between an internal microphone element and an under-saddle transducer. Previous DTAR configurations only included an under-saddle transducer. Also, hard shell
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The 2011 GAD models brought new features, looks, and model numbers. These new GAD-series Guild guitars could be identified with a number 1 as the first number in the model number. For example, a US-built F-50R's GAD-level version would be called an F-150R. Similarly, a US-built F-512 would be an
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The New Hartford facility had also created a new line of specialty, limited edition guitars, referred to as the GSR Series. The GSR designation stands for "Guild Special Run." This series was first revealed to Guild dealers at Guild's dealer-only factory tour in mid-2009 called the "Guild Summit
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In late 2010, Guild released its Standard Series acoustic guitars, which were US-built guitars (still manufactured in the New Hartford, Connecticut facility) that were based on models from their top-end Traditional Series. Differences in ornamentation and instrument finish options made them more
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During the 1960s, Guild moved aggressively into the electric guitar market, successfully promoting the Starfire line of semi-acoustic (Starfire I, II and III) and semi-solid (Starfire IV, V and VI) guitars and basses. A number of early West-Coast psychedelic bands used these instruments, notably
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The decline of the folk and acoustic market in the later 1970s and early 1980s put severe economic pressure on the company. While instrument specialists generally concede that quality suffered at other American competitors, Guild models from the 1970s and 1980s are considered still made to the
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With Cordoba taking over as owners of the Guild brand, as of May, 2015, the GAD line-up was discontinued, but two newly formed lines, Westerly Collection (acoustics) and Newark Street (electrics) were revealed, which also aimed to pay homage Guild's production history that took place at those
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brand name, which Fender also owned the rights to. Import reissue models included the Starfire, X155, T400, M-75 Bluesbird, S-73, and Pilot Bass series. On the front of the headstock, these instruments display the DeArmond logo above a modified version of Guild's Chesterfield logo. On early
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Similarly to Madeira, Burnside Electric Guitars were Guild electric guitar designs (typically of super-Strat delineation) manufactured outside the United States. The headstocks on these guitars read "Burnside by Guild." Both brands were discontinued in the early 1990s.
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locations (with the Newark Street address alluding to a link with the Hoboken factory). The Westerly Collection line-up includes a variety of guitars made with solid wood tops/laminate sides and body; and, solid wood tops/solid wood sides and solid wood backs.
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in Oxnard, California, led by Gibson alum Ren Ferguson as the VP of Manufacturing and R&D. Cordoba started production in late 2015, releasing its first models (M-20 and D-20) in early 2016. Higher-end models like the D-55 were released in late 2017.
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in 1995. In late 2001, Fender decided to shut down the Westerly, RI factory (citing difficulty in climate control and factory production workflow as primary motives) and moved all Guild production to its factory in
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case material was upgraded to a high-end, faux alligator skin material with crushed velvet interior padding, closely resembling the Custom Shop guitar cases that Guild had used when its Custom Shop was open.
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started their transition from sound and recording work to instrument building by modifying Lesh & Casady's Starfire basses. The rare S-200 Thunderbird solid body electric was used by
893:. The photograph of Benson accompanying an interview with him in the Guitar Player Book, published in the 1970s, shows him holding a Guild Artist Award with its strings removed. 516:
In the early 1970s, Guild began to form import brands for acoustic and electric guitars made in Asia. There was a total of three import brands: Madeira, Burnside, and DeArmond.
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Madeira Acoustic and Electric Guitars were import guitars based on existing Guild designs. They are characterized by their unique pickguard shape and differing headstock.
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Guitar Company. The brand name currently exists as a brand under Córdoba Music Group. In February 2023, The Yamaha Guitar Group acquired Cordoba Music Group.
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and a DTAR 18V under-saddle pickup system. These models can be identified by the 'CE' suffix at the end of the guitar's model number.
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in the neck to produce a workhorse instrument with a deep, rich tone distinctive from the chimier twelve-strings put out by Martin.
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solid bodies including models such as the Flyer, Aviator, Liberator and Detonator, the Tele-style T-200 and T-250 (endorsed by
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manufacturer founded in 1952 by Alfred Dronge, a guitarist and music-store owner, and George Mann, a former executive with the
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D-18 and D-28 models, and jumbo and Grand Concert "F" models that were particularly popular with blues guitarists such as
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In 2011, cutaway acoustic-electric versions of all Standard Series models were released. These guitars featured
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acquired a Thunderbird, which he used extensively in the period that he played in popular Australian 1970s band
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After Fender purchased Guild in the mid-1990s, reissues of some Guild electric guitars were manufactured in
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high-quality standards the Westerly plant was known for. In the 1980s, Guild introduced a series of
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The company continued to expand, and was sold to the Avnet Corporation, which moved production to
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Production in Corona was short-lived, however, as Fender acquired the assets of Washington-based
35: 782: 386: 342: 421:, sometimes called "pointy droopy", "duck foot" and "cake knife" for their distinctive shape. 287: 622: 807: 657:"Fender Musical Instruments Corporation to Sell Guild Guitars Brand to Cordoba Music Group" 8: 632: 449:
After several changes in management and ownership, Guild was eventually purchased by the
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Westerly Guild Guitars information on Westerly RI manufactured Guild models
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and discontinued production of US-made Guild electric guitars completely.
