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R/GA was founded as a design company that focused on motion graphics, live-action film, and video production. By incorporating computers into the film-making process, R/GA created the first integrated computer-assisted production process. The company became known for creating the opening title
222:
R/GA, formerly R/Greenberg
Associates, was founded in 1977, by two brothers, Richard and Robert Greenberg with $ 15,000 of capital. Richard was the designer, while Robert was the producer and cameraman. It has restructured its business model every nine years due to the CEO's belief in
262:
R/GA created a digital studio that combined three separate media—print, television commercials, and feature films. During the period R/GA was doing this, its body of work spanned approximately 400 feature films and 4,000 television commercials. In 1986, R/GA won a
338:
R/GA created an online brand platform that gives runners a tool to record, track, and share their running data. In 2007, Nike+ won a number of awards including
Titanium and Cyber Grand Prix awards at the Cannes Lions International Advertising Festival. In 2009,
288:
R/GA changed its agency model to account for client's increasing demand for digital media. The agency expanded globally, and built a more diverse offering including mobile, social, digital advertising, and brand development. R/GA developed the
267:, and Richard Greenberg left the company to pursue other interests. In 1993, R/GA Interactive was founded as part of R/GA Digital Studios. Its purpose was to extend R/GA's scope to include interactive content, such as video games.
309:
services followed by the additions of consulting and product innovation in 2012. R/GA has a venture studio that develops digital products and services with start-ups; this is based on various themes from healthcare to retail.
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by visually enhancing each name so it appears to be flying into the screen. The visual imagery and special effects developed for this film launched R/GA (then known as R/Greenberg
Associates) as a visual-effects company.
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as a client. At the time, IBM was consolidating advertising agencies and selected R/GA to redesign the company's five-million-page website. In 2001, R/GA became the
Interactive Agency of Record for Nike.
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396:
227:. Over 40 years, the company has evolved from a computer-assisted film-making studio to a digital design and consulting company, as part of a major advertising network.
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Bob
Greenberg, Founder + Executive Chairman; Tiffany Rolfe, Global Chair + Global Chief Creative Officer; Robin Forbes, Global CEO
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in 1978. R/GA's commercial work also includes trailers, special effects, and promotions for feature films like,
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202:. The company has received a number of industry honors for its creative and media work, including Adweek's
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In its third nine-year cycle, R/GA changed into an interactive advertising agency and secured
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is an innovation consultancy, and digital design and advertising agency, headquartered in
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to create their music platform and advertising; key campaigns coincided with the
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507:"Iconoclastic R/GA chief Bob Greenberg looks to re-invent company, again"
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reported the company would begin to offer clients event marketing and
367:. The creative work won a number of awards and the brand was sold to
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Timke, Edward; O'Barr, William M.; Greenberg, Bob (30 March 2017).
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for a reported $ 3 billion; after the sale, Beats Music became
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393:"R/GA Poaches Frog Design for Head of San Francisco Office"
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1053:"Book of Tens: Best Non-TV Campaigns of the Decade"
1030:"Advertising in the Noughties - Top 10 digital ads"
1022:
457:
709:. The Academy of Motion Picture Arts and Sciences
1492:
980:
1506:Business services companies established in 1977
1044:
726:
724:
460:"Advertising's Big Four: It's Their World Now"
441:"R/GA Digital Innovation Agency of the Decade"
1145:
886:
834:
587:
504:
395:. Fins (Wall Street Journal). Archived from
323:R/GA created the opening title sequence for
257:
912:
857:
721:
528:
384:
1152:
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1008:"Digital Campaign of the Decade Nike Plus"
390:
1501:Advertising agencies of the United States
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590:"R/GA Plans to Create a New Agency Model"
583:
581:
531:"Madison Avenue's 30-Second Spot Remover"
350:
271:1995–2004: interactive advertising agency
16:Advertising agency based in New York City
1226:Matterkind (previously known as Cadreon)
1051:Diaz, Ann-Christine (14 December 2009).
