106:
33:
429:, and addressed their struggles with anxiety and depression. UOKM8? was recognised by the industry by winning awards including: Drum DADI, Masters of Marketing, Lovies and Webby. The campaign as a whole reached in excess of 36 million and received over 4.8 million video views. UOKM8? was relaunched in 2018 with a shifted focus towards helping others suffering with mental health problems.
466:
launch of the world's first blood bank for gay and bisexual men called 'The
Illegal Blood Bank', where qualified medical professionals were on hand to assess donors, based on their broader sexual behaviour, and test the blood, to underline how much blood was potentially going to waste due to the law. UNILAD also shared content across its channels and started a petition on
457:, the publisher approached the United Nations to declare an accumulation of plastic in the Pacific Ocean, as an official country, encouraging people to sign up to be a citizen. Trash Isles was identified by The Drum as one of the most awarded media campaigns of 2018, picking up accolades across the industry, including eight Cannes Lions awards, including two Grand Prix.
409:, LADbible launched an awareness campaign to encourage their youth audience to exercise their vote. The publisher spent three months producing stories and short explainers on the vote, which linked directly to the government's register-to-vote page. The 45,000 clicks attracted by the campaign accounted for 20% of all traffic to their sites during this period.
473:
The campaign has nearly 1 million video views worldwide, achieved 10.8 million impressions online and in June 2021, the NHS revised its guidelines, opening blood donation up to anyone who has had the same sexual partner for three months or more. The campaign also won three awards at Cannes
355:
LADbible Group publishes original and acquired content, including editorial, video, and documentary material, some of which is broadcast live. Their content covers entertainment and celebrity interviews, as well as news and current affairs. They also run campaigns on subjects intended to interest a
311:
The LADbible project started in
January 2012 when the channel published their first Facebook post which achieved over 75,000 interactions. In 2014, LADbible's Facebook page had almost 2 million likes and was attracting over 5 million unique users every month. By November 2015, this number
465:
UNILAD launched 'Blood
Without Bias' in November 2019 to campaign for a fairer blood donation system, and raise awareness of the fact that gay and bisexual men are still prohibited from donating blood by UK law unless they are willing to abstain from sex for three months. The campaign included the
279:
It has its own in-house creative team, Joyride, set up in 2016, who work with clients to help them reach LADbible Group's younger audience of 18–34 year-olds through creative campaigns. In 2021, LADbible launched its own in-house production arm, LADstudios, which focuses on factual entertainment
432:
In 2020, LADbible Group relaunched UOKM8? across its five major brands, LADbible, UNILAD, GAMINGbible, SPORTbible and Tyla during the UK's third lockdown as the company recognised readers were "suffering" under continued restrictive measures and in particular after the government's reversal of
337:
In 2019, LADbible Group launched LADbible
Australia, followed by SPORTbible Australia. In the same year, they launched LADbible Ireland, claiming to reach almost half of all Irish people each month, and opened an office in Dublin to better service that audience.
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307:
was originally called The Lad Bible
Limited, and changed its name to The Global Social Media Group Limited on 18 November 2013. On 19 June 2014, the parent company changed its name to 65TWENTY LTD, then to Ladbible Group Limited on 16 November 2015.
492:
In June 2018, LADbible's 'Trash Isles' campaign won eight Cannes Lions Awards at the Cannes Lions
International Festival of Creativity. The campaign won two Grand Prix awards as well as a further two Gold, one Silver and three Bronze.
318:
In July 2017, Tubular Labs ranked LADbible as the No. 1 'Media & Entertainment
Creator' in the world. In the same month, LADbible also achieved No. 3 globally in the Top Media & Entertainment Properties, ahead of
364:
LADbible Group has their own in-house production studios called LADstudios where they produce original content, including original show formats including 'Minutes With' and celebrity content, with A-list stars such as
275:
LADbible Group's media has five websites. Its brands include LADbible, UNILAD, GAMINGbible, SPORTbible and Tyla, among many others. They claim to generate at least 28 billion content views globally every year.
488:
for winning two awards at the
Digital Entrepreneur Awards ceremony. LADbible won the Social Media Campaign of the Year (medium/large) and founder, Solomou, won the Young Digital Entrepreneur of The Year award.
