291:"). In the very first of these new commercials, he blew up the board of directors as retribution for his supposed destruction in 1980 (using the 7-note musical signature in its previous campaign as a tribute). The intent of the ad campaign was to prove to a wary public that the company was no longer the same restaurant chain plagued by the food safety scandal; since the commercials had a definite humorous element to them that undermined the alleged "retribution" that Jack was supposedly demonstrating, the public responded positively.
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states that he intends to change the company name, to "Phil in the Box", going as far to hold up the future company logo. At that moment, Jack suddenly wakes up and begins throttling Phil, stating that he will not let the name change occur and stating that he has work to do, all the while demanding his pants. The words "Jack's Back" then appear on the screen.
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or maybe a burg-." At that moment, a bus is seen to strike Jack head on, as onlookers cringe and his hat knocked off. The ad ends with Jack lying on the ground badly injured while the paramedics are being summoned. Viewers were then directed to visit the website hangintherejack.com in order to check on his condition.
546:), the fast food business and general listener Q&A. In the podcast, Jack insinuates that The Burger King is bisexual, citing his attire (tights, felt shoes and a cape). Carolla jumps in with a tale of the King buying a drink for a male friend of his in Canada, though this claim cannot be verified.
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In 2010, a commercial aired where Jack visits his mother Patty, a blond-haired human, talking about her clipping coupons; at the end of the ad, Jack's father (who has a normal body, and a white head which resembles an egg, with wispy grey hair on his temples) comes in, saying "Patty, call the doctor;
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announced that "now we stand for great new food", to which the commercials showed the dramatic destruction of the notorious clown heads (most commonly through explosion, also dropping them from a crane and launching them like a rocket). Throughout the late 1980s to the 1990s, Jack in the Box tried to
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ad that showed Jack being struck by a bus outside his corporate office. Along with his second in command, Phil. He was walking down the street, stating that he wants the public to know about the fact that the public can order anything on his menu, anytime. He states "For instance, breakfast all day,
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In late 2009, the company began to run a commercial in which Jack visited his cousin Jim, who was serving time in prison. Jim has a large white head that resembles a Ping-Pong ball squashed from both sides (similar in shape to a peanut shell), with wispy gray hair and beard, along with a surly voice
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and Phil volunteering to take his place at the company's head, despite Jack not being dead, he felt that he was close enough to death that he should prepare to step up. Dr. Conely even states that he might not live, all the while another assistant named
Barbara is more positive about the situation,
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head). However, in May 2010, Jack appeared in a new commercial with a woman that did not resemble
Cricket, who appeared with him in a commercial in 1997. The pair took in a movie where Jack complained and cried about the price of popcorn in relation to his low-priced menu. Jack revealed to his son
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was linked to Jack in the Box restaurants. By 1994, a series of lawsuits and negative publicity took their tolls and pushed their corporate parent, Foodmaker Inc. to the verge of bankruptcy. In the short term, they decided to promote their initiatives on food safety. Management then approved a new
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The fourth and final ad showed Phil, after snapping his fingers, announcing that he was going to take over Jack in the Box. Jack, regaining awareness of his surrounding (albeit only listening and blurred vision), thinks to himself that Phil using most of his ideas is a good thing. However, Phil
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The next ad depicted Jack being checked into the hospital and being operated on as his heart stopped, as Doctor Robert Conely was talking about the a "midnight breakfast at Jack's" with Nurse O'Brien. It is also revealed that his large head did not fit into the
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in the 1960s and early 1970s. Jack's head was also atop the large signs at each location. In 1980, the chain decided to establish a more "mature" image by introducing a wider variety of menu items and (most notably) discontinuing the use of Jack. A series of
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and ad spokesman for the chain. His appearance is that of a typical White male, with the exception of his spherical white head, blue dot eyes, conical black pointed nose and curvilinear red smile. He is most of the time seen wearing his trademark yellow
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Shortly after the announcement, the company got rid of the old Jack in the Box logo and introduced a newer and more modernized logo, along with a redesigned website. The overall campaign was noted for its unusually extensive (for the time) use of
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Near the end of both 2013 and 2014, a series of commercials for the "Jack's
Munchie Meal" combo featured a small puppet version of Jack interacting with a human late at night. Both spoke and acted as if they were under the influence of
284:. The concept brought back the original company mascot, Jack, but now in the form of a savvy and no-nonsense businessman who happened to have an enormous round clown head.
