296:
363:
25:
63:
235:
in 1947. In the years that followed, the employment of these
Italian women was considered a positive example in the history of Swiss labor migration. From 1946 to 1958 production volume grew and the number of employees doubled to a total of 689. In the 1950s, Hanro sold its products in 45 countries.
310:
acquired a 75% share in the company, which until then had been managed as a family-run enterprise for three generations. At this time, the company had around 500 employees in
Liestal, Novazzano, and Dublin. Two years later, the remaining 25% was taken over. From 1997 to 1999, production in Liestal
348:
According to company information, the countries with the highest revenues in 2020 are the United States, followed by
Germany, Switzerland, the British Isles, Austria, Italy, France, the Netherlands, and Japan. As of 2015, the company’s products are distributed in approximately 50 countries.
413:, simple, and high-quality, as well as "a timeless and classic design approach," are characteristic of Hanro’s brand profile. In terms of their design, materials, finishing, and price point, Hanro’s products are and have virtually always been oriented towards the luxury, high-end market.
318:
In the years since 2010, Hanro has once again been able to achieve the same export ratio the company once did when it was first founded. While over 50% of all products made were sold outside of
Switzerland in 1973, revenue from goods sold outside Austria was around 95% in 2012.
153:. The company had 60 employees at that time. In 1898, the company acquired the Benzbur property in Liestal. The production buildings there were ready for use a year later. In 1911, growing demand allowed the opening of a second production facility in
180:
During World War I, the company adjusted its product assortment and began to produce military underwear. At the end of 1919, the owners converted the general partnership into a family-owned public limited company:
311:
was gradually discontinued in favor of the parent company. The Dublin production facility was sold in 1998. Production in
Novazzano ended in 2002. Since 2004, the Hanro headquarters have been in Götzis (
275:
was closed three years later. The 1970s proved to be a challenging decade for the company as a whole – like many production companies in
Switzerland, Hanro suffered under the strong
850:
259:
was founded as a subsidiary, right on the
Italian border. In 1972, the number of employees stood at 1,000. A minority share in Hanro AG was acquired in 1973 by
489:, five years after the founding of the company, Handschin was awarded a silver medal by the French Ministère du Commerce de l’Industrie et des Colonies.
382:
Hanro is a producer of lingerie, sleepwear, and loungewear. The products are considered high-quality. 80% of the textiles are manufactured in the
1584:
1120:
374:, France, Italy, and the United States. Hanro Stores can be found in 12 cities around the world. There are also two outlets in Switzerland.
1589:
522:
200:
and began production with the machines that they had brought with them from
Switzerland. From the mid-1930s, the company expanded into
1564:
519:
Allerweltszeug. Kulturanthropologische
Perspektiven auf Kleidung, modellierte Menschen und die Sammlung der Hanro AG (1884-2012)
1559:
271:; however, more than four-fifths of the capital stock remained with the heirs of the founding families of Handschin and Ronus.
1399:
817:
Nach erstem Schock kam es gut. Liestal
Ausstellung widmet sich Italienerinnen bei der Hanro. Kurator erzählt bz noch mehr
1360:
Mehr Mode und mehr Til. Der Wäschekonzern Huber stellt sich mit seinen Marken Huber, Hanro und Skiny internationaler auf
762:
330:
and the operations archive. With this acquisition, the Hanro Collection became part of the cantonal collections of the
1376:
Stoffe liefern den Stoff. Forschungsarbeit zur regionalen Textilindustrie. Archiv der Schweizer Firma Hanro als Basis
706:
169:, the company produced and exported lingerie for women. The most important sales markets in the prewar years were in
1417:
Warm ums Herz. Die schönste Unterwäsche für den Winter kommt aus den Alpen – und wird dort bis heute handgefertigt
45:
1594:
920:
482:
559:
Eric Handschin (1913-1983), second patron generation). Hanro Collection Liestal, Aktenarchiv Signatur 39-6 (
526:
231:
Once the war was over, production was picked up again. This resulted in the recruitment of young women from
1525:"Trophäe, geflügelte Figur auf Sockel, International Advertising Awards Packing Design Winner 1994 (Hanro)"
627:
Die Liestaler Modemacher. Wie die Unternehmer Albert Handschin und Carl Ronus die Weltmarke Hanro schufen
458:
1524:
97:
for men and women. The company’s products can be found in almost 50 countries and are sold at specialty
469:
41:
1574:
560:
326:
received the textile company’s collection in 2015. The collection comprises the company’s historical
1569:
851:
Bendigo City Centre Heritage Study Stage 1, Volume 2: Individually Significant Places, Final report
492:
In 1994, in London, Hanro won a packaging competition for the products in the Streck Feeling line.
