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308:
at the time, the
Carlton Screen Advertising ident was often considered frightening compared to its TV compatriots due to its loud, powerful sounds and visuals of flames. The closing ident at the end of the advertising reel would simply display the Carlton star with its flames fizzling out into smoke.
282:
In July 2015, the parent of Wide Eye Media purchased London based Pearl and Dean, with Dermot
Hanrahan assuming the position of Chairman. Both companies now control 28% of the cinema market in Ireland and the UK and the only operator active in both Ireland and the UK.
235:
Until its break-up in 2008, Carlton Screen
Advertising was the largest cinema advertising company in the UK. A tough advertising climate in the mid-2000s saw it struggle to make a profit and it was sold on when ITV made the decision to focus on core assets.
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The ident for
Carlton Screen Advertising was the first clip to play in a cinema, and consisted of the trademark Carlton star as a brand being put into flames for a few moments, before being removed and thrusted at the screen. While done by
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until May 2009, when it was sold to an Irish Media group with Media
Entrepreneur Dermot Hanrahan becoming the Chairman. It continued to use the Carlton branding and on-screen ident until 6 March 2014.
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purchased the cinema advertising company Cinema Media (formerly RSA), then owned by a venture capital company backed by
Shroeders, who had bought Rank Screen Advertising from the then beleaguered
454:
445:"Carlton Screen Advertising rebranded as Wide Eye Media to target young 'content junkies' - Marketing News | Daily Media Trends & More | the Irish Times - Thu, Mar 06, 2014"
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The
Carlton idents were also rather similar to a former cinema commercial for Levi's Jeans produced by Bartle Bogle Hegarty which used the same branding imagery.
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The ident for Wide Eye Media features a journey through an eye before the slogan "See it. Hear it. Feel it." would appear.
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On 6 March 2014, as part of a €2 million investment, Carlton Screen
Advertising rebranded themselves as
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The Irish operation remained as
Carlton Screen Advertising, and continued to be wholly owned by
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500:"Irish Cinema Advertising Business Wide Eye Media Rebrands to Pearl & Dean Ireland"
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and renamed it eponymously. The Rank
Organization, after making a deal to buy
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In September 2022, Wide Eye Media rebranded to Pearl and Dean Ireland.
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The company's UK and Irish operations were separated in mid-2008, when
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The company, Carlton Screen Advertising, was established in 1996 when
197:. The company is owned by SGO Products Ltd and is a sister company to
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in the UK operation. On 1 January 2009, this was rebranded as
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423:"Carlton Screen Advertising sold to joint venture for £500k"
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On February 2, 2004, Carlton Communications merged with
347:"Hanrahan acquires Carlton Screen Advertising from ITV"
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51:. Unsourced material may be challenged and removed.
397:European Media Governance: The Brussels Dimension
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524:Carlton Screen Advertising identification
376:, Oxford University Press, pp. 41–66
141:Carlton Screen Advertising Wide Eye Media
111:Learn how and when to remove this message
1866:Marketing companies established in 1996
1792:United Kingdom Independent Broadcasting
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1750:ITV Emergency National Service (1968)
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1871:Companies of the Republic of Ireland
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49:adding citations to reliable sources
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1881:Irish companies established in 1996
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370:"The Atmospheric Worlds of Cinema"
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345:Ciaran Hancock (23 May 2009).
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368:Hven, Steffen (19 May 2022),
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842:The Rank Organisation
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922:Big Talk Productions
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643:ITV Digital Channels
535:Wide Eye Media sting
476:Dos (6 March 2014).
327:Digital Cinema Media
258:Digital Cinema Media
45:improve this article
425:. Brandrepublic.com
400:. Intellect Books.
306:Carlton's TV idents
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149:Cinema Advertising
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38:verification
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1812:3SixtyMedia
1699:(1991–2003)
1609:Westcountry
1497:and regions
1341:Rediffusion
1309:"Big 4 / 5"
1280:STV Central
1229:Cymru Wales
1179:(1993–2010)
1173:(1974–1992)
1150:(1993–2010)
1144:(1983–1992)
1089:ITV Schools
1074:ITV Digital
1044:STV Studios
1010:ITV Weather
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822:Granada plc
764:UTV Ireland
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1678:Regulators
1495:Franchises
1302:franchises
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885:Divisions,
729:ITV Select
714:ITV Encore
684:ITV Choice
509:13 January
380:13 January
333:References
228:to create
215:Rank Group
173:Key people
71:newspapers
1737:(network)
1693:(1972–90)
1687:(1954–72)
1665:ITV Sport
1632:(network)
1614:Yorkshire
1599:Tyne Tees
1488:Timelines
1351:Yorkshire
1285:STV North
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1249:Tyne Tees
1135:Breakfast
1111:(network)
1079:ITV Local
1017:ITV Sport
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316:See also
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599:Current
484:8 April
461:8 March
429:8 April
353:8 April
322:ITV plc
265:ITV plc
230:ITV plc
205:History
195:Ireland
154:Founded
85:scholar
1802:ITV 50
1743:Idents
1720:Freely
1519:Border
1509:Anglia
1434:CPV-TV
1346:Thames
1298:Former
1239:London
1214:Border
1209:Anglia
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1360:Other
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971:Other
739:Merit
666:ITVBe
295:Ident
92:JSTOR
78:books
1780:ITV2
1630:ITV
1148:GMTV
1094:u.tv
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978:CITV
759:UTV2
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511:2024
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157:1996
64:news
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