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It was
Pakistan's first social pictorial, and soon achieved popularity in both wings of the state. It had pictures and articles about society in Pakistan, and advice columns. However, it soon grew to be more than just a social glossy. Begum Hamidullah began writing serious editorials, which contained
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In 1971, Begum
Hamidullah moved to Ireland with her husband, and the magazine folded the next year. It heralded the end of an era. As one Pakistani journalist put it, "The paper closed down...after twenty-one years of struggle against authoritarian trends in our government and bigotry and fanaticism
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In 1969, before he stepped down, she republished "Please Mr. President!", alongside a new editorial, "No, thank you, Sir", in which she said that the problems which she talked about in "Please, Mr. President!" were still very much there, and that "Pakistan will continue to erupt to erupt as long as
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was criticised by many people as being too frivolous. The intelligentsia said it was merely a social glossy, with no importance apart from the editorials. Despite this, it gained a large following in both East and West
Pakistan. When asked about the criticism, and her reaction to it in 1997
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The magazine's largest feature, this section was devoted to the social doings of
Pakistani society. There were many different ingenious headings for featured cities thought up by Begum Hamidullah, such as 'Karachi Chronicle', 'Capital Calling', 'Culled from Quetta' and 'Dacca Doings'.
215:. It was an emotional statement, describing the feelings of the people of Pakistan, as they saw "the blood that stained the streets of Pakistan". She stated that, owing to his authoritarian style of rule, she was losing her faith in him and had placed his picture upside down.
174:. In retaliation, the central government imposed a six-month ban on the magazine and privately threatened its editor. Begum Hamidullah responded by taking the government to the Supreme Court and, with the help of eminent lawyer A.K Brohi, managed to win. The
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Hamidullah later clarified in interviews that it was a closure more out of necessity than choice: she wanted one of her daughters to take over, but neither obliged. As a result, her departure meant the end of the groundbreaking magazine.
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her by-line on the current economic and political problems in the country. The editor held several jobs in the magazine, doing everything from proof-reading to picture editing, as she revealed in her interview with Asif
Noorani in 1997.
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became highly controversial in the '60s. The tension between Begum
Hamidullah and Ayub Khan escalated, resulting in the magazine being banned twice, and government advertisements being almost completely revoked from the periodical.
142:. Her mission statement was to "foster feelings of unity and amity throughout the country". Most of her initial capital came from her husband and her family, and they soon rented two rooms at the Hotel Metropole in
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that year, she published his reply; a breakdown of the statements in her letter, each being justified. He concluded by saying "I request to ascertain facts before publishing highly emotional editorials".
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was awarded the costs of the petition, and the incident made journalistic history in
Pakistan, as it was the first case of a woman journalist appearing successfully before the highest court in the land.
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Hosted by the mysterious and kind Apa Jan and containing letters and stories by children, this feature earned many fans in both East and West
Pakistan, who joined a club called 'The Mirror League'.
191:. Named Mirror Press, it published the magazine from 1961 till its closure 10 years later, and also published a few other books as Mirror Publications. When Begum Hamidullah closed the
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you, Field
Marshal Ayub Khan, remain its President." This editorial angered Ayub Khan, but, ironically, he took her advice in the end, and abdicated in favour of General Yahya Khan.
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However, it was also during this period that Begum
Hamidullah acquired her own Mirror Press, and founded a small publishing house, Mirror Publications.
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This feature contained Begum Zeb-un-Nissa Hamidullah's controversial editorials, which brought much fame and controversy to the magazine.
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in 1971, Mirror Press was sold to an outside party. Though still alive, the company is no longer functional.
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This feature contained pictures and articles about Pakistani dignitaries and diplomats around the globe.
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This featured consisted of two pages of pictures of newly-wed couples in both the wings of Pakistan.
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in society...the closure of the paper was, thus, a big loss to Pakistani journalism."
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contained many features which were repeated in nearly all the editions. Those were:
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In April 1961, Begum Hamidullah began her own publishing house to publish the
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Noorani, Asif (21 May 1997). "Zaib-un-Nisa Hamidullah: Mirror to the past".
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120:(or, as she was known then, Zeb-un-Nissa Hamidullah). As editor of the
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s editor, wrote a blistering and opinionated editorial in defence of
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In October 1962, Begum Hamidullah wrote an open letter to President
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Ispahani, Akhtar (1 August 1997). "Through The Looking-Glass".
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had been abruptly forced to resign due to threats from
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See tips for writing articles about academic journals
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In November 1957, Begum Zeb-un-Nissa Hamidullah, the
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48:but its sources remain unclear because it lacks
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317:interview, Begum Hamidullah said that the
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495:Women's magazines published in Pakistan
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348:The Press In Chains
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