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in 2004, and moved all American Guild acoustic guitar production to
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by Tony Bacon and Michael Wright. Chartwell Publications, 2018
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is still made, copied by virtually every guitar manufacturer.
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Guitar manufacturing companies of the United States
929:"Brian May's Guild F-512 12-String Acoustic Guitar" 472:In 2008, Fender again moved Guild when it acquired 49:. Unsourced material may be challenged and removed. 550: 1098: 1052:Acoustic Guitars: The Illustrated Encyclopedia 681:Acoustic Guitars: The Illustrated Encyclopedia 861:. Hal Leonard Corporation. pp. 82, 137. 621: 1122:Manufacturing companies established in 1952 1117:Manufacturing companies based in California 628:The Guinness Encyclopedia of Popular Music 617: 615: 613: 109:Learn how and when to remove this message 808:"History & Heritage - Guild Guitars" 440: 428: 318:The first Guild workshop was located in 302: 294: 286: 283:'s 1966 Guild Starfire XII twelve-string 272: 610: 16:United States-based guitar manufacturer 1099: 729: 511: 451:Fender Musical Instruments Corporation 856: 833:"Westerly Collection - Guild Guitars" 476:and its small production facility in 1127:1952 establishments in New York City 1112:Design companies established in 1952 1024:"John Denver's Guitars | Equipboard" 47:adding citations to reliable sources 18: 1054:. New York: Chartwell Books. 2011. 1000:"Dave Davies' Guitars | Equipboard" 393:. Inspired by seeing Muddy Waters, 13: 702:"Owner's Manual and Warranty, p.2" 14: 1138: 1080: 310:, who famously played a Guild at 127: 23: 1044: 1016: 992: 967: 946: 921: 896: 850: 314:, performing in 2006 with a D40 34:needs additional citations for 825: 800: 775: 749: 732:"Guild in the Post-Fender Era" 723: 694: 674: 649: 551:Notable users of Guild guitars 502: 1: 603: 437:playing with a Guild in 2010. 424: 904:"Artist To Watch: Lera Lynn" 730:Pilzer, Jay (4 March 2016). 7: 593:– Starfire III, Starfire IV 161:; 72 years ago 10: 1143: 543:F-1512 as a GAD version. 478:New Hartford, Connecticut 268: 255:is a United States–based 235: 225: 207: 197: 181: 173: 155: 145: 135: 126: 709:Support.guildguitars.com 445:2013 Guild hollowbodies. 1074:Hal Leonard Corporation 474:Kaman Music Corporation 446: 438: 343:Westerly, Rhode Island 315: 300: 292: 284: 58:"Guild Guitar Company" 1070:The Guild Guitar Book 859:The Guild Guitar Book 463:Tacoma Guitar Company 444: 432: 306: 298: 290: 276: 599:– F-512, F-612, F-50 581:– D-55 (ca. 1975–85) 569:– Starfire III, T-50 371:Jefferson Airplane's 253:Guild Guitar Company 122:Guild Guitar Company 43:improve this article 633:Guinness Publishing 512:Guild Import brands 387:the Lovin' Spoonful 377:. Instrument maker 324:Hoboken, New Jersey 231:Córdoba Music Group 123: 1068:Hans Moust (1995) 857:Moust, H. (1995). 631:(First ed.). 467:Tacoma, Washington 456:Corona, California 447: 439: 316: 301: 293: 285: 187:Oxnard, California 150:Musical instrument 121: 1061:978-0-7858-3571-4 979:Premierguitar.com 493:venetian cutaways 291:A 1979 Guild D25M 249: 248: 119: 118: 111: 93: 1134: 1087:Official website 1065: 1038: 1037: 1035: 1034: 1020: 1014: 1013: 1011: 1010: 996: 990: 989: 987: 985: 971: 965: 964: 962: 961: 950: 944: 943: 941: 939: 925: 919: 918: 916: 914: 908:Guildguitars.com 900: 894: 892: 886: 882: 880: 872: 854: 848: 847: 845: 843: 837:Guildguitars.com 829: 823: 822: 820: 818: 812:Guildguitars.com 804: 798: 797: 795: 793: 787:Guildguitars.com 779: 773: 772: 770: 768: 753: 747: 746: 744: 742: 727: 721: 720: 718: 716: 706: 698: 692: 678: 672: 671: 669: 667: 653: 647: 646: 635:. p. 1043. 