621:
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1986:
671:
147:
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366:. A coupe utility variant was also developed by Chrysler Australia and this was marketed in nine different versions; the Plymouth Cranbrook, Savoy & Belvedere, the Dodge Kingsway Custom, Kingsway Crusader & Kingsway Coronet and the De Soto Diplomat Custom, Diplomat Regent & Diplomat Plaza. The Plymouth sedan was a popular choice for taxicab usage however the rise in popularity of the Holden during this decade led to the decline of this range of cars.
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508:. By 1963, they had developed a local version, the AP5 Valiant, with distinctive styling giving the car a separate identity from the US Plymouth and Dodge variants. The reason for developing different styling was concern that the local manufacturer could not afford to make substantial styling changes as quickly as in the US. Hence, a modified appearance would minimise the risk of accusations that Australia was selling "last year's model".
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385:. This was a facelifted version of the 1954 Plymouth that continued in production until 1963. The Royal was an automotive curiosity. Starting life as a side-valve 6-cylinder manual, with 3-speed manual column gearchange, it was progressively modified, with the addition of US sourced engineering features such as
690:. With a range of 4-cylinder "Silent Shaft" engines, competitive pricing, "Japanese" style and the availability of a luxurious "SE" version, with optional leather trim (an innovative sales approach in its era), the Sigma marked Chrysler's sales comeback. Sigma soon became market leader in its class.
393:
and an OHV V8. On the styling front US "Forward Look" style tailfins were grafted on the rear of the car, while the front end gained dual (vertically stacked) headlights. These changes failed to arrest the slide in sales, as
General Motors-Holden came to dominate the Australian market, and the Royal
329:
During the 1950s and 1960s, Chrysler made a substantial investment in
Australian manufacturing facilities. It consolidated assembly from other state capitals to its expanding operations in Adelaide. Vehicle production for Victoria, Tasmania and New South Wales was in Adelaide from 1953 and Perth and
661:
By the time the car arrived in
Australia, its appearance was dated and, as a result, the Centura did not generate significant market interest. A mild 'KC' Centura update in GL and GLX variants combined with a simplified choice of two versions of the 4-litre engine arrived in 1977, but the car then
615:
Valiant was increasingly perceived as being outmoded—notwithstanding a major facelift in 1971 (billed as an "all-new" model) with a new body surrounding the existing mechanicals—the styling rapidly dated compared with other new cars, and the body was only lightly facelifted in 1973 and 1975. A
693:
In 1979, Mitsubishi Motors
Corporation and Mitsubishi Corporation each acquired a one sixth equity in Chrysler Australia and in April 1980 the two companies purchased the remaining shares in the company from the US Chrysler Corporation, which was in
334:
in
Adelaide's northwest. The trim shop (car seats and interiors) and steel pressings (chassis components) produced components which were sent to Keswick for assembly. Chrysler also had an aircraft division which manufactured components for
437:
facilities. The
Plymouth was fitted with a 318-cubic-inch V8 engine and the Dodge and de Soto models featured a 361-cubic-inch V8. Assembly of the three models was discontinued in 1960 and they were replaced by a single model, the
718:
models were subsequently produced before production of passenger vehicles was discontinued in March 2008. The company continues to operate today as one of
Australia's major importers of road vehicles.
405:
kits at their
Forestville factory. Local engineers developed an Aronde station wagon unique to Australia, with a then-novel wind-down rear window and tailgate. (Chrysler USA had acquired an interest in
598:
award in 1971. It was also a winner in the sales stakes, capturing the imagination of the
Australian public in the same way as the Ford Mustang did in the US and the Ford Capri did in the UK.
702:
on 1 October 1980. Mitsubishi continued to build the
Valiant models with Chrysler badging until August 1981 and production of the Sigma range continued under the Mitsubishi name until 1987.
290:
vehicles. However, there had previously been a "Chrysler Australia Ltd" which had operated as a vehicle manufacturer in Australia from 1951 until 1980, and was subsequently taken over by
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550:. Billed as being "Right—for all the right reasons", this engine went on to become the most powerful 6-cylinder engine produced in Australia (equipped with triple Weber
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with a choice of a 2-litre (4-cylinder) and 3.5-litre or 4-litre (6-cylinder) engines, and two equipment levels, XL and GL. This was a medium-sized competitor for the
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Initially, Chrysler Australia assembled North American Chrysler passenger cars and trucks. Its most popular car in the 1950s was the US sourced badge engineered trio:
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found a successful niche as an alternative to Australian prestige cars—generally extended-wheelbase versions of traditional Australian family cars—the
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after they acquired a 15 percent interest in the company in 1971, with the result that Chrysler Australia began building the Mitsubishi-designed
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The Chrysler marque was withdrawn from the Australian market on 19 November 2021 as its only model, the Chrysler 300, has been discontinued.
