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352:) to fund global expansion. The purchase was for 10% of the company with the option to raise this to 50% over 8 years. They planned to assist with BurgerFuel expansion particularly into the United States market. BurgerFuel Worldwide shares immediately leapt 80% as a result to an all-time high of $ 2.70 per share. They have since reached a high of $ 3.15 per share valuing the company at over $ 170m. Subsequently, it has risen to be worth over $ 200m placing it as the most valuable company on the NZAX market.
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of New
Zealand with the opening of a franchise in Christchurch. With the investment by US based Franchise Brands they were looking to enter into the US market with plans to open up to 1000 restaurants there. On 20 October 2014, BurgerFuel announced that they would be adding 5 more Australian stores
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However most of the
Complaints Board said the advertisement was offensive; the caricature of the two women was sexually explicit, showing them wearing only fishnet stockings in sexually suggestive poses, which were likely to cause offence to women, and people in general. The company apologised to
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Burger chain Burger Fuel was ordered by the
Advertising Standards Authority (ASA) to remove napkin tins in its stores picturing partially clothed women and the slogan "death to bad burgers". The ASA received two complaints about the napkin tins, arguing they were offensive and degrading to women.
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BurgerFuel won the "Franchise Export" of the Year award at the
Westpac New Zealand Franchise Awards 2012. The judges praised BurgerFuel for not just selling high quality, gourmet products, but also for developing the company into a specialist exporter which sources raw materials from New Zealand
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A group called
Healthy Auckland Together - whose 26 members include the Ministry of Health, Auckland Council, and the Heart, Stroke and Diabetes foundations - complained the award breached multiple advertising standards, promoted an unhealthy lifestyle and was socially irresponsible.
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The sports award was designed to be folded into a trophy and included a cartoon of a person with a burger for a head. It entitled the bearer to a free kids' meal at Burger Fuel, and included a large logo for the burger company and the location of the nearest outlet.
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The menu of
Burgerfuel consists of typical fast-food fare such as hamburgers, beef and chicken dishes, and fries, as well as vegetarian and vegan dishes. The burgers' names include the Bastard, the Bacon Backfire, and the Chook Royale.
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Burgerfuel was hit by a complaint to the
Advertising Standards Authority (ASA) over the placement of a billboard featuring the word "bastard" near a St Mark's Church School, which is attended by 2 to 13-year-old students.
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A "Player of the Day" award that came with a free BurgerFuel meal has been found in breach of New
Zealand's advertising code for children, because it targeted kids and encouraged them to eat an "occasional" food.
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The ASA noted that the ad had been "inappropriately located" close to the primary school. By the time the matter was considered the ad had already been removed because the advertising campaign had come to an end.
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On 4 June 2015, BurgerFuel
Worldwide announced a partnership with California-based franchisor OhCal Foods as part of its plan to break into the US market. Following the death of Subway founder
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The billboard in question was for the BurgerFuel
Bastard burger and showed a photo of the food item with the word "bastard" and the phrase "a punch in the face with a fistful of flavour".
285:. The company directors were hoping to generate $ 15 million from the IPO; however, they ultimately raised slightly over a third of that. By 2015, the company had over 70 stores.
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On 14 Jan 2014, BurgerFuel Worldwide announced a $ 5.9m injection from new US investor - Milford, Connecticut-based Franchise Brands (backed by
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Burger Fuel argued that the drawings were not explicit, the style was artistic and the napkin holders did not constitute an advertisement.
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BurgerFuel said it has no plans to use the artwork again and that it was part of the company's marketing plan for the coming year.
503:. It reopened a store in Baghdad in 2016, but closed the stores on 8 January 2020 after Iran attacked two airbases in the country.
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with 72 locations in three countries (plus 1 mobile location unit), including 60 locations in New Zealand.
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On 5 May 2008, BurgerFuel Worldwide announced it had agreed to its first master franchise agreement with
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for the first time and closed at NZ$ 226m (US$ 176m) which is a new record for BurgerFuel Worldwide.