619: 245: 242: 169: 167: 162: 131: 124: 120: 114: 107: 103: 100: 94: 92: 51: 27: 19: 1142: 1141: 1137: 1136: 1135: 1133: 1132: 1131: 1097: 1096: 1083: 1062: 1050: 1047: 1042: 1041: 1032: 1030: 1022: 1021: 1017: 1008: 1006: 998: 997: 993: 983: 981: 973: 972: 968: 959: 957: 956:. John Renbourn 952: 951: 947: 937: 935: 927: 926: 922: 912: 910: 902: 901: 897: 884: 883: 874: 873: 869: 855: 851: 841: 839: 831: 830: 826: 816: 814: 806: 805: 801: 791: 789: 781: 780: 776: 766: 764: 761:Mmrmagazine.com 755: 754: 750: 740: 738: 728: 724: 714: 712: 704: 700: 699: 695: 679: 675: 665: 663: 661:Guitarworld.com 655: 654: 650: 643: 620: 611: 606: 553: 514: 505: 433:Swedish singer 427: 271: 239: 200: 193: 189: 165: 163: 160: 115: 104: 98: 95: 52: 50: 40: 28: 17: 12: 11: 5: 1140: 1130: 1129: 1124: 1119: 1114: 1109: 1095: 1094: 1089: 1082: 1081:External links 1079: 1078: 1077: 1066: 1060: 1046: 1043: 1040: 1039: 1028:equipboard.com 1015: 1004:equipboard.com 991: 966: 945: 933:Equipboard.com 920: 895: 885:|website= 867: 849: 824: 799: 774: 748: 736:Vintage Guitar 722: 693: 673: 648: 641: 625:, ed. (1992). 608: 607: 605: 602: 601: 600: 594: 588: 587:– S-100, S-300 582: 576: 570: 564: 559: 552: 549: 513: 510: 504: 501: 426: 423: 395:Ross Hannaford 270: 267: 247: 246: 237: 233: 232: 229: 223: 222: 209: 205: 204: 201: 198: 195: 194: 191: 185: 183: 179: 178: 175: 171: 170: 157: 153: 152: 147: 143: 142: 137: 133: 132: 117: 116: 31: 29: 22: 15: 9: 6: 4: 3: 2: 1139: 1128: 1125: 1123: 1120: 1118: 1115: 1113: 1110: 1108: 1105: 1104: 1102: 1093: 1090: 1088: 1085: 1084: 1075: 1071: 1067: 1063: 1057: 1053: 1049: 1048: 1029: 1025: 1019: 1005: 1001: 995: 980: 976: 970: 955: 949: 934: 930: 924: 909: 905: 899: 890: 878: 870: 868:0-634-00966-4 864: 860: 853: 838: 834: 828: 813: 809: 803: 788: 784: 778: 763:. 16 May 2014 762: 758: 752: 737: 733: 726: 710: 703: 697: 690: 686: 682: 677: 662: 658: 652: 644: 642:0-85112-939-0 638: 634: 630: 629: 624: 618: 616: 614: 609: 598: 595: 592: 589: 586: 583: 580: 579:John Renbourn 577: 574: 571: 568: 565: 563: 560: 558: 557:George Benson 555: 554: 548: 544: 540: 536: 533: 529: 524: 520: 517: 509: 500: 496: 494: 489: 485: 481: 479: 475: 470: 468: 464: 459: 457: 452: 443: 436: 431: 422: 420: 416: 412: 406: 402: 400: 396: 392: 388: 384: 380: 376: 372: 369:, as well as 368: 367:Grateful Dead 364: 360: 356: 350: 348: 344: 339: 337: 333: 332:Dave Van Ronk 329: 325: 321: 313: 309: 308:Richie Havens 305: 297: 289: 282: 279: 275: 266: 265: 262: 258: 254: 244: 238: 234: 230: 228: 224: 221: 217: 213: 210: 206: 202: 196: 192:United States 188: 184: 180: 177:Alfred Dronge 176: 172: 158: 154: 151: 148: 144: 141: 138: 134: 130: 125: 113: 110: 102: 91: 88: 84: 81: 77: 74: 70: 67: 63: 60: –  59: 55: 54:Find sources: 48: 44: 38: 37: 32:This article 30: 26: 21: 20: 1069: 1051: 1045:Bibliography 1031:. 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Subsidiary
Musical instrument
Oxnard, California
Acoustic
electric
bass guitars
Parent
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guitar
Epiphone


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Richie Havens

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