160:
1759:
152:
1843:
1771:
756:
247:
invested in Watson's soap invention and its initial success came from offering bars of cut, wrapped, and branded soap in his father's grocery shop. This was an early labour-saving device for the housewife as prior to this, commercially made soap was bought in long bars. Sunlight soap was eventually
297:). In Sri Lanka, Sunlight laundry soap has a market share of more than 75%, and won the “brand of the year” award in 2004. In South Africa, the brand is used for bath soap, dishwashing liquid, washing powder and fabric conditioner.
550:
218:
in 1884. It was the world's first packaged, branded laundry soap. Designed for washing clothes and general household use, the success of the product led to the name of the company's village for its workers,
572:
352:
was introduced in three varieties (lime, lemon and orange); when it comes into contact with water, it turns into a gel which remains in the sponge longer than regular washing-up liquid.
318:
Merchant
Banking Group, which established Phoenix Brands LLC for the purpose. In 2008, the North American trademark rights to Unilever laundry brands including Sunlight were acquired by
300:
The brand was also used in the
Philippines during the 1990s as detergents. It was discontinued until it was revived in 2015 as a liquid dish-washing detergent traded alongside the
314:
In 2003, exclusive licensing rights to the
Sunlight brand for dishwashing detergents in the United States, Canada, Puerto Rico were sold along with several Unilever brands to
1691:
558:
612:
634:
380:
322:
Corporation. In early 2010, Sun
Products acquired the American and Canadian business rights to the Sunlight brand. Sun Products was itself acquired by
580:
506:
766:
307:
However, production for
Ireland and the UK ceased in 2009 due to low demand; it is available only as an import. In Norway it was taken over by
286:
In several markets (e.g., Belgium and the
Netherlands) Sunlight soap has survived as a personal wash product rather than a laundry detergent.
275:, and only featured the words "washing up liquid" in small letters. There were complaints that children might mistake the product for lemon
730:
594:
528:
455:
700:
486:
1716:
660:
406:
635:"Vestar Capital Partners completes acquisition of Unilever laundry business and merger of Unilever unit to Huish Detergents"
381:"Vestar Capital Partners completes acquisition of Unilever laundry business and merger of Unilever unit to Huish Detergents"
1832:
323:
85:
326:
in 2016. As of 2024, Henkel decided to discontinue all dishwashing products in Canada; only the laundry products remain.
227:
chemist named
William Hough Watson, who also became an early business partner. Watson's process created a new soap, using
812:
1809:
760:
620:
682:
1489:
1465:
17:
775:
1056:
910:
1989:
1974:
864:
1892:
1774:
1711:
1470:
1339:
1170:
933:
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31:
738:
1994:
1701:
1223:
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1984:
1736:
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1656:
805:
918:
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1255:
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175:
57:
536:
474:
Branded
Entertainment: Product Placement & Brand Strategy in the Entertainment Business,
1979:
1802:
1731:
879:
859:
8:
1741:
1676:
1560:
1494:
1233:
1130:
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1020:
708:
256:
1857:
1265:
1228:
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195:
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1479:
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349:
268:
260:
244:
668:
414:
1912:
1555:
1401:
1329:
1292:
1091:
1081:
854:
595:"Unilever Agrees to Sell Four Home Care Brands to Lehman Brothers Merchant Banking"
301:
100:
1795:
1565:
1504:
1440:
1015:
779:
428:
330:
315:
271:
in the UK. The new packaging for
Sunlight Lemon Liquid had a large picture of a
1686:
1681:
1651:
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1051:
928:
869:
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117:
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938:
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90:
75:
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49:
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1030:
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1155:
1115:
1045:
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1519:
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1250:
999:
943:
308:
249:
105:
495:. Vol. 326. House of Lords. 1 December 1971. col. 262–266.
