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Snowball sampling

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590:, using social networks to research is accessible. In this research, Kath Browne used social networks to research non-heterosexual women. Snowball sampling is often used because the population under investigation is hard to approachable either due to low numbers of potential participants or the sensitivity of the topic. The author indicated the recruitment technique of snowball sampling, which uses interpersonal relations and connections within people. Due to the use of social networks and interpersonal relations, snowball sampling forms how individuals act and interact in focus groups, couple interviews and interviews. As a result, snowball sampling not only results in the recruitment of particular samples, use of this technique produces participants'accounts of their lives. To help mitigate these risks, it is important to not rely on any one single method of sampling to gather data about a target sector. In order to most accurately obtain information, a company must do everything it possibly can to ensure that the sampling is controlled. Also, it is imperative that the correct personnel is used to execute the actual sampling, because one missed opportunity could skew the results. 199:
people or groups might include claims to territory, resources, trade, civil and religious rights that cause considerable misunderstanding and heighten disagreements, leading to an environment with lack of trust and suspicion. In a conflict environment, the entire population (rather than a specific group of people) is marginalized to some extent, which makes it hard for investigators to reach potential participants for their research. For example, a threatening political environment under an authoritarian regime creates obstacles for the investigators to conduct the research. Snowball sampling has been demonstrated as a useful method in conducting research in conflict environments, such as in the context of the Israel and Arab Conflict. Snowball sampling allows the investigators to approach the marginalized population at cognitive and emotional level and enroll them in study. Snowball sampling addresses the conditions of lack of trust that arises due to uncertainty about the future through trace-linking methodology.
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instance, the newly recruited research participant must be trained to understand and accept the eligibility criteria of the research. For example, in a study on treatment for substance-use disorder which used snowball sampling, it was difficult for many to understand the eligibility criteria because some criteria violated common-sense understandings concerning treatment and non-treatment. For example, many people define themselves as untreated in spite of possible long stays in civil commitment programs because their commitments to these institutions were involuntary and/or because they had become re-addicted upon release and then recovered at a later time. Therefore, the quality of informed consent was in doubt.
258:: There are no lists or other obvious sources for locating members of the population (e.g. the homeless, users of illegal drugs). The investigators use previous contact and communication with subjects then, the investigators are able to gain access and cooperation from new subjects. The key in gaining access and documenting the cooperation of subjects is trust. This is achieved that investigators act in good faith and establish good working relationship with the subjects. 291:: The first participants will have a strong impact on the sample. Snowball sampling is inexact and can produce varied and inaccurate results. The method is heavily reliant on the skill of the individual conducting the actual sampling, and that individual's ability to vertically network and find an appropriate sample. To be successful it requires previous contacts within the target areas, and the ability to keep the information flow going throughout the target group. 311:: Another disadvantage of snowball sampling is the lack of definite knowledge as to whether or not the sample is an accurate reading of the target population. By targeting only a few select people, it is not always indicative of the actual trends within the result group. Identifying the appropriate person to conduct the sampling, as well as locating the correct targets is a time-consuming process such that the benefits only slightly outweigh the costs. 147: 352: 518: 235:
stigmatized practices (e.g., support for anorexia, sexual fetish). Exclusion from majority society or fear of exposure or of shaming makes it difficult to contact participants through usual means. However, the nature of many of these behaviours means that people engaging in them have contact with each other. Snowball sampling is used in many studies of street-involved populations.
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technique where existing study subjects recruit future subjects from among their acquaintances. Thus the sample group is said to grow like a rolling snowball. As the sample builds up, enough data are gathered to be useful for research. This sampling technique is often used in hidden populations, such
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Virtual snowball sampling technique was used in order to find participants for the study of a minority group – Argentinian entrepreneurs living in Spain. About 60 percent of this population has double nationality – both Spanish and Argentinian. Spanish national statistics classifies them as European
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to search for participants for his study and conduct the research, it was possible to reduce the time necessary for building trust between the participant and researcher. Participants were more likely to share their personal information because the researcher was also sharing personal information on
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It has been observed that conducting research in conflict environments is challenging due to mistrust and suspicion. A conflict environment is one in which people or groups think that their needs and goal are contradictory to the goals and or needs of other people or groups. These conflicts among
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Snowball sampling can be used in both alternative and complementary research methodologies. As an alternative methodology, when other research methods can not be employed, due to challenging circumstancing and when random sampling is not possible. As complementary methodology with other research
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Snowball sampling uses a small pool of initial informants to nominate, through their social networks, other participants who meet the eligibility criteria and could potentially contribute to a specific study. The term "snowball sampling" reflects an analogy to a snowball increasing in size as it
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Snowball sampling can be used to recruit participants in research in marginalized, criminalized or other stigmatized behaviour, and its consequences. Examples include the use of illegal substances (e.g., unprescribed drugs), collection of illegal materials (e.g., ivory, unlicensed weapons), or
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Ethical concerns may prevent the research staff from directly contacting many potential respondents. Therefore, program directors or personnel who knew of possible respondents can make initial contacts and then ask those who were willing to cooperate to personally contact the project. In each
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Snowball sampling is quite suitable to use when members of a population are hidden and difficult to locate (e.g. samples of the homeless or users of illegal drugs) and these members are closely connected (e.g. organized crime, sharing similar interests, involvement in the same groups that are
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A new approach to the study of hidden populations. It is effectively used to avoid bias in snowball sampling. Respondent-driven sampling involves both a field sampling technique and custom estimation procedures that correct for the presence of homophily on attributes in the population. The
317:: As the subjects locate the hidden population, the research has very little control over the sampling method, which becomes mainly dependent on the original and subsequent subjects, who may add to the known sampling pool using a method outside of the researcher's control. 599:
respondent-driven sampling method employs a dual system of structured incentives to overcome some of the deficiencies of such samples. Like other chain-referral methods, RDS assumes that those best able to access members of hidden populations are their own peers.
