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Non-apology apology

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repetition, as when an airline apologises for a delay, in the full knowledge that a future repetition is inevitable. Such tactical apologies may have beneficial effects simply through the validation of the emotions of the offended party: they answer the basic human need for disagreeable emotions to be recognised and acknowledged as important, while protecting the apparently offending party from an expression of remorse. Negotiators often use this tactic to calm tense situations: "an apology can defuse emotions effectively, even when you do not acknowledge personal responsibility for the action or admit an intention to harm. An apology may be one of the least costly and most rewarding investments you can make."
238:: "It's too bad that something I said in jest was turned into something it's not. But I didn't mean anything by it and I'm sorry if I offend anybody. If Tiger is offended by it, I apologize to him, too. I have nothing but the utmost respect for Tiger as a person and an athlete."; Zoeller's comments and his half-hearted ifpology were news for days and resulted in his being dropped from a commercial tie-in with 379:
While the non-apology apology is clearly unsuited to situations where an expression of remorse, contrition, and future change are obviously desirable (e.g. the "happy ending" apology), it may prove extremely useful in situations where little can be done to assuage the apparent offence or prevent its
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termed a "non-apology" apology when he said, "I am sorry that offended some people, but, at the very least, I am happy that they started a conversation about diversity in Hollywood." This was in reference to the backlash against Damon after he made comments about diversity to African American film
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For instance, saying "I'm sorry you feel that way" to someone who has been offended by a statement is a non-apology apology. It does not admit there was anything wrong with the remarks made, and may imply the person took offense for hypersensitive or irrational reasons. Another form of non-apology
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In November 2008, the Alberta legislature passed an amendment to the existing Alberta Evidence Act, R.S.A. 2000, c. A-18, geared at protecting apologizing parties from risks of legal liability and loss of insurance coverage. Section 26.1 of the Act provides that an apology does not constitute an
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Nobody is sorrier than me that the police officer had to spend his valuable time writing out a parking ticket on my car. Though from my personal standpoint I know for a certainty that the meter had not yet expired, please accept my expression of deep regret at this unfortunate
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Typologies of apology note they cover a range of situations and degrees of regret, remorse, and contrition, and that success is to be gauged by the result of the apology rather than the degree of contrition involved. Deborah Levi offers the following possibilities:
230:: "If the remarks on the tape left anyone with the impression that I was disrespectful to either Governor Cuomo or Italian-Americans, then I deeply regret it." A famous example involved racially insensitive remarks made by golfer 1011: 589: 308:
had offered the prime minister of Malaysia "what might best be described as a non-apology apology" for what the Malaysian government regarded as an insulting portrayal of Malaysia in an Australian television series,
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Statements of pseudo-apology that do not communicate responsibility for words or deeds may be meaningful expressions of regret, but such statements can also be used to elicit forgiveness without acknowledging fault.
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Explanation apology—when a person accused of wrongdoing offers an apology that is merely a gesture that is meant to counter an accusation of wrongdoing. In fact, it may be used to defend the actions of the
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construction would be along the lines of "I made mistakes" or "John Doe made mistakes." The speaker neither accepts personal responsibility nor accuses anyone else. The word "mistakes" also does not imply
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from using an apology as evidence of liability. For example, a medical doctor may apologize to a patient for a bad outcome without fearing the apology can be used against them at trial as evidence of
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Formalistic apology—when a person accused of wrongdoing offers an apology after being admonished to do so by an authority figure—who may also be the individual who suffered the wrongdoing
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for describing her as a "fucking bitch". After the story went public, Yoho had apologized for the "abrupt manner of the conversation" he had with her but denied having used those words.
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declared this expression to be "the king of non-apologies". While perhaps most famous in politics, the phrase has also been used in business, sports, and entertainment.
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by Richard Mooney in his 1992 editorial notebook "If This Sounds Slippery ... How to Apologize and Admit Nothing". This was mainly in regard to Senator
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express or implied admission of fault or liability. British Columbia passed similar legislation in 2006, being the Apology Act, S.B.C. 2006, c. 19.
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has defined the phrase as " passive-evasive way of acknowledging error while distancing the speaker from responsibility for it". A commentator at
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Happy ending apology—when a person accused of wrongdoing fully acknowledges responsibility for the wrongdoing and is genuinely remorseful
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Tactical apology—when a person accused of wrongdoing offers an apology that is rhetorical and strategic—and not necessarily heartfelt
1498: 342:" designed to enable one to "get what you want by seeming to express regret while actually accepting no blame," and suggested some 1100: 660: 791: 844: 887: 854: 574: 450: 2205: 197:, mentions the "if apology" as a favorite of politicians, with lines such as "I apologize if I offended anyone". Comedian 984: 66:
does not apologize directly to the injured or insulted party, but generically "to anyone who might have been offended".
