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market that its new name, The
Treasury, was divulged. This was, according to Jack F. Behrendt, then-vice president of the stores under J.C. Penney, to shift the chain's image and better express its personality. Stores in the
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October, looked to acquire General Merchandise, who at the time was the country's fifth-largest catalog merchant. A merger proposal was agreed upon in December 1961, with GMC’s acquisition approved in February 1962.
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of the 1970s and early 1980s were too much to bear for J.C. Penney, and the discount division started losing money. The
Treasury stores were eventually closed in 1981. However, the
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pattern that was very prominent both inside and outside. Because of this, the store's merchandise was advertised as being "under the squiggly roof" well into the 1970s.
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business, which was the main reason for J.C. Penney's acquisition of
Treasure Island, remains a thriving, multibillion-dollar endeavor.
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would open simultaneously on May 29, 1968, with a grand opening on July 31 coinciding with the completion of its grocery department.
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got approximately 1,500 Eckerd stores in the
Northeastern United States. In 2007, all the remaining Eckerd stores were sold to
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The small chain, at this point only numbering five stores in
Wisconsin, would announce plans in March 1967 to enter the
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The
Treasure Island name was used into 1969, when it was announced in mid-May that the chain was to expand westward to
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chain subsequently launched its first four stores in these former
Treasure Island storefronts (which it shared with
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In 1961, J.C. Penney was looking to break into the catalog business, and after failing to reach an agreement with
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Despite having been announced before the name change, the first locations to use the
Treasury name opened in
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and converted remaining
Treasury Drug locations into Eckerd stores. J.C. Penney sold the Eckerd chain to
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of these stores, the work of Milwaukee architect Jordan A. Miller, was unique, having utilized a
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of Canada in 2004. CVS got roughly 1,200 Eckerd stores in the Southern United States, while
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markets, in which the Treasure Island name was already well established, were not renamed.
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The company branched out into drug stores, located in many Southern states, as
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area that had been announced in September 1969 were opened on July 29, 1971.
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company founded by David Kritzik and his two sons, Robert and Stanley, in
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on October 29, 1970. The two long-awaited south Florida stores opened in
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300:market in its first expansion. Three stores in
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647:Defunct discount stores of the United States
464:"Treasure Island stores to be closed by May"
606:J. C. Penney Building (St. Louis, Missouri)
480:"Home Depot Opens 4th Store in Forest Park"
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355:on March 4, 1971, and three stores in the
596:J. C. Penney Building (Anchorage, Alaska)
109:Learn how and when to remove this message
677:Health care companies based in Wisconsin
657:Retail companies disestablished in 1981
616:J. C. Penney Building (Tucson, Arizona)
611:J. C. Penney Building (Shoshone, Idaho)
601:J. C. Penney Building (Newberg, Oregon)
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265:The General Merchandise Company was a
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652:Retail companies established in 1962
447:"Penney to Acquire Discount Company"
47:adding citations to reliable sources
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672:1981 disestablishments in Wisconsin
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253:owned for most of its lifespan by
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667:1962 establishments in Wisconsin
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34:needs additional citations for
621:J. C. Penney Historic District
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122:The Treasury/Treasure Island
16:Defunct American corporation
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468:Appleton Post-Crescent
451:Appleton Post-Crescent
362:Some stores also sold
372:Wal-Mart Supercenters
271:Milwaukee, Wisconsin
43:improve this article
374:of today. But the
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216:, beauty products,
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626:J. C. Penney House
445:Associated Press.
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345:Orange, California
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32:This article
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540:The Treasury
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243:The Treasury
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180:Headquarters
136:Company type
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41:Please help
36:verification
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580:Mike Ullman
570:Ron Johnson
554:(1997–2004)
548:(1968–1997)
546:Thrift Drug
542:(1962–1981)
370:, like the
302:Forest Park
255:J.C. Penney
241:, formerly
231:J.C. Penney
218:electronics
208:, bedding,
641:Categories
433:References
380:mail order
376:recessions
341:Buena Park
267:mail order
175:Bankruptcy
69:newspapers
589:Buildings
533:Divisions
385:In 1979,
353:Hollywood
326:Milwaukee
306:Doraville
210:furniture
188:Wisconsin
184:Milwaukee
662:JCPenney
526:JCPenney
427:Rite Aid
337:Torrance
310:Marietta
245:, was a
206:footwear
202:Clothing
198:Products
146:Industry
349:Hialeah
283:zig-zag
261:History
214:jewelry
164:Defunct
156:Founded
83:scholar
563:People
552:Eckerd
411:Eckerd
343:, and
308:, and
290:Aldens
226:Parent
150:Retail
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391:Zayre
247:chain
90:JSTOR
76:books
417:and
368:fuel
366:and
364:food
351:and
328:and
172:Fate
167:1981
62:news
415:CVS
249:of
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