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253:. That year, Taylorbrands founder David Taylor created a new package design, bottle design, and shape. The original 1926 bottle label inspired the design, which replaced a 1960s design. The design incorporates the horn symbol and the 1366 date of the original Den Hoorn brewery. The label also shows medals for excellence awarded to Brouwerij Artois at a number of
369:
Initially, brewers
Whitbread launched Stella in the UK with advertisements featuring the slogan "Stella's for the fellas who take their lager strong". The images showed a Stella-monogrammed half-pint glass (due to its strength) – in one advertisement with a muscular 'glass arm' for a handle, in the
286:
In 2020, AB InBev reduced the alcohol content of their beers for the UK market, from 4.8% to 4.6%. The original UK strength of Stella Artois was 5.2% and 4.8% from 2008 until 2020. According to Freddy
Delvaux, former head of the in-house laboratory, the Belgian version was
214:, the country's standard for pilsners. The beer is also sold in other countries including the UK, Ireland, Canada and Australia, where it has a reduced ABV. Stella Artois is owned by Interbrew International B.V. which is a subsidiary of the world's largest brewer,
432:
Stella Artois is advertised as containing "only 4 ingredients: hops, malted barley, maize and water". Yeast is also an ingredient used in the fermentation process, but almost all of it is removed before packaging. Since 2009, Stella Artois has been suitable for
226:
The Den Hoorn brewery in Leuven opened in 1366, when it was a tavern brewing its own beer for sale under the sign of a hunting horn. In 1708, Sébastien Artois became head brewer; then, in 1717, purchased the brewery, renaming it
Brouwerij Artois.
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other a glass sitting beside a torn-in-half telephone directory. This was the same creative unit which was involved, at the time, in
Whitbread's launch of Trophy Bitter "The pint that thinks it's a quart".
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Stella Artois has been associated with film in the UK since 1994, organising events, sponsoring television, and hosting a website. Stella Artois has been or is a primary sponsor of the
417:. Furthermore, the brand makes extensive use of the French language in its advertising campaigns, even though the beer brand originates from the monolingual Dutch-speaking city of
421:. An example of this can be seen in the advertising campaign for Stella Artois Cidre, in which the tag-line "C'est cidre, not cider" is used, although this cider is produced in
893:
717:
1023:
449:
At least since the early 21st century, Stella Artois has carried the nickname of the "wife beater" in the United
Kingdom, due to a perceived connection between
326:) and the United Kingdom, as well as in other countries. Much of the beer exported from Europe is produced at InBev's brewery in Belgium, and packaged in the
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In 1993, Interbrew moved production of Stella Artois into a new, fully automated brewery in Leuven. In 2004, Interbrew was part of the merger creating
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commencing in 1930, though it did not reach the entire market until 1964. Production was halted for a period when operations were suspended during
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279:(AB InBev) brewery company. That same year, a lower-alcohol version, Stella Artois 4%, was introduced in the UK market. In 2011, a
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970:
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377:". The UK television advertising campaigns became known for their distinctive style of imitating European cinema and their
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242:. By 1960, about 400 million litres (100 million US gallons) of Stella Artois were being produced annually.
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234:. First sold in the winter season, it eventually became available year-round, with exports into the broad
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350:, under licence from InBev. For the Canadian market is brewed by Labatt Brewery in Ontario, Canada.
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58:
1500:
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272:, and by 2006, total annual production volume of Stella Artois exceeded one billion litres.
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In the 1980s and 1990s, the Stella Artois advertising slogan in the United
Kingdom was "
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997:"Lion welcomes Stella Artois and Belgian specialty beers into its Australian portfolio"
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327:
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105:
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391:. The campaigns began with a series of advertisements based on the 1986 French film
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in
Belgium in the 19th and 20th centuries. The name Stella Artois is held within a
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In 1926, Brouwerij Artois launched Stella as a
Christmas beer, named after the
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An unfiltered version was introduced to the United
Kingdom market in 2022.