297:: Snowball sampling contravenes many of the assumptions supporting conventional notions of random selection and representativeness. However, social systems are beyond researchers' ability to recruit randomly. Snowball sampling is inevitable in social systems. 264:: As subjects are used to locate the hidden population, the researcher invests less money and time in sampling. Snowball sampling method does not require complex planning and the staffing required is considerably smaller in comparison to other 485:
Even though the virtual sampling method can increase representativeness of the results, sample selection is biased towards the characteristics of online population such as gender, age, education level, socioeconomic level,
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Peer Esteem Snowballing is a variation of snowball sampling, useful for investigating small populations of expert opinion. Its proponents argue that it has a number of advantages relative to other snowballing techniques:
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allows for a referrals nominations strategy that, in certain cases, could improve response rates, while the nominations strategy acts as an ultimate validation of expertise for informants and therefore improves content
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for this research. The use of virtual networks in this example of hard to reach population, increased the number of participating subjects and as a consequence, improved the representativeness of results of the study.
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citizens only and there is no information about the place of birth tied to the profiles of entrepreneurs in Spain either. Therefore, referring to national statistics only, made it impossible to build a
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Virtual snowball sampling is a variation of traditional snowball sampling and it relies on virtual networks of participants. It brings new advantages but also disadvantages for the researcher.
63:. For example, people who have many friends are more likely to be recruited into the sample. When virtual social networks are used, then this technique is called virtual snowball sampling. 330:
that are as diverse as possible. Efforts to improve the main disadvantage of snowball sampling resulted in the respondent-driven sampling (RDS) method. RDS augments the referral method by
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Snowball sampling is a recruitment method that employs research into participants' social networks to access specific populations. According to research mentioned in the paper written by
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with whom contact has already been made can use their social networks to refer the researcher to other people who could potentially participate in or contribute to the study.
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by reporting the estimate of the sample size vis a vis the population, it provides a measure of relative significance (optimal sampling data can be reported in this context);
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reduces the selection bias inherent in initial seed samples for a snowball by advocating for a nominations phase that objectively identifies contact seeds for the first wave;
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In hard-to-reach and hard-to-involve populations online sampling can better detect individuals of researcher's interest and allows to expand geographical scope of the studies
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unbiased estimates from snowball samples under certain conditions. Snowball sampling and respondent-driven sampling also allows researchers to make estimates about the
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In a qualitative research, apprehension around feelings of compulsion are reviewed for potential ethical dilemmas and recommendations for research process are made.
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through a network analysis of referrals it allows for identifying clusters of experts that may be instrumental in explain variations in their response profile;
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could be applied to the body using snowball sampling. Every involved expert can suggest another expert who they may know could offer more information.
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Virtual sampling can increase the number of responses in comparison with traditional snowball sampling. According to Baltar (2012) who used
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It was widely believed that it was impossible to make unbiased estimates from snowball samples, but a variation of snowball sampling called
252:: It is possible for the surveyors to include people in the survey that they would not have known but, through the use of social network. 953:
Cohen, Nissim; Arieli, Tamar (1 July 2011). "Field research in conflict environments: Methodological challenges and snowball sampling".
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Heckathorn, D.D. (2002). "Respondent-Driven Sampling II: Deriving Valid Estimates from Chain-Referral Samples of Hidden Populations".
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by analysing network data it provides an estimate of the population size, unbiased by any researcher defined population boundary;
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field. For example, in the interview phase, snowball sampling can be used to reach hard-to-reach populations. Participants or
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The participants are likely to know others who share the characteristics that make them eligible for inclusion in the study.