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321:-based Al Khayyat Investment Group Investments LLC. They set up, and operated stores in Dubai,
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Burger Fuel Group owns Winner Winner and Shake Out, other restaurant chains in New Zealand.
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On 29 May 2017, BurgerFuel opened their first United States restaurant in Indianapolis.
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In October 2020 the store in Indianapolis closed ending their expansion into the USA.
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BurgerFuel is made in New Zealand. BurgerFuel operates in three countries:
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Chris Mason, Josef Roberts, Peter Brook, Alan Dunn, Mark Piet, Tyrone Foley
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advocates were worried that BurgerFuel's newly-launched 'Hoki Dokey'
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On 4 November 2014, BurgerFuel Worldwide passed NZ$ 200m (US$ 156m)
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492:. By the end of 2018 no stores remained open in Australia.
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by the end of the year. There are two BurgerFuel stores in
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1069:"ISIS forces Kiwi BurgerFuel firm to shut up shop in Iraq"
1005:"BurgerFuel Store Locations - Find A BurgerFuel Near You"
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could strengthen the incorrect pronunciation of the word
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277:, Auckland by Chris Mason. In 2007, BurgerFuel Worldwide
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1193:"Burgerfuel 'bastard' billboard hit with ASA complaint"
765:"The problem with BurgerFuel's new 'Hoki Dokey' burger"
742:"Stock takes: BurgerFuel ā net gain, market loss"
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1113:"Our Brands | BurgerFuel, Shake Out, Winner Winner"
928:"BurgerFuel quits USA - Franchise New Zealand News"
42:A "V8 Vegan" burger at a BurgerFuel restaurant in
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387:all UAE stores except one in Dubai would close.
379:It was announced in March 2022 that due to the
1175:"Calculating controversy: how far is too far?"
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273:In 1995, the first BurgerFuel was opened in
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495:On 24 October 2014, BurgerFuel closed its
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1071:. Television New Zealand. 24 October 2014
728:"Burger Fuel heading to "Inverchargrill""
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892:"BurgerFuel shares soar 21pc on US deal"
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499:operations due to the growing threat of
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2181:Furniture, floor, houseware and textile
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868:. www.finance.yahoo.com. Archived from
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697:Gladstone, Nigel (29 September 2014).
646:"Former burger flipper's now the boss"
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1032:. newzealandherald.co.nz. 5 May 2012
952:Foxcroft, Debrin (23 October 2020).
842:. www.burgerfuel.com. Archived from
555:BurgerFuel "Player of the Day" award
399:A BurgerFuel restaurant in Auckland
13:
1754:Clothing, footwear and accessories
699:"Burgers fuel worldwide expansion"
622:List of restaurants in New Zealand
455:It is also looking to expand into
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1131:"Burger Fuel to pull napkin tins"
978:Taunton, Esther (25 March 2022).
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2281:Henry's Beer, Wine & Spirits
763:Michael Daly (17 January 2020).
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1093:. Stuff.co.nz. 8 January 2020
1051:BurgerFuel goes drive-through
794:. Stuff.co.nz. Archived from
632:
627:List of hamburger restaurants
532:those who had been offended.
18:New Zealand burger restaurant
2528:Defunct retailers in italics
818:"BurgerFuel Saudi Now Open!"
744:. NZ Herald. 7 December 2007
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2455:Mad Mex Fresh Mexican Grill
792:"BurgerFuel lands in Dubai"
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92:; 29 years ago
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520:Napkins showing nude women
427:4, plus 1 mobile location)
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223:BurgerFuel Worldwide Ltd
1654:Kirkcaldie & Stains
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2235:Sunny's Variety Stores
1056:The New Zealand Herald
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2547:Hamburger restaurants
1896:Michael Hill Jeweller
1665:Smith & Caughey's
1480:Palmers Garden Centre
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357:market capitalization
122:Ponsonby, New Zealand
2552:Fast-food franchises
2213:Nick Scali Furniture
2167:Warehouse Stationery
1968:Smith's Sports Shoes
1831:Hallenstein Brothers
1475:NZ Safety Blackwoods
894:. www.nzherald.co.nz
480:by 31 March 2015 in
445:United Arab Emirates
361:New Zealand Exchange
329:, and 3 branches in
2208:Living & Giving
1916:Partridge Jewellers
1225:. 21 February 2024.
