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Ten women are split into two teams, both of which run neighbouring boutiques. The contestants have to think of a boutique name, decorate the boutiques themselves and choose every single item of stock. They run the boutiques themselves, with only the occasional word of advice from their mentors. Each
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week, a manager for each boutique is chosen and a challenge is set. The manager then has to select two contestants to leave the shop and complete the challenge. During the 3 months, the contestants compete for their team's chosen
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to design her own high street range of fashion, however, the winner of series one, Krystell
Sidwell, did not receive this prize, but instead was awarded a column in Reveal Magazine.
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Despite the success of the first series peaking at almost 2m viewers across ITV1 and ITV2, second series plans were scrapped after
England failed to qualify for Euro 2008.
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The winning team is the group which obtains the most profit. There was also a winning contestant, who was originally going to get to work with fashion designer
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The format was devised, and is owned by Nathan Carey a producer based in London, formerly of Off The Radar. The pre-production name of
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and the show commenced broadcasting on
Tuesday, 30 January 2007 and ended on Tuesday, 24 April 2007 on ITV2.
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The series raised over £500,000 for two charities - Great Ormond Street
Hospital and The Willow Foundation.
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Over 60,000 viewers visited the shops in just 30 days of trading.
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The ten WAGs were split into two teams, picked by each store's
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43:Please help
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207:60 minutes
191:of episodes
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478:WAG Nation
473:WAGS Miami
393:Anna Park
257:2007-04-24
247:2007-01-30
243:30 January
199:Production
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