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The
Postcode Lottery is based on the concept of using postal codes to determine winning tickets and raise money for charity, through organising a subscription-based lottery. Since a percentage of the ticket price goes to charities, every player contributes to support social organisations.
424:– Novamedia Holding BV - that supervises the policy implemented by the executive board and the general running of Novamedia and its affiliated companies. The board members are: G.A. Verbeet (chair); C. van der Pol; D.E. Sauer; E.H. Verkoren; G.J.A.M. van der Vossen and P.A. Zinkweg.
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In 2009, the
Charity Lotteries operated by Novamedia produced a turnover of more than €728 million, of which more than €364 million euros was divided among the charities. Since its inception, Novamedia has collected over €4 billion for more than 240 charities for people,
371:: Postcode Lotteries operate on a subscription-based model, where players sign up for ongoing monthly participation rather than purchasing individual tickets for each draw. This structure fosters long-term engagement and provides a stable revenue stream.
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The lottery gained popularity in the
Netherlands and Novamedia founded Postcode Lotteries in other European countries, also aimed at raising funds for social organisations. Today, the Postcode Lottery Group operates six lotteries in five countries. In
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The
Postcode Lottery Group launched its first lottery, the Dutch Postcode Lottery (Nationale Postcode Loterij), in 1989. This lottery uses postal codes (zip codes) as ticket numbers and has become one of the largest lotteries in the Netherlands.
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Use of postcodes : part of what makes the
Postcode Lotteries distinctive is the use of postcodes as ticket numbers to determine winners. This approach relies on publicly available geographic data rather than arbitrary number selection
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Community engagement: Postcode
Lotteries engage with local communities not only through their support for grassroots organisations and community projects but also by organizing festive manners to hand out prizes to winning
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Charitable focus: a significant portion of ticket sales revenue is allocated to support a wide range of charitable causes, including social welfare, environmental conservation, healthcare, human rights and
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The
Novamedia Foundation that assures the continuity of Novamedia's mission and the social entrepreneurial spirit. The board members are: P.L.B.A. van Geel (chair); D.R. de Breij & G.P. Prein.
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becomes the first international ambassador of the
Postcode lottery Group. Since then, various personalities around the world are associated with the Postcode Lottery Group, among which:
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Since its inception, the
Postcode Lottery Group has raised more than €13.5 billion in support for thousands of charitable initiatives, locally and internationally. According to the
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Impact reporting: Postcode
Lottery Group and every Postcode Lottery provide regular reporting on the impact of its lotteries, detailing the funds raised and the causes supported.
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Regulation and oversight: postcode lotteries are subject to regulatory oversight in the countries where they operate, ensuring compliance with local lottery laws and regulations.
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264:) whose mission is to raise funds through the creation and management of lotteries seen as a tool for generating revenue while also engaging the public in charitable giving.
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253:- later known as Postcode Lottery Group - a Dutch marketing and media company established with the mission of supporting social organisations.
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260:, Boudewijn Poelmann partnered with Frank Leeman, Herman de Jong, and Simon Jelsma to launch the Dutch Postcode Lottery (
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788:"All Star Cast to Front People's Postcode Lottery's April Draw Campaign in New Cross-Broadcaster Deal from the7stars"
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The executive board that is responsible for the Postcode Lottery Group and its affiliated companies. The members are
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Following the Dutch subscription-based model, the Postcode Lottery Group set up the People's Postcode Lottery in
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of Postcode Lottery Group are responsible for overseeing the company's strategic direction and
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worldwide to raise funds for social organisations working in areas such as culture, nature,
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Responsible gaming: Postcode Lottery Group upholds standards in its operations to ensure
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practices according to the principles of fairness, integrity and social responsibility.
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730:"Postcode Lottery Group in 2023: € 2,5 miljard omzet, € 904 miljoen naar goede doelen"
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For every lottery ticket sold, a part goes to various charitable causes, including
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Ceo Postcode Loterij Sigrid van Aken: 'We gaan voor het tweede 10 miljard
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These lotteries are collectively known as the Postcode Lottery Group. In
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893:"Novamedia - Annual Report 2023 Postcode Lottery Group - Pagina 18-19"
748:. Organisation for Economic Co-operation and Development. 2019-07-03.
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In 2023, the group raised €904 million (US$ 1 billion) for charities.
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related matters, contributing 155.2 million euros (165.9 million
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The Postcode Lottery Group's operating model goes as follow:
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925:"Philanthropy Awards, 2022 | Inside Philanthropy"
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List: Some of the largest private donations to Ukraine
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Postcode Lottery (Norsk Postkodelotteri) was founded.
267:In 2002, Novamedia took over the operations of the
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981:Non-profit organisations based in the Netherlands
570:, Spanish tennis player with 22 Grand Slam titles
417:(CEO), Imme Rog (CMO) and Michiel Verboven (CCO).
329:, the Deutsche Postcode Lotterie was launched in
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719:'". Het Parool (in Dutch). Retrieved 2023-03-02.
703:"Lose kaufen, Gewinnchance sichern, Gutes tun!"
638:"World's top 20 Private Charity Donors 2020/21"
205:. The group establishes and manages charitable
976:Development charities based in the Netherlands
946:Officiel website of the Postcode lottery group
322:Postcode Lottery (Svenska Postkodlotteriet).
72:, Frank Leeman, Herman de Jong, Simon Jelsma
768:"Numbers | Clinton Global Initiative"
318:, followed in that same year with by the
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249:and his wife Annemiek Hoogenboom founded
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502:, founder and president of Theirworld
27:Dutch international social enterprise
864:". apnews.com. Retrieved 2024-03-17.
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745:Development Co-operation Profiles
715:Wind, Femmetje de (2020-11-29). "
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820:www.postcodelotteryfoundation.ca
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672:(in Dutch). Oxfam Novib. n.d.
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911:www.postcodelotterygroup.com
683:Kalse, Egbert (2002-06-19).
670:"Nationale Postcode Loterij"
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877:. Novamedia. Archived from
50:; 35 years ago
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929:www.insidephilanthropy.com
297:environmental conservation
262:Nationale Postcode Loterij
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110:development cooperation
287:The postcode lotteries
552:UEFA Champions League
168:.postcodelotterygroup
931:. December 27, 2022.
776:. 21 September 2022.
407:financial management
390:responsible gambling
754:10.1787/2dcf1367-en
114:equal opportunities
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875:"Novamedia - Home"
802:"Postkodlotteriet"
594:, Chairman of the
550:Winner, five-time
527:and philanthropist
409:. The boards are:
369:Subscription-based
247:Boudewijn Poelmann
201:, 100% owned by a
70:Boudewijn Poelmann
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590:, Primate of the
562:Nobel Peace Prize
539:Grand Slam titles
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558:Nadia Murad
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955:Categories
834:"About us"
816:"Homepage"
624:References
584:Archbishop
544:Toni Kroos
432:Activities
397:Governance
378:education.
217:, health,
203:foundation
149:Key people
118:well-being
966:Lotteries
603:, Former
588:Cape Town
548:World Cup
339:Norwegian
251:Novamedia
245:In 1983,
207:lotteries
183:Novamedia
143:Worldwide
128:Amsterdam
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454:refugees
365:methods.
233:and the
63:Founders
773:YouTube
508:, 42nd
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466:culture
446:Ukraine
331:Germany
320:Swedish
241:History
227:charity
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612:Awards
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470:health
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350:Canada
337:, the
221:, and
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156:(CEO)
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489:2001
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258:1989
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