1475:
Seit „Eyes Wide Shut“ läuft, sind Hanro-Dessous absolut in. Kino-Film macht Hemdchen zum Klassiker
1337:
923:[Pants ensemble, for ladies, (company estate Hisco, Murgenthal) Hanro Liestal] (in German)
1492:
Glücksfall „Eyes wide shut“. Hollywood-Film bringt Nachfrage-Schub für Schweizer Wäschehersteller
556:
906:
1291:
268:
1274:
370:
Hanro International GmbH is part of the Huber Group and has five subsidiaries in Switzerland,
287:. In the 1980s, the company increasingly focused on the manufacture of daywear and sleepwear.
1392:
660:
Das Potenzial des Schweizer Erbes. Die Wäschemarke Hanro geht im Jubiläumsjahr auf Weltreise
1325:
8:
464:
431:
338:
143:
1308:
587:
299:
The repurposed Hanro building in Liestal is now the location of the Hanro Collection of
154:
295:
283:
that made export business more difficult. In 1980, Hanro established a subsidiary near
264:
184:
209:
37:
1579:
1391:
See the information (in German) on the relevant subpages of the company website on
946:
564:
323:
280:
205:
102:
1403:
711:
591:
362:
219:
production and sales were difficult because materials were scarce, textiles were
1173:
1312:
742:
630:
454:
449:
436:
410:
174:
1396:
848:
555:; undated, no publication location (Typescript. Memories of the Hanro company
1553:
444:
440:
142:. Carl Ronus joined the company in 1895. The two entrepreneurs established a
921:"Hosenensemble, fĂĽr Damen, (Firmennachlass Hisco, Murgenthal) Hanro Liestal"
996:
777:
Peters, Kyburz, Liesenklas: Hanro – The Story of Passion, p. 48 und p. 152.
216:
110:
74:
1379:
161:
Hanro, a portmanteau of the surnames of the founders, was registered as a
276:
166:
118:
94:
918:
429:
Hanro has played a role in certain movie scenes and literary works. In
391:
312:
244:
189:
147:
51:
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256:
220:
193:
162:
121:, by Albert Handschin. The Huber Group acquired the company in 1991.
90:
1446:
Details zum Sanierungsplan der Huber-Gruppe: „Sicherer Basis-Umsatz“
416:
The affiliated brands in the Huber Group are Skiny, Huber, and HOM.
78:
1478:
395:
201:
135:
106:
86:
387:
251:. Hanro sold its Australian subsidiary in the mid 1960s. In 1970,
1236:
399:
371:
327:
197:
139:
114:
82:
284:
170:
98:
849:
GML Heritage Victoria P/L (trading as Context) (April 2020).
486:
232:
158:
62:
1107:
768:. 8 September 2005, Retrieved on 15 March 2021 (in German).
