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R/GA was founded as a design company that focused on motion graphics, live-action film, and video production. By incorporating computers into the film-making process, R/GA created the first integrated computer-assisted production process. The company became known for creating the opening title
233:
R/GA, formerly R/Greenberg
Associates, was founded in 1977, by two brothers, Richard and Robert Greenberg with $ 15,000 of capital. Richard was the designer, while Robert was the producer and cameraman. It has restructured its business model every nine years due to the CEO's belief in
273:
R/GA created a digital studio that combined three separate media—print, television commercials, and feature films. During the period R/GA was doing this, its body of work spanned approximately 400 feature films and 4,000 television commercials. In 1986, R/GA won a
349:
R/GA created an online brand platform that gives runners a tool to record, track, and share their running data. In 2007, Nike+ won a number of awards including
Titanium and Cyber Grand Prix awards at the Cannes Lions International Advertising Festival. In 2009,
299:
R/GA changed its agency model to account for client's increasing demand for digital media. The agency expanded globally, and built a more diverse offering including mobile, social, digital advertising, and brand development. R/GA developed the
278:, and Richard Greenberg left the company to pursue other interests. In 1993, R/GA Interactive was founded as part of R/GA Digital Studios. Its purpose was to extend R/GA's scope to include interactive content, such as video games.
320:
services followed by the additions of consulting and product innovation in 2012. R/GA has a venture studio that develops digital products and services with start-ups; this is based on various themes from healthcare to retail.
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by visually enhancing each name so it appears to be flying into the screen. The visual imagery and special effects developed for this film launched R/GA (then known as R/Greenberg
Associates) as a visual-effects company.
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403:
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as a client. At the time, IBM was consolidating advertising agencies and selected R/GA to redesign the company's five-million-page website. In 2001, R/GA became the
Interactive Agency of Record for Nike.
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407:
238:. Over 40 years, the company has evolved from a computer-assisted film-making studio to a digital design and consulting company, as part of a major advertising network.
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Bob
Greenberg, Founder + Executive Chairman; Tiffany Rolfe, Global Chair + Global Chief Creative Officer; Robin Forbes, Global CEO
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in 1978. R/GA's commercial work also includes trailers, special effects, and promotions for feature films like,
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213:. The company has received a number of industry honors for its creative and media work, including Adweek's
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In its third nine-year cycle, R/GA changed into an interactive advertising agency and secured
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is an innovation consultancy, and digital design and advertising agency, headquartered in
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to create their music platform and advertising; key campaigns coincided with the
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518:"Iconoclastic R/GA chief Bob Greenberg looks to re-invent company, again"
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reported the company would begin to offer clients event marketing and
378:. The creative work won a number of awards and the brand was sold to
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Timke, Edward; O'Barr, William M.; Greenberg, Bob (30 March 2017).
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for a reported $ 3 billion; after the sale, Beats Music became
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404:"R/GA Poaches Frog Design for Head of San Francisco Office"
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1064:"Book of Tens: Best Non-TV Campaigns of the Decade"
1041:"Advertising in the Noughties - Top 10 digital ads"
1033:
468:
720:. The Academy of Motion Picture Arts and Sciences
1503:
991:
1517:Business services companies established in 1977
1055:
737:
735:
471:"Advertising's Big Four: It's Their World Now"
452:"R/GA Digital Innovation Agency of the Decade"
1156:
897:
845:
598:
515:
406:. Fins (Wall Street Journal). Archived from
334:R/GA created the opening title sequence for
268:
923:
868:
732:
539:
395:
1163:
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1019:"Digital Campaign of the Decade Nike Plus"
401:
1512:Advertising agencies of the United States
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601:"R/GA Plans to Create a New Agency Model"
594:
592:
542:"Madison Avenue's 30-Second Spot Remover"
361:
282:1995–2004: interactive advertising agency
27:Advertising agency based in New York City
1237:Matterkind (previously known as Cadreon)
1062:Diaz, Ann-Christine (14 December 2009).