481:
313:
231:1977–1985: computer-assisted film making
1521:1977 establishments in New York (state)
840:
557:
477:
475:
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208:Digital Innovation Agency of the Decade
1493:
1075:"R/GA Creative Partnership with Beats"
983:"Sometimes Titles Are the Whole Story"
889:"To Grow, an Agency Breaks Down Walls"
677:
660:
578:
391:Ghigliotty, Damian (7 December 2011).
1133:
906:
863:
817:
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529:O'Brien, Timothy (12 February 2006).
524:
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284:2004–2011: digital media and products
1050:
818:Owens, Jennifer (12 February 2001).
553:
551:
470:
458:The New York Times (31 March 2002).
297:2011 onwards: digital transformation
915:"Too big to scale creative heights"
620:Advertising & Society Quarterly
419:"Digital Agency of the Decade R/GA"
13:
1161:The Interpublic Group of Companies
864:Sacks, Danielle (1 October 2007).
517:
318:
14:
1532:
1325:McCann (formerly McCann Erickson)
1113:
981:Judith Shulevitz (28 July 1991).
913:Emily Steel (10 September 2012).
820:"R/GA - profile of the ad agency"
558:Walters, Helen (4 October 2006).
548:
482:Bennahum, David (November 1994).
210:in 2019. R/GA is a subsidiary of
1516:Companies based in New York City
841:Kaufman, Gil (22 January 2008).
206:in 2009 and Campaign Magazine's
27:
1088:
1067:
974:
953:
932:
880:
784:
754:
654:
607:
562:. Business Week. Archived from
505:Kate Bulkley (9 October 2012).
333:
616:"Interview with Bob Greenberg"
588:Stuart Elliot (16 July 2012).
498:
433:
345:Digital Campaign of the Decade
212:Interpublic Group of Companies
124:Interpublic Group of Companies
1:
685:"R/Greenberg Associates (us)"
378:
887:Stuart Elliot (8 May 2011).
661:Radatz, Ben (10 July 2012).
204:Digital Agency of the Decade
7:
1096:"Beats Sale to Apple $ 3bn"
843:"Great Design: Nikelab.com"
560:"Doing Things the R/GA Way"
10:
1537:
217:
1457:
1392:
1355:
1299:
1258:
1199:
1174:
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940:"R/GA IOT Venture Studio"
707:"Academy Awards Database"
258:1986–1994: digital studio
154:, with global offices in
129:
117:
107:
97:
79:
64:
46:
38:
26:
1465:Cassidy & Associates
1370:MullenLowe Lintas Group
265:technical Academy Award
866:"Reinventing the Reel"
792:"R/GA Digital Studios"
768:. 1996. Archived from
351:Beats By Dre (2012-14)
1281:Jack Morton Worldwide
1259:Marketing Specialists
1120:R/GA official website
632:10.1353/asr.2017.0009
314:Notable creative work
1309:Commonwealth//McCann
1306:Avrett Free Ginsberg
355:R/GA partnered with
33:Logo used since 2019
109:Number of employees
23:
1384:MullenLowe Profero
1335:Momentum Worldwide
1290:Rogers & Cowan
1271:dna Communications
1206:Ensemble Worldwide
732:"R/GA Interactive"
665:. Art of the Title
464:The New York Times
399:on 14 January 2012
307:data visualization
21:
1511:Interpublic Group
1488:
1487:
1453:
1452:
1437:The Martin Agency
1300:McCann Worldgroup
1286:Octagon Worldwide
1192:New Honor Society
1055:. Advertising Age
772:on 4 January 1997
742:on 4 January 1997
445:Campaign Magazine
145:
144:
1528:
1412:Carmichael Lynch
1404:Big Family Table
1375:MullenLowe Comms
1357:MullenLowe Group
1312:Casanova//McCann
1249:Universal McCann
1172:
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845:. F+W Media, Inc
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738:. Archived from
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566:on 29 March 2007
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1366:MullenLowe U.S.
