73:
960:
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387:, in which historical generations may be defined both by demographics, such as the years in which a particular generation is born or even the fertility rates of that generation's parents, but also by psychographic variables like attitudes, personality formation, and cultural touchstones. For example, the traditional approaches to defining the
237:
is defined as "market research or statistics classifying population groups according to psychological variables" The term psychographics is derived from the words "psychological" and "demographics" Two common approaches to psychographics include analysis of consumers' activities, interests, and
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is a proprietary framework created by
Strategic Business Insights that separates US adults into eight distinct types by evaluating their motivations and resources to understand anticipated consumer behavior. Psychographics is often used for
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Psychographics is utilized in the field of marketing and advertising to understand the preferences of consumers and to predict behavior. Private research companies conduct psychographic research using proprietary techniques. For example,
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in general. Psychographic attributes can be contrasted with demographic variables (such as age and gender), behavioral variables (such as purchase data or usage rate), and organizational descriptors (sometimes called
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Psychographic segmentation is also applied to other fields and across cultures in order to understand motivations and behavior including in healthcare, politics, tourism and lifestyle choices.
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rely on both demographic variables (classifying individuals based on birth years) and psychographic variables (such as beliefs, attitudes, values and behaviors).
345:(e.g., activities). A "psychographic profile" consists of a relatively complete profile of a person or group's psychographic make-up. These profiles are used in
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published an article arguing that customer psychographic segmentation is more useful than demographic information.
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890:"Psychographic Segments Based on Attitudes about Smoking and Lifestyle among Vietnamese-American Adolescents"
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Psychographics are applied to the study of cognitive attributes such as attitudes, interests, opinions, and
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is a technique for grouping populations into sub-groups according to similar psychological variables.
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849:"Why do Japanese people visit hot springs during a pandemic? A psychographic segmentation analysis"
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Ling, Pamela M.; Neilands, Torsten B.; Nguyen, Tung T.; Kaplan, Celia
Patricia (2007-07-01).
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Psychographic studies of individuals or communities can be valuable in the fields of
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Qualitative methodology used to describe traits of humans on psychological attributes
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variables), such as industry, number of employees, and functional area.
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961:"Lifestyle and psychographics: A critical review and recommendation"
658:"Identifying audience segments applying the "social space" approach"
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800:"What is Market Segmentation: Best Practices & Benefits"
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opinions (AIO variables), and values and lifestyles (VALS).
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www.strategicbusinessinsights.com/vals/ustypes.shtml
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Handler, Isabell; Kawaminami, Junichi (2022-06-17).
144:. Unsourced material may be challenged and removed.
959:Anderson, Thomas W. Jr.; Golden, Linda L. (1984).
1033:How to Use Psychographic Data in Online Marketing
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241:Psychographics have been applied to the study of
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656:Blasius, Jörg; Mühlichen, Andreas (2010-02-01).
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292:Psychographic methods gained prominence in the
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984:"Why Psychographic Segmentation is Important"
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1010:www.netmba.com/marketing/market/segmentation
614:Chandler, Daniel; Munday, Rod (2011-01-01),
304:, with the latter using them extensively in
60:Learn how and when to remove these messages
701:Booz Allen Hamilton Inc, Strategy+Business
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853:Journal of Outdoor Recreation and Tourism
308:advertisements to narrow constituencies.
222:Learn how and when to remove this message
204:Learn how and when to remove this message
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620:A Dictionary of Media and Communication
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383:Psychographics is often confused with
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142:adding citations to reliable sources
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357:activity, interest, opinion (AIOs)
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743:Resnick, Brian (March 26, 2018).
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41:This article has multiple issues.
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341:, as well as the study of overt
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720:"APA Dictionary of Psychology"
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591:"Definition of PSYCHOGRAPHICS"
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296:and the opposing campaigns of
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965:Advances in Consumer Research
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294:2016 US presidential election
982:Saunders, Amy (2016-05-09).
894:Journal of Adolescent Health
697:"Who Is Your Next Customer?"
674:10.1016/j.poetic.2009.10.003
546:Serviceable available market
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776:"VALS™ | VALS™ Types | SBI"
622:, Oxford University Press,
471:Geodemographic segmentation
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84:to comply with Knowledge's
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936:"Elsevier Enhanced Reader"
866:10.1016/j.jort.2022.100530
541:Segmenting and positioning
379:Comparison to demographics
263:Psychographic segmentation
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566:Total addressable market
97:may contain suggestions.
82:may need to be rewritten
19:Not to be confused with
595:www.merriam-webster.com
536:Product differentiation
531:Positioning (marketing)
333:Psychographic profiling
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551:Subliminal advertising
526:Psychological warfare
451:Demographic targeting
446:Consumer intelligence
421:Behavior modification
416:Attitudinal targeting
1020:Lee and Psychography
556:Targeted advertising
426:Behavioral targeting
389:Baby Boom Generation
138:improve this article
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940:reader.elsevier.com
486:Market segmentation
347:market segmentation
324:market segmentation
1059:Marketing research
1035:, by Susan Gilbert
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441:Consumer analytics
280:, prediction, and
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753:. New York City:
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571:Values Modes
496:Microsegment
436:Brainwashing
403:Infusionsoft
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393:Generation X
385:demographics
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302:Donald Trump
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287:firmographic
274:demographics
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136:Please help
131:verification
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43:Please help
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21:psychography
397:Millennials
371:expressions
351:advertising
243:personality
1043:Categories
993:2018-03-20
971:: 405–411.
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859:: 100530.
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809:2023-03-11
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578:References
516:Propaganda
259:lifestyles
245:, values,
164:newspapers
46:improve it
914:1054-139X
875:2213-0780
804:Qualtrics
755:Vox Media
682:0304-422X
491:Marketing
360:attitudes
270:marketing
255:interests
251:attitudes
194:July 2017
95:talk page
52:talk page
922:17577534
828:ssir.org
409:See also
368:behavior
343:behavior
247:opinions
662:Poetics
374:gesture
178:scholar
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364:values
339:belief
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93:. The
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185:JSTOR
171:books
918:PMID
910:ISSN
871:ISSN
762:2020
678:ISSN
632:ISBN
319:VALS
312:Uses
300:and
157:news
1026:by
902:doi
861:doi
750:Vox
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140:by
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