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In 1988, Brouwerij Artois was a founding member in the merger creating
113:
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when he joined the lab in 1973, compared to just 20 IBU in 2014.
1326:
1311:
963:
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Stella Artois is available on draught and in several packaged sizes.
338:. In the United States, Stella Artois is imported and distributed by
250:
243:
133:
28:
1267:
458:
441:(fish bladder) is no longer used to remove trace amounts of yeast.
422:
402:
1144:. De Persgroep Digital. Archived from the original on 10 June 2016
1073:"Lobbying company tried to wipe out 'wife beater' beer references"
1226:
537:
323:
203:
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1208:
343:
1024:"Budweiser Brewing Group plans unfiltered Stella Artois launch"
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began to brew it under contract in the United
Kingdom in 1976.
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78:
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334:. Stella Artois is also brewed for the Australian market by
165:
1236:
1142:"Chique 'Franse' Stella-spot gaat de mist in op Super Bowl"
48:
210:, Belgium. In its original form, the beer is 5.2 per cent
145:
401:
and Vaughan Arnell, moving on to other genres, including
1179:"Stella Artois maakt weinig indruk op publiek Super Bow"
625:
623:
342:. For the Hungarian market, Stella Artois is brewed in
318:
Stella Artois is brewed in Belgium (in the plants at
186:
174:
620:
551:
171:
275:In 2008, InBev was part of the merger creating the
168:
1106:
1071:
890:Interbrew acquires brewing activities of Whitbread
782:. Bloomberg L.P.access-date=5 February 2017. 2016.
777:"Company Overview of Interbrew International B.V."
206:beer, first brewed in 1926 by Brouwerij Artois in
1108:"Portland brews up row over 'wife-beater' Stella"
540:media for giving the impression that the beer is
1477:
1162:: CS1 maint: bot: original URL status unknown (
489:and the phrase "wife beater" from this article.
413:. They have used notable film directors such as
971:"Sun Inbev Ukraine Brands : Stella Artois"
813:"11 Things You Should Know About Stella Artois"
536:. The commercial was heavily criticised in the
1252:
1176:
866:"Stella Artois Emerges As A Modern-Day Icon"
457:. In January 2012, the online activities of
928:"No smooth outcome as Stella 4% sales fall"
910:"Watch the new Stella Artois 4% commercial"
718:"Inbev expected to launch 4% Stella Artois"
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465:, were exposed in the United Kingdom when
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1227:Brasserie Artois: Artois Family of Beers
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477:, a former advisor to ex-Prime Minister
425:, which also lies in the Dutch-speaking
309:
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864:Scarsella, Jameson (12 October 2023).
843:. John Wiley & Sons. p. 316.
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473:said that the company (then owned by
283:, Stella Artois Cidre, was launched.
261:which was influenced by the style of
197:
1458:
1121:from the original on 12 January 2022
1022:Woolfson, Daniel (14 October 2021).
836:
745:
743:
524:Stella Artois has broadcast several
136:, malted barley, maize, yeast, water
1049:"Konings maakt Stella Artois Cidre"
13:
999:. 19 December 2011. Archived from
515:Dallas International Film Festival
483:remove references to Stella Artois
314:The global bottle of Stella Artois
14:
1522:
1511:Food and drink introduced in 1926
1428:Arnoud de Pret Roose de Calesberg
1200:
1070:Wright, Oliver (4 January 2012).
740:
656:Jackson, Michael (30 July 1999).
487:"wife beater" disambiguation page
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1177:De Standaard (8 February 2011).
1086:from the original on 24 May 2022
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811:Wolinski, Cat (29 March 2019).
455:domestic violence against women
1351:St. Louis Refrigerated Car Co.
1105:White, Anna (4 January 2012).
837:Fisk, Peter (20 August 2009).
804:
786:
769:
724:. 24 June 2008. Archived from
677:
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444:
397:, directed by the British duo
359:
1:
955:Garshol, Lars (19 May 2014).