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as drug users or sex workers, which are difficult for researchers to access. As sample members are not selected from a
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http://www.dse.vic.gov.au/DSE/wcmn203.nsf/LinkView/D340630944BB2D51CA25708900062E9838C091705EA81A2FCA257091000F8579/
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Baltar, Fabiola; Brunet, Ignasi (2012). "Social research 2.0: virtual snowball sampling method using Facebook".
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Marshall, Brandon DL; Kerr, Thomas; Livingstone, Chris; Li, Kathy; Montaner, Julio SG; Wood, Evan (2008).
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Heckathorn, D.D. (1997). "Respondent-Driven Sampling: A New Approach to the Study of Hidden Populations".
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Voicu, Mirela-Cristina (2011). "Using the Snowball Method in Marketing Research on Hidden Populations".
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methods to boost the quality and efficiency of research conduct and to minimize the sampling bias like
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Ensure a diversity of contacts by widening the profile of persons involved in the snowballing exercise.
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Browne, Kath (2005). "Snowball sampling: using social networks to research non‐heterosexual women".
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selection, which may lead to the reduction of errors occurring in sampling by the referral method.
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Dimitrios C. Christopoulos (2010). "Peer Esteem Snowballing: A methodology for expert surveys".
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his/her Facebook profile. Increased level of confidence contributed to higher response rate
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Brace-Govan, Jan (2004). "Issues in snowball sampling: The lawyer, the model and ethics".
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Community issues groups may emerge that can be included in the participation program.
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Australian Department of Sustainability and Environment's link to Snowball sampling
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Public and population health research with marginalized and stigmatized populations
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Arieli, Tamar (1 June 2009). "Israeli‐Palestinian border enterprises revisited".
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Draft a participation program (likely to be subject to change, but indicative).
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Continue the snowballing with contacts to gain more stakeholders if necessary.
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Snowball sampling can be used to identify experts in a certain field such as
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The best defense against weaknesses is to begin with a set of initial
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Brings the possibility to increase representativeness of the results
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Snowball sampling can be perceived as an evaluation sampling in the
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Less costly relative to traditional snowball sampling technique
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Target population might not always have access to the Internet
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called in specialists from all fields that related to how a
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The SAGE Encyclopedia of Qualitative Research Methods
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The SAGE Encyclopedia of Qualitative Research Methods
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International Journal of Social Research Methodology
334:the sample in order to compensate for the initial 602: 1328: 1322:http://jpr.sagepub.com/content/48/4/423.abstract 948: 946: 202: 1118:Encyclopedia of Social Science Research Methods 238: 1120:. SAGE Publications, Inc. pp. 1044–1045. 1115: 943: 642: 593: 16:Nonprobability statistical sampling technique 886:. SAGE Publications, Inc. pp. 816–817. 854:. SAGE Publications, Inc. pp. 816–817. 730: 341: 70:has been shown to allow researchers to make 1317:http://www2.uiah.fi/projects/metodi/152.htm 1247:"What is Respondent Driven Sampling ?" 1191: 952: 493: 99:Approach stakeholders and ask for contacts. 59:, snowball samples are subject to numerous 1140: 1053: 1051: 822: 757: 102:Gain contacts and ask them to participate. 1264: 1031: 1013: 660: 562:Learn how and when to remove this message 440:Learn how and when to remove this message 881: 877: 875: 873: 871: 849: 726: 724: 722: 720: 718: 716: 714: 712: 368:Relevant discussion may be found on the 256:Locating people of a specific population 193: 1116:Atkinson, Rowland; Flint, John (2004). 