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generates most of the company's revenue. Currently there are 45 stores trading throughout New
Zealand. The brand's slogan is "You'll never buy better", referring to Briscoes Homeware's 'Price Promise' that states the store will match and beat by 10% any price found on a stocked item at another retailer.
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in 1995. After successfully overseeing the expansion of the
Briscoes Homeware stores from 12 to 22, then company director, Brian Berry, was given the task of overseeing the design and establishment of the Rebel Sport chain of stores in New Zealand. Briscoe has exclusive rights to the Rebel Sport name
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In 2005, a deal collapsed between
Briscoe Group and Lane Walker Rudkin (LWR), owners of Stirling Sports, which would have seen Briscoe buy Stirling Sports. Following this, LWR announced plans to launch several large-format stores across the country, beginning with a store in Christchurch, which it
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Head of the
Briscoe Group, Rod Duke, in 2023 stated the company would slow store refurbishment plans during the economic downturn. Stuff.nz named Briscoe Group the fourth most powerful retail store in New Zealand in Jun. 2023. At the time it employed 2,300 staff in 90 stores. Rod Duke was managing
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Like its sister nameplate
Briscoes, Rebel Sport is comparable in size to a medium size discount department store. The chain does have a lowest price guarantee, although its unique duopoly position in the market allows it to stock a relatively high-end range while providing wider appeal through a
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In 1988, when Rod Duke took over the business, it was bringing in $ 20 mln in sales, and had a $ 2 miln annual loss. It was selling products such as toys, hardware, and paint among others. Duke had been hired to turn the business around so it could be sold, but after six months, he decided to
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is a retail store selling a variety of homeware at sometimes heavily discounted prices. It is comparable in size to a medium size discount department store. Many brands are exclusively imported by
Briscoes, allowing for such low prices. Briscoes Homeware is the flagship brand of the Group and
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After
Stirling's large-format launch, Rebel dropped their original slogan, "No one's got more sports gear", and replaced it with "Let's Play", beginning a new marketing campaign targeting a wider audience from their traditional club-orientated team sport audience. The company continued their
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in 1996. The first Rebel Sport store outside of
Auckland opened in 1997. In 1999, Briscoe made an agreement with Rebel Sport Australia for the franchise to be terminated with effect from April 2005, after which Briscoe would continue to have exclusive rights to the name in New Zealand.
347:, Briscoes had offices in London, Sydney, Melbourne and throughout New Zealand. In addition to hardware and building supplies, the company also acted as an agent for skilled tradesmen, such as carpenters and masons, and also sold household items such as crockery and cutlery.
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Briscoes in 1995 negotiated a limited franchise agreement with Rebel Sport
Australia, giving Briscoes exclusive rights to the Rebel Sport brand in New Zealand. Under the direction and guidance of Brian Berry, the first Rebel Sport store opened in
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Tammy Wells, a farmer and former radio journalist from
Canterbury, has fronted Briscoes' television advertising campaigns since 1989. She is known to New Zealanders as "The Briscoes Lady".
324:. Initially a retailer of hardware, over the course of the 19th century it steadily expanded into the British colonies in Australia and New Zealand. The company was founded in 1861 in
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of The Netherlands purchased Briscoes New Zealand. In 1988, Hagemeyer recruited Rodney Adrian Duke as managing director of Briscoes. His mandate was to prepare the business for sale.
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the company's profits were largely unaffected by the Covid-19 pandemic. Profit in 2022 was $ 88.4 mln. In 2023, online sales represented around 19% of group sales.
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aggressive expansion programme, launching several smaller-format stores such as Napier and Taupo to allow branches to reach further into provincial areas.
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purchase Briscoe himself. Briscoes was bought by the RA Duke Trust, a trust established by Rodney Adrian Duke, in 1990.
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In 1973, Australian and New Zealand operations of Briscoes were purchased by Merbank Corporation of Australia. In 1977,
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director and largest shareholder, after taking over the business in 1988. Living & Giving stores closed in 2023.
