168:
763:
451:, it has become much more difficult for publicists to control negative stories. Publicists must also work much harder to keep some of their star clients relevant in the media with the entertainment options in Hollywood continuously growing. Even booking a star for an interview or on a television talk show has become a challenging task, because if something goes awry, the publicist and the star could both be highly criticized by the media.
797:
66:
814:
398:
resolve the situation. In terms of education, publicists will often major in communications, journalism, or public relations in college. When starting out as a publicist, one will have to work their way up in regards to position. Usually, it is helpful that aspiring publicists intern at a public relations firm while at college to gain experience. Schools that offer communication and public relations degrees consist of
25:
780:
435:
Compared to channels of paid advertising, publicity generates exposure which is relatively "free". Publicity is at work whenever stars make personal appearances at press conferences or film premieres, give television interviews, are displayed on magazine covers, or allow the press to cover a private
431:
market, have an interest in self publicity. It is for the latter reason that while many stars continue to regard managers as an optional luxury, today the majority of stars in
Hollywood hire publicists to manage their media visibility. In other words, celebrities hire publicists who will be able to
332:
Some publicists specialize in representing ordinary members of the public to procure the maximum possible fee for stories they wish to sell to newspapers, television stations, and magazines. Several publicists have now sprung up on the internet and work as media agents gaining members of the public
397:
Publicists are usually skilled writers, as well as motivated to promote individuals. Furthermore, publicists need to be able to handle the stress associated with crisis. For example, if a client is arrested for a DUI, they need to release press coverage with details explaining how the client will
371:
The main role of publicists is to get good press coverage for their clients. One way that publicists can do this is by sending press releases to journalists. A press release is written like a news story; including a headline, and attention grabbing quotes. However, because of the high traffic of
375:
Publicists tend to have good working relationships with journalists, TV news producers, and producers. In order to have these relationships, publicists usually network with these media professionals. To protect a client's image, publicists will often ask journalists what questions will be asked
279:
specialists who maintain and represent the images of individuals, rather than representing an entire corporation or business. Publicists are also hired by public figures who want to maintain or protect their image. Publicists brand their clients by getting magazine, TV, newspaper, and website
426:
Hollywood publicists create and manage relationships between film stars and the array of other media channels through which the identities of stars are circulated. Stars have a dual relationship with publicity, for they publicize films but also, and importantly in the
388:
A typical day for a publicist consists of being on the phone, networking through e-mails, and can make themselves available at all times of the day for when conflict arises. Out of the office, publicists go to gatherings to network with media professionals.
318:). Publicists can be on a local, regional, or national level. For example, a small restaurant seeking only local publicity would want a local publicist – whereas an author seeking nationwide visibility would want to search for a national publicist.
384:
and scope out their websites to make sure the content on their client is appropriate. Celebrity publicists usually schedule their client's press tours, which includes everything from making the travel arrangements and locations.
436:
event. Independent publicists include
Hollywood stars and studios as their clients, alongside corporations and individuals from the worlds of entertainment, sports, finance, technology, retailing, and other business sectors.
379:
Publicists determine how to manage a person's or brand's image by what is being said about them in the media. This pertains to websites and social media. More recently, publicists have the need to network with
459:
The average salary for a publicist in the United States is about $ 45,000 per year. However, celebrity publicists' salaries can vary depending on the clientele they cater to.
439:
The role of a publicist in
Hollywood has changed and has become more challenging in recent years. With the enormous increase of entertainment news outlets such as
321:
One of the publicist's main functions is to generate press coverage on behalf of their clients and serve as the bridge between clients, their public, and
622:
618:
178:
329:
functions. It usually takes many years to develop the media contacts, experience, and relationships necessary to be an effective publicist.
314:, publicists typically take a monthly fee for serving a client (whereas agents and managers tend to take a percentage of their client's
294:
to describe the engagement of internationalists with the public during the late nineteenth century. Publicists are sometimes called
844:
663:
751:
130:
102:
594:
230:
212:
149:
52:
683:
McDonald, Paul; Wasko, Janet (2008). "The Star System: The
Production of Hollywood Stardom In The Post-Studio Era".
372:
e-mails, today, many press releases sent by publicists are lost within the other e-mails that journalists receive.
854:
839:
109:
849:
87:
403:
362:
Media agent – liaises between the ordinary person (interviewee) and publications or TV to 'sell' their story.
769:
116:
83:
38:
98:
786:
740:
194:
345:
Public relations publicist – manages the public image of a client or a work of art such as a film.
76:
803:
492:
415:
407:
711:
298:, a term that traces back to Gene Flack, who was a well-known movie publicist in the 1930s.
