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and inter-peer transfer and reproduction cycles through which individuals learn and reproduce this behavior. Women are expected in alignment with Koreas traditional gender roles to perform these actions in certain settings. Aegyo can also be seen as related to adult hyper feminine behaviors and is additionally used as a form of private and personal seduction and is sometimes hyper sexualized. Puzar and Hong relate aegyo to a similar
Japanese practice amae and contextualize this behavior in terms of an androcentric patriarchy. They define the similar phenomena of amae as " Women with amae tendencies will depend on others such as parents, husbands, older siblings and even on their superiors at work, seeking attention and protection. Their dependency is often exchanged for the nuanced submission. As the word originally depicts emotions felt by a young child toward his or her mother, a woman partaking in the social relation of amae is conceptually relegated to a position of an immature child of the society, dependent on care-takers" and draws significant parallels of this behavior with Korean concept of aegyo.
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a way of attracting the male gaze and thereby a method of advancement in the workplace. The primary use of aegyo in a workplace setting therefore is by females towards males in superior positions of authority (bosses), field research indicates the opposite cannot be seen as likely. This use of aegyo is especially common in male dominated workplace environments and generally seen as something that benefits an individual's professional life but only for females. Aegyo in multiple interactions with korean interviewees was seen as something that was encouraged, if not expected of female employees with one interviewee going as far to say that "this is what my workplace wants from female workers."
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the discursive organisation of the ‘ideal Korean woman’, repeatedly reinforced by narratives and images produced and reproduced throughout everyday lives and mediatic representations." Puzar and Hong additionally conclude that aegyo is essentially in the end how Korean women navigate what "amounts to societal oppression" and stress how aegyo is essentially reflection of an unequal power distribution in Korean
Society.
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is viewed as natural. In other words women are not only expected to perform this behavior they are expected to perform it in such a way that it seems natural or can be imagined as innate by the man essentially meaning that men expect or believe that this highly infantilized and submissive woman is a "natural" state or behavior.
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In some or many cases men expect this behavior to be "innate" or spontaneous. This means that men expect women to naturally be cute and submissive and think or imagine that this behavior is natural of women instead of a result of cultural pressures. Generally, men only welcome this behavior when it
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Korean women often use aegyo as a method of navigating and requesting favors in Korea's strict patriarchy while not directly challenging or disrupting it. aegyo is thus related to both traditional and non-traditional ideas of patriarchy and societal norms. In a workplace environment aegyo is seen as
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Overall aegyo is a deeply gender based behavior that women are the primary users of. In everyday life women are requested or even demanded to be cute and to reinforce their submissive positionality in this way. Puzar and Hong conclude that "aegyo is almost certainly a strong contributing element to
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This "performed winsomeness" has a significant presence in Korean everyday life even in the 21st century. It is learned by most
Koreans from an early age especially by women. Although it in some ways learned and transferred through popular media there are more importantly significant inter-familial
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and is also expected or demanded from exclusively younger females in Korean society in a way which reinforces or reflects Korea's traditional gender roles. However, it is not uncommon for everyday people to behave in such a way, and is widely used as an expression of affection towards loved ones,
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Aegyo is also essentially a manifestation of patriarchy and gender roles in everyday life. South Korean women are often pressured or sometimes even lightly requested to perform Aegyo in certain settings with women being the primary individuals engaging in such behavior. The
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An additional insight is that in an indicative digital questionnaire only about 4% of respondents said that they would feel comfortable having Aegyo performed by their superior while 40% said they would feel comfortable receiving aegyo from their subordinates.
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in their performances often evolves, becoming an almost-nostalgic homage to the performers' earlier stage image. They will "put on the character" briefly for fun and to satisfy fan expectation, in the same way they will sing their earliest hits. Some traces of
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in popular culture affects how young South Korean women act, especially in romantic relationships. Using cute hand gestures and expressions in photos, for example, are commonly seen behaviors in many young women in South Korea.
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describes Aegyo as a "layered phenomenon standing in productive relations with other ideas and concepts typical of Korean remaining hierarchical (patriarchal and gerontocratic) societal organisation."
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is a normalized gendered performance that involves a cute display of affection often expressed through a cute voice, changes to speech, facial expressions, or gestures. A similar expression is
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was described as "cuteness that calls for a punch", not as an actual complaint, but as a recognition of the degree to which
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emerged in 1997. This style has grown in popularity since then. A famous example of that exaggerated cuteness is the
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can also display closeness with others, which can possibly bring people together. The word is often translated as "
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Puzar, Aljosa. "Asian Dolls and the
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Korean
Masculinities and Transcultural Consumption: Yonsama, Rain, Oldboy, K-Pop Idols
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Gender inequality in South Korea § Gender inequalities in everyday life
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1348:Hand rubbing
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1031:Roman salute
918:Genuflection
888:Añjali Mudrā
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1061:Wolf salute
1026:Raised fist
1021:Nazi salute
973:Prostration
852:Pinky swear
777:Eskimo kiss
693:Asian Women
410:affrication
401:Linguistics
145:K-pop idols
127::
117::
66::
56::
1444:Categories
1358:Laban sign
1353:Jazz hands
1333:Finger gun
1283:Air quotes
1262:Head shake
988:Schwurhand
797:Hand heart
772:Elbow bump
762:Cheek kiss
543:: 101289.
513:References
456:See also:
337:improve it
141:coquettish
1303:Che vuoi?
1135:Chisanbop
1097:High five
1092:Fist pump
923:Hand-kiss
857:Pound hug
812:High five
807:Hand wave
802:Handshake
787:Fist bump
652:149853883
644:1444-2213
565:225741798
557:0388-0001
497:Kkonminam
422:baby talk
341:verifying
1368:Pointing
1328:Facepalm
1168:Fig sign
1158:Anasyrma
1102:Low five
1082:Applause
837:Lip kiss
822:ILY sign
757:Applause
752:Air kiss
733:Gestures
482:Bishōnen
471:See also
414:stopping
156:cuteness
1392:Related
1198:Shocker
1183:Mountza
1178:Mooning
1008:Salutes
998:Zolgokh
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507:Ulzzang
487:Burikko
477:Bishōjo
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