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303:. He was also the first spirits producer to transport his products by plane on a daily basis. Since the 1930s the liquors from Lwów were shipped to Paris, Vienna and Prague by plane. In an interesting example of marketing, some of the clear 40% vodkas produced by J.A. Baczewski company were labelled with the brand and a small slogan saying that "the only vodka of comparable quality is produced by
168:, who moved the firm to another of Lwów's suburbs, Zniesienie. The suburb was soon swallowed by the fast-growing metropolis and the factory at Żółkiewska Street started to grow rapidly. The family business was one of four distilleries in Lwów, but it was remarkable for introduction of new technologies. It introduced a double rectification process only two years after
263:. With time all Baczewski's bottles were turned into carafes as well. In 1894, during the National Fair in Lwów, the carafe-shaped pavilion of J.A. Baczewski company was chosen as the most interesting exhibition - and the most visited. The marketing strategy also included advertisement in press, on leaflets and posters.
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Eduard
Gessler was responsible for the reintroduction of J. A. Baczewski Vodka "Monopolowa". Monopolowa is a distinctive potato vodka, produced of a traditional formula, imbued with a distinct intensity, smoothness, depth of flavor and complexity of character, all attributable to a “back-to-basics”
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After the Second World War, Eduard
Gessler, the owner of the "Altvater Gessler" company in Vienna, Austria, distantly related to the Baczewski family, reacquired the J. A. Baczewski mark. Under Eduard Gessler’s guidance, Gessler and J. A. Baczewski united under the combined name "Altvater Gessler -
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and took over the production while the latter was a lawyer and continued their father's active marketing strategy. They also introduced new brands, until their times sold only locally. When Poland regained her independence in 1918, the company had a well-established name and the brothers decided to
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The reconstituted company continued to specialize in quality alcoholic products for domestic consumption in
Austria and for export to various countries in various continents, to include Australia, Africa, Asia, Europe and North America, most notably the United States. Its centuries old reputation
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Following Eduard
Gessler’s death in 1979, his son Elek Gessler consolidated the affairs of both traditional companies into one new legal entity in 1980, which to this day is known as "Altvater Gessler - J. A. Baczewski GmbH”, an Austrian corporation. In 1983, Elek Gessler established "Altvater
448:-based branch of the Polmos company started to produce several of J. A. Baczewski's products under license from Altvater Gessler - J. A. Baczewski International (USA) Inc. However, in the late 1990s the license was terminated and production in Poland was halted.
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stay with their father's name rather than change it to include their own name. The popularity of the spirits was so great that in many Polish books and poems of the epoch, the brand "Baczewski" was used as a synonym to "vodka."
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tradition of being distilled from potatoes. (Vodka, native to Poland, Estonia, Latvia, Lithuania, as well as Russia, was traditionally assumed to be made from potatoes. Presently, most other vodkas are produced from grain.)
291:. He decided not to increase the volume of production to preserve the prices and the quality. To promote the most luxurious of the products, Stefan also signed contracts with two of the Polish trans-Atlantic
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Nr. 31 was the family's residence with a shop on the ground floor before the First and Second World War. It was renovated in 1923 by
Bronislaw Viktor, the sculptural work is by Sigmund Kurczynski.
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Gessler - J. A. Baczewski
International (USA) Inc.", a New Jersey corporation, to manage United States operations. To this date, both companies are owned solely by the Gessler family.
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produced with this technology were much more smooth and clear than most of other brands, which gave the company large popularity, not only in the city, but also in other parts of the
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factory was built in its place. However, the brand continued to live as a synonym of quality. Its popularity was maintained by many notable writers and poets of the epoch, including
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and a specialist in spirits technology, Józef Adam refurbished and significantly expanded the factory. He also bought new production lines in France, the
Netherlands and built a new
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and record of quality led to its being selected as the only representative of the
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on a large scale. To distinguish his vodkas and liqueurs from other brands available to
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At the end of the 19th century, the firm was inherited by the founder's great grandson, Józef Adam
Baczewski. A graduate of
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leading and most popular Polish distilleries in terms of quality and reputation. Its two flagship products were
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such as vodka and gin. The factory, dating back to the late 18th century, was based in
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After Józef Adam's death in 1911, the firm was inherited by two of his sons,
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J. A. Baczewski", with its principal place of business in Vienna, Austria.
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merchant Lejb Beczeles (Baczewski). It is recognized as the oldest Polish
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factory introduced a series of similar labels. Baczewski distillery was
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In the Interbellum the company was run by Leopold's son,
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abroad. Józef Adam was one of the first businessmen in
444:After the fall of communism in Poland in 1989, the
49:. Unsourced material may be challenged and removed.
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654:40 Degrees East: An Anatomy of Vodka
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