759:
272:
Founded in 2012 by
Alexander "Solly" Solomou and Arian Kalantari, LADbible Group produces digital content aimed at young adults, claiming to reach two-thirds of 18–34-year-olds in the UK.
1288:"LADBible was once the poster child for Facebook video — now it's expanding its distribution to Instagram and Snapchat and ditching its bro-ey tone for social good content"
406:
43:
734:
1369:
296:, where he studied business management from 2009 to 2012. The Lad Bible Limited was founded on 3 April 2012 and developed into the LADbible project when
1114:
1009:
312:
had increased more than 400% to 10.6 million followers on
Facebook. This continued to grow to more than 24.3 million followers in May 2017.
1176:
1132:
1075:
1364:
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373:, like entertainment productions 'Snack Wars'. and 'Shocking Answers'. They have also recently began making content for partners, including the
555:
661:
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624:
684:
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627:
635:
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425:, the campaign included a video series called 'Everyday Heroes' that featured a number of high-profile men, including Olympian
915:
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315:
In 2016, LADbible Group, launched an in-house creative agency, Joyride, to offer advertising on their online platforms.
1177:"Dame Judi Dench And Chris Hemsworth Unite Against Plastic Pollution By Becoming Citizens of The Trash Isles - LADbible"
970:
422:
344:
In March 2023, LADbible Group completed the acquisition of the social media pages of Lessons Learned in Life (LLIL).
80:
606:
1100:
62:
709:
863:
527:
441:
LADbible's biggest awareness campaign to date, 'Trash Isles', was designed to highlight the global problem of
933:
385:
deaths in custody, the targeting of Indigenous youth, attacks towards Asians during the COVID-19 pandemic,
1312:
838:
386:
556:"LBG HOLDCO LIMITED persons with significant control - Find and update company information - GOV.UK"
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to demand that risk be assessed based on individual sexual behaviour, not sexual orientation alone.
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17:
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194:
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382:
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810:
1010:"The LAD Bible withdraws legal action against blogger who accused them of stealing content"
347:
In November 2023, LADbible Group announced the launch of their sixth website UNILAD Tech.
8:
991:
421:
campaign in 2016 with the dedicated UOKM8? website hub. Supported by charities including
394:
390:
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293:
50:
786:"The LADbible Group Limited – Overview (free company information from Companies House)"
378:
785:
442:
1151:"How LADbible uses its 'mate in the WhatsApp group' status to tackle mental health"
1076:"Amazon Prime Video, Ladbible Australia team on investigative docuseries "Unheard""
1062:"Will Smith & Guy Ritchie | "I don't like that at all!" | Snack Wars"
381:
which focuses on critical issues of racial discrimination in Australia, including
560:
532:
450:
1115:"LadBible: Destigmatising mental health through their powerful content campaign"
528:"LADBIBLE GROUP LIMITED overview - Find and update company information - GOV.UK"
1133:"LadBible Group, 360i Europe and Flow Creative win big at the 2017 Dadi Awards"
304:
54:
1061:
889:"Lad Bible ranks as Europe's 'most watched' for video content – Press Gazette"
1353:
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young market, such as mental health, the environment and political matters.
289:
370:
320:
685:"Barcroft alum Alex Morris resurfaces as head of LADbible's new studio"
502:
467:
366:
246:
166:
934:"The group behind entertainment site LADBible is opening an Irish hub"
662:"Youth publisher LadBible targets £360m valuation in London flotation"
585:"Youth publisher LadBible targets £360m valuation in London flotation"
262:
266:
1209:"Unilad launches 'illegal blood bank' for gay and bisexual donors"
815:
454:
324:
105:
1191:"The Big Won: these 20 ads won the most creative awards in 2018"
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507:
331:
258:
254:
250:
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in oceans. Featuring high-profile climate activists including
330:
In October 2018, LADbible Group took over social media rival
227:
735:"Certificate of Incorporation of a Private Limited Company"
607:"LadBible's two founders, 30, withdraw £53million from IPO"
341:
In May 2021, LADbible Group launched LADbible New Zealand.