1938:
1933:
1591:
1425:
1347:
1205:
1180:
1120:
1102:
993:
821:
340:
in the summer of 2010, washing-up liquids produced under the brand
290:
232:
228:
179:
70:
683:"Henkel buys laundry care firm Sun Products in $ 3.6 billion deal"
1902:
1897:
1877:
1599:
1581:
1576:
1525:
1275:
1165:
1135:
1096:
1035:
772:
491:
264:
456:"Unilever: Providing Enjoyable and Meaningful Life to Customers"
151:
1882:
1818:
1450:
1376:
1364:
1215:
1125:
1110:
1061:
1025:
785:
755:
705:
Johnson
Diversey Consumer Branded Professional Products Catalog
337:
248:
supplanted by modern products made from synthetically produced
236:
224:
187:
94:
79:
1842:
1887:
1550:
1509:
1435:
1385:
1195:
1066:
272:
1692:
Unilever Research & Development Port Sunlight Laboratory
1953:
1145:
905:
790:
207:
1787:
1334:
341:
333:
Professional Products in Canada and the USA in 2011.
289:
Sunlight is still used in some markets as a brand by
283:. The company responded by changing its packaging.
1154:
551:"Sunlight Dishwashing Liquid Kalamansi 100 Power"
1966:
348:. As well as the regular liquid, a concentrated
163:Sunlight Soap ad in the trenches of WW I (1915)
279:and drink it. The matter was discussed in the
178:manufactured and marketed around the world by
1803:
806:
344:began marketing with the new compound brand
1810:
1796:
813:
799:
454:Sumayku, Jeannifer Filly (22 March 2010).
421:
613:"Company Overview of Phoenix Brands LLC"
158:
150:
453:
14:
1967:
1717:William Lever, 1st Viscount Leverhulme
1791:
1607:(except the United States and Canada)
794:
447:
252:rather than naturally derived soaps.
223:. The soap formula was invented by a
1833:Henkel North American Consumer Goods
1770:
487:""Sunlight Lemon" Washing-up Liquid"
324:Henkel North American Consumer Goods
155:Sunlight Soap packages from Belgium.
86:Henkel North American Consumer Goods
573:"Lilleborgs historie i korte trekk"
27:Brand of laundry soap and detergent
24:
769:brand on official Unilever website
25:
2011:
748:
259:films may be an early example of
1841:
1769:
1758:
1757:
754:
786:Sunlight - Henkel North America
723:
693:
675:
653:
627:
605:
587:
565:
492:Parliamentary Debates (Hansard)
329:The Sunlight brand was used by
1596:VO5 (except the United States)
579:(in Norwegian). Archived from
543:
521:
499:
479:
466:
399:
373:
13:
1:
557:. Philippines. Archived from
429:"Unilever: A company history"
367:
190:, where it has been owned by
820:
737:(in Turkish). Archived from
555:Food and Drug Administration
129:; 140 years ago
7:
355:
231:and vegetable oils such as
10:
2016:
1817:
1573:(except for North America)
1522:(except for North America)
1404:(except for North America)
1388:(except the United States)
476:Kogan Page, 2007, pp 19-20
201:
29:
1921:
1850:
1839:
1825:
1753:
1712:Antonius Johannes Jurgens
1700:
1644:
1618:
1451:Degree/Rexona/Sure/Shield
1411:
1317:
1008:
977:
966:
934:Lipton Teas and Infusions
893:
837:
830:
661:"Our Brands, Our History"
407:"Our Brands, Our History"
255:The soap's appearance in
141:
123:
113:
66:
42:
32:Sunlight (disambiguation)
1636:W. H. Burford & Sons
1466:Campaign for Real Beauty
665:Sun Products Corporation
411:Sun Products Corporation
174:, laundry detergent and
1746:Eugenio Minvielle Lagos
1737:Sidney J. van den Bergh
1667:Lipton Institute of Tea
1657:Lever Brothers Factory
924:Gorton's of Gloucester
529:"Our Brands: Sunlight"
210:was introduced by the
164:
156:
1057:Hellmann's/Best Foods
949:United Africa Company
901:Elizabeth Arden, Inc.
583:on 12 September 2007.
533:Unilever South Africa
176:dishwashing detergent
162:
154:
58:Dishwashing detergent
1732:Samuel van den Bergh
763:at Wikimedia Commons
741:on 30 November 2010.