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A series of new commercials featured a new and more serious Jack with a smaller head and wearing a business suit (according to him, "thanks to the miracle of
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machine and that the doctors were using unprofessional equipment (Doctor Conely states at the end of the ad to give him a hot glue gun and a bonesaw).
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447:. Both have large egg-shaped white heads, a slight upward curve to their noses, and brown hair in a mullet. Joey's wife has a normal head.
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The company has used the Jack Box mascot in its advertising since 1994 and has won a number of advertising awards for the long campaign.
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in
Oakland, CA where Jack's heavy metal band, Meat Riot was playing their one hit wonder song, "Hot Mess" which was the opening act.
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falsely blaming a student body candidate at his son's school for having a sexual relationship with Jack. When his son,
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Jack's smile can change to reflect his mood (puzzlement, fear, etc.). During one commercial, in which he was playing
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ornaments modeled after Jack's head became a mainstay of the restaurant chain's promotion for several years.
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Podcast featured Sittig, in character as Jack, involving a humorous discussion on other restaurant mascots (
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Jim (cousin), Jacques (cousin), Joey (cousin), Joey, Jr. (first cousin once removed), Horatio Box (ancestor)
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against several celebrities, he made his eyes and mouth disappear completely. The announcer remarked, "Now
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commercials, including more than 100 Spanish-language ads. Jack's linguistic talents also include
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states that he thought that Jack was in the basement of the Smith house, it cuts to houseguest
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In late 2012, a commercial introduced Jack's cousin Joey and his son Joey Jr., who live in
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finding Jack in the basement, tied up and stripped down to presumably nothing.
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position itself as a premium fast food alternative, with varying results.
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and facial expression. Unlike his cousin, he does not wear a clown cap.
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in a national independent
Virtual Vote poll; no recounts were required.
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Prior to 1980, the chain used Jack as its symbol, which sat atop the
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to gain viewer impressions at a lower cost than traditional media.
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team, the
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campaign created by
Richard "Rick" Sittig, then working at the
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On
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The company's "biography" of him claims the following facts:
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it's been more than 4 hours" (implying that he suffers from
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This article is about the mascot. For the restaurant, see
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658:"Jack in the Box mascot lives, still a big tool"
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639:"Jack in the Box feeds the social media beast"
571:The Encyclopedia of Major Marketing Campaigns
394:Jack ran for president in 1996 and beat out
169:Jack Jr. (son), Jane (daughter), Jake (son)
379:and Chinese, has starred in more than 300
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676:4/24/2009 Adam Carolla Podcast (explicit)
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33:The "CEO" of Jack in the Box, Jack Box.
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340:(2010–present). They now have a young
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83:Rick Sittig (1994–2015)
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656:Tim Nudd,
637:Dan Neil,
575:Gale Group
551:References
521:Stan Smith
473:Super Bowl
381:television
334:California
309:California
253:drive-thru
223:chain. In
116:Occupation
49:Created by
577:, 2006),
174:Relatives
135:fast food
128:spokesman
100:Full name
90:(Spanish)
81:(1971-76)
75:Voiced by
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389:Mandarin
330:Colorado
316:birthday
236:cap and
202:Jack Box
166:Children
130:for the
22:Jack Box
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404:Dogbert
377:Spanish
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362:alumnus
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141:, U.S.
120:Founder
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158:Spouse
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