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inspire a particular emotional response in audiences. And finally, promotional motion graphics are used to raise awareness about a service, product, or initiative. Because so many motion graphics are designed with particular goals in mind, it is often essential to partner with a designer or organization specializing in
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Motion graphics take a variety of forms. While some are entirely animated, others incorporate live-action video and/or photography. The latter may include animation overlay, such as data visualizations, icons, illustrations, and explanatory text used to complement and enhance audiences' understanding
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In content marketing contexts, there are three primary types of motion graphics which marketers choose to use depending on the goals they wish to achieve with the motion graphic. Explainer motion graphics seek to elucidate a product, process, or concept. Emotive motion graphics, meanwhile, aim to
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techniques to craft a narrative, whereas motion design is typically associated with setting abstract objects, text and other graphic design elements in motion. Bringing a graph, infographic or web design to life using movement is broadly speaking "animation", but more specifically, it’s a type of
202:
Technological advancements during the 20th and 21st centuries have greatly impacted the field; chief among these are improvements in modern computing technology, as computer programs for the film and video industries became more powerful and more widely available during this period. Modern motion
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In addition to its myriad of uses in advertising, marketing, and branding, motion graphics are used in software, UI design, video game development, and other fields. Although motion design and animation share many commonalities, the difference between them lies in the fact that animation as a
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Motion design improves the user experience tremendously and effectively by adding animations to any screen. Motion design is not only used in phone apps; it is used in computers, tablets, smartphones, televisions, and lots more. UX designers use motion design to create their prototyping, and
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is also very important for motion designers. They must have a good understanding of the color circle, complementary colors, and color saturations. The use of color is extremely helpful in communicating moods, effects and emotions.
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are critical to motion designers, as videos, cartoons and advertisements often include text. A good motion designer knows how to use type styles, sizes, and timing to use text to attract audiences.
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projected that 82% of all web traffic would be video by 2022. Marketers and advertisers have focused much of their efforts on the production of high-quality branded video and motion graphic content.
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A degree in motion design can help an aspiring designer build a foundation for a career, by developing their skills in design, animation and conceptual thinking. In the United States, college-level
1342:"For the 100th episode of the podcast, we turned to the person that started the fire. You may think you know him pretty well, but this MoGraph pioneer still has so much to teach us"
602:" with the foundation of his company, Motion Graphics Incorporated. He invented his own mechanical analog computer to design motion graphics for television commercials and movie
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424:, also known as user experience, works hand in hand with motion design. For example, when designing a phone app, motion design is used to improve user experience.
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Some motion designers start out as traditional graphic designers and later incorporate motion into their skillsets, while others have come from
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1431:
The
Animator's Survival Kit: A Manual of Methods, Principles and Formulas for Classical, Computer, Games, Stop Motion and Internet Animators
757:
Krasner, Jon S. Motion
Graphic Design : Applied History and Aesthetics. 2nd ed., Focal Press, 2008, https://doi.org/10.4324/9780080887326.
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is one of the leading computer programs used by modern motion graphic designers. It allows users to create and modify graphics over time.
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to create visually appealing imagery. Motion graphic design has also achieved widespread use in content marketing and advertising.
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Other important motion-design skills are attention to detail; and good timing sense, for things such as matching video to audio.
744:“The History of Motion Graphics - Triplet 3D: Blog.” Triplet 3D, 3 July 2015, www.triplet3d.com/the-history-of-motion-graphics.
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Willenskomer, Issara. “Motion Design in
Digital Products: a White Paper.” Medium, UX in Motion, 20 June 2019
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Since the 2010s, online learning options for motion design have become more prevalent, with resources like
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experience with it to determine whether it is easy to use for an average person, or if it needs enhancing.
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1416:"Motion design in digital products: a white paper | by Issara Willenskomer | UX in Motion | Medium"
1155:"Motion design in digital products: a white paper | by Issara Willenskomer | UX in Motion | Medium"
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design to achieve a final product that conveys information in both an accurate and compelling way.
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KRASNER, JON. “Chapter 3.” MOTION GRAPHIC DESIGN: Applied
History and Aesthetics, CRC PRESS, 2017.
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allow motion designers to get advice and technical assistance from more experienced designers.
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In the United States, the average motion designer income was $ 87,900 (USD) per year in 2019.
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is often used with After
Effects when combining video footage with motion graphics.
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Motion designers must also have software experience. Some of the software includes
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graphic design typically involves any of several computerized tools and processes.