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763:. Initially, the attraction of the Jeep range was "value for money" although the first cars became known for poor quality of construction.
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674:
Chrysler CM Regal Wagon. Production of CM series Valiants and Regals was continued by Mitsubishi after its takeover of Chrysler Australia
1194:
David Brimble; "Chryslers Before The Chrysler Royal, A look at Dodge Plymouth De Soto manufactured in Australia between 1953 and 1957",
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647:(which had been introduced in Europe in 1970), with facelifted front and rear styling (reputedly based on the intended design for a
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The launch of the Centura was delayed by several years as a result of embargoes placed on French imports, due to France conducting
44:
465:. During this time, Chrysler Australia established its position as the third of the "Big 3" Australian motor manufacturers behind
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1939:
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The Valiant was a good seller, but never quite gained the level of market acceptance as its major competitors—the Holden and the
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Through the 1960s, Chrysler expanded the Valiant range, with 2-door hardtop, long wheelbase (VIP) and sporty (Pacer) variants.
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By the mid-1970s, sales of the Valiant range stalled, as a combination of factors worked against Chrysler Australia:
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Japanese competitors made significant inroads into the Australian marketplace, and 4-cylinder cars were their forte;
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Historic images of Chrysler Australia's facilities at Finsbury, Mile End, Forestville, Lonsdale & Tonsley Park
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Max Gregory, King of the Road, TJ Richards, Coachbuilder, Restored Cars Number 202, Sept-Oct 2010, pages 10 to 15
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significant facelift in 1976 arrested the slide in sales, and the Valiant continued to sell steadily until 1981.
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version of the standard Valiant. The car had distinctive sporty styling, including an integrated rear spoiler.
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as well as the operation of their Port Melbourne factory. The principal Rootes model sold in Australia was the
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159:
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554:). Though this engine was based on a US engine design for trucks, it was never produced in North America.
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trainers. Chrysler recruited both local men and young single men from interstate to staff the growth.
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Gavin Farmer, Great Ideas in Motion, A History of Chrysler in Australia 1946–1981, pages 359 to 361
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The Chrysler S Series Valiant. The Valiant was produced by Chrysler Australia from 1962 to 1980
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in 1958, the basis for sourcing of this car). The assembly and marketing of Simca Aronde and
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In 1957, Chrysler Australia consolidated each of the badge-engineered marques in one car—the
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Tim Beissmann, Chrysler Australia takes over Alfa Romeo, Fiat distribution, caradvice.com.au
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In 1964, Chrysler opened its Tonsley Park assembly plant located in the Adelaide suburb of
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686:. The association with Mitsubishi also gave Chrysler Australia another winner—the 1977
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New Plant Built in Record Time, The Advertiser, Friday, 2 October 1964, page 26
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In the 2000s, a range of vehicles was imported from the United States, Canada,
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brand of trucks was introduced to the Australian market, converted locally by
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2750, and the range extended upwards with high-performance and luxury models.
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News Review, Three Chryslers, Australian Motor Sports, August 1959, Page 314
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In 2012, Chrysler Australia took over the distribution responsibilities for
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919:. Vol. 62, no. 9, 564. South Australia. 6 April 1954. p. 28
401:—a popular 4-cylinder compact car which Chrysler Australia assembled from
326:, a company which had been formed in 1935 by 18 independent distributors.
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Brisbane assembly ceased in 1954. The company had several facilities at
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was viewed as being outmoded and expensive. Production ceased in 1963.