760:"How the Lad Bible has filled the void left by lads' mags"
1231:
1229:
1101:"How tech companies are trying to get youngsters to vote"
245:, is a British digital publisher. Its headquarters is in
187:
407:
2016 United Kingdom European Union membership referendum
400:
1226:
636:"LadBible aims to beat BuzzFeed in viral media battle"
334:, making it the largest social video publisher ever.
61:, and by adding encyclopedic content written from a
1313:"LADbible Cannes Lions Award Wins - LADbible Group"
754:
752:
122:The Global Social Media Group Limited (2013–2014)
1351:
916:"LadBible takes over social media rival UniLad"
749:
460:
433:relaxation of rules for the Christmas period.
1263:"TheLADBible is big winner at digital awards"
950:
520:
1037:"Facebook has a massive video theft problem"
280:programming as well as documentary content.
482:In November 2015, LADbible featured in the
1370:Mass media companies of the United Kingdom
1034:
104:
811:"The big business of bro media – Digiday"
710:"Inside The Lad Bible's Viral Web Empire"
81:Learn how and when to remove this message
913:
659:
582:
350:
1365:Internet properties established in 2012
14:
1375:Online companies of the United Kingdom
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128:The LADbible Group Limited (2015–2017)
42:contains content that is written like
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633:
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951:Cheik-Hussein, Mariam (5 May 2021).
436:
401:European Union membership referendum
26:
359:
24:
1064:. 17 May 2019 – via YouTube.
1028:
1002:
953:"LADbible launches in New Zealand"
660:Kleinman, Mark (1 December 2021).
583:Kleinman, Mark (1 December 2021).
186:Alexander Solomou (co-founder and
25:
1391:
1360:Mass media about Internet culture
1334:
1035:Abbruzzese, Jason (8 July 2015).
992:"Annual Report and Accounts 2022"
971:"Annual Report and Accounts 2022"
914:Waterson, Jim (16 October 2018).
292:publishing business while at the
288:Solomou developed the idea for a
119:The Lad Bible Limited (2012–2013)
412:
377:six-part documentary series for
31:
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1261:Roue, Lucy (12 November 2015).
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1014:International Business Times UK
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737:. Companies House. 4 April 2012
683:Lawes, Ruth (21 October 2021).
634:Woods, Ben (12 December 2021).
93:British digital youth publisher
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702:
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599:
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548:
417:LADbible first launched their
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1:
1380:Companies based in Manchester
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461:Blood donation restrictions
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790:beta.companieshouse.gov.uk
389:, the vilification of the
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112:
103:
1237:"Inclusivity for Impact"
300:Arian Kalantari joined.
125:65twenty Ltd (2014–2015)
1267:Manchester Evening News
485:Manchester Evening News
893:www.pressgazette.co.uk
447:Sir David Attenborough
249:and it has offices in
239:LADbible Group Limited
149:; 12 years ago
99:LADbible Group Limited
405:In the run-up to the
393:and the treatment of
351:Content and campaigns
63:neutral point of view
998:. 16 November 2023.
294:University of Leeds
214:Number of employees
100:
55:promotional content
1213:campaignlive.co.uk
766:. 20 November 2015
564:. 11 November 2021
379:Amazon Prime Video
98:
57:and inappropriate
1155:marketingweek.com
1016:. 16 October 2015
443:plastic pollution
437:Plastic pollution
391:African community
303:LADbible Group's
236:
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193:Arian Kalantari (
147:3 April 2012
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16:(Redirected from
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689:c21media.net
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162:Headquarters
136:Company type
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53:by removing
49:Please help
41:
1218:14 November
616:15 December
427:Louis Smith
371:Tom Holland
321:Time Warner
1354:Categories
957:adnews.com
664:. Sky News
591:1 December
587:. Sky News
568:19 January
540:19 January
514:References
503:SPORTbible
468:Change.org
383:Indigenous
367:Will Smith
327:and Sony.
247:Manchester
241:, part of
179:Key people
167:Manchester
154:2012-04-03
139:Subsidiary
51:improve it
899:17 August
873:17 August
864:"Tubular"
848:17 August
839:"Tubular"
263:Melbourne
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668:19 July
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455:Al Gore
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670:2023
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