377:
1341:
1075:
Schwierigkeiten der Hanro mit Wollpreisen und Wechselkursen
394:), which belongs to Huber Holding; sewing takes place in
1544:
1157:
1121:"Baselland erhält Sammlung des Textilunternehmens Hanro"
1141:
Der Kanton erhält wertvolle Unterhosen und vieles mehr
405:
457:wore a pair of the brand’s white cotton briefs in
357:
1136:
1134:
532:Lothar Peters, Ursula Kyburz, Birgit Liesenklas:
1551:
1354:
1352:
1350:
1198:
1196:
1194:
621:
619:
617:
615:
613:
352:
1235:Hanro AG with the present registered office in
1026:Hanro: Konzentration auf Marketing und Vertrieb
654:
652:
279:and relatively high wages, as well as from the
1332:, retrieved on 19 January 2021. Moreover, for
1131:
919:Ethnologie, Archäologie und Museum Baselland.
443:scene where she stands over the subway grate.
196:in 1926. As a result, 17 employees settled in
1347:
1191:
610:
1220:Wäsche-Retail: Hanro eröffnet Store in Dubai
747:Personenlexikon des Kantons Basel-Landschaft
649:
402:. Products are sold in almost 50 countries.
315:), Austria, where the Huber Group is based.
447:was shown in a white Hanro camisole top in
975:
973:
971:
831:
829:
785:
783:
525:, Volume 112 (2016), Booklet 1, p. 6–23 (
749:. Retrieved on 15 March 2021 (in German).
724:
722:
716:. retrieved on 15 March 2021 (in German).
378:Product segments, production, and markets
134:In 1884, Albert Handschin founded a hand-
1508:50 Shades of Grey: Anastasia trägt Hanro
1358:Renate Platen/Alexandra von Richthofen:
1092:Hanro wächst rasant, Skiny Läden auf Eis
993:Huber Tricot ĂĽbernimmt Mehrheit an Hanro
361:
341:is available for online research on the
294:
208:) also allowed the company to move into
61:
1514:(online), 16 February 2015 (in German).
1209:(online), 23 Dezember 2015 (in German).
968:
826:
780:
1585:Clothing companies established in 1884
1552:
1290:For Hanro Italia SRL Uninominale, see
1226:(online), 25 October 2018 (in German).
719:
204:. Technological innovations (circular
1344:portal, retrieved on 19 January 2021.
1174:"Das Unternehmen - HANRO Online Shop"
1168:
1166:
959:Stoßrichtung heißt DOB und Tragwäsche
523:Schweizerisches Archiv fĂĽr Volkskunde
113:. The company was founded in 1884 in
16:Austro-Swiss intimate apparel company
1406:, all retrieved on 21 Dezember 2020.
582:
580:
239:Hanro took over the textile company
18:
1590:Swiss companies established in 1884
1203:Hanro ist Designer of the Year 2016
419:
406:Brand profile and affiliated brands
366:Hanro Store in Beverly Hills (2017)
13:
1452:(online), 29 May 2020 (in German).
1163:
501:Salon International de la Lingerie
247:in 1963, resulting in the company
14:
1606:
1538:
1158:KIM.bl – Museumsverbund Baselland
577:
536:. Hanro AG, Rorschacherberg 2001.
1565:Textile companies of Switzerland
1241:Liestal verliert letzten Glamour
1015:, 11 September 1997 (in German).
943:Liestal verliert letzten Glamour
553:Hanro Firmengeschichte 1884–1970
337:A selection of the textiles and
332:Archäologie und Museum Baselland
301:Archäologie und Museum Baselland
223:, and fabrics were substituted.
23:
1517:
1501:
1484:
1468:
1455:
1439:
1426:
1423:, 21 Dezember 2016 (in German).
1409:
1385:
1369:
1318:
1301:
1284:
1267:
1256:For Hanro Deutschland GmbH see
1250:
1229:
1212:
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1101:
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1068:
1051:
1035:
1018:
1002:
986:
952:
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896:
880:
867:
842:
809:
796:
771:
752:
735:
358:Integration and Hanro locations
226:
129:
1498:, 30 October 1999 (in German).
1481:, 16 Oktober 1999 (in German).
1247:, 24 January 2016 (in German).
1147:, 17 January 2015 (in German).