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1096:. No. 1347. New South Wales, Australia. 18 March 1964. p. 10
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Now it's Chrysler-Simca, Australian Motor Sports, July 1959, page 271
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in Australia and New Zealand, operating as distributor of Chrysler,
26:
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1970:
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947:. Vol. 43, no. 2, 183. Adelaide. 10 April 1954. p. 5
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891:. Vol. 96, no. 5, 447. Adelaide. 13 May 1954. p. 12
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Also, in 1966, with the Chrysler USA acquisition of the British
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837:"IBISWorld - Industry Market Research, Reports, and Statistics"
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Chrysler returned to Australia in 1994, initially imported the
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Chrysler Australia's parent company began working closely with
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was produced by Chrysler Australia from 1960 (pictured) to 1973
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and this car became a steady seller for Chrysler until 1973.
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Beginning in 1962, Chrysler Australia assembled the American
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in November 1967. These new factories replaced facilities at
407:
318:
Chrysler Australia Ltd was established in June 1951 when the
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983:
Retrieved from www.roadkillontheweb.com on 18 September 2008
442:, which was produced by Chrysler Australia through to 1973.
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models by Chrysler Australia was announced on 1 July 1959.
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The saving grace for Chrysler at this time was the French
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1954:
1059:. Vol. 38, no. 10, 814. 6 April 1964. p. 3
1031:
The Macquarie Dictionary of Motoring, 1986, pages 120-121
584:
698:
with the US government. The company name was changed to
662:
quietly disappeared from the market by the end of 1978.
722:
969:
The Australian Chrysler Royal, Plainsman, and Wayfarer
651:
version of this car, which never reached production).
609:
led to the rise of smaller economical 4-cylinder cars;
2192:
for a list of marques, divisions and joint ventures
1129:
The Macquary Dictionary of Motoring, 1986, page 310
863:
The Macquarie Dictionary of Motoring, 1986, page 86
417:In both 1958 and 1959, Chrysler Australia released
51:. Unsourced material may be challenged and removed.
1022:Gavin Farmer, Great Ideas in Motion, 2010, page 77
1001:Gavin Farmer, Great Ideas in Motion, 2010, page 74
1866:Chrysler World Headquarters and Technology Center
1198:magazine, No 87, July/August 1991, pp. 14–15
542:In 1970, they introduced the unique-to-Australia
3218:
1025:
1125:
1123:
971:Retrieved from allpar.com on 18 September 2008
449:. An engine manufacturing plant was opened at
324:Chrysler Dodge Distributors (Holdings) Pty Ltd
253:Stellantis (Australia and New Zealand) Pty Ltd
124:Stellantis (Australia and New Zealand) Pty Ltd
2550:
2327:
1940:
1286:
981:Plymouth, Dodge & De Soto Coupe Utilities
859:
857:
666:Relationship with Mitsubishi Motors Australia
538:Prototype of the "Hemi" 245-cubic-inch engine
310:was built by Chrysler Australia in Sedan and
3247:Australian subsidiaries of foreign companies
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2341:
1149:Media release announcing closure of factory
643:The 'KB' Centura was based on the European
2557:
2543:
2334:
2320:
1947:
1933:
1293:
1279:
1215:
1104:– via National Library of Australia.
1067:– via National Library of Australia.
955:– via National Library of Australia.
927:– via National Library of Australia.
899:– via National Library of Australia.
854:
731:, then expanding the range to include the
429:models which were imported from the US in
145:
129:
2964:Pressed Metal Corporation South Australia
1153:
564:In 1971, Chrysler Australia released the
111:Learn how and when to remove this message
964:
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619:
576:. This was a short-wheelbase (105-inch)
533:
491:
368:
301:
1174:"Classic car brand dumped in Australia"
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1138:Tony Davis, Aussie Cars, 1987, page 155
1115:1962 Valiant by Chrysler sales brochure
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866:
139:, used by the company after the merger
2795:British Motor Corporation (Australia)
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2315:
1928:
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1141:
959:
658:, which impeded the supply of parts.
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1909:
723:Chrysler return to Australian market
49:adding citations to reliable sources
20:
3158:Australian International Motor Show
1172:McCowen, David (19 November 2021).