1172: 1037: 817: 1135: 749: 315:. Speaking to journalists, Evans said he had "wanted to acknowledge fault where such acknowledgment is appropriate". 2154: 1196: 2215: 2147: 1935: 931:"Matt Damon is sorry if you're offended: How the righteous non-apology of Socrates became the tool of weasely PR" 633: 907: 20: 686: 222:: "Only in the event that someone should choose to take offense, why then he's sorry". Mooney goes on to cite 2225: 958: 1075: 1958: 1189: 174: 338:
piece entitled "The Perfect Non-apology Apology", defined the term as referring to "sufficiently artful
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for what was done or said, or assigns fault to those ostensibly receiving the apology. It is common in
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where he suggested biting a penis as a way to avoid being orally sexually assaulted.
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suggested this usage be referred to as the "past exonerative" tense, and commentator
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How to Talk Teen: From Asshat to Zup, the Totes Awesome Dictionary of Teenage Slang
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His Majesty the King in right of the Province of British Columbia (May 18, 2006).
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Speaking on the floor of the U.S. House of Representatives in July 2020, Rep.
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or any other conditional modifier to an apology makes it a non-apology."
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Effective Apology: Mending Fences, Building Bridges, and Restoring Trust
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for its frequent appearances on "The Apologies of the Week" segment of
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Why Won't You Apologize? Healing Big Betrayals and Everyday Hurts
959:"Matt Damon apologizes for Project Greenlight diversity comments" 207: 51: 16:
Statement in the form of an apology that does not express remorse
1065:"The Fine Art of Apology: When, Why, and How to Say 'I'm Sorry'" 2036: 468:"Non-Pology: Sanders Condemns Violence, but Not His Supporters" 767:"It's True: 'Mistakes Were Made' Is The King Of Non-Apologies" 2076: 1676: 193:
Attorney and business ethics expert Lauren Bloom, author of
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Curial, Brian; Chau, Maria; Thomson, Miller (3 June 2010).
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dismissed what she called a non-apology apology from Rep.
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Getting to YES: Negotiating Agreement Without Giving In
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International Journal of Healthcare & Humanities
871: 1062: 658: 128: 2197: 846:Sorry about That: The Language of Public Apology 286:on the September 13, 2015 debut of the HBO show 792:"2015 Will Be a Year of Apologies. Maybe Yours" 736: 710: 600: 83:Non-apology apologizers may be trying to avoid 1162: 1117: 982: 483: 481: 465: 445:. Little, Brown Book Group. pp. 170–171. 1197: 1035: 985:"Cliffhanger Down Under: A Soap Opera Huff" 878:. Berrett-Koehler Publishers, Inc. p.  849:. Oxford University Press. pp. 33–34. 842: 631: 478: 1204: 1190: 1098: 1010:Wagner, John; Kane, Paul (July 23, 2020). 1009: 438: 1123: 957:Rosen, Christopher (September 16, 2015). 906:Thompson, Catherine (November 19, 2014). 652: 625: 583: 505: 905: 744:. Oxford University Press. p. 431. 594: 536: 487: 1124:Fisher, Roger; Ury, William L. (1991). 1101:"The Antidote to Anger and Frustration" 1056: 929:Lee, Paula Young (September 17, 2015). 818:"Zoeller Apologizes for Woods Comments" 569:. Oxford University Press. p. 99. 292:that were criticized as condescending. 87:that might result from an admission of 2198: 1211: 1029: 976: 764: 730: 704: 634:"Apologies in the World of Litigation" 562: 1185: 1092: 956: 869: 537:Doucette, Elisa (November 30, 2014). 329: 304:reported Australian foreign minister 73: 488:Eisinger, Robert M. (1 March 2011). 928: 590:Apology Statutes: A 22 State Survey 214:One of the first references was in 46:, is a statement in the form of an 13: 1156: 14: 2237: 1038:"The Perfect Non-Apology Apology" 711:Broder, John M. (13 March 2007). 