613:
294:
1266:
751:"Anheuser-Busch: Brand List"
603:Beer and breweries by region
492:
7:
1506:Products introduced in 1926
1317:International Breweries plc
892:Retrieved 1 November 2012.
547:
532:in 2011, in an ad starring
91:; 98 years ago
10:
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1140:HLN.be (8 February 2011).
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216:Anheuser-Busch InBev SA/NV
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519:Little Rock Film Festival
511:Independent Spirit Awards
303:Stella Artois brewery in
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1339:Sechaba Brewery Holdings
896:23 December 2010 at the
453:involving the brand and
1332:South African Breweries
1223:: official film website
914:marketingmagazine.co.uk
658:"Belgium's Great Beers"
471:Labour opposition party
463:Portland Communications
66:Country of origin
1433:Philippe de Spoelberch
1232:Rating on RateBeer.com
636:Craft Beer and Brewing
375:Reassuringly Expensive
315:
307:
870:The Business Download
313:
302:
509:film festivals, the
388:La forza del destino
277:Anheuser-Busch InBev
263:Belgian architecture
59:Anheuser–Busch InBev
16:Belgian pilsner beer
1491:Belgian beer brands
1372:Craft Brew Alliance
1344:Kgalagadi Breweries
1114:The Daily Telegraph
957:"Professor Delvaux"
23:
1423:Jorge Paulo Lemann
1365:Equity investments
1356:Tanzania Breweries
1302:Intafact Beverages
1292:Four Peaks Brewery
977:on 2 December 2008
794:"Artois Brouwerij"
780:Bloomberg Research
757:on 19 October 2010
722:Morning Advertiser
695:on 3 February 2018
469:, a member of the
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850:978-1-907293-40-5
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1275:Subsidiaries
1186:. Retrieved
1183:De Standaard
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689:waitrose.com
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381:inspired by
372:
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248:
240:World War II
229:
225:
156:
155:
146:stellaartois
55:Manufacturer
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1007:19 December
663:Beer Hunter
598:Artois Bock
562:Beer portal
461:lobbyists,
445:Brand image
360:Advertising
265:in Leuven.
130:Ingredients
112:4.6 to 5.2
1480:Categories
1117:. London.
1028:The Grocer
933:The Grocer
798:biernet.nl
699:2 February
614:References
517:, and the
479:Tony Blair
467:Tom Watson
411:surrealism
295:Production
86:Introduced
1312:Interbrew
981:5 October
940:4 January
817:Vine Pair
503:Melbourne
493:Marketing
475:Tim Allan
439:isinglass
405:, silent
403:war films
379:leitmotiv
259:cartouche
251:Interbrew
244:Whitbread
134:Saaz hops
81:, Belgium
1452:Category
1268:AB InBev
1158:cite web
1125:14 March
1119:Archived
1090:14 March
1084:Archived
1033:22 March
894:Archived
875:25 April
548:See also
507:Sundance
459:AB InBev
423:Zonhoven
287:33
114:per cent
1464:Commons
1374:(32.2%)
1188:10 June
1148:10 June
761:11 June
732:26 June
538:Belgian
324:Jupille
222:History
204:pilsner
202:) is a
195:French:
141:Website
124:Pilsner
94: (
70:Belgium
1398:People
1382:Brands
847:
822:2 July
669:2 July
641:2 July
542:French
513:, the
505:, and
499:Cannes
435:vegans
419:Leuven
407:comedy
320:Leuven
305:Leuven
208:Leuven
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1408:(CEO)
1307:InBev
1282:AmBev
437:, as
281:cider
270:InBev
120:Style
1190:2012
1164:link
1150:2012
1127:2012
1092:2012
1057:2012
1035:2024
1009:2011
983:2008
942:2012
877:2024
845:ISBN
824:2019
763:2009
734:2009
701:2018
671:2019
643:2019
409:and
344:Bőcs
336:Lion
322:and
189:TWAH
148:.com
96:1926
89:1926
49:Beer
45:Type
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212:ABV
187:ar-
166:ɑːr
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