1004:
700:Mitsubishi Motors Australia Limited
546:—launched with an endorsement from
518:, Chrysler Australia took over the
13:
3163:Melbourne International Motor Show
1188:
14:
3258:
2830:Commonwealth Aircraft Corporation
1223:DaimlerChrysler Australia Pacific
1202:
1088:"Major strike at Chrysler. plant"
628:In 1975, Chrysler introduced the
433:form and assembled at Chrysler's
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2573:Automotive industry in Australia
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1984:
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883:"Expansion at Keswick Car Plant"
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297:
25:
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1132:
1108:
1080:
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1043:
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1016:
995:
389:, the push button "Powerflite"
36:needs additional citations for
3237:Car manufacturers of Australia
1300:
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903:
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829:
1:
1117:Retrieved on 5 September 2010
822:
680:Mitsubishi Motors Corporation
160:Warwick Farm, New South Wales
3075:Tickford Vehicle Engineering
1256:https://www.leapmotor.com/au
1246:https://www.alfaromeo.com.au
1147:Mitsubishi Motors Australia
939:"CHRYSLER TAKES ON MORE MEN"
362:, each based on the 1954 US
7:
3127:Mitsubishi Motors Australia
2954:Parramatta-Ryde Bus Service
2770:Australian Motor Industries
2637:Borland Racing Developments
1871:Musée de l'Aventure Peugeot
1266:https://www.chrysler.com.au
1162:Retrieved on 6 October 2012
911:"AUTO AND BOMBER CRAFTSMEN"
583:The base model Charger was
292:Mitsubishi Motors Australia
200:; 73 years ago
10:
3263:
3242:Economy of South Australia
2944:Northcoast Bus & Coach
2840:Corsa Specialised Vehicles
1051:"Chrysler To Double Plans"
656:Pacific nuclear bomb tests
480:
3227:Fiat Chrysler Automobiles
3186:
3150:
3088:
3037:
2959:Pressed Metal Corporation
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1993:
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1963:
1956:Fiat Chrysler Automobiles
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1316:Fiat Chrysler Automobiles
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238:
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60:"Fiat Chrysler Australia"
2974:Queensland Coach Company
1261:https://www.dodge.com.au
1241:https://www.jeep.com.au/
776:Holden Statesman/Caprice
544:"Hemi" 6-cylinder engine
529:
487:
3098:Fiat Chrysler Australia
2157:Nanjing Fiat Automobile
2096:Fiat Chrysler Australia
1251:https://www.fiat.com.au
810:Holden Special Vehicles
735:(discontinued in 2002)
684:Chrysler Valiant Galant
16:Automobile manufacturer
3132:Nissan Motor Australia
3019:TJ Richards & Sons
2934:Motor Body Specialists
2677:Express Coach Builders
2594:Transport in Australia
2228:List of assembly sites
675:
625:
539:
497:
391:automatic transmission
378:
315:
314:form from 1954 to 1957
190:Chrysler Australia Ltd
3108:Genuine Parts Company
2667:Denning Manufacturing
673:
623:
537:
495:
467:General Motors-Holden
372:
305:
3142:Volkswagen Australia
3065:Jax Tyres & Auto
2939:MotorCoach Australia
2887:HDT Special Vehicles
2589:Economy of Australia
2437:Chrysler by Chrysler
1886:Stellantis platforms
770:, and Austria. The
696:bailout negotiations
568:(still based on the
320:Chrysler Corporation
45:improve this article
2850:Duncan & Fraser
2820:Cheetah Racing Cars
2707:Minetti Sports Cars
2584:Automotive industry
1881:Stellantis vehicles
1876:Stellantis Heritage
1554:Regional operations
624:Chrysler KB Centura
506:Valiant by Chrysler
259:), is the official
125:
3009:Stewart & Sons
2765:Australian Autobus
2717:P&D Coachworks
2697:Hunter Motorcycles
2622:Brabham Automotive
2603:Australian vehicle
2353:Chrysler Australia
1321:Chrysler Group LLC
1056:The Canberra Times
676:
626:
570:US A-Body platform
540:
504:, marketed as the
498:
423:Dodge Custom Royal
419:Plymouth Belvedere
379:
352:Plymouth Cranbrook
316:
123:
3214:
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3091:foreign companies
2872:Giocattolo Motori
2855:Elfin Sports Cars
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2309:
2308:
2273:Sergio Marchionne
2216:
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2190:Chrysler template
2177:
2176:
1922:
1921:
1760:Pomigliano d'Arco
841:www.ibisworld.com
814:Clayton, Victoria
780:Ford Fairlane/LTD
590:Charger won the "
250:
249:
121:
120:
113:
95:
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3204:
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3194:
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3137:Toyota Australia
3055:Bob Jane T-Marts
2994:Rootes Australia
2909:Jakab Industries
2727:Thales Australia
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1805:Toledo Machining
1790:Sterling Heights
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1211:Official website
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578:two-door hardtop
566:Valiant VH model
520:Rootes Australia
502:Plymouth Valiant
483:Chrysler Valiant
427:DeSoto Firesweep
360:De Soto Diplomat
337:Canberra bombers
308:De Soto Diplomat
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3122:Honda Australia
3116:NAPA Auto Parts
3090:
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3070:Supercheap Auto
3045:ARB Corporation
3033:
2742:
2741:Defunct vehicle
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1843:Truck Assembly
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737:Grand Cherokee
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688:Chrysler Sigma
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524:Hillman Hunter
489:
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481:Main article:
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471:Ford Australia
387:power steering
383:Chrysler Royal
356:Dodge Kingsway
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101:September 2010
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761:Dodge Caliber
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477:Valiant years
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448:
447:Clovelly Park
443:
441:
440:Dodge Phoenix
436:
432:
428:
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395:
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388:
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376:
375:Dodge Phoenix
371:
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342:
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327:
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313:
312:Coupe Utility
309:
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298:Establishment
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265:
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258:
257:FCA Australia
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62: –
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56:Find sources:
50:
46:
40:
39:
34:This article
32:
28:
23:
22:
19:
3097:
3060:James Hardie
3050:Beaurepaires
2657:Coach Design
2617:Alpha Sports
2612:ACE EV Group
2352:
2146:Fiat-Sollers
2106:FCA Heritage
2095:
2089:Subsidiaries
2073:Subsidiaries
2042:Professional
1964:Predecessors
1713:Transmission
1640:Buenos Aires
1565:
1433:Professional
1309:Predecessors
1235:
1226:(in English)
1195:
1177:
1167:
1155:
1143:
1134:
1110:
1098:. Retrieved
1091:
1082:
1073:
1061:. Retrieved
1054:
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1027:
1018:
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949:. Retrieved
942:
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921:. Retrieved
914:
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893:. Retrieved
886:
877:
868:
844:. Retrieved
840:
831:
818:
812:facility in
799:
784:
765:
726:
692:
677:
660:
653:
645:Chrysler 180
642:
638:Ford Cortina
627:
600:
589:
582:
563:
556:
552:carburettors
541:
516:Rootes Group
513:
510:
499:
444:
416:
399:Simca Aronde
396:
380:
349:
328:
317:
256:
252:
251:
213:Headquarters
167:Company type
107:
98:
88:
81:
74:
67:
55:
43:Please help
38:verification
35:
18:
3178:New Zealand
2969:Purvis Cars