492:
324:
242:1977–1985: computer-assisted film making
1532:1977 establishments in New York (state)
851:
568:
488:
486:
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219:Digital Innovation Agency of the Decade
14:
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1086:"R/GA Creative Partnership with Beats"
994:"Sometimes Titles Are the Whole Story"
900:"To Grow, an Agency Breaks Down Walls"
688:
671:
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402:Ghigliotty, Damian (7 December 2011).
1144:
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540:O'Brien, Timothy (12 February 2006).
535:
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295:2004–2011: digital media and products
1061:
829:Owens, Jennifer (12 February 2001).
564:
562:
481:
469:The New York Times (31 March 2002).
308:2011 onwards: digital transformation
926:"Too big to scale creative heights"
631:Advertising & Society Quarterly
430:"Digital Agency of the Decade R/GA"
24:
1172:The Interpublic Group of Companies
875:Sacks, Danielle (1 October 2007).
528:
329:
25:
1543:
1336:McCann (formerly McCann Erickson)
1124:
992:Judith Shulevitz (28 July 1991).
924:Emily Steel (10 September 2012).
831:"R/GA - profile of the ad agency"
569:Walters, Helen (4 October 2006).
559:
493:Bennahum, David (November 1994).
221:in 2019. R/GA is a subsidiary of
1527:Companies based in New York City
852:Kaufman, Gil (22 January 2008).
217:in 2009 and Campaign Magazine's
38:
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1078:
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943:
891:
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765:
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573:. Business Week. Archived from
516:Kate Bulkley (9 October 2012).
344:
627:"Interview with Bob Greenberg"
599:Stuart Elliot (16 July 2012).
509:
444:
356:Digital Campaign of the Decade
223:Interpublic Group of Companies
135:Interpublic Group of Companies
13:
1:
696:"R/Greenberg Associates (us)"
389:
898:Stuart Elliot (8 May 2011).
672:Radatz, Ben (10 July 2012).
215:Digital Agency of the Decade
7:
1107:"Beats Sale to Apple $ 3bn"
854:"Great Design: Nikelab.com"
571:"Doing Things the R/GA Way"
10:
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228:
1468:
1403:
1366:
1310:
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1210:
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951:"R/GA IOT Venture Studio"
718:"Academy Awards Database"
269:1986–1994: digital studio
165:, with global offices in
140:
128:
118:
108:
90:
75:
57:
49:
37:
1476:Cassidy & Associates
1381:MullenLowe Lintas Group
276:technical Academy Award
877:"Reinventing the Reel"
803:"R/GA Digital Studios"
779:. 1996. Archived from
362:Beats By Dre (2012-14)
18:R/Greenberg Associates
1292:Jack Morton Worldwide
1270:Marketing Specialists
1131:R/GA official website
643:10.1353/asr.2017.0009
325:Notable creative work
1320:Commonwealth//McCann
1317:Avrett Free Ginsberg
366:R/GA partnered with
44:Logo used since 2019
120:Number of employees
34:
1395:MullenLowe Profero
1346:Momentum Worldwide
1301:Rogers & Cowan
1282:dna Communications
1217:Ensemble Worldwide
743:"R/GA Interactive"
676:. Art of the Title
475:The New York Times
410:on 14 January 2012
318:data visualization
32:
1522:Interpublic Group
1499:
1498:
1464:
1463:
1448:The Martin Agency
1311:McCann Worldgroup
1297:Octagon Worldwide
1203:New Honor Society
1066:. Advertising Age
783:on 4 January 1997
753:on 4 January 1997
456:Campaign Magazine
156:
155:
16:(Redirected from
1539:
1423:Carmichael Lynch
1415:Big Family Table
1386:MullenLowe Comms
1368:MullenLowe Group
1323:Casanova//McCann
1260:Universal McCann
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856:. F+W Media, Inc
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749:. Archived from
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577:on 29 March 2007
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1377:MullenLowe U.S.