1048: 128: 1329: 1210: 1182:Biernacki, Waldorf / SNOWBALL SAMPLING 906: 380:to additional sources at this section. 1057: 868: 709: 529:research paper or scientific journal 511: 345: 315:Lack of control over sampling method 141: 137: 1060:Challenges of the Knowledge Society 177: 13: 479: 361:relies largely or entirely upon a 134:relevant to the project at hand). 78:connecting the hidden population. 14: 1348: 1300: 649:Annals of Mathematical Statistics 507: 802:10.1111/j.0081-1750.2004.00152.x 516: 350: 321: 301:Unknown sampling population size 280: 145: 1239: 1204: 1185: 1176: 1141:Heckathorn, Douglas D. (1997). 1134: 1109: 1095: 1070: 989: 900: 581: 455: 115: 909:Journal of Borderlands Studies 843: 816: 778: 751: 684: 669: 636: 603:Peer Esteem Snowballing (PEST) 120: 81: 1: 921:10.1080/08865655.2009.9695724 772:10.1525/sp.1997.44.2.03x0221m 629: 243: 203:Expert information collection 1251:respondentdrivensampling.org 1194:Qualitative Research Journal 239:Advantages and disadvantages 7: 1225:10.1080/1364557032000081663 679:. Experiment-resources.com. 389:"virtual snowball sampling" 10: 1353: 594:Respondent-driven sampling 68:respondent-driven sampling 18: 955:Journal of Peace Research 882:David L., Morgan (2008). 850:David L., Morgan (2008). 745:10.1108/10662241211199960 342:Virtual snowball sampling 250:Locate hidden populations 90: 21:Snowball (disambiguation) 967:10.1177/0022343311405698 790:Sociological Methodology 544:overly technical phrases 536:help improve the section 494:Example used in research 837:10.1525/sp.2002.49.1.11 662:10.1214/aoms/1177705148 213:manufacturing processes 52:nonprobability sampling 44:chain-referral sampling 1284:Cite journal requires 1015:10.1186/1477-7517-5-35 1002:Harm Reduction Journal 681:(accessed 8 May 2011). 643:Goodman, L.A. (1961). 194:Conflict environments 1082:sru.soc.surrey.ac.uk 374:improve this article 159:adding missing items 129:Applicable situation 19:For other uses, see 1337:Sampling techniques 1103:"Snowball sampling" 692:"Snowball sampling" 677:"Snowball Sampling" 645:"Snowball sampling" 538:by rewriting it in 540:encyclopedic style 527:is written like a 157:; you can help by 733:Internet Research 696:changingminds.org 572: 571: 564: 450: 449: 442: 424: 175: 174: 138:Application field 48:referral sampling 36:snowball sampling 1344: 1294: 1293: 1287: 1282: 1280: 1272: 1268: 1262: 1261: 1259: 1257: 1243: 1237: 1236: 1208: 1202: 1201: 1189: 1183: 1180: 1174: 1173: 1147: 1138: 1132: 1131: 1113: 1107: 1106: 1099: 1093: 1092: 1090: 1088: 1074: 1068: 1067: 1055: 1046: 1045: 1035: 1017: 993: 987: 986: 950: 941: 940: 904: 898: 897: 879: 866: 865: 847: 841: 840: 820: 814: 813: 782: 776: 775: 755: 749: 748: 728: 707: 706: 704: 702: 688: 682: 680: 673: 667: 666: 664: 640: 567: 560: 556: 553: 547: 520: 519: 512: 445: 438: 434: 431: 425: 423: 382: 354: 353: 346: 266:sampling methods 184:social computing 178:Social computing 170: 167: 149: 148: 142: 87:rolls downhill. 1352: 1351: 1347: 1346: 1345: 1343: 1342: 1341: 1327: 1326: 1303: 1298: 1297: 1285: 1283: 1274: 1273: 1269: 1265: 1255: 1253: 1245: 1244: 1240: 1209: 1205: 1190: 1186: 1181: 1177: 1162:10.2307/3096941 1150:Social Problems 1145: 1139: 1135: 1128: 1114: 1110: 1101: 1100: 1096: 1086: 1084: 1076: 1075: 1071: 1056: 1049: 994: 990: 951: 944: 905: 901: 894: 880: 869: 862: 848: 844: 825:Social Problems 821: 817: 783: 779: 760:Social Problems 756: 752: 729: 710: 700: 698: 690: 689: 685: 675: 674: 670: 641: 637: 632: 605: 596: 584: 568: 557: 551: 548: 533: 521: 517: 510: 496: 482: 458: 446: 435: 429: 426: 383: 381: 376:by introducing 367: 355: 351: 344: 324: 283: 246: 241: 232: 205: 196: 180: 171: 165: 162: 146: 140: 131: 123: 118: 93: 84: 24: 17: 12: 11: 5: 1350: 1340: 1339: 1325: 1324: 1319: 1314: 1309: 1302: 1301:External links 1299: 1296: 1295: 1286:|journal= 1263: 1238: 1203: 1184: 1175: 1156:(2): 174–199. 1133: 1126: 1108: 1094: 1069: 1047: 988: 961:(4): 423–435. 942: 899: 892: 867: 860: 842: 815: 796:(1): 193–239. 786:Salganik, M.J. 777: 766:(2): 174–199. 750: 708: 683: 668: 655:(1): 148–170. 634: 633: 631: 628: 627: 626: 622: 619: 616: 613: 604: 601: 595: 592: 583: 580: 570: 569: 524: 522: 515: 509: 508:Ethical issues 506: 495: 492: 491: 490: 487: 481: 478: 477: 476: 473: 465: 462: 457: 454: 448: 447: 372:. 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Index

Snowball (disambiguation)
sociology
statistics
nonprobability sampling
sampling frame
biases
asymptotically
social network
incomplete
adding missing items
social computing
informants
medicine
manufacturing processes
3M
surgical drape
sampling methods
quota sampling
Community bias
Anchoring
informants
weighting
non-random
single source
talk page
improve this article
citations
"virtual snowball sampling"
news
newspapers

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