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One of the many Micro
Machines product lines was the Insiders series. Incredibly popular in the late ’80s and early ’90s, the Insiders series featured a small vehicle inside the standard size Micro Machine. The body and chassis of the larger vehicle connected via a hinge. Opening the larger revealed
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collection is known primarily for sizing down automobiles, it has also featured several playsets including 1991's fold-out Super Van City. Licensed character products would often be fold-open heads including miniature characters and vehicles interactive with their playset environment. Micro
Machines
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In the 1990s, transforming playsets were released. Some could transform from one playset to another, such as a factory to a test track. Others could transform from giant vehicles to playsets, such as a 6x6 to a jungle. Earlier releases included models that could transform from a toolbox to a city.
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When sold to Hasbro, the basic line was largely discontinued, and new packaging of the toys did not catch on. In 2006, the brand name was visible only in the detail panel of the Star Wars and
Transformers Titanium series die-cast vehicles and figures.
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At the 2020 New York Fair, new Micro
Machines were announced and are available in stores as of August 2020. Sets include Muscle Cars, Farm, Racing, Construction, and Off-Road, and an updated version of the Super Van City is available as well.
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Another innovative release was a line of special boats in the 1990s. While past boats had merely sunk and were not intended for water use, these new sets could actually float.
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also utilized several diverse features such as color-changing cars and "Private Eyes" vehicles that even allowed one to peek inside and view an illustration of the contents.
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For 3 to 4 years, Micro
Machines was the largest selling toy car line in the US with total dollar sales exceeding the combined sales of the next top-selling lines:
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The commercials featured pitches in his trademark speedy style and ended with the slogan "If it doesn't say Micro
Machines, it's not the real thing!".
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The brand 'Micro
Machines' has also been incorporated into the packaging of the popular 'Star Wars: Titanium Series' 3-inch vehicle range.
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as the world's fastest talker. As a result of his work in the commercials, Moschitta came to be known as the "Micro
Machines man".
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Clemens V. Hedeen, Jr. (Fun City USA / Hedeen
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The Micro
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brand. Hasbro also opted to use many fantasy castings in the revival. The revival only lasted a couple of years.
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The Micro Machines brand was revived for a few years in response to the popularity of the similar
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Micro Machines had a well-known advertising campaign in the 1980s involving fast-talker
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Micro Machines released a special Presidential Limousine series, which used President
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themed toys were also released. After being bought by Hasbro, Winner's Circle
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Early Micro Machines television commercials were famous for featuring actor
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579:"EIGHTIES TOY SENSATION MICRO MACHINES REINTRODUCED, In America, at least"
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Remember if it doesn't say Micro Machines, it's not the real thing! (1987)
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Many different styles of Micros have been made including all the popular
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This article is about the toys. For the video game series, see
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Micro Machines were featured in the 1990 Christmas movie
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120:Learn how and when to remove this message
726:1986 establishments in the United States
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175:Wicked Cool Toys/Jazwares (2020-present)
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607:. February 25, 2020
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681:1990s toys
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670:Categories
636:2020-08-15
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563:August 26,
527:References
451:Home Alone
394:Hot Wheels
353:While the
331:James Bond
310:including
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402:Majorette
313:Babylon 5
300:Star Wars
294:Star Trek
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202:Materials
195:2015–2016
193:1987–2007
150:Model car
630:GEEKSPIN
515:See also
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466:Revivals
398:Matchbox
385:'s 1977
369:'s 1950
347:G.I. Joe
243:The toys
110:May 2008
585:13 June
291:truck.
238:History
232:N scale
180:Country
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581:. 2020
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342:NASCAR
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228:Hasbro
224:Galoob
210:Slogan
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