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1358:Weber Shandwick
1306:
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1211:IPG Mediabrands
1206:
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972:"R/GA Ventures"
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930:Financial Times
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330:Superman (1978)
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1491:TM Advertising
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1279:Devries Global
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1276:Current Global
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1200:Hello Computer
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1136:R/GA By Design
1133:
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1125:External links
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998:New York Times
984:
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904:New York Times
890:
879:. Fast Company
867:
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764:
731:
709:
687:
674:"Se7en (1995)"
664:
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605:New York Times
588:
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546:New York Times
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495:"Reel Virtual"
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376:2014 World Cup
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314:New York Times
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66:Transformation
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1243:Media Experts
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1234:IPG Media Lab
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1109:. 29 May 2019
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372:2012 Olympics
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312:In 2011, the
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247:sequence for
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175:San Francisco
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163:New York City
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102:United States
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96:New York City
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63:
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56:
52:
48:
41:
36:
30:
19:
1481:Deutsch Inc.
1452:
1404:Independents
1375:MullenLowe (
1111:. Retrieved
1101:
1089:. Retrieved
1080:
1068:. Retrieved
1057:
1045:. Retrieved
1035:
1023:. Retrieved
1013:
1001:. Retrieved
997:
987:
975:. Retrieved
966:
954:. Retrieved
945:
933:. Retrieved
929:
919:
907:. Retrieved
903:
893:
881:. Retrieved
870:
858:. Retrieved
847:
835:. Retrieved
824:
812:. Retrieved
806:
797:
785:. Retrieved
781:the original
776:
767:
755:. Retrieved
751:the original
746:
722:. Retrieved
712:
700:. Retrieved
690:
678:. Retrieved
667:
634:
630:
620:
608:. Retrieved
604:
579:. Retrieved
575:the original
549:. Retrieved
545:
522:The Guardian
521:
511:
499:. Retrieved
474:
464:
455:
446:
434:. Retrieved
424:
412:. Retrieved
408:the original
397:
368:Beats by Dre
365:
355:
354:named Nike+
351:
348:
345:Nike+ (2006)
335:
333:
313:
311:
298:
285:
272:
262:Ghostbusters
260:
254:
248:
245:
232:
218:
214:
195:Buenos Aires
158:
157:
91:Headquarters
50:Company type
29:
1350:MRM//McCann
1285:FutureBrand
1043:. Haymarket
833:. Brandweek
773:"Gearheads"
384:Apple Music
171:Los Angeles
70:Advertising
1506:Categories
1427:Deutsch NY
1299:(includes
1255:Stickyeyes
1230:Initiative
1197:FCB Health
414:7 December
390:References
380:Apple Inc.
304:platform.
236:numerology
110:Key people
62:Innovation
53:Subsidiary
1249:Promoqube
1113:7 October
1091:7 October
977:7 October
956:7 October
659:184700606
651:2475-1790
199:Singapore
191:São Paulo
1444:IW Group
1431:Elephant
1390:Mediahub
1258:UM (aka
1226:ID Media
1223:Identity
1070:14 April
1047:14 April
1025:14 April
1021:. Adweek
1003:23 April
935:23 April
909:23 April
860:14 April
814:31 March
787:31 March
757:31 March
610:23 April
436:14 April
432:. Adweek
337:Superman
250:Superman
203:Shanghai
179:Portland
58:Industry
1457:Tierney
1354:PMK*BMC
1252:Reprise
883:3 April
837:3 April
808:GameSpy
724:3 April
702:3 April
680:10 July
581:2 April
551:2 April
501:3 April
497:. Wired
229:History
141:Website
81: (
76:Founded
1486:Mithun
1469:Former
1411:Acxiom
1329:Fitzco
1220:Healix
698:. IMDB
657:
649:
352:Adweek
259:, and
207:Sydney
187:Berlin
183:London
167:Austin
130:Parent
1326:Craft
1288:Golin
1246:Orion
1240:MAGNA
655:S2CID
637:(1).
302:Nike+
256:Alien
211:Tokyo
124:2000+
1453:R/GA
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1072:2010
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1027:2010
1005:2013
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937:2013
911:2013
885:2010
862:2010
839:2010
816:2018
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777:R/GA
759:2018
747:R/GA
726:2010
704:2010
682:2012
647:ISSN
612:2013
583:2010
553:2010
503:2010
438:2010
416:2011
374:and
209:and
159:R/GA
150:.com
148:.rga
83:1977
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33:R/GA
1343:MCN
1332:FP7
1193:FCB
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639:doi
288:IBM
146:www
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