661:"I'm Sorry (Please Don't Sue Me)" 334:Humorist Bruce McCall, in a 2001 295: 173:construct". Political consultant 166:has called the phrase a "classic 632:Bartolomei, Matt; Black, Robin. 78: 1848:Party platforms (or manifestos) 1063:Grigsby, R. Kevin (June 2007). 1036:McCall, Bruce (22 April 2002). 1003: 983:Shenon, Philip (24 July 1991). 950: 922: 899: 863: 836: 810: 784: 758: 678: 466:Susan Milligan (May 17, 2016). 843:Battistella, Edwin L. (2014). 601:Frieswick, Kris (1 May 2001). 556: 530: 459: 432: 355: 1: 765:Memmot, Mark (May 14, 2013). 742:Safire's Political Dictionary 425: 242:. According to John Kador in 1936:Rally 'round the flag effect 472:U.S. News & World Report 253:A 2014 ifpology was made by 7: 2206:Public relations techniques 1099:Winch, Guy (18 June 2011). 490:"The Political Non-Apology" 383: 188: 123: 21:I'm Sorry You Feel That Way 10: 2242: 1130:. New York: Penguin Book. 18: 2130: 2075: 2007: 1949: 1881: 1798: 1715: 1667: 1557: 1468: 1395: 1285: 1277:Manipulation (psychology) 1219: 507:10.1007/s12115-010-9409-0 114: 103:, have laws to prevent a 95:. Many states, including 1455:Criticism of advertising 320:Alexandria Ocasio-Cortez 137:" is commonly used as a 2117:Promotional merchandise 1828:Character assassination 1765:Narcotizing dysfunction 1639:Photograph manipulation 1352:Guerrilla communication 1163:Harriet Lerner (2018). 271:On September 16, 2015, 2216:Political catchphrases 2100:Product demonstrations 1529:Historical negationism 894:if I offended apology. 563:Lazare, Aaron (2004). 353: 195:The Art of the Apology 149:made the mistakes. An 50:that does not express 2032:Reputation management 1951:Psychological warfare 1800:Political campaigning 1609:Firehose of falsehood 1074:: 4–5. Archived from 910:. Talking Points Memo 348: 30:, sometimes called a 2226:Cognitive dissonance 2067:Corporate propaganda 963:Entertainment Weekly 870:Kador, John (2009). 346:apologies, such as: 201:has coined the term 129:"Mistakes were made" 2155:Media concentration 2027:Non-apology apology 2017:Cult of personality 1745:Emotive conjugation 1499:Burying of scholars 1016:The Washington Post 439:Mark Leigh (2016). 246:, "Adding the word 28:non-apology apology 2138:Influence-for-hire 1931:National mythology 1901:Crowd manipulation 1790:Tabloid journalism 1659:Video manipulation 1604:Fictitious entries 1327:Civil disobedience 1213:Media manipulation 1042:The New York Times 989:The New York Times 822:The New York Times 717:The New York Times 613:on 21 January 2019 603:"Say You're Sorry" 420:Mistakes were made 330:Sarcastic examples 302:The New York Times 300:On July 24, 1991, 289:Project Greenlight 216:The New York Times 163:The New York Times 135:mistakes were made 74:Legal significance 32:backhanded apology 2193: 2192: 1959:Airborne leaflets 1838:Election promises 1692:Product placement 1567:Alternative facts 1307:Alternative media 889:978-1-57675-901-1 856:978-0-19-930091-4 798:. January 1, 2015 576:978-0-19-518911-7 452:978-1-4721-3745-6 410:Spin (propaganda) 405:Non-denial denial 400:Logical fallacies 244:Effective Apology 175:William Schneider 139:rhetorical device 2233: 2185:Media proprietor 2009:Public relations 1989:Public diplomacy 1974:Information (IT) 1853:Name recognition 1478:Media regulation 1460:Annoyance factor 1317:Call-out culture 1232:Crowd psychology 1206: 1199: 1192: 1183: 1182: 1178: 1150: 1149: 1121: 1115: 1114: 1112: 1111: 1105:Psychology Today 1096: 1090: 1089: 1087: 1086: 1080: 1069: 1060: 1054: 1053: 1051: 1049: 1033: 1027: 1026: 1024: 1022: 1007: 1001: 1000: 998: 996: 980: 974: 973: 971: 969: 954: 948: 947: 945: 943: 926: 920: 919: 917: 915: 903: 897: 896: 877: 867: 861: 860: 840: 834: 833: 831: 829: 824:. April 22, 1997 814: 808: 807: 805: 803: 788: 782: 781: 779: 777: 762: 756: 755: 734: 728: 727: 725: 724: 708: 702: 701: 699: 697: 682: 676: 675: 673: 671: 666:. 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Index

I'm Sorry You Feel That Way
apology
remorse
politics
public relations
litigation
guilt
responsibility
Massachusetts
California
plaintiff
negligence
mistakes were made
rhetorical device
passive voice
active voice
intent
The New York Times
Washington
linguistic
William Schneider
William Safire
NPR
Harry Shearer
Le Show
Bob Packwood
Bill Clinton
Mario Cuomo
Fuzzy Zoeller
Tiger Woods

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