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trading under the Briscoes Homeware (48) and Rebel Sport (44) nameplates. The company was founded in 1861 in
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Briscoes hired Brian Berry to oversee the expansion and renovation of the Briscoes retail stores in 1991.
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The pandemic shutdowns resulted in around 3,500 store trading days being lost. According to the
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This article is about the retail chain. For the professional wrestling tag team, see
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and Jetty Streets. Its New Zealand business was initially aimed at supplying
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hardware (including shovels, picks, tents and lanterns) during the
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In 1781, the predecessor of the modern company was founded in
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832:"Briscoes beauty: From shopping list to bucket list"
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is the largest sport equipment and apparel chain in
62:. Unsourced material may be challenged and removed.
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744:"Online boom boosts Briscoe Group's bottom line"
693:"Briscoe Group to pay back $ 11.5m wage subsidy"
429:calendar crammed with discount sale promotions.
440:Briscoe Group previously owned the New Zealand
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830:O'Connell, Alice (2 November 2014).
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451:competition, which was branded the
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572:"History | Briscoe Group Limited"
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252:Rod Duke, Group Managing Director
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2222:Henry's Beer, Wine & Spirits
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206:; 243 years ago
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322:Wolverhampton, England
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242:Auckland, New Zealand
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433:opened in mid-2006.
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310:Dunedin, New Zealand
136:The Briscoe Brothers
56:improve this article
2149:Living & Giving
1857:Partridge Jewellers
1099:Precinct Properties
949:As of December 2022
896:Living & Giving
836:www.nowtolove.co.nz
268:Number of employees
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112:November 2018
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73: –
72:
68:
67:Find sources:
61:
57:
51:
50:
45:This article
43:
39:
34:
33:
30:
19:
2468:
2445:
2386:Krispy Kreme
2376:Jesters Pies
2363:
2279:
2272:
2259:Super Liquor
2252:
2232:
2220:
2210:
2206:The Bottle O
2193:
2148:
2128:
2098:Under Armour
2062:
2055:
2038:
2006:
1950:Under Armour
1932:
1928:Sunglass Hut
1822:Max Fashions
1737:Country Road
1686:United Video
1666:Noel Leeming
1648:
1631:
1593:
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1579:
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1406:Lightingplus
1385:
1339:
1332:
1323:Night 'n Day
1315:
1293:
1286:
1279:
1272:
1194:Vulcan Steel
1089:Pacific Edge
839:. Retrieved
835:
825:
814:
802:. Retrieved
798:
789:
777:. Retrieved
773:
764:
752:. Retrieved
747:
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726:. Retrieved
722:
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701:. Retrieved
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675:. Retrieved
671:
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650:. Retrieved
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625:. Retrieved
621:
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600:. Retrieved
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575:. Retrieved
551:. Retrieved
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282:briscoegroup
239:Headquarters
156:Company type
118:
109:
99:
92:
85:
78:
66:
54:Please help
49:verification
46:
29:
2365:Georgie Pie
2344:Coffee Club
2329:Burger King
2314:Boost Juice
2307:Hospitality
2281:West Liquor
2238:Liquor Spot
2233:Liquor King
2162:Smiths City
2103:Unity Books
2063:Rebel Sport
1906:Shoe Clinic
1817:Maher Shoes
1807:Johnny Bigg
1757:Foot Locker
1747:Dr. Martens
1676:Smiths City
1558:David Jones
1546:Ballantynes
1426:PlaceMakers
1306:FreshChoice
1301:Four Square
1059:Mainfreight
1019:Freightways
941:New Zealand
891:Rebel Sport
841:6 September
449:rugby union
446:Super Rugby
418:New Zealand
414:Rebel Sport
409:Rebel Sport
334:prospecting
306:New Zealand
299:New Zealand
262:Rebel Sport
222:New Zealand
2482:Categories
2406:Noodle Box
2401:McDonald's
2371:Hell Pizza
2354:Donut King
2334:Carl's Jr.
2324:BurgerFuel
2268:The Trusts
2243:LiquorLand
2190:Big Barrel
2113:Whitcoulls
2051:Paper Plus
2014:Icebreaker
1945:Timberland
1918:Strandbags
1847:NOVO Shoes
1842:Nike, Inc.