8:
411:
280:
coverage. Most top-level publicists work in private practice, handling multiple clients.
636:
537:
612:
399:
123:
600:
590:
326:
276:
186:
376:
during interviews to prevent any surprises and discussion of any unwanted topics.
355:
phase of making a film or other work of art by organizing media kits, sending out
352:
311:
291:
190:
44:
833:
604:
444:
356:
322:
288:
256:
735:
440:
315:
307:
487:
820:
16:
Someone who is responsible to generate publicity for a client or project
637:"Learn About Publicists and How What Relationship They Have with Press"
462:
428:
260:
248:
65:
552:
448:
381:
432:
get their name out to the public preferably in a positive light.
687:. Malden, Massachusetts: Blackwell Publishing. pp. 173–175.
587:
Converging media : a new introduction to mass communication
745:
272:
252:
177:
deal primarily with the United States and do not represent a
351:
Unit publicist – The unit publicist brings attention to the
268:
264:
697:
Siegel, Tatiana (2010) "PR: the first line of defense?",
421:
463:
Salaries for corporate PR specialists by experience
325:. A publicist manages campaigns and performs other
90:. Unsourced material may be challenged and removed.
831:
553:"Francis Lieber on the Sources of Civil Liberty"
247:is a person whose job is to generate and manage
359:, and arranging media visits to the production.
664:"Celebrity Publicist: Salary and Career Facts"
589:. McIntosh, Shawn (Fifth ed.). New York.
682:
585:Vernon), Pavlik, John V. (John (2016-01-11).
175:The examples and perspective in this article
621:) CS1 maint: multiple names: authors list (
53:Learn how and when to remove these messages
617:: CS1 maint: location missing publisher (
474:Experienced (10–20 years): $ 35,372–96,507
477:Late career (20 years+): $ 34,786–154,954
231:Learn how and when to remove this message
213:Learn how and when to remove this message
150:Learn how and when to remove this message
685:The Contemporary Hollywood Film Industry
471:Mid-career (5–10 years): $ 35,818–76,758
468:Entry level (0–5 years): $ 29,029–57,737
584:
832:
741:"Wanted: real-life Shirley Valentines"
336:
532:
530:
528:
366:
263:– or for work or a project such as a
752:
658:
656:
580:
578:
576:
574:
572:
570:
526:
524:
522:
520:
518:
516:
514:
512:
510:
508:
422:Publicists in the Hollywood industry
306:In the world of celebrities, unlike
161:
88:adding citations to reliable sources
59:
18:
13:
550:
333:multiple deals with publications.
14:
866:
676:
653:
567:
505:
34:This article has multiple issues.
812:
795:
778:
761:
166:
64:
23:
845:Public relations people by role
75:needs additional citations for
42:or discuss these issues on the
704:
691:
629:
544:
392:
301:
1:
498:
404:Colorado Technical University
348:Special publicity consultant
7:
481:
189:, discuss the issue on the
10:
871:
454:
555:. 9(2) Humanitas (1996)
855:Theatrical occupations
840:Mass media occupations
850:Theatrical management
551:Samson, Steven Alan.
538:"How Publicists Work"
493:Promotion (marketing)
416:University of Florida
408:Seton Hall University
342:Press representative
195:create a new article
187:improve this article
84:improve this article
412:American University
337:Types of publicists
739:, 18 August 2008:
712:"Publicist Salary"
400:Ashford University
367:Role of publicists
287:was coined by the
275:. Publicists are
251:for a company, a
241:
240:
233:
223:
222:
215:
197:, as appropriate.