1098:, 26 January 2012 (in German).
1065:, 28 October 2004 (in German).
1032:, 22 January 1999 (in German).
999:, 3 December 1991 (in German).
965:, 23 October 1980 (in German).
949:, 24 January 2016 (in German).
887:Hanro spürt Paritätsänderungen
695:
682:
669:
636:
597:
463:(2015). Hanro is mentioned in
50:Please discuss further on the
1:
1560:Clothing companies of Austria
1393:sustainability and production
1315:, retrieved on 16 March 2021.
1298:, retrieved on 16 March 2021.
1281:, retrieved on 15 March 2021.
1160:, retrieved on 15 March 2021.
1110:, retrieved on 16 March 2021.
633:, 27 Januar 2014 (in German).
594:, retrieved on 15 March 2021.
571:
511:
353:Present day company and brand
290:
1382:, 29 April 2014 (in German).
1366:, 12 April 2007 (in German).
1260:(Crefonummer 5050415375) of
981:Hanro – The Story of Passion
979:Peters, Kyburz, Liesenklas:
875:Hanro – The Story of Passion
873:Peters, Kyburz, Liesenklas:
837:Hanro – The Story of Passion
835:Peters, Kyburz, Liesenklas:
804:Hanro – The Story of Passion
802:Peters, Kyburz, Liesenklas:
791:Hanro – The Story of Passion
789:Peters, Kyburz, Liesenklas:
730:Hanro – The Story of Passion
728:Peters, Kyburz, Liesenklas:
690:Hanro – The Story of Passion
688:Peters, Kyburz, Liesenklas:
677:Hanro – The Story of Passion
675:Peters, Kyburz, Liesenklas:
644:Hanro – The Story of Passion
642:Peters, Kyburz, Liesenklas:
605:Hanro – The Story of Passion
603:Peters, Kyburz, Liesenklas:
534:Hanro – The Story of Passion
7:
1081:, 2 March 1973 (in German).
909:, 22 June 1973 (in German).
893:, 3 March 1973 (in German).
759:Liestal – Australien retour
343:KulturgĂĽterportal Baselland
40:to comply with Knowledge's
10:
1611:
1264:, Status: 15 February 2021
1048:, 29 May 2002 (in German).
823:, 16 May 2017 (in German).
703:Familienaktiengesellschaft
398:, and the warehouse is in
124:
666:, 7 May 2009 (in German).
607:, p. 6, p. 11 and p. 150.
542:. Hanro AG, Liestal 1959.
476:
439:wore Hanro briefs in the
177:, and the United States.
1307:For Hanro USA Inc., see
1258:Unternehmensinfo Kompakt
1127:(in German). 2013-11-26.
546:
506:
424:
71:Hanro International GmbH
1296:informazione-aziende.it
1059:Hanro schafft die HĂĽrde
503:specialist trade fair.
269:Dubied & Cie. S. A.
483:Exposition Universelle
367:
303:
67:
32:This article contains
1595:Economy of Vorarlberg
1490:Bernadette Calonego:
1273:For Hanro France see
1239:, see Leif Simonsen:
891:Finanz und Wirtschaft
815:Andreas Hirsbrunner:
365:
298:
151:Handschin & Ronus
65:
46:neutral point of view
1079:Neue ZĂĽrcher Zeitung
1046:Neue ZĂĽrcher Zeitung
907:Neue ZĂĽrcher Zeitung
856:(Report). p. 42
497:Designer of the Year
460:Fifty Shades of Grey
339:historical documents
1145:Die Nordwestschweiz
821:Die Nordwestschweiz
707:corresponding entry
465:Cecily von Ziegesar
432:The Seven Year Itch
324:Canton of Baselland
192:was established in
144:general partnership
34:paid contributions.
1402:2020-12-05 at the
1245:Mittelland Zeitung
1042:Hanro Nova am Ende
947:Mittelland Zeitung
714:Wirtschaftslexikon
679:, p. 11 und p. 20.