1199:. 16 September 2018
1137:. 21 February 2024.
820:. Sa.burgerfuel.com
678:. 27 September 2017
337:wherever possible.
129:Number of locations
23:
2271:Duffy & Finn's
2059:Recreational goods
1243:. 20 December 2021
872:on 16 January 2014
846:on 8 February 2013
652:. 14 December 2017
586:New Zealand portal
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2450:Lord of the Fries
2260:Black Bull Liquor
2193:Freedom Furniture
2014:Walker & Hall
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1314:List of retailers
288:In January 2020,
250:burger restaurant
248:is a New Zealand
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113:Christopher Mason
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2350:Specialised food
2307:Merchants Liquor
2254:Birds Liquorsave
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1911:Number One Shoes
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1506:Allied Petroleum
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1987:Sunglass Hut
1881:Max Fashions
1796:Country Road
1745:United Video
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676:CBS 4 - WTTV
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471:and include
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148:Saudi Arabia
118:Headquarters
51:Company type
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2403:Coffee Club
2388:Burger King
2373:Boost Juice
2366:Hospitality
2340:West Liquor
2297:Liquor Spot
2292:Liquor King
2221:Smiths City
2162:Unity Books
2122:Rebel Sport
1965:Shoe Clinic
1876:Maher Shoes
1866:Johnny Bigg
1816:Foot Locker
1806:Dr. Martens
1735:Smiths City
1617:David Jones
1605:Ballantynes
1485:PlaceMakers
1365:FreshChoice
1360:Four Square
1014:14 November
850:21 November
708:27 December
682:26 December
656:26 December
614:Food portal
473:drive thrus
423:6, rest of
415:9, rest of
383:variant of
368:Fred DeLuca
346:Fred DeLuca
235:.burgerfuel
184:soft drinks
144:New Zealand
139:Area served
81:Restaurants
2541:Categories
2465:Noodle Box
2460:McDonald's
2430:Hell Pizza
2413:Donut King
2393:Carl's Jr.
2383:BurgerFuel
2327:The Trusts
2302:LiquorLand
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2110:Paper Plus
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2004:Timberland
1977:Strandbags
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1901:Nike, Inc.
1871:Just Jeans
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1416:Woolworths
1406:SuperValue
1075:1 November
1009:BurgerFuel
989:3 November
963:3 November
937:3 November
876:14 January
776:21 January
633:References
490:Gold Coast
413:Wellington
350:Peter Buck
294:fishburger
246:BurgerFuel
188:milkshakes
172:Hamburgers
159:Key people
22:BurgerFuel
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2137:Take Note
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1387:Pak'nSave
1370:New World
1347:Countdown
1340:Big Fresh
1241:NZ Herald
1223:NZ Herald
1197:NZ Herald
1153:NZ Herald
1135:NZ Herald
1097:8 January
391:Locations
344:founders
327:Al-Khobar
313:Expansion
254:franchise
192:ice cream
61:Traded as
2517:Zambrero
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2475:Pie Face
2378:Breakers
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1999:Tarocash
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1698:EB Games
1686:2degrees
1551:Z Energy
1470:Mitre 10
1446:Godfreys
1432:Bunnings
1354:Foodtown
824:11 March
802:11 March
748:11 March
572:See also
486:Brisbane
409:Auckland
385:Covid-19
279:publicly
275:Ponsonby
168:Products
103:Auckland
77:Industry
44:Auckland
2231:Stevens
2127:Smiggle
2067:Borders
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1766:Barkers
1634:Farmers
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1437:Carters
465:Lebanon
381:Omicron
359:on the
269:History
228:Website
198:Revenue
110:Founder
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2490:Subway
2470:Oporto
2243:Liquor
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1946:Rivers
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1730:One NZ
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1629:EziBuy
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1203:5 June
1159:5 June
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1961:Rubi
1623:DEKA
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1499:Fuel
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1161:2023
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1038:2012
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