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Whitney collaborated with Saul Bass to animate one of his most famous pieces, the
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There are a variety of career opportunities for motion designers, including
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838:"Everything You Need to Know About Becoming a Motion Graphics Designer"
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333: in this section. Unsourced material may be challenged and removed.
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922:"An Oral History of Homestar Runner, the Internet's Favorite Cartoon"
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Norman, Donald A. The Design of
Everyday Things. Basic Books, 2013.
365:. Openings to movies, television shows, and news programs often use
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245:. It has also been used for creating video animations, such as the
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backgrounds, as these fields share a number of overlapping skills.
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User experience designer sketching out new design for a phone app
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and graphics used in film and television opening sequences, and
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A photo of After
Effects being used in a motion graphics project
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1032:"10 Apple Motion Tutorials Every Motion Designer Should Watch"
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Prior to animation, motion designers use design tools such as
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Motion designers can work on a range of projects, including
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There were no official founders of this art form, however,
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183:
1363:"Contributor Spotlight: Nick Campbell of Greyscalegorilla"
1004:"Cel Animation Inspiration: Cool Hand-Drawn Motion Design"
1488:
1455:"The History of Motion Graphics - Triplet 3D | Blog"
1260:"The History of Motion Graphics - Triplet 3D | Blog"
253:
1389:"50 motion design resources that creatives actually use"
388:
specific art form focuses more on cinematic effects and
621:, which featured swirling graphics increasing in size.
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are some of the earliest well-known motion designers.
568:
Motion design began as early as the 1800s, when early
976:"10 Motion Graphics Tools Video Editors Need to Know"
866:"The Ultimate Guide to Motion Graphics Software 2020"
223:
are part of many modern motion designers' toolkits.
949:"7 Ways to Mix Frame-By-Frame and Rigged Animation"
49:. Unsourced material may be challenged and removed.
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281:. Photoshop can also be used for cel animation.
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1169:"A Look Ahead to 2022 — Industry Trends Report"
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774:"6 challenges facing motion design education"
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598:motion design. In 1960, he coined the term "
237:motion graphic design. Prior to the rise of
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361:Motion graphic design is often used in the
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1274:"How to Become a Motion Graphics Designer"
1314:
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393:animation that’s called motion graphics.
349:Learn how and when to remove this message
109:Learn how and when to remove this message
3028:Good Design Award (Museum of Modern Art)
1428:
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594:John Whitney was one of the pioneers of
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120:
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295:, is another tool for motion graphics.
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179:are important for good motion design.
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3033:Good Design Award (Chicago Athenaeum)
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2221:
1548:
1492:
894:"Web Animation in the Post-Flash Era"
1429:Williams, Richard (7 January 2002).
1315:Donaldson, Joe (16 September 2019).
1030:McGregor, Lewis (18 February 2022).
973:
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754:. 1st ed., Walker Art Center, 2011.
633:programs can cost around $ 200,000.
431:
331:adding citations to reliable sources
302:
47:adding citations to reliable sources
18:
1386:
1091:"Graphic Design: Now in Production"
13:
3074:
2977:American Institute of Graphic Arts
1361:Potvin, Kimberly (16 April 2018).
1217:
1082:
1059:"VNI Complete Forecast Highlights"
752:Graphic Design : Now in Production
14:
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2987:Design and Industries Association
1479:
1289:"The True Cost of Your Education"
830:
1001:
920:Winkie, Luke (24 January 2017).
307:
23:
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1354:
1334:
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1197:"The 2019 Motion Design Survey"
1147:
1126:Norman, Don (5 November 2013).
1119:
1089:Thorel, Benjamin (2012-12-14).
1051:
1023:
318:needs additional citations for
34:needs additional citations for
2982:Chartered Society of Designers
2222:
1131:: Revised and Expanded Edition
995:
967:
941:
913:
885:
772:Cone, Justin (15 April 2015).
241:, it was the primary tool for
1:
3053:Prince Philip Designers Prize
1696:Architectural lighting design
1287:Korenman, Joey (April 2015).
1129:The Design of Everyday Things
733:
652:tutorials from channels like
197:
2859:Electronic design automation
2842:Virtual home design software
1814:Automotive suspension design
1133:. Basic Books. p. 235.
7:
1718:Environmental impact design
1224:Krasner, Jon (2013-01-25).
681:
140:which combines design with
10:
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2997:International Forum Design
2367:Engineering design process
1518:
1387:May, Tom (26 April 2021).