646:, p. 11 and p. 150
473:series of novels.
386:production plant (
368:
304:
265:investment company
202:beach and swimwear
68:
1461:Ulrike Langbein:
1436:, p. 9 and p. 16.
1432:Ulrike Langbein:
903:Hanro AG, Liestal
705:, please see the
517:Ulrike Langbein:
206:knitting machines
165:in 1913. Before
105:, and its own 14
103:department stores
60:
59:
1602:
1575:Underwear brands
1545:Official website
1533:
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1512:Textilwirtschaft
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1294:(in Italian) at
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963:Textilwirtschaft
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664:Textilwirtschaft
656:
647:
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625:Felix Erbacher:
623:
608:
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595:
584:
565:Internet Archive
540:Hanro. 1884–1959
495:Hanro was named
420:Films and awards
267:affiliated with
261:Traversina S. A.
241:HIS & Co. KG
155:BĂĽren, Solothurn
55:
42:content policies
27:
26:
19:
1610:
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1570:Lingerie brands
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1415:Eva Mackensen:
1414:
1410:
1404:Wayback Machine
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1330:fabrikladen.net
1323:
1319:
1306:
1302:
1292:the information
1289:
1285:
1277:(in French) on
1275:the information
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1178:Hanro EUR Store
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1090:Renate Platen:
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1057:Renate Platen:
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941:Leif Simonsen:
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764:Liestal Aktuell
757:
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658:Renate Platen:
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592:Merriam-Webster
585:
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561:digital version
549:
527:digital version
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499:in 2016 at the
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1539:External links
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1463:Allerweltszeug
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1434:Allerweltszeug
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1395:as well as on
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1030:Basler Zeitung
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743:Eric Handschin
741:Manuela Nipp:
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631:Basler Zeitung
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450:Eyes Wide Shut
437:Marilyn Monroe
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227:1945 to 1991
217:World War II
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182:
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133:
130:1884 to 1945
75:headquarters
70:
69:
33:
1279:societe.com
1180:(in German)
1156:Website of
588:explanation
470:Gossip Girl
411:Understated
167:World War I
138:company in
119:Switzerland
85:, produces
1554:Categories
1336:, see the
1184:2024-06-14
860:2021-03-15
572:References
512:Literature
392:Vorarlberg
313:Vorarlberg
291:Since 1991
245:Murgenthal
190:subsidiary
148:legal name
146:under the
95:loungewear
66:Brand logo
1529:Kimweb.ch
1496:SĂĽdkurier
1397:locations
1380:SĂĽdkurier
1334:Mendrisio
1324:Liestal:
1125:Radio FM1
983:, p. 155.
877:, p. 110.
839:, p. 154.
793:, p. 153.
766:, No. 697
732:, p. 152.
306:In 1991,
257:Novazzano
210:outerwear
194:Australia
163:trademark
107:boutiques
99:retailers
91:nightwear
52:talk page
1479:Die Welt
1465:, p. 10.
1400:Archived
1326:Adresses
927:15 March
806:, p. 72.
692:, p. 28.
453:(1999).
396:Portugal
328:textiles
221:rationed
136:knitting
87:lingerie
1580:Liestal
1340:in the
1338:address
1237:Opfikon
563:in the
481:At the
435:(1955)
400:Hungary
372:Germany
215:During
198:Bendigo
140:Liestal
125:History
115:Liestal
83:Austria
73:, with
38:cleanup
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712:Gabler
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477:Awards
441:iconic
285:Dublin
281:duties
183:Hanro
173:, the
171:France
157:. The
93:, and
79:Götzis
1009:Hanro
854:(PDF)
547:Notes
507:Annex
487:Paris
425:Films
388:Mäder
384:Arula
277:franc
263:, an
233:Italy
159:brand
1421:Euro
1342:Yelp
1309:data
929:2021
586:See
322:The
188:. A
109:and
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709:in
590:on
557:CEO
485:in
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