1812:Just Jeans
1620:Electrical
1581:Haywrights
1382:ColourPlus
1357:Woolworths
1347:SuperValue
1069:Mercury NZ
1054:KMD Brands
459:References
385:Nameplates
248:Key people
82:newspapers
2436:Taco Bell
2426:Pizza Hut
2217:Glengarry
2167:Spotlight
2088:Toy World
2078:Take Note
2029:Kathmandu
2024:JD Sports
1722:Cotton On
1508:Body Shop
1462:Challenge
1341:Self Help
1328:Pak'nSave
1311:New World
1288:Countdown
1281:Big Fresh
1164:Summerset
1139:Skellerup
1034:Heartland
748:NZ Herald
697:NZ Herald
352:Hagemeyer
168:Traded as
2458:Zambrero
2421:Pita Pit
2416:Pie Face
2319:Breakers
2254:The Mill
2144:Lincraft
2129:Briscoes
2083:Torpedo7
2019:JB Hi-Fi
1960:Witchery
1940:Tarocash
1877:Portmans
1832:Mi Piaci
1802:Jay Jays
1797:Jacqui E
1767:Goldmark
1762:Glassons
1752:Factorie
1661:JB Hi-Fi
1639:EB Games
1627:2degrees
1492:Z Energy
1411:Mitre 10
1387:Godfreys
1373:Bunnings
1295:Foodtown
1039:Infratil
804:30 April
779:30 April
754:30 April
728:30 April
703:30 April
677:30 April
652:30 April
627:30 April
602:30 April
553:30 April
528:30 April
503:30 April
395:Briscoes
390:Briscoes
257:Products
184:Industry
18:Briscoes
2172:Stevens
2068:Smiggle
2008:Borders
1923:SUBTYPE
1862:Pascoes
1792:Hype DC
1782:H&M
1777:Hannahs
1707:Barkers
1575:Farmers
1523:Unichem
1487:Waitomo
1378:Carters
1204:Westpac
1169:Synlait
1149:SkyCity
1124:Sanford
1109:Pushpay
959:a2 Milk
795:"Stuff"
770:"Stuff"
719:"Stuff"
668:"Stuff"
643:"Stuff"
618:"Stuff"
593:"Stuff"
577:19 June
544:"Stuff"
519:"Stuff"
494:"Stuff"
478:19 June
444:to the
330:Princes
316:History
277:Website
229: (
218:Dunedin
209: (
202:England
194:Founded
96:scholar
2431:Subway
2411:Oporto
2184:Liquor
2034:Macpac
1887:Rivers
1882:Postie
1787:Huffer
1717:Connor
1671:One NZ
1656:Jaycar
1570:EziBuy
1552:D.I.C.
1457:Caltex
1179:Vector
1129:Scales
989:Chorus
979:Arvida
937:NZX 50
302:retail
160:Public
98:
91:
84:
77:
69:
2447:WIMPY
1986:Repco
1934:Supré
1742:Dotti
1681:Spark
1477:Mobil
1184:Vista
1154:Spark
1134:Serko
297:is a
272:2,300
103:JSTOR
89:books
2093:Typo
2046:Nike
1970:Zara
1902:Rubi
1564:DEKA
1472:Gull
1440:Fuel
999:EBOS
843:2022
806:2024
781:2024
756:2024
730:2024
705:2024
679:2024
654:2024
629:2024
604:2024
579:2020
555:2024
530:2024
505:2024
480:2020
231:1862
224:1862
211:1781
204:1781
75:news
2381:KFC
1965:yd.
1482:NPD
1467:GAS
1398:ITM
1079:NZX
969:ANZ
397:or
286:.nz
284:.co
178:BGP
174:NZX
58:by
2484::
1452:BP
1257:-
834:.
797:.
772:.
746:.
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695:.
670:.
645:.
620:.
595:.
563:^
546:.
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125:)
119:(
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110:(
100:·
93:·
86:·
79:·
52:.
20:)
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