2825:Coachmaster
2805:Bush Ranger
2672:Devaux Cars
2263:John Elkann
2140:Fiat Serbia
2111:FCA Ireland
1976:Fiat S.p.A.
1958:(2014–2021)
1770:RĂĽsselsheim
1680:Figueruelas
1375:John Elkann
1326:Fiat S.p.A.
1178:News.com.au
846:4 September
594:" magazine
343:drones and
233:Automobiles
187:Predecessor
3232:Stellantis
3221:Categories
3080:Ultra Tune
3038:Components
3004:Smithfield
2877:Goggomobil
2785:Bowin Cars
2662:Custom Bus
2239:Nardò Ring
2221:Facilities
2116:FCA Poland
2101:FCA Canada
2017:Alfa Romeo
2001:Stellantis
1765:Porto Real
1720:Kragujevac
1398:Alfa Romeo
1377:(chairman)
1368:Leadership
1302:Stellantis
823:References
787:Alfa Romeo
745:PT Cruiser
607:Oil Crisis
280:Alfa Romeo
264:subsidiary
261:Stellantis
255:(formerly
245:Stellantis
181:Automotive
171:Subsidiary
156:Ram Trucks
137:Stellantis
71:newspapers
2929:Mills-Tui
2914:JW Bolton
2815:Centurion
2134:FCA India
2081:FCA Italy
1994:Successor
1743:Mirafiori
1735:Mangualde
1653:Jefferson
1630:Belvidere
1613:locations
1566:Australia
1561:Argentina
1545:VM Motori
1528:Share Now
1507:Leapmotor
1333:PSA Group
1100:22 August
1063:22 August
951:22 August
923:22 August
895:22 August
808:, at the
749:Crossfire
322:acquired
288:Leapmotor
222:Australia
135:Logo for
3196:Category
3173:Highways
3014:Superior
2919:Kaditcha
2882:Hartnett
2514:Category
2291:Category
2241:(former)
2235:(former)
2233:Lingotto
2059:Maserati
2022:Chrysler
1971:Chrysler
1904:Category
1838:Stamping
1780:Saltillo
1750:Mulhouse
1670:Eisenach
1649:Detroit
1635:Brampton
1495:FCA Bank
1460:Vauxhall
1450:Maserati
1403:Chrysler
944:The Mail
636:and the
463:Finsbury
459:Mile End
451:Lonsdale
435:Adelaide
364:Plymouth
341:Jindivik
332:Finsbury
229:Products
177:Industry
3206:Commons
2984:Rennmax
2845:Denning
2790:Brabham
2780:Boltons
2775:Birrana
2760:Austral
2732:Volgren
2647:BusTech
2632:Bolwell
2627:BCI Bus
2524:Commons
2489:Related
2430:Drifter
2420:Charger
2301:Commons
2209:(84.8%)
2170:(37.8%)
2151:GAC FCA
2010:Marques
1914:Commons
1850:Windsor
1834:Warren
1815:Trenton
1785:Sochaux
1708:Casting
1704:Kokomo
1700:Kenitra
1695:Indiana
1690:Hordain
1685:Gliwice
1645:Cassino
1611:Factory
1586:Ireland
1467:Peugeot
1408:Citroën
1391:Marques
1348:Peugeot
1343:Citroën
1093:Tribune
757:Voyager
649:Sunbeam
630:Centura
455:Keswick
412:Vedette
345:Winjeel
203: (
195:Founded
85:scholar
2892:Holden
2835:Comeng
2755:Ansair
2642:Bufori
2447:Galant
2360:Models
2345:series
2250:People
2207:Teksid
2183:FCA US
2054:Lancia
2037:Abarth
1820:Trnava
1810:Toluca
1775:Rennes
1755:Poissy
1739:Turin
1730:Madrid
1665:Dundee
1625:Atessa
1620:Aspern
1601:Serbia
1596:Poland
1576:Europe
1571:Canada
1533:Teksid
1445:Lancia
1428:Abarth
768:Mexico
712:Verada
592:Wheels
559:Falcon
276:Abarth
240:Parent
87:
80:
73:
66:
58:
3168:ANCAP
3112:Repco
2702:Jacer
2413:1970s
2367:1960s
2202:Comau
2168:TofaĹź
2164:(50%)
2162:Sevel
2153:(50%)
2142:(67%)
2136:(50%)
2027:Dodge
1825:Tychy
1725:Luton
1603:(67%)
1581:India
1541:(38%)
1539:TofaĹź
1535:(85%)
1523:Sevel
1513:Mopar
1509:(20%)
1503:(50%)
1497:(50%)
1490:Comau
1413:Dodge
1383:(CEO)
708:Magna
530:1970s
488:1960s
408:Simca
272:Dodge
92:JSTOR
78:books
3029:Zeta
3024:UAAI
2979:Ralt
2712:Nota
2188:see
2049:Jeep
2032:Fiat
1830:Vigo
1658:Mack
1518:PCMA
1501:IKAP
1455:Opel
1440:Jeep
1423:Fiat
1102:2019
1065:2019
953:2019
925:2019
916:News
897:2019
848:2024
793:and
791:Fiat
778:and
759:and
753:300C
714:and
704:Colt
605:The
469:and
461:and
425:and
373:The
358:and
306:The
286:and
284:Fiat
268:Jeep
205:1951
198:1951
154:and
152:Fiat
64:news
2999:RFW
2989:Roo
2949:OKA
2904:IBC
2897:HSV
2865:FPV
2722:PRB
2389:SV1
2384:RV1
2379:AP6
2374:AP5
2064:Ram
1472:Ram
816:.
806:ASV
802:RAM
716:380
585:A$
431:CKD
403:CKD
47:by
3223::
3114:/
2467:VK
2462:VJ
2457:VH
2452:VG
2442:CM
2425:CL
2404:VF
2399:VE
2394:VC
1418:DS
1176:.
1122:^
1090:.
1053:.
1006:^
961:^
941:.
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885:.
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1180:.
850:.
207:)
114:)
108:(
103:)
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41:.
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