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production again reached 1 million bottles annually. During the wartime boom, the demand became far greater than the quantity which could be produced by the existing technology. Likewise, the war made it was difficult to estimate what demand would be in three years' time – the gestation period of the
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in
Hungarian) and remaining innovative, Törley also had keen insight into the marketing of the beverage. With his great emphasis on marketing and advertising, by around the start of the 20th century, Törley's plant was one of the most modern wine producing facilities in the world. By the time of the
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Likõrgyár (the Unicum
Liqueur Factory). The constantly increasing demand and the export possibilities encouraged the factory to develop an annual capacity of 30 million bottles by the end of the 1980s through continuous expansion and purchasing production lines of the latest technology. Today, the
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and the winery shrank to only four employees and the scope of the business was limited to selling what wine remained in stock. In 1949, the factory was nationalized and production resumed in 1951 with Törley becoming the only champagne factory in
Hungary and operating under the supervision of the
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was established at the Törley factory in 1987. Members are accepted into the order after an initiation procedure known by its French name "dégorgement". Part of initiation requires members to remove sediment in the neck of a bottle according to a method devised by Törley himself.
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In producing champagne, Törley did not work alone; rather he employed French experts who installed the winery as well as worked it throughout production, taking instructions from Törley himself as to the details of production. Louis François, who had come from
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in
Hungary, he wrote, "With great diligence and persistence I succeeded in producing something far superior to the Champagne sparkling wines known so far." Törley continuously developed his winery and the production technology, and introduced
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alone had 18 different producer operating, but the Törley plant still had the greatest market share in
Hungary. The winery's output reached 2 million bottles and Törley had become one of the leading brands of sparkling wine in Europe.
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would do, to make a sudden, unannounced appearance at any time in the factory. The progressive industrialist Törley was also the first to buy trucks in
Hungary for the transportation of goods, and was the founding member of the
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Törley champagne. Despite the demand that the war had created, the hostilities quickly reversed the Törley plant's fortune when a bomb destroyed the main building and the majority of the factory's stocks in July 1944.
288:, Hungary. Törley also had 45 miles worth of cellars carved out of Budafok's limestone hills to ensure the uniform temperature required for maintaining the quality of the wine throughout production. Törley's quarried
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Törley factory produces some 12 to 14 million bottles each year and has close to a 50% domestic market share in
Hungary. In the 21st century, Törley has developed a popular following in Asian countries.
375:, France. By 1905, production reached 1 million bottles. As the business grew, Törley built a huge mansion above the factory. The two buildings were linked by a secret tunnel allowing Törley, much like
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253:. In Reims, Törley set up his own champagne factory and began to bottle. He would buy base wine from local French producers and then proceed to turn the base wine into champagne.
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to
Budafok and proceeded to replicate every aspect of the champagne production he had learned in France, including the methods used to grow grapes at his vineyards in
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Hungarian State Wine-cellars appropriated the champagne factory in 1955, predecessor of today's Hungária, which took over Törley champagne factory from
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held in
Budapest in 1896, the Törley cellars had been granted the title of "suppliers to the imperial and royal court" since Törley was supplying the
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which was necessary for producing the characteristics in the base wine of champagne. In 1882, Törley moved his factory from
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562:"Impacts of Marketing Strategy and Social Media Activity on the Profitability of Online Wine Shops: The Case of Hungary"
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was signed, the level of champagne production by the Törley plant significantly decreased and touched bottom during the
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at Törley's invitation, worked as Törley's cellar master until he set up his own winery in
Hungary with his brother
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By the beginning of the 20th century, Törley had expanded distribution throughout the world, and ironically, his
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403:. Törley himself did not long outlive the 25th anniversary of the factory as in the summer of 1907, he died in
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In 1907 the winery celebrated its 25th anniversary and Törley's sparkling wines were known from America to
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to learn the production of champagne. In the 1870s Törley apprenticed in Reims; at first for the
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Törley was apparently successful from the start. In 1882, after the first production of
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By 1910, there was competition from other champagne producers in Hungary.
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536:""Tradition and Quality" – The 135-Year History of Törley Sparkling Wine"
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Cultural Urban Heritage: Development, Learning and Landscape Strategies
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which, upon completion in 1904, was the largest building on
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established the first Hungarian sparkling wine factory in
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Törley had a large mausoleum built for himself in Budafok
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Balogh, Jeremiás Máté; Mizik, Tamás (November 2022).
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in 1886, after Louis had a falling out with Törley.
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and as a result, he became very knowledgeable about
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233:(1843–1888). Roederer invited Törley to
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72:(1907-07-28)
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89:Citizenship
627:Categories
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495:References
401:Copenhagen
377:Henry Ford
342:World Expo
188:Bratislava
113:Occupation
44:1858-01-10
588:2227-7099
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485:Wiesbaden
452:Communism
389:Australia
348:with his
346:Habsburgs
305:champagne
290:limestone
270:limestone
215:Csantavér
209:Biography
164:Champagne
93:Hungarian
52:Csantavér
335:(called
243:Roederer
489:Germany
456:Hungary
424:Budafok
417:Budafok
409:Belgium
393:Hamburg
333:crémant
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258:Budafok
247:Delbeck
200:Budafok
186:(today
184:Hungary
180:Pozsony
166:-style
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397:Berlin
337:pezsgő
278:France
266:Europe
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192:Littke
172:Europe
139:Spouse
133:Törley
121:Törley
78:Ostend
373:Paris
318:Reims
298:earth
286:Etyek
282:Reims
235:Reims
584:ISSN
516:ISBN
399:and
223:Graz
196:Pécs
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