561:on 22 December 2015.
517:on 22 February 2012.
30:For other uses, see
1742:Simon van den Bergh
1677:Unilever Gloucester
996:(outside of the UK)
990:Buavita (Indonesia)
711:on 17 December 2005
671:on 6 February 2015.
539:on 22 January 2010.
417:on 6 February 2015.
206:Sunlight household
39:
1990:1884 introductions
1975:Laundry detergents
1858:20 Mule Team Borax
1392:Seventh Generation
1375:) (brand owned by
1266:Good Humor-Breyers
850:Hindustan Unilever
778:2019-04-05 at the
773:SunlightSoap.co.uk
641:. 9 September 2008
617:Bloomberg Business
601:. 8 December 2003.
511:Unilever Sri Lanka
460:The President Post
435:. 22 February 2000
387:. 9 September 2008
293:(the successor of
196:Henkel Corporation
165:
157:
37:
1962:
1961:
1785:
1784:
1727:Morris Tabaksblat
1614:
1613:
1480:Dollar Shave Club
1313:
1312:
1021:Ben & Jerry's
962:
961:
915:
914:(Fragrances only)
759:Media related to
350:washing-up liquid
269:washing-up liquid
263:. In 1971, Lever
261:product placement
245:James Darcy Lever
149:
148:
109:
98:
83:
54:Laundry detergent
16:(Redirected from
2007:
1845:
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1556:Salon Selectives
1152:
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1131:Sir Kensington's
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815:
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707:. Archived from
697:
691:
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679:
673:
672:
667:. Archived from
657:
651:
650:
648:
646:
631:
625:
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623:on 6 March 2016.
619:. Archived from
609:
603:
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591:
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569:
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547:
541:
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535:. Archived from
525:
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513:. Archived from
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497:
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451:
445:
444:
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440:
425:
419:
418:
413:. Archived from
403:
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394:
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257:Lumière Brothers
243:and his brother
182:, except in the
137:
135:
130:
103:
88:
73:
40:
36:
21:
2015:
2014:
2010:
2009:
2008:
2006:
2005:
2004:
1995:Unilever brands
1965:
1964:
1963:
1958:
1917:
1846:
1837:
1821:
1816:
1786:
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1775:
1763:
1749:
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1610:
1413:
1407:
1319:
1309:
1158:
1150:
1048:(except the UK)
1004:
968:
958:
889:
826:
822:
819:
780:Wayback Machine
761:Sunlight (soap)
751:
746:
735:Unilever Turkey
729:
728:
724:
714:
712:
699:
698:
694:
689:. 24 June 2016.
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331:JohnsonDiversey
316:Lehman Brothers
239:(animal fats).
204:
133:
131:
128:
99:
84:
62:
35:
28:
23:
22:
15:
12:
11:
5:
2013:
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1985:British brands
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1687:Unilever Leeds
1684:
1682:Unilever House
1679:
1674:
1669:
1664:
1659:
1654:
1652:Colworth House
1648:
1646:
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1639:
1638:
1633:
1631:Margarine Unie
1628:
1626:Lever Brothers
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1373:Persil Service
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1327:
1323:
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1303:Sealtest Dairy
1300:
1295:
1290:
1289:
1288:
1278:
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1248:
1247:
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1239:Golden Gaytime
1231:
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1201:Kwality Wall's
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929:Limuru Tea Plc
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845:Alberto-Culver
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749:External links
747:
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731:"Sunlight Cif"
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295:Lever Brothers
281:House of Lords
267:Sunlight as a
216:Lever Brothers
203:
200:
198:) since 2010.
