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The vendor, on the other hand, benefits from receiving early revenues, and also from a lighthouse customer's endorsement and assistance in further developing the product and its go-to-market mechanisms. Acquiring lighthouse customers is a common step in new product development and implementation. The
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Typically, early adopters are customers who, in addition to using the vendor's product or technology, also provide considerable and candid feedback to help the vendor refine its future product releases, as well as the associated means of distribution, service, and support. Early adoption could also
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In exchange for being an early adopter, and thus being exposed to the problems, risks, and annoyances common to early-stage product testing and deployment, the "lighthouse customer" is sometimes given especially attentive vendor assistance and support, even to the point of having personnel at the
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Early adoption does come with pitfalls: early versions of products may be buggy and/or prone to malfunction. Furthermore, more efficient, and sometimes less expensive, versions of the product usually appear a few months after the initial release
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customer's work site to assist with implementation. The customer is sometimes given preferential pricing, terms, and conditions, although new technology is often very expensive, so the early adopter still often pays quite a lot.
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real-world focus that this type of relationship can bring to a vendor can be extremely valuable.
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Early customer of a company, product, or technology
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546:Sociology of scientific ignorance
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243:Technology adoption lifecycle
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461:Philosophy of technology
267:Diffusion of Innovations
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534:Sociology of knowledge
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1101:Transition management
1091:Technology assessment
1059:Regulation of science
1034:Evidence-based policy
919:Sociotechnical system
768:Traditional knowledge
648:Psychology of science
621:Mapping controversies
527:shaping of technology
486:Social constructivism
451:Philosophy of science
408:History of technology
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1217:Technological change
1212:Sociology of culture
1187:Innovation economics
1006:Women in engineering
852:Financial technology
832:Digital anthropology
601:Criticism of science
514:Actor–network theory
476:Religion and science
368:Economics of science
238:Participatory design
189:The relationship is
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1197:Product development
847:Engineering studies
817:Cyborg anthropology
606:Demarcation problem
491:Social epistemology
138:lighthouse customer
1127:History of science
1044:Funding of science
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611:Double hermeneutic
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263:Rogers, Everett M.
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1149:Associations
984:criticism of
894:Leapfrogging
877:linear model
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763:Team science
753:Scientocracy
676:Neo-colonial
426:Anthropocene
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52:Please help
47:verification
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975:Technology
969:transitions
959:determinism
954:convergence
929:Technocracy
711:controversy
697:Scientific
681:post-normal
626:Metascience
596:Consilience
581:Antiscience
446:Neo-Luddism
441:Fuzzy logic
233:Focus group
191:synergistic
144:of a given
1192:Innovation
1176:Categories
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1084:science of
1079:history of
964:revolution
872:disruptive
862:Innovation
857:Hype cycle
802:Technology
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746:skepticism
736:misconduct
721:enterprise
539:scientific
466:Positivism
436:Empiricism
418:Philosophy
249:References
195:guinea pig
154:technology
80:newspapers
1182:Diffusion
1039:Factor 10
867:diffusion
706:consensus
701:community
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506:Sociology
481:Scientism
360:Economics
223:Beta test
1202:Memetics
1159:Scholars
1154:Journals
1144:Category
1118:Portals
999:transfer
989:dynamics
939:feminist
741:priority
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686:rhetoric
652:Science
616:Logology
310:CBS News
265:(1962).
217:See also
166:(1962).
142:customer
110:May 2024
1122:Science
804:studies
716:dissent
656:citizen
573:studies
571:Science
518:Social
383:History
170:History
150:product
146:company
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1016:Policy
949:change
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671:normal
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101:JSTOR
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790:STEM
691:wars
73:news
136:or
132:An
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