810:"A Guide to Motion Design"
563:
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2119:Integrated circuit design
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2041:Stage/set lighting design
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1930:Hardware interface design
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1846:Hardware interface design
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1230:(0 ed.). Routledge.
1104:10.4000/critiquedart.3289
750:Blauvelt, Andrew, et al.
2954:Industrial design rights
2942:Fashion design copyright
2854:Design quality indicator
2303:Creative problem-solving
2094:Electrical system design
1950:Sonic interaction design
1861:Photographic lens design
1735:Healthy community design
299:Types of motion graphics
16:Subset of graphic design
3150:New product development
3115:Enterprise architecture
3043:IF Product Design Award
3002:Design Research Society
2554:Reliability engineering
58:"Motion graphic design"
2606:Top-down and bottom-up
1955:User experience design
1856:Packaging and labeling
1829:Electric guitar design
1767:Landscape architecture
648:, and an abundance of
625:Professional education
418:
162:station identification
126:
3135:Innovation management
3018:European Design Award
2784:Intellectual property
2601:Theory of constraints
2564:Responsibility-driven
2404:For manufacturability
2308:Creativity techniques
2146:Nuclear weapon design
1960:User interface design
1824:Corrugated box design
1745:Interior architecture
1236:10.4324/9780080887326
1227:Motion Graphic Design
416:
130:Motion graphic design
124:
3395:Communication design
3180:Unintelligent design
3160:Philosophy of design
2874:Design specification
2827:Comprehensive layout
2399:For behaviour change
2372:Probabilistic design
2134:Power network design
1671:Visual merchandising
1628:Instructional design
1606:Postage stamp design
518:Motion design skills
409:UX and motion design
403:visual communication
327:improve this article
229:, formerly known as
177:animation principles
43:improve this article
3100:Creative industries
3023:German Design Award
2932:Design infringement
2817:Architectural model
2156:Organization design
2151:Nucleic acid design
2099:Experimental design
1652:Traffic sign design
1350:. 8 September 2020.
1317:"Join the movement"
547:Adobe After Effects
207:Adobe After Effects
166:television channels
156:. Examples include
3165:Process simulation
3140:Intelligent design
2464:Intelligence-based
2459:Integrated topside
2389:Framework-oriented
2074:Behavioural design
1945:Information design
1623:Information design
672:Online communities
615:Alfred Hitchcock's
596:computer-generated
551:Adobe Premiere Pro
458:creative direction
419:
260:Adobe Premiere Pro
158:kinetic typography
127:
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3095:Conceptual design
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3048:James Dyson Award
2904:Website wireframe
2894:Technical drawing
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2616:Transgenerational
2357:Ecological design
2233:Activity-centered
2213:
2212:
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2191:Spacecraft design
1985:Public art design
1923:Video game design
1901:Experience design
1871:Production design
1851:Motorcycle design
1809:Automotive design
1713:Ecological design
1591:Film title design
1245:978-1-136-13382-4
842:www.rasmussen.edu
693:Film title design
631:bachelor's degree
543:Adobe Illustrator
485:branding/identity
432:Jobs and salaries
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275:Adobe Illustrator
215:software such as
173:design principles
154:filmic techniques
136:, is a subset of
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2948:Geschmacksmuster
2922:Community design
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2534:Process-centered
2330:Design–bid–build
2298:Cradle-to-cradle
2278:Concept-oriented
2219:
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2196:Strategic design
2166:Processor design
2141:Mechanism design
2109:Geometric design
2069:Algorithm design
2009:Jewellery design
1940:Immersive design
1834:Furniture design
1779:Landscape design
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818:. 26 August 2022
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638:School of Motion
572:devices such as
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293:Final Cut Studio
291:, now a part of
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2670:Value sensitive
2660:User innovation
2539:Public interest
2504:Object-oriented
2224:
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2186:Software design
2176:Research design
2129:Physical design
2084:Database design
2058:
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2026:Property design
2021:Game art design
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955:. 21 March 2023
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713:User experience
698:Motion graphics
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604:title sequences
600:motion graphics
576:were invented.
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555:Adobe Substance
539:Adobe Photoshop
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2559:Research-based
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1480:External links
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1457:. 3 July 2015.
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1367:blog.adobe.com
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1262:. 3 July 2015.