170:is a brand of
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125:
121:
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118:United Kingdom
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26:
9:
6:
4:
3:
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2012:
2001:
2000:Henkel brands
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1952:
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1922:Former brands
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1672:Port Sunlight
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1490:Helene Curtis
1488:
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1141:Turun sinappi
1139:
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1129:
1127:
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1119:
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1098:
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1088:
1085:
1083:
1082:Lady's Choice
1080:
1078:
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1369:Persil Power
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911:Calvin Klein
831:Subsidiaries
739:the original
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235:rather than
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192:Sun Products
172:laundry soap
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43:Product type
1980:Soap brands
1949:Right Guard
1944:Fels-Naptha
1722:Paul Polman
1662:Lever House
1456:Dermalogica
1041:Continental
987:Bru (India)
880:Philippines
860:Australasia
782:(importers)
715:28 November
472:Lehu, J-M,
1969:Categories
1531:Pears soap
1355:Lever 2000
1298:Dickie Dee
1286:Choco Taco
1271:Good Humor
1244:Paddle Pop
1156:Heartbrand
1116:Pot Noodle
1046:Cup-a-Soup
865:Bangladesh
701:"Sunlight"
507:"Sunlight"
368:References
362:Ivory soap
250:detergents
124:Introduced
1536:Pepsodent
1520:Mentadent
1472:Evolution
1431:Brylcreem
1261:HB Wall's
1251:Viennetta
1159:Ice cream
1000:Sariwangi
978:Beverages
944:Palm Line
875:Indonesia
577:Lilleborg
311:in 1930.
309:Lilleborg
265:rebranded
145:Worldwide
106:Australia
1939:Dry Idea
1934:Creme 21
1908:Sunlight
1764:Category
1592:Vaseline
1587:TRESemmé
1505:Lifebuoy
1446:Close-Up
1426:Bed Head
1421:Axe/Lynx
1412:Personal
1397:Sunlight
1348:Domestos
1320:products
1293:Popsicle
1281:Klondike
1206:Langnese
1181:GB Glace
1171:Cornetto
1121:Pot Rice
1103:Monumite
1031:Colman's
994:Horlicks
885:Pakistan
823:Unilever
776:Archived
767:Sunlight
433:BBC News
356:See also
291:Unilever
233:palm oil
229:glycerin
214:company
180:Unilever
168:Sunlight
74:(except
71:Unilever
38:Sunlight
1903:Snuggle
1898:Renuzit
1878:Loctite
1776:Commons
1600:Zendium
1582:Timotei
1577:Sunsilk
1526:Noxzema
1495:Impulse
1358:Neutral
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1340:Comfort
1326:Bio-Tex
1276:Breyers
1234:Streets
1224:Selecta
1166:Calippo
1136:Talenti
1097:Marmite
1036:Conimex
954:Upfield
919:Fabergé
838:Current
687:Reuters
645:5 April
439:July 9,
391:5 April
212:British
202:History
142:Markets
132: (
114:Country
1883:Persil
1851:Brands
1819:Henkel
1703:People
1645:Places
1566:Simple
1561:Signal
1546:Q-Tips
1541:Pond's
1382:Probat
1377:Henkel
1365:Persil
1344:Closan
1330:Breeze
1256:Wall's
1229:Solero
1216:Nogger
1211:Magnum
1126:Rafhan
1111:Pfanni
1092:Maille
1087:Lizano
1062:Hertog
1026:Bovril
969:Brands
894:Former
855:Maille
338:Turkey
304:line.
277:squash
237:tallow
225:Bolton
188:Canada
101:Pental
95:Canada
80:Canada
1929:Coast
1893:Purex
1888:Pritt
1863:Breck
1571:Suave
1551:Radox
1510:Liril
1500:Lakmé
1485:Hamam
1441:Clear
1436:Camay
1386:Rinso
1318:Home
1196:Kibon
1176:Frigo
1077:Knorr
1067:Kibon
1016:Amora
870:Ghana
273:lemon
194:(now
67:Owner
1954:Wisk
1913:Surf
1868:Dial
1605:Zest
1461:Dove
1414:care
1402:Surf
1371:and
1146:Unox
1072:Klik
1052:Grom
1009:Food
906:BiFi
717:2011
647:2018
441:2011
393:2018
302:Surf
208:soap
186:and
134:1884
127:1884
93:and
78:and
1515:Lux
1361:Omo
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342:Cif
336:In
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