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The popularity of the drink was tested through a market research conducted by the producer. The findings clearly showed, that there was a strong nostalgia for the drink among
Hungarians who were teenagers in the '80s. Drinking Traubi evokes memories from Hungarian people's past, therefore a special
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Salamon
Berkowitz, the owner of the company Traubi Hungaria claimed that the original publicity campaign team, which had created the first campaign, was working on the company's advertisements and image. Despite these and the fact that Berkowitz used the former Traubi factory in Balatonvilágos and
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The aroma was originally invented by Lenz Moser of
Austria in 1954. It was licensed to Traubi Hungaria in 1971. The new flavour became popular not only due to the successful advertisement but also as it appeared to be the first Hungarian fizzy drink. As a result of the growing interest, Traubi was
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In the 1980s, due to the spread of Coca-Cola, Traubi became less popular, the production decreased by 20%. In 1992, Traubi
Hungaria bought the factory of the Traubi in Balatonvilágos. However, in 1995, the trademark itself of "Traubi" and the licence to produce this soft drink was bought by the
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Márka is another soft drink product of the Traubi
Hungaria. Its production started in 1973 and it is still popular. The company currently makes a variety of soft drinks. Márka soft drinks as of 2022 consists of pear-sage, ginger-lime, grape, sour cherry, jaffa, cola, orange and raspberry.
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In response to the first fizzy drink success, in 1973 another product, called Márka, appeared on the
Hungarian market. This drink proved to be popular that time just as well it is nowadays. Márka is liked for its special orange, grape, sour cherry and raspberry flavor.
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uses the same name as the original producer company had, several court rulings decided in favour of the Ráthonyi Ltd and condemned
Berkowitz for fraud, tax evasion, and trademark infringement and imposed a fine on him and his accomplices.
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Ráthonyi Ltd, after the bankruptcy of the Lenz Moser Ltd. Since 1995 both Traubi
Hungaria and the Ráthonyi Ltd used the same trademark, which resulted in a two decades long criminal and civil trial between these two parties.
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34:. It is produced in Hungary, Austria Croatia And Iraq By Zain Group With a licence from akras flavours in austria
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Before 1995, in
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Márka also makes lemonade, iced tea, and flavoured water.
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224:. Unsourced material may be challenged and
141:. Unsourced material may be challenged and
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374:"Jogerős: Több millió palack hamis Traubi"
299:"Traubisoda | Traubisoda Geschichte"
244:Learn how and when to remove this message
161:Learn how and when to remove this message
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324:""Kellerkalter" Markterfolg Traubisoda"
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349:"Traubisoda - Povratak osvjeĹľenja"
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70:The History of Traubi
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177:A bottle Traubisoda
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489:Grape sodas
443:Grape drink
32:grape juice
483:Categories
359:2010-10-31
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309:2012-05-12
277:Traubisoda
264:References
103:Popularity
60:Kobersdorf
28:soft drink
24:traubisoda
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448:Grapette
280:Archived
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468:Vinea
438:Drank
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186:Márka
81:Csány
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