160:
159:
152:
134:
57:
862:
825:
817:
816:
815:
808:
800:
799:
798:
791:
783:
782:
781:
774:
766:
765:
764:
754:
733:Wignall, Alice,
726:
725:
723:
722:
716:www.payscale.com
708:
702:
695:
689:
688:
680:
674:
673:
671:
670:
660:
651:
650:
648:
647:
633:
627:
626:
616:
608:
582:
565:
564:
562:
560:
548:
542:
541:
534:
327:public relations
277:public relations
236:
229:
218:
211:
207:
204:
198:
170:
169:
162:
155:
148:
144:
141:
135:
133:
92:
68:
60:
49:
27:
26:
19:
870:
869:
865:
864:
863:
861:
860:
859:
830:
829:
828:
818:
813:
811:
807:from Wikisource
801:
796:
794:
784:
779:
777:
773:from Wiktionary
767:
762:
760:
757:
753:sister projects
750:at Knowledge's
730:
729:
720:
718:
710:
709:
705:
696:
692:
681:
677:
668:
666:
662:
661:
654:
645:
643:
635:
634:
630:
610:
609:
597:
583:
568:
558:
556:
549:
545:
536:
535:
506:
501:
484:
465:
457:
424:
395:
369:
339:
304:
259:– especially a
237:
226:
225:
224:
219:
208:
202:
199:
184:
171:
167:
156:
145:
139:
136:
93:
91:
81:
69:
28:
24:
17:
12:
11:
5:
868:
858:
857:
852:
847:
842:
827:
826:
809:
792:
775:
746:
744:
743:
728:
727:
703:
690:
675:
652:
628:
595:
566:
543:
503:
502:
500:
497:
496:
495:
490:
483:
480:
479:
478:
475:
472:
469:
464:
461:
456:
453:
423:
420:
394:
391:
368:
365:
364:
363:
360:
357:press releases
349:
346:
343:
338:
335:
303:
300:
292:Francis Lieber
239:
238:
221:
220:
181:of the subject
179:worldwide view
174:
172:
165:
158:
157:
72:
70:
63:
58:
32:
31:
29:
22:
15:
9:
6:
4:
3:
2:
867:
856:
853:
851:
848:
846:
843:
841:
838:
837:
835:
824:from Wikidata
823:
822:
810:
806:
805:
793:
789:
788:
776:
772:
771:
759:
758:
755:
749:
742:
738:
737:
732:
731:
717:
713:
707:
700:
694:
686:
679:
665:
659:
657:
642:
638:
632:
624:
620:
614:
606:
602:
598:
596:9780190271510
592:
588:
581:
579:
577:
575:
573:
571:
554:
547:
540:. 2008-09-05.
539:
533:
531:
529:
527:
525:
523:
521:
519:
517:
515:
513:
511:
509:
504:
494:
491:
489:
486:
485:
476:
473:
470:
467:
466:
460:
452:
450:
446:
442:
437:
433:
430:
419:
417:
413:
409:
405:
401:
390:
386:
383:
377:
373:
361:
358:
354:
350:
347:
344:
341:
340:
334:
330:
328:
324:
323:media outlets
319:
317:
313:
309:
299:
297:
293:
290:
289:legal scholar
286:
281:
278:
274:
270:
266:
262:
258:
257:public figure
254:
250:
246:
235:
232:
217:
214:
206:
196:
192:
188:
182:
180:
173:
164:
163:
154:
151:
143:
132:
129:
125:
122:
118:
115:
111:
108:
104:
101: –
100:
96:
95:Find sources:
89:
85:
79:
78:
73:This article
71:
67:
62:
61:
56:
54:
47:
46:
41:
40:
35:
30:
21:
20:
819:
802:
790:from Commons
785:
768:
747:
736:The Guardian
734:
719:. Retrieved
715:
706:
701:420(1). 1–25
698:
693:
684:
678:
667:. Retrieved
644:. Retrieved
640:
631:
586:
557:. Retrieved
546:
458:
441:Perez Hilton
438:
434:
425:
396:
387:
378:
374:
370:
331:
320:
316:gross income
305:
295:
284:
282:
244:
242:
227:
209:
200:
176:
146:
137:
127:
120:
113:
106:
94:
82:Please help
77:verification
74:
50:
43:
37:
36:Please help
33:
770:Definitions
641:The Balance
488:Press agent
393:Skills used
302:Description
140:August 2009
99:"Publicist"
834:Categories
721:2018-03-28
669:2018-03-28
646:2018-03-28
499:References
414:, and the
353:production
203:March 2019
110:newspapers
39:improve it
748:Publicist
613:cite book
605:914136954
429:freelance
285:publicist
283:The term
261:celebrity
249:publicity
245:publicist
191:talk page
45:talk page
699:Variety.
482:See also
449:Page Six
382:bloggers
312:managers
185:You may
124:scholar
603:
593:
559:12 May
455:Salary
447:, and
308:agents
296:flacks
126:
119:
112:
105:
97:
804:Texts
787:Media
273:album
271:, or
255:, or
253:brand
193:, or
131:JSTOR
117:books
821:Data
623:link
619:link
601:OCLC
591:ISBN
561:2011
269:film
265:book
103:news
445:TMZ
310:or
86:by
836::
714:.
655:^
639:.
615:}}
611:{{
599:.
569:^
507:^
443:,
418:.
410:,
406:,
402:,
267:,
243:A
48:.
756::
724:.
672:.
649:.
625:)
607:.
563:.
234:)
228:(
216:)
210:(
205:)
201:(
183:.
153:)
147:(
142:)
138:(
128:·
121:·
114:·
107:·
80:.
55:)
51:(
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