1351:
1347:Weber Shandwick
1295:
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1200:IPG Mediabrands
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961:"R/GA Ventures"
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919:Financial Times
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319:Superman (1978)
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5:
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1480:TM Advertising
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1408:Campbell Ewald
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1268:Devries Global
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1265:Current Global
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1189:Hello Computer
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1128:
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1125:R/GA By Design
1122:
1115:
1114:External links
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1087:
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987:New York Times
973:
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893:New York Times
879:
868:. Fast Company
856:
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810:
783:
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698:
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663:"Se7en (1995)"
653:
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594:New York Times
577:
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535:New York Times
516:
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484:"Reel Virtual"
469:
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410:
382:
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365:2014 World Cup
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303:New York Times
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55:Transformation
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1329:McCann Health
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1232:Media Experts
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1223:IPG Media Lab
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1098:. 29 May 2019
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361:2012 Olympics
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301:In 2011, the
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236:sequence for
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164:San Francisco
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152:New York City
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91:United States
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85:New York City
82:
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52:
49:
45:
41:
37:
30:
25:
19:
1470:Deutsch Inc.
1441:
1393:Independents
1364:MullenLowe (
1100:. Retrieved
1090:
1078:. Retrieved
1069:
1057:. Retrieved
1046:
1034:. Retrieved
1024:
1012:. Retrieved
1002:
990:. Retrieved
986:
976:
964:. Retrieved
955:
943:. Retrieved
934:
922:. Retrieved
918:
908:
896:. Retrieved
892:
882:
870:. Retrieved
859:
847:. Retrieved
836:
824:. Retrieved
813:
801:. Retrieved
795:
786:
774:. Retrieved
770:the original
765:
756:
744:. Retrieved
740:the original
735:
711:. Retrieved
701:
689:. Retrieved
679:
667:. Retrieved
656:
623:
619:
609:
597:. Retrieved
593:
568:. Retrieved
564:the original
538:. Retrieved
534:
511:The Guardian
510:
500:
488:. Retrieved
463:
453:
444:
435:
423:. Retrieved
413:
401:. Retrieved
397:the original
386:
357:Beats by Dre
354:
344:
343:named Nike+
340:
337:
334:Nike+ (2006)
324:
322:
302:
300:
287:
274:
261:
251:Ghostbusters
249:
243:
237:
234:
221:
207:
203:
184:Buenos Aires
147:
146:
80:Headquarters
39:Company type
18:
1339:MRM//McCann
1274:FutureBrand
1032:. Haymarket
822:. Brandweek
762:"Gearheads"
373:Apple Music
160:Los Angeles
59:Advertising
1495:Categories
1416:Deutsch NY
1288:(includes
1244:Stickyeyes
1219:Initiative
1186:FCB Health
403:7 December
379:References
369:Apple Inc.
293:platform.
225:numerology
99:Key people
51:Innovation
42:Subsidiary
1238:Promoqube
1102:7 October
1080:7 October
966:7 October
945:7 October
648:184700606
640:2475-1790
188:Singapore
180:São Paulo
1433:IW Group
1420:Elephant
1379:Mediahub
1247:UM (aka
1215:ID Media
1212:Identity
1059:14 April
1036:14 April
1014:14 April
1010:. Adweek
992:23 April
924:23 April
898:23 April
849:14 April
803:31 March
776:31 March
746:31 March
599:23 April
425:14 April
421:. Adweek
326:Superman
239:Superman
192:Shanghai
168:Portland
47:Industry
1446:Tierney
1343:PMK*BMC
1241:Reprise
872:3 April
826:3 April
797:GameSpy
713:3 April
691:3 April
669:10 July
570:2 April
540:2 April
490:3 April
486:. Wired
218:History
130:Website
70: (
65:Founded
1475:Mithun
1458:Former
1400:Acxiom
1318:Fitzco
1209:Healix
687:. IMDB
646:
638:
341:Adweek
248:, and
196:Sydney
176:Berlin
172:London
156:Austin
119:Parent
1315:Craft
1277:Golin
1235:Orion
1229:MAGNA
644:S2CID
626:(1).
291:Nike+
245:Alien
200:Tokyo
113:2000+
1442:R/GA
1429:HUGE
1368:and
1168:Main
1104:2021
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