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3175:STEAM fields
3145:Lean startup
3130:Indie design
2946:
2913:Intellectual
2665:Value-driven
2643:Use-centered
2549:Regenerative
2529:Policy-based
2489:Mind mapping
2394:For assembly
2335:Design–build
2253:By committee
2238:Adaptive web
2036:Sound design
1994:glass design
1992: /
1977:applied arts
1918:Level design
1789:Urban design
1740:Hotel design
1691:Architecture
1666:Video design
1659: /
1650: /
1618:Illustration
1611:Print design
1600:
1581:Brand design
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3170:Slow design
3120:Form factor
3090:Concept art
2899:HTML editor
2579:Sustainable
2414:For testing
2258:By contract
2114:Work design
2089:Drug design
2061:engineering
1935:Icon design
1913:Game design
1891:Interaction
1839:Sustainable
1772:Sustainable
1661:Type design
1638:Photography
1633:News design
1576:Book design
1571:Advertising
1550:Disciplines
1037:PremiumBeat
666:Mt. Mograph
585:Pablo Ferro
489:video games
454:compositing
450:concept art
367:photography
3415:Multimedia
3389:Categories
3373:Wiktionary
3366:Wikisource
3320:technology
3290:principles
2889:Storyboard
2715:management
2710:leadership
2675:Privacy by
2514:Parametric
2484:Metadesign
2454:Integrated
2444:High-level
2429:Generative
2424:Functional
2293:Continuous
2288:Contextual
2263:C-K theory
2223:Approaches
1965:Web design
1819:CMF design
1799:Industrial
1657:Typography
1440:0571202284
847:2020-02-04
734:References
703:Web design
617:1958 film
574:flip-books
524:typography
522:Skills in
371:typography
289:Apple Inc.
279:vector art
271:rasterized
247:web series
198:Technology
184:filmmaking
146:filmmaking
69:newspapers
3359:Wikiquote
3345:Wikibooks
3295:rationale
3260:knowledge
3235:education
3155:OODA loop
2879:Prototype
2864:Flowchart
2822:Blueprint
2690:computing
2626:Universal
2574:Safe-life
2479:Low-level
2469:Iterative
2449:Inclusive
2434:Geodesign
2325:Defensive
2273:Co-design
2243:Affective
1113:1246-8258
688:Animation
658:EC Abrams
581:Saul Bass
570:animation
470:producing
438:animation
380:In 2018,
339:June 2023
217:Cinema 4D
192:animation
142:animation
99:July 2007
3405:Graphics
3352:Wikinews
3285:paradigm
3265:language
3245:engineer
3240:elements
3230:director
2915:property
2760:thinking
2750:strategy
2735:research
2695:controls
2653:Empathic
2584:Systemic
2544:Rational
2499:New Wave
2313:Critical
1536:Designer
1400:30 April
1372:30 April
1326:30 April
682:See also
662:Eyedesyn
3338:Commons
3310:studies
3255:history
3223:student
3208:classic
3196:Design
3110:.design
3038:Graphex
2740:science
2730:pattern
2725:methods
2700:culture
2683:Design
2494:Modular
2347:Diffuse
2268:Closure
1990:Ceramic
1648:Signage
1531:Outline
927:Gizmodo
650:YouTube
619:Vertigo
564:History
462:editing
221:Blender
188:editing
144:and/or
83:scholar
3410:Design
3315:studio
3300:review
3280:museum
3203:change
3011:Awards
2884:Sketch
2869:Mockup
2849:CAutoD
2790:Awards
2755:theory
2745:sprint
2720:marker
2685:choice
2059:&
2057:design
1893:design
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1683:design
1601:Motion
1563:design
1520:Design
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1205:. 2019
1177:. 2021
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1070:. 2018
1043:12 May
1015:12 May
987:12 May
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933:12 May
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899:Toptal
877:12 May
815:Lottie
587:, and
472:, and
446:design
285:Motion
152:, and
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3198:brief
3085:Agile
2804:Tools
2781:Tools
2419:For X
2055:Other
1974:Other
1300:8 May
1209:4 May
1181:4 May
1074:8 May
1067:Cisco
1062:(PDF)
822:8 May
783:8 May
674:like
382:Cisco
239:HTML5
231:Flash
190:, or
171:Both
90:JSTOR
76:books
3275:load
3270:life
3250:firm
2837:CAID
2705:flow
2621:TRIZ
2509:Open
1435:ISBN
1402:2023
1374:2023
1328:2023
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1240:ISBN
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1183:2023
1135:ISBN
1109:ISSN
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664:and
613:for
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2832:CAD
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2589:SOD
2569:RWD
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